234 episodes

How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast.

Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your sales, traffic, reach more customers and gain greater visibility in your business to create your customer superfans. We’ll also include amazing entrepreneurs and online shop owners from Shopify, Cratejoy, Etsy and Amazon, to share their product biz success stories to give you tangible strategies you can implement today, to make huge waves in your business. Together, let’s create a business growth roadmap so you can create a profitable product business, that gives you a life you love.

Ecommerce Society Podcast Kerrie A. Fitzgerald

    • Business
    • 4.9 • 99 Ratings

How do I grow my e-commerce, product-based or subscription box business? How do I skyrocket my sales, get more customers, increase my profit, sell on more channels and create an epic customer experience for my business? These are some of the big questions that product and subscription box coach, Kerrie Fitzgerald digs into each week in this workshop style podcast.

Listen in and you will learn step-by-step actionable strategies to help you scale to the next level in your business, skyrocket your sales, traffic, reach more customers and gain greater visibility in your business to create your customer superfans. We’ll also include amazing entrepreneurs and online shop owners from Shopify, Cratejoy, Etsy and Amazon, to share their product biz success stories to give you tangible strategies you can implement today, to make huge waves in your business. Together, let’s create a business growth roadmap so you can create a profitable product business, that gives you a life you love.

    Creating the #1 Female Entrepreneur Subscription Box to Selling it & Transitioning Into New Business Venture with Julie Ball

    Creating the #1 Female Entrepreneur Subscription Box to Selling it & Transitioning Into New Business Venture with Julie Ball

    In this conversation, Kerrie and Julie discuss Julie's entrepreneurial journey, including her experience starting and selling Sparkle Hustle Grow, an entrepreneurship subscription box. They also explore Julie's current ventures, such as coaching and her new Amazon business. The conversation highlights the importance of pivoting and diversifying revenue streams in entrepreneurship. Julie shares her insights on separating personal identity from brand identity and the value of treating a brand as a persona. The conversation concludes with Julie's plans for the future and where to find her online.
     
    Takeaways
     
    Pivoting and diversifying revenue streams can be important for entrepreneurs who are looking for new challenges or opportunities.
    Separating personal identity from brand identity can help entrepreneurs transition and sell their businesses.
    Treating a brand as a persona can help create a distinct and memorable identity in the market.
    Exploring new product ideas and platforms can be an exciting way to continue learning and growing as an entrepreneur.
     
    Chapters
     
    00:00 Introduction and Connection
    02:21 Julie's Background and Entrepreneurial Journey
    06:18 Starting Sparkle Hustle Grow
    12:34 Selling Sparkle Hustle Grow and Transitioning
    20:37 Julie's Current Ventures and Diversifying Revenue Streams
    28:40 Exploring New Product Ideas
    35:03 Separating Personal Identity from Brand Identity
    36:15 Future Plans and Where to Find Julie
     
    Follow Julie
    https://www.subscriptionboxbasics.com. 
    www.instagram.com/subscriptionboxbasics
    www.subscriptionboxbasics.com/launch Julie’s subscription box course
    julie@subscriptionboxbootcamp.com
    Work With Me:
    Grab my new book, Customer Obsession 
    1. Sign Up For A Website Redesign
    Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
    https://www.kerriefitzgerald.com/websiteVIP 
     
    2.  Join waitlist for Cultish Product
    A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
    Join waitlist Learn More
     
    Free Guides & Resources For The Win:
    {Free Private Podcast}
    Create Your Cult Like Brand “Private Podcast”
    An 8-part audio series that walks you through how to create your cult brand
    Sign Up
     
     
    Let’s Be Friends
    Follow Kerrie on Instagram
    Follow Ecommerce Society  on Instagram
    www.kerriefitzgerald.com

    • 32 min
    The Top 5 Ways To Get Your Products Featured In Subscription Boxes For Mega Visibility and Brand Awareness

    The Top 5 Ways To Get Your Products Featured In Subscription Boxes For Mega Visibility and Brand Awareness

    In this episode, Kerrie discusses the opportunity for brand visibility through subscription boxes. She explains what subscription boxes are and how they can be a marketing opportunity rather than just a sales opportunity. Kerrie emphasizes the importance of branding and providing a clear call to action in subscription box products. She also shares tips on finding subscription boxes to pitch to and common mistakes to avoid in the pitching and negotiation process. In this episode, Kerrie shares valuable insights on how to get your products into subscription boxes. She highlights the importance of negotiating on price and being flexible with pricing to make your products more appealing. Kerrie also emphasizes the need to customize your pitch for each subscription box, showcasing your understanding of their audience and offering exclusive ideas. She suggests leveraging marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing. Kerrie provides practical tips for pitching, including following the subscription box on social media and making short, targeted pitches.
     
