187 episodes

How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place!

Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow your online store.

After building her multi-six figure brick + mortar boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.

Each week, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level.

eCommerce Badassery Jessica Totillo Coster

    • Business
    • 4.9 • 53 Ratings

How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place!

Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow your online store.

After building her multi-six figure brick + mortar boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.

Each week, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level.

    184.What to Expect from eCommerce Badassery in 2023

    184.What to Expect from eCommerce Badassery in 2023

    Wondering how I can support your in your eCommerce business next year? Want to hear what exciting things I have up my sleeve? Tune in to hear all the details and for a sneak peek of what's to come. 

     

    Links Mentioned
    Be a Guest on the eCommerce Badassery Podcast
    https://ecommercebadassery.com/podcast-guest-application/
    Full Transcript & Show Notes
    http://ecommercebadassery.com/184
     
    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services:
    Email Marketing Help
    https://ecommercebadassery.com/email-marketing
     
    eCommerce Help
    https://ecommercebadassery.com/ecommerce-help
     
    FREE Resource Library
    Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
    Sign Up for the Resource Library Here
    https://ecommercebadassery.com/freestuff
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    Review the eCommerce Badassery Podcast
    https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
     
     

    • 9 min
    183. How to Convert First-Time Buyers Before the End of the Year

    183. How to Convert First-Time Buyers Before the End of the Year

    Every eCommerce business has a group of people who follow them on social media or are on their email list, who engage consistently but have yet to make their first purchase with that business. 
     
    Hopefully, your amazing BFCM and Q4 marketing plan will inspire those people to buy, but even if December rolls around and they haven’t taken the plunge yet, you still have a chance to make it happen and I’m going to walk you through exactly how to do it!
     
    Episodes Mentioned

    83. Smooth Operations in Business & Life During the Holiday Season
    https://ecommercebadassery.com/smooth-operations-ecommerce-holiday/
     

    109. Automate Instagram List Growth with ManyChat
    https://ecommercebadassery.com/how-to-automate-instagram-dms/
     

    Links Mentioned
    ManyChat
    http://ecommercebadassery.com/manychat
     
     
    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services:
    Email Marketing Help
    https://ecommercebadassery.com/email-marketing
     
    eCommerce Help
    https://ecommercebadassery.com/ecommerce-help
     
    FREE Resource Library
    Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
    Sign Up for the Resource Library Here
    https://ecommercebadassery.com/freestuff
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    Review the eCommerce Badassery Podcast
    https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
     
     

    • 11 min
    182. [BIZ BITE] Are eCommerce Businesses Still Growing in 2022 or Are They Seeing a Dip in Sales?

    182. [BIZ BITE] Are eCommerce Businesses Still Growing in 2022 or Are They Seeing a Dip in Sales?

    As the year comes to a close you're likely looking at your numbers to see how things are shaking out. And if you're comparing your numbers to previous years, you might be disappointed. 
    If you haven't increased your sales in 2022 compared to last year, does that mean your business is failing or you did something wrong? 
    The good news: probably not. Tune in to hear why and what the difference between your business and the ones that have seen growth are doing differently. 
     
    Other Helpful Links
    93. All the Ways to Grow Your eCommerce Business
    https://ecommercebadassery.com/grow-your-business-in-2022/
     
    Show Notes & Transcript
    http://ecommercebadassery.com/182
    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services:
    Email Marketing Help
    https://ecommercebadassery.com/email-marketing
     
    eCommerce Help
    https://ecommercebadassery.com/ecommerce-help
     
    FREE Resource Library
    Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
    Sign Up for the Resource Library Here
    https://ecommercebadassery.com/freestuff
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    Review the eCommerce Badassery Podcast
    https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
     

    • 3 min
    181. eCommerce Trends 2023: How to Stay Relevant & Compete in the Online Space

    181. eCommerce Trends 2023: How to Stay Relevant & Compete in the Online Space

    With the majority of 2022 behind us, it’s time to start thinking about what’s next for 2023 and the eCommerce trends we should be looking out for. With the eCommerce and digital marketing landscape in constant flux, it’s important as an eCommerce CEO that you keep up to stay relevant. The barrier to entry in eCommerce is so low, literally, any joe schmo can start an online store - but the ones who take it seriously are the ones that are going to win. 
     
