The Real Women Real Business Podcast

Shauna Lynn Simon
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The Real Women Real Business Podcast

Welcome to The Real Women Real Business Podcast, where we celebrate the strength, resilience, and entrepreneurial spirit of women everywhere. I'm your host, Shauna Lynn Simon, and I'm thrilled to invite you on this journey with me. On this podcast, my guests and I dive into proven strategies and techniques to help you build your empire without the overwhelm and stress. Each episode is filled with insights, inspiration, and practical advice to fuel your entrepreneurial journey. This podcast is an all-inclusive space where we empower each other to reach our fullest potential in business and beyond.

  1. Crafting Brand Messages That Convert With Deb Mitchell

    4 DAYS AGO

    Crafting Brand Messages That Convert With Deb Mitchell

    Shauna Lynn is joined by Deb Mitchell, a seasoned expert in brand messaging and strategy, on this episode of The Real Woman Real Business Podcast. If you’ve ever struggled to define your brand or felt stuck attracting the wrong clients, this conversation is for you. Deb shares her approach to helping entrepreneurs and creatives craft messaging that not only reflects their unique strengths but also connects with the clients they truly want to work with. Through real-world examples and practical advice, she dives into why your messaging might fall flat and what you can do to turn things around. From identifying your differentiators to building a cohesive brand that stands out in a crowded market, Deb’s insights are actionable and inspiring. Whether you’re an interior designer looking to refine your aesthetic or a business owner aiming to attract ideal clients, this episode will leave you with a new perspective on how to align your messaging with your goals. Resources: Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastLearn more about LuAnn Nigara: https://luannnigara.com/Learn more about Shell Broadnax: https://shellbrodnax.com/Deb Mitchell Writing: Learn More About Deb: https://debmitchellwriting.com/$100 Off Message LevelUp Service - https://debmitchellwriting.com/Follow Deb on Facebook: https://www.facebook.com/deb.c.mitchell.1/Follow Deb on Instagram: https://www.instagram.com/designwriterdeb/Subscribe to Deb on Youtube: https://www.youtube.com/@designwriterdebAbout Deb Deb Mitchell creates brand messaging, website copy, and content marketing that gets interior designers hired by the right clients–clients who respect their expertise and are happy to pay them what they're worth. Her clients shine in the marketplace with clarity and confidence, attracting the clients and projects that set them up for profitability and creative fulfillment. Deb's clients have earned features in major publications including House Beautiful, DWELL, Traditional Home, Better Homes & Gardens, and more.

    50 min
  2. The Link Between Personal Style & Success With Anastacia Haye

    DEC 10

    The Link Between Personal Style & Success With Anastacia Haye

    Discover how personal style can shape your wardrobe, your confidence, and your professional success. In this episode of The Real Women Real Business podcast, Anastacia Haye, a renowned fashion empowerment coach, shares her transformative journey from a teenage stylist to helping women redefine their personal image and reclaim their confidence. Join Shauna Lynn and Anastacia as they dive deep into the emotional connections behind what we wear. They reveal how fashion can help women overcome insecurities, step out of societal norms, and show up authentically in their businesses and lives. Whether you're an accidental CEO, a creative entrepreneur, or someone navigating a major life transition, this conversation will inspire you to see the potential of aligning your outer appearance with your inner strength. Join Shauna Lynn and Anastacia as they explore actionable strategies to create a signature style that resonates with your personal and professional brand. Plus, Anastacia shares practical tips for building a wardrobe that feels authentic, finding inspiration for your look, and avoiding the pitfalls of trends that don’t reflect who you are. Style is more than aesthetics - it’s a tool for showing up as the bold, confident leader you are meant to be. Resources: Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastEp #8, "LuAnn Nigara's Journey from Podcaster to Business Visionary": https://www.aboutshaunalynn.com/rwrb-podcast-episodes/empowering-success-with-luann-nigaraLearn More About Thumbtack: https://www.thumbtack.com/Ep #39, "Why Following The Crowd Might Be Holding You Back": https://www.aboutshaunalynn.com/rwrb-podcast-episodes/stop-following-the-crowd Anastacia's Styling: Learn More About Anastacia: https://anastaciastyling.com/Get Styled and Empowered Book: https://anastaciastyling.com/style-resources"Branding Your Style and Confidence for Success" FREE Guide: https://anastaciastyling.com/style-resourcesFollow Anastacia on Instagram: https://www.instagram.com/stylingbyanastacia About Anastacia Anastacia Haye is a Fashion Empowerment Coach, author, and founder of Anastacia's Styling. She empowers ambitious women in business to embrace their beauty, overcome insecurities, and confidently align their image with their God-given purpose. Through her personalized styling services and transformational coaching packages, Anastacia helps her clients elevate their confidence, refine their style, and position themselves as unshakable leaders. Anastacia’s mission is to equip women to step boldly into their calling with faith, confidence, and authenticity.

