203 episodes

Feeling lost in the product business world? Need to take your physical product sales and strategy to the next level? Asking yourself: Is it possible to create passive income and multiple streams of revenue in the product world? Can you make your physical product or private label business a full-time income from a side hustle? Can makers take their handmade items and manufacture in a smart way to scale their businesses and handle teams, inventory, and production? Each week, these two women entrepreneurs, product experts, and biz besties, Jacqueline and Minna have a workshop-style strategy hour of social media marketing strategies and real tactics about the challenges of a being a product entrepreneur and juggling life being a boss and mom, goal digger, coach and female business owner in this ever-changing online world. Episodes are marketing school format with actionable takeaways that include how to grow your online platforms and revenue - e-commerce business sales channels, gaining perpetual traffic to your website, such as Amazon, Shopify, and Etsy and offline, such as wholesale startup, traditional and non-traditional marketing, social media influencer marketing, creative small business marketing ideas and content calendar, scaling handmade, maker and manufacturing, product keywords and blogging, how to leverage e-commerce seller visibility, overcome entrepreneurial mindset and growth, and effectively tackle product-based struggles with productivity hacks and easy organization tips. And, last but not least, how to create an amazing life and build the business you dream of, whether you're a start-up, 6-figure business or millionaire mom. Guests include: Jasmine Star, Tyler J. McCall, OPI Nail Laquer Founder Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First and more.

The Product Boss Podcast Jacqueline Snyder and Minna Khounlo-Sithep

    • Marketing
    • 4.9 • 264 Ratings

Feeling lost in the product business world? Need to take your physical product sales and strategy to the next level? Asking yourself: Is it possible to create passive income and multiple streams of revenue in the product world? Can you make your physical product or private label business a full-time income from a side hustle? Can makers take their handmade items and manufacture in a smart way to scale their businesses and handle teams, inventory, and production? Each week, these two women entrepreneurs, product experts, and biz besties, Jacqueline and Minna have a workshop-style strategy hour of social media marketing strategies and real tactics about the challenges of a being a product entrepreneur and juggling life being a boss and mom, goal digger, coach and female business owner in this ever-changing online world. Episodes are marketing school format with actionable takeaways that include how to grow your online platforms and revenue - e-commerce business sales channels, gaining perpetual traffic to your website, such as Amazon, Shopify, and Etsy and offline, such as wholesale startup, traditional and non-traditional marketing, social media influencer marketing, creative small business marketing ideas and content calendar, scaling handmade, maker and manufacturing, product keywords and blogging, how to leverage e-commerce seller visibility, overcome entrepreneurial mindset and growth, and effectively tackle product-based struggles with productivity hacks and easy organization tips. And, last but not least, how to create an amazing life and build the business you dream of, whether you're a start-up, 6-figure business or millionaire mom. Guests include: Jasmine Star, Tyler J. McCall, OPI Nail Laquer Founder Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First and more.

    Female Founder: Narrowing Down Your Handmade Products with Sarah Cornwell of Sarah Cornwell Jewelry

    Female Founder: Narrowing Down Your Handmade Products with Sarah Cornwell of Sarah Cornwell Jewelry

    Ep. 195: Today, let's shine a light on Female Founder - Sarah Cornwell! The struggle of narrowing down handmade products can feel limiting when you want to grow and evolve your business. Sarah is sharing with us how having that sense of structure actually gives her creativity instead of limiting her business!
    Connect and Support Sarah at:
    Sarah Cornwell Jewelry Website
    Sarah Cornwell Jewelry Instagram
    Sarah Cornwell Jewelry Facebook
    --
    This episode was recorded LIVE on FB! Check it out here!
    --
    Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!
    Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.
    We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.
    Just click here to review,
    Select “Ratings and Reviews” and “Write a Review”
    Let us know what you love hearing on the podcast. Can't wait to hear from you.
    Thank you so much! xo, Jacqueline and Minna

    • 28 min
    Do This Now: Get Listed on an Online Business Directory

    Do This Now: Get Listed on an Online Business Directory

    Ep. 194: This episode is brought to you from Minna's garage! That's right - we were in the same city and decided to record a socially distanced podcast episode! Today we're talking all about the benefits of being on an online business directory.
    If you want to improve your online presence, gain visibility, amplifying your reach this holiday season, this is the episode for you!
    Get ready - we have a special announcement you won't want to miss!
    Links Mentioned:
    Larissa Loden Website
    --
    Brought to you by The Product Boss Small Biz Shopping Directory! Promote your product-based business in front of thousands of new potential customers who want to buy from small businesses. Spots are limited - grab yours now! This is your season and you deserve the spotlight! Let's get more eyes on your business together.
    Submissions are accepted until October 23rd, 2020.
    www.theproductboss.com/applynow
    --
    Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.
    We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.
    Just click here to review,
    Select “Ratings and Reviews” and “Write a Review”
    Let us know what you love hearing on the podcast. Can't wait to hear from you.
    Thank you so much! xo, Jacqueline and Minna

