262 episodes
Ecommerce Society Podcast Kerrie A. Fitzgerald
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- Business
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4.9 • 99 Ratings
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How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast.
Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your sales, traffic, reach more customers and gain greater visibility in your business to create your customer superfans. We’ll also include amazing entrepreneurs and online shop owners from Shopify, Cratejoy, Etsy and Amazon, to share their product biz success stories to give you tangible strategies you can implement today, to make huge waves in your business. Together, let’s create a business growth roadmap so you can create a profitable product business, that gives you a life you love.
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How She Built a 7 Figure Fish Subscription Business with Sena Wheeler of Sena Sea
This week we are doing a female founder story, featuring Sena Wheeler, CEO of Sena Sea, a multiple seven figure subscription business. Sena Sea, a family-run business that brings the best of wild Alaskan fish straight to your doorstep. Founder Sena Wheeler shares her journey from a fifth-generation fishing family to pioneering online seafood delivery. Discover the challenges, triumphs, and the unique approach that sets Sena Sea apart in the sustainable seafood industry. Featured Guest: Sena Wheeler, Founder of Sena Sea
Key Points Covered:
The Origins of Sena Sea: Learn about Sena's deep-rooted connection to fishing, her transition from a career in food science to entrepreneurship, and the pivotal Thanksgiving drive that sparked the idea for Sena Sea.
Challenges of Starting an Online Seafood Business: Sena discusses the initial hurdles, including setting up an online store, shipping logistics, and the importance of quality and sustainability in their products.
Growth and Marketing Strategies: Discover how Sena Sea utilized farmers' markets for direct customer feedback, built an engaging email list, and leveraged blogging to drive organic traffic and educate customers.
The Power of Email Marketing: Sena emphasizes the role of personal storytelling and consistent communication in building customer loyalty and driving repeat business.
Subscription Service and Customer Retention: Hear about the introduction of a subscription model, the benefits of recurring orders, and strategies for customer retention.
Future Plans and Expansion: Sena shares insights into upcoming initiatives, including exploring affiliate marketing, targeting a younger demographic, and enhancing their email marketing workflows.
Where to Find Sena Sea and Their Wild Alaskan Fish:
Website: www.senasea.com
Join the Email List: For exclusive offers, recipes, and a glimpse into the life of a fishing family.
Cook like a fisherman's wife cookbook available for free on https://senasea.com
Work With Me:
Grab my new book, Customer Obsession
www.kerriefitzgerald.com/services
Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall
Let’s Be Friends
Follow Kerrie on Instagram
www.kerriefitzgerald.com
www.kerriefitzgerald.com/services
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Coaching Session: Increase Conversion, Traffic and Website Audit with Swimwear Brand Naked Summer
Welcome to the Ecommerce Society Podcast! In this podcast episode, I’m doing a coaching session with swimwear brand, naked summer.
This feels like a REAL coaching session with me, so bear with me as its a long one.
We talk through typical questions that brands always come to me with help on- how do i increase my conversion rate, how can I make my website better and how do I get more traffic, so these are some of the things I tackle on this robust coaching episode!
If you want to tune into one of the two specific questions we cover- here are the timestamps:
Question 1: How do I increase my website conversion rate Timestamp: 0-1:11
Question 2: How do I increase my traffic Timestamp 1:12- end
Work With Me:
Grab my new book, Customer Obsession
www.kerriefitzgerald.com/services
Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall
Let’s Be Friends
Follow Kerrie on Instagram
www.kerriefitzgerald.com
www.kerriefitzgerald.com/services
Follow Naked Summer
www.nkdsummer.com
ig @naked_summer
TikTok @makedsummer -
From The Dorm Room To Your Doorstep, Launching a Period Subscription Box with Monthlies
Welcome to the Ecommerce Society Podcast, episode 253.
In this podcast episode, Kerrie hosts Katie Cole and Jenny DiMarco, founders of Monthlies Period Club, a subscription service offering personalized period products delivered directly to customers. They discuss the inspiration behind their brand, emphasizing convenience and customization, aiming to destigmatize periods and make menstrual products accessible. The brand offers a mix-and-match approach to product selection, using well-known brands to allow customers to tailor their subscriptions to their needs. The conversation also covers the entrepreneurial journey of the founders, from ideation to overcoming initial hesitations and the operational challenges they face. They highlight their commitment to charitable outreach and the educational aspect of their business. The episode explores the dynamics of starting a business in college and the supportive feedback they received from friends and family, contrasting with some skepticism from older individuals unfamiliar with modern entrepreneurial opportunities.