    Takeaways
     
    Be willing to negotiate on price and be flexible with pricing to make your products more appealing to subscription boxes.
    Customize your pitch for each subscription box, demonstrating your understanding of their audience and offering exclusive ideas.
    Leverage marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing.
    Make short and targeted pitches, focusing on the subscription box and their audience rather than your own story.
     
    Chapters
     
    00:00 Introduction and Question Submission Form
    02:24 Deep Dive into Subscription Boxes
    04:37 What is a Subscription Box?
    06:23 Opportunity for Brand Visibility
    09:08 Different Types of Subscription Boxes
    10:24 Best Suited Products for Subscription Boxes
    11:48 Mistakes in Pitching and Negotiating
    51:50 Mistake: Not willing to negotiate on price
    53:10 Stand out by customizing your pitch
    55:28 Negotiating with marketing as leverage
    57:27 Being scrappy and figureoutable
    59:42 Leveraging marketing and creating exclusivity
    01:00:10 Easy ways to pitch
    01:02:08 Making a short and effective pitch
    01:07:35 Summary: How to get into subscription boxes

    Work With Me:
    Grab my new book, Customer Obsession 
    1. Sign Up For A Website Redesign
    Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
    https://www.kerriefitzgerald.com/websiteVIP 
     
    2.  Join waitlist for Cultish Product
    A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
    Join waitlist Learn More
     
    Free Guides & Resources For The Win:
    {Free Private Podcast}
    Create Your Cult Like Brand “Private Podcast”
    An 8-part audio series that walks you through how to create your cult brand
    Sign Up
     
     
    Let’s Be Friends
    Follow Kerrie on Instagram
    Follow Ecommerce Society  on Instagram
    www.kerriefitzgerald.com

    • 1 hr 8 min
    BONUS {Quick Tip} 2 Ways To Increase Your Average Order Value & Conversion Rate TODAY

    BONUS {Quick Tip} 2 Ways To Increase Your Average Order Value & Conversion Rate TODAY

    Hey there, fellow e-commerce enthusiasts! 👋 Ready to turbocharge your online business and send your revenue soaring? In this episode, I'm spilling the tea on how to skyrocket your average order value (AOV) and watch those sales numbers dance their way to the top!
    🚀 Unlocking the Secrets of AOV: Ever wondered how to turn those browsers into buyers and get them to whip out their wallets with gusto? Look no further! I'm dishing out the three sacred keys to fattening up your bottom line: snagging new customers, coaxing old pals to splurge a little more, and the crown jewel – increasing that sweet AOV.
    💡 The Power of Persuasion – It's All in the Conversion: Brace yourselves for a deep dive into the heart of e-commerce success. I'm talking about the nitty-gritty, the backbone of your online empire – your website design and conversion rates. It's where the magic happens, folks!
    📦 Shipping Shenanigans and the Art of Abandoned Cart Rescues: Picture this: Your customers are all set to seal the deal, but then – bam! – those dreaded shipping costs pop up like a pesky roadblock. Fear not! I've got the ultimate playbook for you. Learn how to lure those abandoned carts back from the brink by tweaking your shipping rules and offering tantalizing free shipping thresholds. You're welcome!
    Key Takeaways to Fuel Your E-commerce Odyssey:
    🎯 Remember the Holy Trinity: New customers, bigger spends from your OG fans, and the golden goose – boosting that AOV.
    🚚 Shipping Costs: The silent killer of conversions. Smash those barriers by offering free or discounted shipping.
    💻 Foundations First: Nail your website design and conversion tactics for a sturdy e-commerce fortress.
    🛒 Dive into the Cart Abyss: Uncover the mysteries of abandoned shopping carts and emerge victorious by fine-tuning your shipping strategies.
    So, fellow hustlers, buckle up and get ready to take your e-commerce game to stratospheric heights! Tune in now for a masterclass in moolah-making maneuvers. Let's make some digital magic happen! 🌟

