The Hotel Florist

Franceska McCaughan
  • 4.8 (20)
  • CAREERS
The Hotel Florist

This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.

  1. 3 DAYS AGO

    What to Say When You Feel the Hotel Isn’t Priortizing Flowers

    In today's episode,  we're diving into what to do when you feel that the hotel just isn't prioritizing flowers. We'll explore how to navigate the tricky gap between what you see online and the reality when you step into a hotel. I’ll share some tips on how to turn that awkward moment into an opportunity by asking the right questions and positioning yourself as a valuable partner rather than just another vendor. We’ll talk about how understanding the hotel's current situation can help you propose the right solutions and build lasting relationships. It’s not about closing the deal on the first visit – it’s about creating connections, being persistent, and staying informed so you’re always ready when the perfect opportunity comes along. Let’s get started!   0:30 Why you should check the reality against the hotel's online presence 1:31 Read the room and ask questions 4:21 Understand the hotel’s current situation 5:53 How to position yourself as a solutions provider 7:31 Build relationships, not just contracts 9:01 Why staying persistent and informed will help you strategize your approach effectively   If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    11 min

  2. 5 DAYS AGO

    Who You Should Really Be Talking to on IG

    In this episode, we’re diving into the essentials of using Instagram to connect with the right people in the hotel industry. It’s not just about posting pretty pictures—it’s about understanding how to market your floral business like a billboard. We’ll discuss why focusing on being a florist rather than a content creator can actually be a more effective strategy. You’ll also learn what kind of content grabs the attention of a hotel’s PR director and how to tailor your Instagram profile to make a lasting impact. Plus, we’ll explore how building a strong culture in your floral business can naturally enhance your social media presence, helping you create authentic connections that matter.   0:30 How to approach Instagram marketing by treating your profile like a billboard 1:20 Why prioritizing your craft as a florist over content creation leads to better results 2:25 The types of content that catch the eye of a hotel PR director 4:25 Actionable strategies to optimize your Instagram page for success 6:30 How a client-focused culture in your floral business naturally enhances your social media marketing If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    8 min

  3. DEC 12

    What Time Should You Aim to Speak to the GM?

    In this episode, we’re talking about timing—specifically, when you should aim to connect with the General Manager of a hotel. Understanding how different hotels structure their management schedules is key to catching the GM at the right moment. I’ll share insights on the best time of day to visit the hotel, increasing your chances of having that crucial conversation. Timing is everything, and knowing when to approach can make all the difference in your success as a hotel florist.   0:15 How different hotels structure their management schedule 1:00 The best time to go to the hotel to catch the GM If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    3 min

  4. DEC 10

    The Questions You Need to Ask That Will Set Your Future Self Up for Success

    In this episode, we’re diving into the power of asking the right questions and how it can transform your journey as a hotel florist. We’ll explore the key question you need to start asking yourself to set the foundation for success. We'll also discuss why curiosity is your secret weapon for building connections and establishing trust with clients. You’ll learn the importance of being prepared with the right questions when you get that all-important meeting with a GM. Plus, I’ll share how visualizing your future self can help take the pressure off and allow you to approach every conversation with confidence.   0:30 The crucial question to start asking yourself to set the stage for success 2:00 How asking questions drives growth and opens doors 3:05 Embracing curiosity to build genuine connections and foster trust 4:30 The importance of having a prepared list of questions when speaking to the GM 6:45 How visualizing your future self can ease the pressure and encourage the right questions   If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    9 min

  5. DEC 5

    How to Add Value Without Depreciating What the Hotel Has Already

    In this episode, we’ll explore how to add value to a hotel without diminishing what they already have in place. I’ll share two key approaches you can use to elevate your pitch, starting with a mindset shift about your ideas being timeless intellectual property rather than fleeting trends. We’ll dive into specific examples of what adding value could look like and discuss a straightforward method that ensures your contribution enhances the hotel’s current offerings. Plus, I’ll reveal how to present your ideas in a way that invites the General Manager to collaborate with you, fostering a stronger partnership.   0:30 The first key approach to adding value to a hotel 2:05 Why your ideas are timeless intellectual property, not just passing trends 5:00 Creative ways to add value that align with the hotel’s brand standards 7:30 A straightforward method to enhance value without diminishing what’s already there 9:30 How to present your ideas in a way that invites the GM to collaborate with you   If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    12 min

  6. DEC 3

    What To Do If You Don’t Get the GM

    In this episode, we’re diving into a scenario many aspiring hotel florists face—what to do if you don’t get a meeting with the General Manager. We’ll explore some reasons this might happen that have nothing to do with your skills or approach and discuss strategies to warm up cold leads before your pitch. We’ll also cover how to connect with the second-in-command if the GM isn’t available, and how to turn rejection into valuable practice. Lastly, I’ll share a solid game plan for approaching hotels and ensuring you leave every interaction with something valuable. Remember, it’s not always about being better; it’s about finding ways to add more value. 0:30 Understanding why you might not reach the GM, and how it’s often not personal 1:35 Strategies for warming up a cold lead before you speak to the GM 3:15 How to effectively communicate with the second in command when the GM is unavailable 5:00 How to reframe rejection and use it as valuable practice 6:30 A game plan for approaching hotels to ensure you leave with something valuable 8:30 It’s not about being better; it’s about finding ways to add more value If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    10 min

  7. NOV 28

    The Strategy I Wish I Would Have Known Sooner

    In this episode, I’m sharing a game-changing strategy that I wish I’d known sooner—especially when it comes to pricing your services. We’ll talk about why it’s crucial to have a solid list of reasons ready for those inevitable price increases and the most effective way to support those reasons. I’ll also cover how to proactively address rising floral costs with your hotel clients to set the stage for smoother contract negotiations. Plus, I’ll explain how keeping hotel owners informed not only helps with price adjustments but also reinforces your expertise and authority as a hotel florist. If you’ve ever struggled with pricing or negotiations, this episode is for you! 0:30 Why it’s essential to have a list of strong reasons prepared for when you need to raise your prices 1:30 The most effective tip for backing up your price increase 4:00 How to alert the hotel about rising floral costs to set the stage for your next contract negotiation 6:05 How keeping hotel owners informed reinforces your expertise and authority If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    9 min

  8. NOV 26

    Design Mechanics

    n this episode, we're diving into the intricate world of floral mechanics with a focus on hotel design. We'll explore exercises to spark your creativity and help you craft a signature style that stands out in the hospitality industry. From key mechanics to consider for different spaces, to insights on how traditional floral training contrasts with real-world hotel installations, this episode is packed with practical advice. Plus, I'll share a floral tip for working with gladiolas that could transform your next hotel project. Whether you're a seasoned hotel florist or just starting out, this conversation is designed to inspire and elevate your floral game. 0:30 An exercise to find inspiration and help you create your signature style 2:00 Different aspects and mechanics to keep in mind when designing for a hotel 3:30 Designing for round tables vs. against walls what you need to keep in mind 4:45 What floral schools taught vs. what I’ve learned in the hospitality industry 6:50 A floral tip when working with gladiolas for hotels installs If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    9 min
See All (100)

4.8
out of 5
20 Ratings

About

This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.

Information

  • Creator
    Franceska McCaughan
  • Years Active
    2021 - 2024
  • Episodes
    100
  • Rating
    Clean
  • Show Website
    The Hotel Florist

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