eCommerce Badassery

Jessica Totillo Coster

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.

  1. 2D AGO

    368. Amazon Doubling Down on Shop Direct & Buy for Me Programs - What You Need to Know

    Amazon just made it even easier for merchants to hand over their product catalog, customer data, and sales to the world's biggest marketplace. And they're calling it an "opportunity."   Yeah… we need to talk about this.   In this episode, I'm getting into Amazon's Shop Direct and Buy for Me programs — what actually changed last week, why this is back in the spotlight, and the stuff Amazon ISN'T saying about why they want your product feed. Whether you're fired up or tempted by the free traffic, you're gonna want to hear this before you make any decisions.   The difference between Shop Direct and Buy for Me; and why one is way more problematic than the other What actually happened to merchants during Q4 when this rolled out without their knowledge The new announcement that changes the game for how merchants can participate (and what it really means) The two words that explain what Amazon actually gets out of this; and it's not what they're telling you Why "free" is the most expensive word in Amazon's vocabulary right now The honest argument I keep going back and forth on (and why I'm genuinely conflicted) What you can do if you don't want your products showing up on Amazon at all _______ Full Episode Show Notes http://ecommercebadassery.com/368   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    15 min
  2. MAR 10

    367. 5 Marketing Lessons from the Staples Baddie

    A 22-year-old Staples employee with zero marketing training just outperformed an entire corporate marketing team. Her personal TikTok has 10x the followers of the official Staples account. And there are some seriously good lessons in here for your eCommerce business.   In this episode, I’m breaking down the viral “Staples Baddie” phenomenon... how one print specialist named Kaeden started making TikToks on her break and accidentally became the most effective marketing campaign Staples has had in decades.   I’ve been following her content for a few weeks now, and once the story crossed over to CNN, Fast Company, and Inc., I knew I had to talk about it... because there are five specific lessons here that every product-based business owner needs to hear.   We’re getting into why her content connected so hard, what Staples did right (and what other stores are already getting wrong trying to copy it), and how you can apply these same principles to your own store... even if you never make a single TikTok.    The real reason the Staples Baddie blew up — and why it has nothing to do with luck or the algorithm Why your audience is probably ignoring your best products right now (and it's not their fault) The counterintuitive move that's worth more than any ad campaign you could run How to sell more without ever feeling like you're pitching _______ Full Episode Show Notes http://ecommercebadassery.com/367   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    24 min
  3. FEB 24

    365. Replay: The Revenue Hiding in the Back-end of Your Business

    There’s revenue hiding in your business right now. Not in a new product. Not in a launch. Not in posting more on Instagram. It’s sitting in the backend. In the things you set up once… and haven’t looked at since. They’re not urgent. They’re not screaming for attention. So they wait. But that waiting? It’s quietly costing you. In this episode, I’m talking about the foundational projects that unlock hidden revenue — the kind that makes your existing traffic convert better and your systems work harder without you doing more. These aren’t flashy tactics. They’re the unsexy moves that compound. And once you fix them? They keep paying you back.   What We’ll Cover: Why “not urgent” tasks can be the most expensive ones   How hidden revenue gets buried in backend systems   The mindset shift that changes how you approach slow seasons   How to decide what’s actually worth fixing first _______ Full Episode Show Notes http://ecommercebadassery.com/365   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    40 min
  4. FEB 17

    364. Stop Optimizing for Pennies When You're Losing Dollars: The Real Cost of Cheap Solutions

    I spent months trying to save $100 a month. No joke. Instead of upgrading my course platform to access a feature I needed, I decided to “be smart” and build it myself on another platform. You can probably guess how that went… it sat on my to-do list for months while I tinkered, tested, and avoided paying for features I “didn’t need.” In this episode, I’m breaking down the real cost of cheap… and why trying to save money in your business can actually be the most expensive decision you make. What We’ll Cover: Why “saving money” can secretly cost you thousands The opportunity cost you’re probably not calculating How DIY mode kills momentum The mental energy drain of unfinished projects 4 questions to decide when to DIY vs. pay up Why speed is a competitive advantage in business _______ Full Episode Show Notes http://ecommercebadassery.com/364   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    22 min
  5. FEB 3

    362. If Your Flows Aren’t Converting, This Might Be Why

    Helping my husband with his website reminded me just how often we overcomplicate our messaging… or worse, miss the moment entirely. The same thing happens in eCommerce email automations. In this episode, I’m breaking down the biggest mistake I see store owners make when it comes to writing automated flows—and how to fix it fast. Because automations shouldn’t be about sparking the sale. They’re about catching it. What we'll cover: Why swipe files aren’t the answer The one question to ask before you write How to spot fluff that's blocking conversions _______ Full Episode Show Notes http://ecommercebadassery.com/362   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    7 min
  6. JAN 27

    361. What's a Good AOV? How to Set Realistic Goals + Smart Free Shipping Thresholds

    Inside the Lounge, we’ve been knee-deep in planning convos… and one theme keeps popping up over and over again: what’s a good average order value, how to increase it, and how to leverage your free shipping threshold without losing money. What we'll cover: The general rule I recommend for raising your AOV How to reverse-engineer your free shipping threshold based on your product prices The real deal on why profit matters more than revenue (yep, I said it) A cautionary tale about what happens when you don’t raise your free shipping threshold   _______ Full Episode Show Notes http://ecommercebadassery.com/361   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    10 min

Trailer

4.9
out of 5
69 Ratings

About

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.

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