    Chapters
     
    00:00 Introduction: Three Ways to Make Money in Your Business
    01:27 Chapter 1: Increasing Average Order Value (AOV)
    03:22 Chapter 2: Analyzing Abandoned Shopping Carts
    04:18 Chapter 3: The Impact of Shipping Costs on Conversion
    08:07 Chapter 4: The Importance of Website Design and Conversion
    10:22 Chapter 5: Focusing on Foundational Elements of E-commerce
    15:24 Chapter 6: Adjusting Shipping Rules to Increase AOV
    19:06 Chapter 7: Determining Average Order Value and Setting Free Shipping Threshold
    23:20 Chapter 8: Creating Proper Shipping Rules and Updating Website
    28:09 Conclusion: Action Steps and Feedback

    Work With Me:
    Grab my new book, Customer Obsession 
    1. Sign Up For A Website Redesign
    Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
    https://www.kerriefitzgerald.com/websiteVIP 
     
    2.  Join waitlist for Cultish Product
    A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
    Join waitlist Learn More
     
    Free Guides & Resources For The Win:
    {Free Private Podcast}
    Create Your Cult Like Brand “Private Podcast”
    An 8-part audio series that walks you through how to create your cult brand
    Sign Up
     
     
    Let’s Be Friends
    Follow Kerrie on Instagram
    Follow Ecommerce Society  on Instagram
    www.kerriefitzgerald.com
     

    • 29 min
    Pivoting, Evolving & Starting Two New Businesses in 2024

    Pivoting, Evolving & Starting Two New Businesses in 2024

    Say whaaaat- Yes I am starting two new businesses in 2024- one is a SaaS software company that will be a game changer for ecomm brands like you and the second business is a pet business which I am So stoked to share details with you soon. 2024 is the time for me to evolve and take my 8 years of knowledge in the ecommerce space and do something truly EPIC with. In this episode I however, share how scary the unknown is, how much of a beginner I”m feeling like again which can feel scary AF and a whole host of other things I’m feeling now as I make a huge transition in my business.
     
    Tune in- this will be a great one.

    Work With Me:
    Grab my new book, Customer Obsession 
    1. Sign Up For A Website Redesign
    Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
    https://www.kerriefitzgerald.com/websiteVIP 
     
    2.  Join waitlist for Cultish Product
    A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
    Join waitlist Learn More
     
    Free Guides & Resources For The Win:
    {Free Private Podcast}
    Create Your Cult Like Brand “Private Podcast”
    An 8-part audio series that walks you through how to create your cult brand
    Sign Up
     
     
    Let’s Be Friends
    Follow Kerrie on Instagram
    Follow Ecommerce Society  on Instagram
    www.kerriefitzgerald.com

    • 36 min
    BONUS: Your 2024 Guide To Google & Yahoo's New Requirements for Email Senders

    BONUS: Your 2024 Guide To Google & Yahoo's New Requirements for Email Senders

    Watch the free training video where I walk you through how to set up these changes, along with changes & tutorials from Klaviyo. https://www.kerriefitzgerald.com/blog/new-email-requirements-google-and-yahoo-2024
     
    In this episode of Ecommerce Society podcast, we're diving into the new requirements for Gmail and Yahoo regarding email marketing, emphasizing the importance of email marketing as an owned platform and sales channel. I walk you through the steps to update email marketing with the new changes, including having a verified sending domain, adding or setting a DMARC record, and making unsubscribing easy. I also highlight the need to monitor spam complaints and keep spam rates low. Overall, the changes aim to make email safer and improve deliverability for legitimate senders.
    Takeaways
    Email marketing is an important owned platform and sales channel.
    Everyone, especially bulk senders, needs to update their email marketing with the new requirements from Gmail and Yahoo.
    The steps to update email marketing include having a verified sending domain, adding or setting a DMARC record, and making unsubscribing easy.
    Monitoring spam complaints and keeping spam rates low is crucial for email deliverability.