    • 35 min
    Female Founder: Building a Candle Empire with Your Family with Annie White-Brown of Natural Annie Essentials

    Female Founder: Building a Candle Empire with Your Family with Annie White-Brown of Natural Annie Essentials

    Ep. 193: Female Founder, Annie White-Brown, is sharing her amazing story with us this week. She's talking about how becoming a mother for the first time inspired her to start an adventure that began in the kitchen and has grown into a family business.
    Support and follow Annie at:
    Natural Annie Essentials Website
    Natural Annie Essentials Instagram
    Coupon Code: PRODUCTBOSS10
    *Coupon code expires 10/31/2020
    --
    This episode was recorded LIVE on FB! Check it out here!
    --
    Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!
    Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.
    We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.
    Just click here to review,
    Select “Ratings and Reviews” and “Write a Review”
    Let us know what you love hearing on the podcast. Can't wait to hear from you.
    Thank you so much! xo, Jacqueline and Minna

    • 38 min
    The 30 Second Video That Converts to Sales - Without Sounding Sale-sy

    The 30 Second Video That Converts to Sales - Without Sounding Sale-sy

    Ep. 192: This week is extra special because we have a freebie just for you! We're giving you the exact 30-second video you can use to convert and connect with your customers. Get ready because with this freebie you can change the way you show up and stand out this fourth quarter in just 30 seconds! 

    [Download the script here]
    Links Mentioned:
    The Survival Kit Bundle
    The Product Boss Instagram
    Rola of Choulala Box
    Dawn of Fairy Tale Yarn Co.
    Annika of Hey Mavens
    --
    Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!
    Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.
    We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.
    Just click here to review,
    Select “Ratings and Reviews” and “Write a Review”
    Let us know what you love hearing on the podcast. Can't wait to hear from you.
    Thank you so much! xo, Jacqueline and Minna

    • 45 min
    Female Founder: From Artist to Maker to Manufacturer with Tiffany Ju of Chunks

    Female Founder: From Artist to Maker to Manufacturer with Tiffany Ju of Chunks

    Ep. 191: On this week's Female Founder episode, we're chatting with Tiffany Ju of Chunks. She's sharing her amazing story of how the enormous success of her first business lead to burnout, and how she used that to reconnect with her passion for making art.
    Connect and Support Tiffany at:
    Chunks Website
    Chunks Instagram
    --
    This episode was recorded LIVE on FB! Check it out here!
    --
    Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!
    Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.
    We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.
    Just click here to review,
    Select “Ratings and Reviews” and “Write a Review”
    Let us know what you love hearing on the podcast. Can't wait to hear from you.
    Thank you so much! xo, Jacqueline and Minna

    • 32 min
    Good vs. Great - How to Guide Your Customer's Journey

    Good vs. Great - How to Guide Your Customer's Journey

    Ep. 190: Knowing your customer's journey from the start is so important. How can you make sure their experience shopping with you is mindblowing? Today, let's dive into how you can guide them through a great customer journey, not just a good one. 
    Links mentioned:
    The Product Boss Podcast Ep. 90: Your Customer's Journey
    Just Wanderlust Blog Bost: The Difference Between A Good Tour Guide & A Great Tour Guide
    The Product Boss Podcast Ep. 171: Female Founder: How One Woman Grew Her Business from $50k in Revenue to $2.2 Million in 3 Years with Ann Williams of Yearly Company
    --
    Brought to you by our 101 Content Ideas Beyond the Discount [Holiday Edition] that was created to help you show up online for the 2020 holiday season. Sign up today!
    Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.
    We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.
    Just click here to review,
    Select “Ratings and Reviews” and “Write a Review”
    Let us know what you love hearing on the podcast. Can't wait to hear from you.
    Thank you so much! xo, Jacqueline and Minna

    • 44 min

Customer Reviews

4.9 out of 5
264 Ratings

264 Ratings

KristinFast ,

Amazingly helpful

This podcast is amazingly helpful and full of ideas for growing a business! I make and sell jewelry, and I now have lots of new ideas to make changes in the way I’m marketing my products. So thankful I found this podcast and I can’t wait to apply what I’ve learned so far!

dawncon ,

30 second video episode

I can’t get enough of the Product Boss Podcasts! The 30 second video episode, is exactly what I needed to encourage me to do more videos! I know have a script, and a long term plan to feature my videos! 🥰

Heather, Vintage Owl Orlando ,

Best small business physical product podcast!

I came across this podcast on Facebook since I am a small business owner of physical products. I couldn’t be happier with the content provided! The motivation and guides that are delivered are well thought out, easy to follow and created for small business owners like myself! This podcast will help me grow my small business and has already answered so many questions I have. Keep it up ladies!

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