50 episodes
The Buyerside Chat Podcast Kristin Fisher
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- Business
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5.0 • 33 Ratings
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Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.
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ONE Key Thing That You Should Do Now to Prep for Faire Market | Episode 61
GET ON THE WAITLIST FOR THE FAIRE BOOTCAMP >> HERE!
Are you ready for the Faire Summer Market?
One of the biggest wholesale buying periods is right around the corner.
The market is more saturated than ever.
Oh and not to mention - it's a crazy time of year for all of us with summer kicking off, kids out of school, graduations, and just ... life!
The energy that you put into your business right now needs to guarantee results. You should be laser focused on results-oriented, needle moving activities.
In today's episode of the Buyerside Chat Podcast, I share my advice for the ONE thing that you can do right now in your product based business that will move the needle for your wholesale strategy. (Hint: it's to help you prepare for your Faire Summer Market sales)
Enjoy the chat!
LISTEN TO EPISODE #59 referenced in this episode!
GET ON THE FAIRE BOOTCAMP WAITLIST!
For product brand owners looking to take their wholesale growth to the next level, The Faire Bootcamp program is launching to provide detailed strategies, templates, and live coaching calls to help you engage with buyers and prepare for strategic, effective wholesale growth. This program offers a collaborative environment to connect with other entrepreneurs and drive meaningful progress in your business.
Don't miss the opportunity to invest in your business and join The Faire Bootcamp to elevate your wholesale strategy. Sign up now to start your journey towards success and thrive during the upcoming summer market season. Let's make this your best market yet!
CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com -
Scaling A Creative Product Business That Aligns with Your Vision & Life - A Maker Chat with Dianna Allen of Terra & Inventora | Episode 60
In this episode of the Buyerside Chat Podcast, I sat down with Dianna Allen of Terra and Inventora to discuss how she scaled her candle business with just $100 to start and has since launched Inventora, an inventory and materials management system for makers.
You’ll hear us chat about:
- The power of creating a wholesale strategy that aligns with your vision for your business
- Tips to find your sweet spot for trade show success
- How to find creative outlets in your business without over-investing in inventory
- The importance of managing your inventory and materials to scale your business profitably
About Dianna!
Dianna Allen founded TERRA in 2019 with only $100 to start. She has since grown the brand into a 6-figure business utilizing social media, markets, and trade shows. Along the way, Dianna also built a spin-off company, Inventora, to provide a solution to her inventory management troubles as TERRA grew.
Connect with Dianna:
Instagram @diannamallen @terrasimply and @inventorahq
Terra Website: www.terrasimply.com
Inventora Website: www.inventora.com/?via=kristin-fisher
USE Code BUYERSIDE20 for 20% Off of your membership!
CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com -
A Wholesale Buyer Outreach Strategy That Will Actually Convert | Episode 59
What if I told you that the secret to your wholesale success is as simple as building a solid relationship with your ideal buyers?
I’ve received hundreds of pitches from brands, and I’ve been honored to mentor brands over the last few years on this very topic… creating a wholesale buyer outreach strategy that will ACTUALLY convert.
In today’s episode, I break down my top tips to creating your own strategy that is set to scale alongside your business. Here’s what you’ll hear…
Why it’s not just a numbers gameTips to find your ideal retailersHow to get organized and create a wholesale outreach tracking system that works for you and grows with you An exact communication and email outreach strategyPlus a bonus tip to measure your results!
Enjoy the chat!
CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com -
Employees vs Contractors: How to hire effectively (and legally) with Kira La Forgia of Paradigm Consulting | Episode 58
Are you ready to step into your leadership role? Whether you are contemplating your first hire or you have a full team, this episode with Kira La Forgia of Paradigm Consulting will give you the clarity that you need to ensure that you and your employee(s) are protected.
What you’ll learn on this episode:
- Stepping out of the business to allow your team to flourish and own their roles
- How to craft the positions on your team to truly support your business needs
- The difference between an employee and a contractor
- How to have the pay conversation when transitioning from contractor to employee
- Hiring with diversity in mind
And so much more. We talked for over an hour, so this is a longer conversation than you are used to seeing on the Buyerside Chat podcast, but it is packed full of so much human resources knowledge!
About Kira!
With a decade of experience in People Operations in the corporate world, Kira La Forgia is no stranger to the sensitive issues involved in the human side of running a business. There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. The good news is, Kira learned it all so you don’t have to.
Kira founded Paradigm to bridge the gap between corporate HR policies and the modern needs of entrepreneurs. Because Google might have almost all the answers, but it doesn’t have what your unique business needs.
Connect with Kira:
Paradigm Consulting Website: https://www.the-paradigm.com
Instagram @theparadigmm
On The Up And Up Podcast: https://podcasts.apple.com/us/podcast/on-the-up-and-up/id1661939979
Download the FREE Resource mentioned on the chat here: https://www.the-paradigm.com/prior-to-the-hire
CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com -
Profitable Decision Making: The Power of the Product Edit | Episode 57
What if I told you that you could make more money by selling LESS product?
This episode of The Buyerside Chat Podcast is a foundational conversation around the retail buyer’s skillset of editing a product collection. I share how you can look at the data in your business to determine your ideal product offering that ultimately helps to reduce decision fatigue and increase conversion and profitability.
In this episode, you’ll learn:
The importance of removing emotion from decision making in your business.
The 80/20 rule
Understanding how data can help you to determine your ideal product offering
How to actually pull this data
And the results you will see by implementing this process in your product business.
To get support and do this inside your own business with my support, put your name on the waitlist for the next round of the Product Scaling Intensive!
>> Get on the PSI Waitlist HERE.
Enjoy the chat!
CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com -
Leveraging Data To Make Smart Marketing Decisions In Your E-Commerce Business - A Chat with Jessica Totillo Coster | Episode 56
Let’s make email marketing simple, shall we? Today’s episode is all about breaking down your marketing data to make smart email marketing decisions that save you time AND grow your list!
Meet today’s guest, Jessica Totillo Coster of eCommerce Badassery. In this episode, we talk about:
- Your customer’s journey with your product brand
- Digital Advertising in 2024 and the importance of optimizing conversion
- Ways to create enticing pop-up’s and lead gen strategies to grow your email marketing list
- How to nurture your customer beyond the boring welcome sequence
- Understanding key data metrics that empower you to make smart marketing decisions
You are definitely going to want to take notes while you listen in to the chat!
About Jessica!
Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product-based businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store now she’s sharing everything she learned the hard way… so you don’t have to. Jessica works 1:1 with eCommerce clients, hosts the eCommerce Badassery Podcast, and is the Founder of the Lounge, an educational membership for eCommerce Business owners.
Episode Mentions: Click Here for the free gift for The Buyerside Chat listeners
Connect with Jessica:
Website
eCommerce Badassery Podcast
Instagram
The Lounge eCommerce Marketing Membership
CONNECT FURTHER WITH KRISTIN!
Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE
Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!
Website: kristinfishercoaching.com
Follow on Instagram: @kristinfishercoaching
Contact: hello@kristinfishercoaching.com
Customer Reviews
One of my favorite podcasts!
This podcast is a must for any small product- based business looking to wholesale; Kristin offers up so much great info from her past as a buyer and as a current small business owner. I am so grateful to have found this podcast! Thank you so much Kristen!
A wealth of information
This podcast covers so many sides of retail and is so helpful for buyers and product based business owners alike!
Bite size info for businesses
I am a new listener, but the amount of quality information in this podcast is amazing! Kristin makes things understandable and breaks things down so larger tasks actually seem doable. Any business folks- this podcast is for you!