    Most of what we’re going to talk about today likely isn't going to come as a surprise to you. As I did my research, I saw the same concepts coming up over and over, many of which we have already talked about. But, of course, it all bears repeating because what some of us may have dismissed as a flash in the pan is proving to have staying power, especially as the younger generation takes their position as the biggest spenders.  
    Links Mentioned
    Because there were so many articles and statistics referenced in this week's episode please refer to the full show notes for details.
    Show Notes & Transcript
    http://ecommercebadassery.com/181
    Episodes Mentioned

    71. The Anatomy of an eCommerce Product Page
    https://ecommercebadassery.com/ecommerce-product-pages-that-convert/

    107. The Power of Zero Party Data & Product Recommendation Quizzes
    https://ecommercebadassery.com/quizzes-for-ecommerce/

    151. Improve Customer Lifetime Value with Machine Learning
    https://ecommercebadassery.com/improve-retention-increase-customer-lifetime-value-using-machine-learning-with-shanif-dhanani-of-apteo/

    169. Get Your Home Page Holiday Ready
    https://ecommercebadassery.com/ecommerce-home-page-holiday-ready/

    175. How to Optimize Your eCommerce Site Search

    https://ecommercebadassery.com/how-to-optimize-ecommerce-site-search/
     
    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services:
    Email Marketing Help
    https://ecommercebadassery.com/email-marketing
     
    eCommerce Help
    https://ecommercebadassery.com/ecommerce-help
     
    FREE Resource Library
    Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
    Sign Up for the Resource Library Here
    https://ecommercebadassery.com/freestuff
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    Review the eCommerce Badassery Podcast
    https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
     
     

    • 22 min
    180. [BIZ BITE] How to Keep the Momentum after BFCM Weekend

    180. [BIZ BITE] How to Keep the Momentum after BFCM Weekend

    With 2 weeks left to shop after the Cyber 5, there is still tons of opportunity to generate revenue for your eCommerce business. Let's talk about how to do it and what to do if you typically struggle to make sales afterward.
     
    Other Helpful Links
    What to Do When Business is Slow
    https://ecommercebadassery.com/what-do-ecommerce-business-slow/
     
    Show Notes & Transcript
    http://ecommercebadassery.com/180
    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services:
    Email Marketing Help
    https://ecommercebadassery.com/email-marketing
     
    eCommerce Help
    https://ecommercebadassery.com/ecommerce-help
     
    FREE Resource Library
    Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
    Sign Up for the Resource Library Here
    https://ecommercebadassery.com/freestuff
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    Review the eCommerce Badassery Podcast
    https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
     

    • 3 min
    179. How to Capitalize on Your Increased Traffic this Holiday Season

    179. How to Capitalize on Your Increased Traffic this Holiday Season

    As we’re going into the final stretch before the height of the shopping season I wanted to bring a few last-minute things you can implement to capitalize on your increased website traffic. 
    You work so hard to get attention for your brand and with the natural traffic increases coming your way it makes sense to do everything you can to not only grow your email list to increase the lifetime value of your customers but to also make sure that you're capturing every dollar you can while they're there right now.
     
    Important Links


    18. SMS for eCommerce

    https://ecommercebadassery.com/sms-marketing-for-ecommerce/
     
    171. How to Bring Back Your Q4 Customer in the New Year
    https://ecommercebadassery.com/how-to-bring-holiday-shoppers-back-in-new-year/
     
     
    Show Notes & Transcript
    http://ecommercebadassery.com/179
    Work With Me
    Interested in getting my brain focused on YOUR business? Learn more about my services:
    Email Marketing Help
    https://ecommercebadassery.com/email-marketing
     
    eCommerce Help
    https://ecommercebadassery.com/ecommerce-help
     
    FREE Resource Library
    Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!
    Sign Up for the Resource Library Here
    https://ecommercebadassery.com/freestuff
     
    Rate, Review, & Subscribe
    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 
    Review the eCommerce Badassery Podcast
    https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
     
    This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
     

    • 9 min

Customer Reviews

4.9 out of 5
53 Ratings

53 Ratings

ThisNicknameIsntChosen ,

Love this show!

Jessica is such a wealth of info about marketing & sales strategies for e-comm businesses! Every episode sparks new ideas and action steps! Thank you for all you share!

Eric Melchor ,

Great Ideas for Growing Your eCommerce Biz!

Some really hidden gems when it comes to growing your list, turning prospects into customers, and learning about new tools. I also like that the episodes aren’t tool long and you learn a great deal in around 15 minutes.

Mrs.Lohr ,

Email to take charge!

Thank you Jessica for continuing to pump my veins with the determination to get to email marketing. I’m totally there because of you. You’re voice really helps build my e-commerce confidence :)

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