The Purposeful Marketing Podcast Mary Keough, Aaron Weekes, James Boeckmann, Kevin McClary

What happens to alignment when you're marketing and sales?

Join us for an enriching episode of The Purposeful Marketing Podcast as we sit down with Sarah Noel Block, the visionary founder of Tiny Marketing, to explore the intricate relationship between marketing and sales.

In this engaging conversation, Sarah candidly shares her journey as a marketing consultant, shedding light on the challenges of selling her services and the transformative power of finding your niche. Discover why carving out a specific narrative is key to attracting your ideal customers and learn actionable strategies for aligning marketing and sales seamlessly.

With Sarah's unique perspective on integrating business development into content marketing, discover how marketers can bridge the gap between these two disciplines and drive tangible results. From outbound activities to honing sales skills, Sarah advocates for a holistic approach that empowers marketers to step outside their comfort zones and embrace the sales process.

Whether you're a seasoned marketing professional or a budding entrepreneur, this episode offers a treasure trove of insights to elevate your marketing strategy and drive sustainable growth.

Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

~Market with purpose for the everyday practitioner ~

Connect with the hosts:


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with the guest:


⁠⁠⁠⁠⁠Sarah Noel Block
https://www.sarahnoelblock.com/purpose

On today's big question, the Purposeful Marketing crew chatted about lifecycle marketing with Leni Vasquez, a seasoned marketing manager at Quotebeam.

In this insightful conversation, Leni dispels common misconceptions surrounding lifecycle marketing, emphasizing that it's not a standalone strategy but an integral part of the overall marketing framework. As she shares her expertise, listeners gain invaluable insights into differentiating lifecycle marketing from demand generation and understanding its significance in driving customer engagement throughout the journey.

As the discussion unfolds, Leni talks about the challenges of communicating the value of lifecycle marketing and offers actionable advice for striking the right balance between responsibilities in this multifaceted discipline.

Whether you're a seasoned marketer or just starting your career, this episode equips you with the knowledge and strategies needed to excel in lifecycle marketing with expert insights, practical tips, and engaging discussions that will empower you to elevate your marketing strategy and drive meaningful results.

Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

~Market with purpose for the everyday practitioner ~

Connect with the hosts:


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with the guest:


⁠⁠Leni Vasquez⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?

Marketing and sales alignment is critical to reaching goals.

No matter if you're a B2B marketer in SaaS, industrial, or professional services space.

Today, the hosts ask thought-provoking questions on navigating alignment in an industrial company with Clint Kuykendall, Sales and Marketing at Quality Reel Solutions. 

In this captivating conversation, the trio delves into the intricacies of alignment in industrial marketing, exploring the nuanced relationship between sales and marketing functions. They uncover the pivotal role of messaging in driving impactful sales and marketing strategies, shedding light on the challenges and benefits of working in small organizations.

Listeners gain valuable insights into simplifying metrics and measuring success effectively, empowering them to streamline their approach and focus on meaningful outcomes. From navigating the dynamics of sales and marketing in large corporations to the unique considerations of industrial settings, every aspect of the industrial marketing landscape is expertly dissected.

Whether you're a seasoned professional or an aspiring marketer, this episode offers invaluable wisdom to elevate your strategic approach and drive impactful results in the industrial marketing landscape.

Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

~Market with purpose for the everyday practitioner ~

Connect with the hosts:


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠⁠⁠⁠

Connect with the guest:


⁠Clint Kuykendall⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?

To answer the question on this episode of The Purposeful Marketing podcast, Mary, Aaron, and James have invited Luke Wittenbraker, Marketing and Sales Director of Mactech, to provide real-world advice on aligning marketing and sales within organizations on this enlightening episode.

The trio underscores the critical importance of accountability and clear objectives in fostering synergy between marketing and sales teams.

Throughout the conversation, the hosts and guest emphasize the transformative impact of understanding both sales and marketing perspectives, advocating for the cultivation of dual-role experiences to enhance collaboration and effectiveness. From the nuances of measuring marketing activities to the benefits of embracing a holistic approach, every aspect of achieving alignment is expertly dissected.

Listeners gain invaluable insights into the power of regular communication and structured meetings in maintaining alignment, as well as the art of delegating responsibilities and focusing on the vital 20% that drives results.

Luke shares first-hand, practical strategies for simplifying scorecards and measuring outcomes rather than activities, empowering marketers and sales professionals to evaluate success effectively.

Whether you're a seasoned marketing veteran or starting your marketing career, this episode offers invaluable insights to elevate your strategic approach and drive meaningful results.

Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

~Market with purpose for the everyday practitioner ~

Connect with the hosts:


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠⁠⁠

Connect with the guest:


Luke Wittenbraker

⁠⁠⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?

Dive into the world of SEO and generative AI with Aaron, Mary, and special guest Nik Vujic, an SEO expert and Marketing Director at Veza Digital, in this illuminating episode of the Purposeful Marketing Podcast.

In this captivating conversation, the trio delves into the profound impact of generative AI on SEO. They dissect the delicate balance between trust and human interaction in search results, shedding light on the nuances and ethical considerations surrounding AI-generated content.

Nik shares invaluable insights on leveraging AI effectively in content generation while underscoring the irreplaceable value of human input in crafting authentic and compelling content. From the challenges of maintaining ethical standards to the intricacies of providing AI models with relevant prompts, Nik offers practical strategies for harnessing the power of AI while preserving the essence of human creativity.

The discussion extends to the strategic prioritization of SEO efforts, emphasizing the need to analyze niche markets and align various marketing channels to maximize impact.

Moreover, the episode underscores the pivotal role of SEO in building brand authority and visibility in an increasingly competitive digital landscape.

Listeners are treated to sound bites brimming with actionable advice and thought-provoking insights, ensuring a rewarding listening experience from start to finish. Join Aaron, Mary, and Nik as they unravel the complexities of SEO and generative AI, offering a roadmap for marketers navigating the ever-evolving realm of digital marketing.

Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

~Market with purpose for the everyday practitioner ~

Connect with the hosts:


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠⁠

Connect with the guest:


⁠Nik Vujic

⁠⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?

What should B2B marketers do if leadership does not get marketing?

In this insightful discussion, Julie Runez, Marketing Communications at Lehnen Industrial Services, candidly shares her firsthand experience of working in a company where the leadership initially struggled to grasp the essence of marketing. She emphasizes the pivotal role of trust-building and alignment with leadership, highlighting the importance of cultivating a company culture that resonates with one's values.

As the conversation unfolds, Julie sheds light on the transformative impact of partnering with an agency (Gorilla 76) that played a pivotal role in instilling a marketing mindset and optimizing processes within her organization. From the significance of personal growth to the courage required to forge a fulfilling career path, Julie's journey serves as a beacon of inspiration for aspiring marketers.

Through Julie's experiences, this episode underscores the enduring importance of personal growth, authenticity, and strategic partnerships in navigating the dynamic landscape of B2B marketing.

Tune in to this empowering episode of the Purposeful Marketing Podcast to glean actionable strategies, heartfelt anecdotes, and invaluable lessons from Julie's remarkable journey.



Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

~Market with purpose for the everyday practitioner ~



Connect with the hosts:


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠



Connect with the guest:


Julie Runez



⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?