Work With Me:
Grab my new book, Customer Obsession
www.kerriefitzgerald.com/services
Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall
Let’s Be Friends
Follow Kerrie on Instagram
www.kerriefitzgerald.com
www.kerriefitzgerald.com/services
Follow Monthlies
www.monthlies.club
www.instagram.com/monthlies.club
Use code 15 for 15% off your first order
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10 Reasons Shopify Is The Best DTC Ecommerce Platform
Welcome to the Ecommerce Society Podcast! In this episode I do a deep dive on the top 10 reasons Shopify is the best platform for starting an e-commerce business. It’s no shocker here that I am a WILDLY OBSESSED customer superfan of Shopify and since I’ve never dedicated an entire episode on why I love them so much, I thought today was the day!
If you are on the fence about starting a Shopify store- this episode is for you or if you’re an Etsy seller and want to branch out and start your own website- this is for you too!
Start with Shopify for just $1
Sign up for a free trial and get your first month for just $1, tap that link below
shopify.pxf.io/QOqWDY
Work With Me:
Grab my new book, Customer Obsession
www.kerriefitzgerald.com/services
Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall
Let’s Be Friends
Follow Kerrie on Instagram
www.kerriefitzgerald.com
www.kerriefitzgerald.com/services
Subscribe to my newsletter- Just Add Hotsauce:
each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too.
https://kerriefitzgerald.myflodesk.com/hotsauce
** some links may be an affiliate link. Its no extra cost to you, but i may get a small referral commission. I only share products/services that I am obsessed with. -
The Power of Shopify, Starting a Pet Business and How to Stand Out with Ecommerce Savvy
Welcome to the Ecommerce Society Podcast! In this episode, I chat with Deonnah Carolus, founder of Ecommerce Savvy. Deonnah shares her journey from running a marketing agency to pivoting to e-commerce, focusing on helping smaller businesses succeed online.
We dive into the challenges of expensive mastermind programs and varying levels of participant commitment. We also discuss the importance of differentiation in saturated markets and share our experiences with starting product-based businesses. Deonnah reveals her idea for a doggy bandana business, and I share my experience with manufacturing dog bandanas.
We explore potential collaboration and offer support to each other in our ventures. Deonnah also highlights the fun and rewarding aspects of marketing to pet parents and shares her experience in the pet industry. We discuss how to choose a business idea and the importance of researching different industries and SO MUCH MORE!
Work With Me:
Grab my new book, Customer Obsession
www.kerriefitzgerald.com/services
Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall
Let’s Be Friends
Follow Kerrie on Instagram
www.kerriefitzgerald.com
www.kerriefitzgerald.com/services
Subscribe to my newsletter- Just Add Hotsauce:
each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too.
https://kerriefitzgerald.myflodesk.com/hotsauce
Follow Deonnah
Ecommerce-Savvy.com
https://www.instagram.com/ecommercesavvy/
hello@ecom-savvy.com
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60 Second Rapid Fire Questions with Deonnah Carolus, Founder of Ecommerce Savvy
Welcome to the Ecommerce Society Podcast! In this episode, we’re doing something brand new- rapid fire questions. I ask Deonnah of Ecommerce Savvy 5 questions where she has 60 seconds MAX to answer them.
I ask her things like- how would she spend $500 to start a business
What her fave ecomm platform is
Etsy verse Shopify
What makes a cult like brand
And more…….
And be sure to tune into Thursday’s episode, 251 where we have a full episode talking about all things Shopify, scaling a product business, pivoting and more with Deonnah of Ecommerce Savvy
Work With Me:
Grab my new book, Customer Obsession
www.kerriefitzgerald.com/services
Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall
Let’s Be Friends
Follow Kerrie on Instagram
www.kerriefitzgerald.com
www.kerriefitzgerald.com/services
Subscribe to my newsletter- Just Add Hotsauce:
each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too.
https://kerriefitzgerald.myflodesk.com/hotsauce
Follow Deonnah
Ecommerce-Savvy.com
https://www.instagram.com/ecommercesavvy/
hello@ecom-savvy.com
Customer Reviews
Soooo valuable!
I found Kerrie’s podcast several months ago as I’ve been building my e-commerce beauty product business and I cannot thank you enough Kerrie! You’re advice on building a quality website, SEO, customer loyalty. All of it has been invaluable! I learned about Trademarking my brand and connected with a trademark lawyer you had on as a guest! Thank you so much for sharing your knowledge with us!
I really tried
I wanted to like it. Because we need more podcasts with people who have product based business knowledge. BUT as the episodes went on I found myself beyond frustrated with her. From the use of expecially instead of especially, to the random tangents, to speaking on a topic without the knowledge, or information needed at hand. “When you open it you’ll find it, it says abandoned carts.” It’s so all over the place, you end up getting very little info, and then being sold something she has going. I find myself rolling my eyes more than learning anything.
A must listen for all e-commerce businesses!
Seriously though! Kerrie possesses a wealth of knowledge that she shares so generously and with such clarity. I don’t even remember how I initially stumbled upon her work and this podcast but I’m so grateful that I did. Thank you!!
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