    Chapters
    00:00Introduction and Importance of Email Marketing
    01:23New Requirements for Gmail and Yahoo
    07:27Step 1: Have a Verified Sending Domain
    08:24Step 2: Add or Set a DMARC Record
    17:57Step 3: Make Unsubscribing Easy
    27:15Monitoring Spam Complaints
    28:08Conclusion and Final Thoughts
     
     

    Work With Me:
    Grab my new book, Customer Obsession 
    1. Sign Up For A Website Redesign
    Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
    https://www.kerriefitzgerald.com/websiteVIP 

    2.  Join waitlist for Cultish Product
    A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
    Join waitlist Learn More

    Free Guides & Resources For The Win:
    {Free Private Podcast}
    Create Your Cult Like Brand “Private Podcast”
    An 8-part audio series that walks you through how to create your cult brand
    Sign Up

     
    Let’s Be Friends
    Follow Kerrie on Instagram
    Follow Ecommerce Society  on Instagram
    www.kerriefitzgerald.com

    • 37 min
    From A Pandemic Hobby To Dreaming of a Taylor Swift's Collab - with Maddie McNabb of Maddie About Cake

    From A Pandemic Hobby To Dreaming of a Taylor Swift's Collab - with Maddie McNabb of Maddie About Cake

    In this episode, Maddie McNabb shares her journey of starting a micro bakery specializing in French macarons. She discusses her background in higher education and how she discovered her passion for baking during the pandemic. Maddie talks about the challenges she faced in the early days of her business and the importance of perseverance. She also shares her marketing strategies, including email marketing, PR, and Pinterest. Maddie emphasizes the need for a well-designed website and the value of celebrating wins. She discusses the process of balancing production and marketing and her plans for scaling her business in the future. In this conversation, Maddie discusses her macaron business and her aspirations for its success. She talks about the challenges of setting up the business and the importance of proper preparation. Maddie mentions Last Crumb Cookies as an example of a successful business model. She shares her dream of having her macarons featured at Taylor Swift's birthday party. Maddie and Kerrie discuss the potential for her business to become a celebrity go-to brand. They also mention the success story of Milk Bar and Kerrie's personal experience with their products. Maddie provides information on where to find and buy her macarons, emphasizing their suitability as gifts. The conversation concludes with well wishes for Maddie's future success.
     
    Takeaways
     
    Proper preparation and setup are crucial for the success of a business.
    Studying successful business models can provide valuable insights and inspiration.
    Having a dream or goal for the business can drive motivation and ambition.
    Collaborating with influential figures or becoming a go-to brand for celebrities can significantly boost a business's visibility and success.
    Learning from the success stories of other businesses can provide valuable lessons and inspiration.
    Consumables, such as macarons, make great gifts as they leave no clutter behind.

    And if by the end of the episode you are convinced you need a little website makeover- grab a spot for my new done for you service- website in a day :) Click here to learn more https://www.kerriefitzgerald.com/websiteVIP 
     
    Or grab my new book, Customer Obsession 
     
    Follow Maddie along on her journey
    Maddieaboutcake.com
     www.instagram.com/maddieaboutcake
    Grab a box of macarons for Vday! https://maddieaboutcake.com/collections/treats 
    15% off your first order when you sign up for email newsletter
     
    Work With Me:
    1. Sign Up For A Website Redesign
    Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website
    https://www.kerriefitzgerald.com/websiteVIP 
     
    2.  Join waitlist for Cultish Product
    A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more!
    Join waitlist Learn More
     
    Free Guides & Resources For The Win:
    {Free Private Podcast}
    Create Your Cult Like Brand “Private Podcast”
    An 8-part audio series that walks you through how to create your cult brand
    Sign Up
     
     
    Let’s Be Friends
    Follow Kerrie on Instagram
    Follow Ecommerce Society  on Instagram
    www.kerriefitzgerald.com
     

    • 53 min

Customer Reviews

4.9 out of 5
99 Ratings

99 Ratings

rjmark ,

Soooo valuable!

I found Kerrie’s podcast several months ago as I’ve been building my e-commerce beauty product business and I cannot thank you enough Kerrie! You’re advice on building a quality website, SEO, customer loyalty. All of it has been invaluable! I learned about Trademarking my brand and connected with a trademark lawyer you had on as a guest! Thank you so much for sharing your knowledge with us!

Kt....... ,

I really tried

I wanted to like it. Because we need more podcasts with people who have product based business knowledge. BUT as the episodes went on I found myself beyond frustrated with her. From the use of expecially instead of especially, to the random tangents, to speaking on a topic without the knowledge, or information needed at hand. “When you open it you’ll find it, it says abandoned carts.” It’s so all over the place, you end up getting very little info, and then being sold something she has going. I find myself rolling my eyes more than learning anything.

HandmadeinLA ,

A must listen for all e-commerce businesses!

Seriously though! Kerrie possesses a wealth of knowledge that she shares so generously and with such clarity. I don’t even remember how I initially stumbled upon her work and this podcast but I’m so grateful that I did. Thank you!!

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