49 episodes

How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place!

Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow your online store.

After building her multi-six figure brick + mortar boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.

Each week, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level.

eCommerce Badasser‪y‬ Jessica Totillo Coster

    • Entrepreneurship
    • 5.0 • 19 Ratings

How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place!

Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow your online store.

After building her multi-six figure brick + mortar boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.

Each week, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level.

    49. Increase Your eCommerce Revenue with Cross-Sells & Upsells

    49. Increase Your eCommerce Revenue with Cross-Sells & Upsells

    What’s the easiest way to increase your eCommerce revenue? By selling to the customers you already have. 
     
    Today I’m breaking down easy ways for you to increase your eCommerce revenue without having to spend money on ads or even acquire new customers. I’m going step-by-step to help you implement and take advantage of using cross-sells and upsells in your business. From when and where to use them, how to make sure they’re actually successful and the tools you’ll want to make it happen.
     
    Here’s what you’ll learn: 
    The difference between a cross-sell & an upsell
    The 3 places you can implement these in your business
    How to position them for the best possible results
     
    Cross-Sell & Upsell Tools
    Zipify One-Click Upsell: https://apps.shopify.com/zipify-oneclickupsell
     
    Bold Upsell: https://eCommerceBadassery.com/bold

    Episodes Mentioned
    Ep. 4: Quick Wins for eCommerce Success
    eCommerceBadassery.com/04
     
    Read the Full Transcript
    eCommerceBadassery.com/49

    FREE Resource Library 
    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
    http://ecommercebadassery.com/freestuff
     
    Want More Badassery?
    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery
    https://instagram.com/ecommercebadassery
     
    Ready to Level Up Your Email Marketing & eCommerce Business?
    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
     
    https://ecommercebadassery.com/klaviyo

    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services…
     
    Email Marketing Help: https://ecommercebadassery.com/email-marketing
    eCommerce Help: https://ecommercebadassery.com/ecommerce-help
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
     
    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy

    • 15 min
    48. Are You Focused on the WRONG Things in Your eCommerce Business?

    48. Are You Focused on the WRONG Things in Your eCommerce Business?

    Get ready for a little tough love because you might be the reason why your business isn’t growing at the rate you want it to. Whether you’re a newbie to business or have been in business for years, if you’re not hitting your goals this might be the reason why. 
    Tune in to hear what is holding most entrepreneurs back + what you can actually do about it.
     
    Here’s what you’ll learn: 
    What most entrepreneurs are doing wrong
    Why you might be following bad advice about your business
    How to FINALLY move forward
     
    Episodes Mentioned
    Ep. 10 Acquisition vs. Retention
    eCommerceBadassery.com/10
     
    Read the Full Transcript
    eCommerceBadassery.com/48
    FREE Resource Library 
    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
    http://ecommercebadassery.com/freestuff
     
    Want More Badassery?
    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
    http://ecommercebadassery.com/facebook
    Let’s connect on Instagram @ecommercebadassery
     
    Ready to Level Up Your Email Marketing & eCommerce Business?
    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
    https://ecommercebadassery.com/klaviyo
     
    Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy

    • 11 min
    47. From the Kitchen Floor to a 7-Figure B Corp Brand: How Kristi Soomer Built Encircled With No Fashion Experience

    47. From the Kitchen Floor to a 7-Figure B Corp Brand: How Kristi Soomer Built Encircled With No Fashion Experience

    Armed with a second-hand sewing machine, an idea, and a little bit of grit, Kristi Soomer built a 7-figure fashion brand from her kitchen floor.
    Today’s guest started her brand with no fashion background and some pretty sad sewing skills, but she had a passion for her brand mission and invested in mentors and service providers to fill in the gaps. Hear Kristi’s story about how she built Encircled and what it REALLY took for her to get there.
     
    Here’s what you’ll learn: 
    What it really takes to launch and grow a fashion brand
    How to know when it’s time to invest in more inventory
    The two things that were a total game-changer in Kristi's business
    The one thing she wishes she invested in sooner
     
    Connect with Kristi
    Her Fashion Brand Website: Encircled.co
    http://Encircled.co
     

    Her Fashion Brand Instagram: @encircled_
    https://www.instagram.com/encircled_/
     
     
    Her Podcast: Brave + Boss
    https://www.kristisoomer.com/pages/the-brave-and-boss-podcast

    Her Podcast Website: 
    https://www.kristisoomer.com/

    Read the Full Transcript
    eCommerceBadassery.com/47

    FREE Resource Library 
    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
    http://ecommercebadassery.com/freestuff
     
    Want More Badassery?
    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
    http://ecommercebadassery.com/facebook
     
    Let’s connect on Instagram @ecommercebadassery
     
    Ready to Level Up Your Email Marketing & eCommerce Business?
    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
    https://ecommercebadassery.com/klaviyo

    Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
    http://bit.ly/EB-Discovery-Call
     
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
    https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy

    • 40 min
    46. Are You Doing THIS With Your Email Marketing?

