49 episodes
eCommerce Badassery Jessica Totillo Coster
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- Entrepreneurship
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5.0 • 19 Ratings
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How do I get more traffic and sales for my eCommerce business? If you’re asking yourself this question, you’re in exactly the right place!
Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow your online store.
After building her multi-six figure brick + mortar boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Each week, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level.
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49. Increase Your eCommerce Revenue with Cross-Sells & Upsells
What’s the easiest way to increase your eCommerce revenue? By selling to the customers you already have.
Today I’m breaking down easy ways for you to increase your eCommerce revenue without having to spend money on ads or even acquire new customers. I’m going step-by-step to help you implement and take advantage of using cross-sells and upsells in your business. From when and where to use them, how to make sure they’re actually successful and the tools you’ll want to make it happen.
Here’s what you’ll learn:
The difference between a cross-sell & an upsell
The 3 places you can implement these in your business
How to position them for the best possible results
Cross-Sell & Upsell Tools
Zipify One-Click Upsell: https://apps.shopify.com/zipify-oneclickupsell
Bold Upsell: https://eCommerceBadassery.com/bold
Episodes Mentioned
Ep. 4: Quick Wins for eCommerce Success
eCommerceBadassery.com/04
Read the Full Transcript
eCommerceBadassery.com/49
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
48. Are You Focused on the WRONG Things in Your eCommerce Business?
Get ready for a little tough love because you might be the reason why your business isn’t growing at the rate you want it to. Whether you’re a newbie to business or have been in business for years, if you’re not hitting your goals this might be the reason why.
Tune in to hear what is holding most entrepreneurs back + what you can actually do about it.
Here’s what you’ll learn:
What most entrepreneurs are doing wrong
Why you might be following bad advice about your business
How to FINALLY move forward
Episodes Mentioned
Ep. 10 Acquisition vs. Retention
eCommerceBadassery.com/10
Read the Full Transcript
eCommerceBadassery.com/48
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
47. From the Kitchen Floor to a 7-Figure B Corp Brand: How Kristi Soomer Built Encircled With No Fashion Experience
Armed with a second-hand sewing machine, an idea, and a little bit of grit, Kristi Soomer built a 7-figure fashion brand from her kitchen floor.
Today’s guest started her brand with no fashion background and some pretty sad sewing skills, but she had a passion for her brand mission and invested in mentors and service providers to fill in the gaps. Hear Kristi’s story about how she built Encircled and what it REALLY took for her to get there.
Here’s what you’ll learn:
What it really takes to launch and grow a fashion brand
How to know when it’s time to invest in more inventory
The two things that were a total game-changer in Kristi's business
The one thing she wishes she invested in sooner
Connect with Kristi
Her Fashion Brand Website: Encircled.co
http://Encircled.co
Her Fashion Brand Instagram: @encircled_
https://www.instagram.com/encircled_/
Her Podcast: Brave + Boss
https://www.kristisoomer.com/pages/the-brave-and-boss-podcast
Her Podcast Website:
https://www.kristisoomer.com/
Read the Full Transcript
eCommerceBadassery.com/47
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
46. Are You Doing THIS With Your Email Marketing?
Want to optimize your email marketing? I’ve got a little marketing trick for you - something you can use not only in your email marketing but on your website, your product pages + even on social media.
If there’s an episode that you’re going to take immediate action from, this is the one!
Here’s what you’ll learn:
How to help your customers make a buying decision
What resources you already have to figure out what your customer wants
How to properly test changes in your website to ensure they’re having a positive impact
Read the Full Transcript
eCommerceBadassery.com/46
Episodes Mentioned
Ep. 9. How to Get More Done In Less Time
ecommercebadassery.com/09
Ep. 40. How to Uncap Your Growth & Increase Your Product Sales
ecommercebadassery.com/40
Ep. 42. Understanding & Speaking to Your Ideal Customer
ecommercebadassery.com/42
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://ecommercebadassery.com/klaviyo
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
45. Should You Have a Blog for Your eCommerce Website?
Are blogs good for eCommerce? It’s a question I get all the time. And I know the thought of having to make ANOTHER piece of content is UGH! But, I’ll tell you - it just might be worth your time. Listen in for the deets.
Here’s what you’ll learn:
Are blogs good for eCommerce businesses?
Are blogs good for YOUR eCommerce business?
What eComm companies are doing blogs right
How to write blog posts that search engines love
Read the Full Transcript
eCommerceBadassery.com/45
Episodes Mentioned
12. Funnel Series #1: How to Get More Awareness & Visibility
ecommercebadassery.com/12
Ep. 44. How to Build Out Your Email Marketing Calendar
ecommercebadassery.com/44
Links Mentioned
Beardbrand.com
TheManRegistry.com
AnswerthePublic.com
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://bit.ly/eCommBadassery-FacebookGroup
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
44. How to Create an eCommerce Email Marketing Calendar
Feel overwhelmed with email, not sure what to send and when? Always scrambling at the last minute to get an email out or worse, not even sending them at all?
In today’s episode, we’re walking through my simple 3-step system to create your email marketing calendar, quickly. I promise if you follow this system you’ll fill your calendar up way faster than you expect!
Read the Full Transcript
eCommerceBadassery.com/44
Episodes Mentioned
31. Non-Salesy Email Ideas for Product-Based Businesses
ecommercebadassery.com/31
32. Product-focused Email Ideas for Your eCommerce Business
ecommercebadassery.com/32
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://bit.ly/eCommBadassery-FacebookGroup
Let’s connect on Instagram @ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
https://bit.ly/Klaviyo-EB
Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level!
http://bit.ly/EB-Discovery-Call
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Customer Reviews
This is exactly the podcast I needed!
I just found this podcast last week and have already listened to so many episodes! I love how the episodes are short and to the point. There is so much good information packed in each episode and I love how the title really lets you know what you are going to learn, so I can pick based on what I need to work on in my business. Thank you!
Amazing advice!
From one e-commerce marketer to another, Jessica’s content and advice is on point. What I love about her is that she provides actionable advice where you don’t feel confused as to what to do next.
Jessica says it like it is
What I love about Jessica‘s take is that it’s so refreshingly honest. Jessica understands the inner workings of e-commerce and how to get the most out of your site. She is a great interviewer.