    46. Are You Doing THIS With Your Email Marketing?

    Want to optimize your email marketing? I’ve got a little marketing trick for you - something you can use not only in your email marketing but on your website, your product pages + even on social media. 
     
    If there’s an episode that you’re going to take immediate action from, this is the one!
     
    Here’s what you’ll learn: 
    How to help your customers make a buying decision
    What resources you already have to figure out what your customer wants
    How to properly test changes in your website to ensure they’re having a positive impact
     
    Read the Full Transcript
    eCommerceBadassery.com/46

    Episodes Mentioned
    Ep. 9. How to Get More Done In Less Time 
    ecommercebadassery.com/09
     
    Ep. 40. How to Uncap Your Growth & Increase Your Product Sales
    ecommercebadassery.com/40
     
    Ep. 42. Understanding & Speaking to Your Ideal Customer
    ecommercebadassery.com/42

    FREE Resource Library 
    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
    http://ecommercebadassery.com/freestuff
     
    Want More Badassery?
    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
    http://ecommercebadassery.com/facebook
     
    Let’s connect on Instagram @ecommercebadassery
     
    Ready to Level Up Your Email Marketing & eCommerce Business?
    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
    https://ecommercebadassery.com/klaviyo

    Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy

    • 14 min
    45. Should You Have a Blog for Your eCommerce Website?

    45. Should You Have a Blog for Your eCommerce Website?

    Are blogs good for eCommerce? It’s a question I get all the time. And I know the thought of having to make ANOTHER piece of content is UGH! But, I’ll tell you - it just might be worth your time. Listen in for the deets.
     
    Here’s what you’ll learn: 
     
    Are blogs good for eCommerce businesses?
    Are blogs good for YOUR eCommerce business?
    What eComm companies are doing blogs right
    How to write blog posts that search engines love

    Read the Full Transcript
    eCommerceBadassery.com/45

    Episodes Mentioned
    12. Funnel Series #1: How to Get More Awareness & Visibility
    ecommercebadassery.com/12
     
    Ep. 44. How to Build Out Your Email Marketing Calendar
    ecommercebadassery.com/44

    Links Mentioned
    Beardbrand.com
    TheManRegistry.com
    AnswerthePublic.com

    FREE Resource Library 
    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
    http://ecommercebadassery.com/freestuff
     
    Want More Badassery?
    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
    http://bit.ly/eCommBadassery-FacebookGroup

    Let’s connect on Instagram @ecommercebadassery
     
    Ready to Level Up Your Email Marketing & eCommerce Business?
    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
     
    Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy

    • 19 min
    44. How to Create an eCommerce Email Marketing Calendar

    44. How to Create an eCommerce Email Marketing Calendar

    Feel overwhelmed with email, not sure what to send and when? Always scrambling at the last minute to get an email out or worse, not even sending them at all? 
     
    In today’s episode, we’re walking through my simple 3-step system to create your email marketing calendar, quickly. I promise if you follow this system you’ll fill your calendar up way faster than you expect! 

    Read the Full Transcript
    eCommerceBadassery.com/44

    Episodes Mentioned
    31. Non-Salesy Email Ideas for Product-Based Businesses
    ecommercebadassery.com/31
    32. Product-focused Email Ideas for Your eCommerce Business
    ecommercebadassery.com/32

    FREE Resource Library 
    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
    http://ecommercebadassery.com/freestuff
     
    Want More Badassery?
    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 
    http://bit.ly/eCommBadassery-FacebookGroup

    Let’s connect on Instagram @ecommercebadassery
     
    Ready to Level Up Your Email Marketing & eCommerce Business?
    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
    https://bit.ly/Klaviyo-EB
     
    Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! 
    http://bit.ly/EB-Discovery-Call
     
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: 
    Chartable - https://chartable.com/privacy

    • 14 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

A to Z Adventure Gear ,

This is exactly the podcast I needed!

I just found this podcast last week and have already listened to so many episodes! I love how the episodes are short and to the point. There is so much good information packed in each episode and I love how the title really lets you know what you are going to learn, so I can pick based on what I need to work on in my business. Thank you!

Jess Ipad ,

Amazing advice!

From one e-commerce marketer to another, Jessica’s content and advice is on point. What I love about her is that she provides actionable advice where you don’t feel confused as to what to do next.

Rishi Rawat ,

Jessica says it like it is

What I love about Jessica‘s take is that it’s so refreshingly honest. Jessica understands the inner workings of e-commerce and how to get the most out of your site. She is a great interviewer.

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