    42 min
  3. Why Following the Crowd Might Be Holding You Back

    DEC 3

    Why Following the Crowd Might Be Holding You Back

    In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon shares a powerful insight sparked by an observation at a crowded event - where she noticed a second, empty escalator that everyone was overlooking. This moment got her thinking about what we miss out on when we put our heads down and follow the crowd. Shauna Lynn explores the science behind "social proof," the psychological phenomenon that makes us follow the pack, even when it's not the best choice. Drawing from real-life examples like Kodak’s failure to embrace digital cameras and Blockbuster’s missed opportunity with Netflix, she highlights how following the crowd can hinder creativity and innovation. If you’ve ever wondered how to break free from the crowd and accelerate your business, this episode is packed with valuable insights to get you thinking differently. Learn how stepping away from the norm can lead to breakthroughs in your business and personal life. Shauna Lynn offers actionable tips on how to spot opportunities others overlook, encouraging you to challenge the status quo, trust your instincts, and make bold moves that set you apart. Tune in to discover how thinking outside the box can set you on a path to success. Resources: Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastSolomon Asch’s Conformity Experiment: https://www.verywellmind.com/the-asch-conformity-experiments-2794996

    18 min
  4. Self-Acceptance and Empowerment with Lorna Costa

    NOV 26

    Self-Acceptance and Empowerment with Lorna Costa

    What if overcoming binge eating isn't about willpower at all? Join Shauna Lynn Simon and Lorna Costa on The Real Women Real Business podcast. Lorna Costa is the visionary behind Ditch Decade Diets Academy. Together, Shauna Lynn and Lorna unpack the tangled web of binge eating, a nuanced issue often misunderstood and unfairly linked to personal weakness. Lorna shares her transformation from a health coach and personal trainer to a specialist in binge eating recovery, offering insights that go beyond conventional wisdom. Discover how years of restrictive dieting can lead to a secretive, overwhelming compulsion that only rewiring your mindset and relationship with food can truly address. In this episode, Shauna Lynn and Lorna explore a path to wellness grounded in balance, individuality, and sustainable practices - highlighting the significance of self-compassion and the necessity of redefining food rules that may hold you back.  They also delve into the art of content creation and personal branding—without the cliche buzzwords. Lorna reveals the secrets behind building a strong social media presence, from engaging daily with your audience to crafting resonating messages. She also explores the vital role of self-care and boundaries, especially for women navigating societal expectations. By embracing your inner strength, you'll find the power to overcome challenges, whether launching a business or conquering personal battles. Resources: Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcast Ditch Decade Diets: Learn More About Lorna: https://sustainablehealthproject.com/3 Tips To End Binge Eating Free Guide: https://sustainablehealthproject.com/freeguideFollow Lorna on TikTok: https://www.tiktok.com/@lorna_bingeeatingcoachFollow Lorna on Instagram: https://www.instagram.com/lorna_bingeeatingcoach/Follow Lorna on Facebook: https://www.facebook.com/lorna.perozzo/Check Our Lorna on Youtube: https://www.youtube.com/@lornacosta About Lorna Costa: Lorna is a Binge Eating Coach & founder of Ditch Decade Diets Academy. She transitioned from obsessing over calories, overexercising, bingeing, and feeling out of control with food to conquering binge eating & experiencing so many pinch-me moments now that she feels completely at ease with food & confident in her own skin. Lorna specializes in helping her clients rewire the brain so they no longer feel the urge or impulse to binge and self-sabotage with food using her Root & Rewire Process. Lorna has now worked with hundreds of clients from all over the world to stop their binge eating & get back to eating normally again without thinking about food 24/7.

    41 min
  5. Empower Your Team to Thrive with Better Delegation

    NOV 19

    Empower Your Team to Thrive with Better Delegation

    Mastering the art of delegation can be one of the toughest challenges for business owners, yet it's crucial for scaling and success. Join Shauna Lynn on the Real Women Real Business podcast as she shares personal stories and client experiences that will change how you think about delegation. Discover how recognizing and leveraging hidden talents within your team can create a successful and harmonious working relationship. By embracing different methods and perspectives, uncover new strengths and boost productivity. This episode highlights the power of creating Standard Operating Procedures (SOPs) and introduces Mike Michalowicz's IPO system—Information, Permissions, and Outcome—as a framework for effective task delegation. Shauna Lynn guides listeners through strategies to document and communicate business processes, empowering any team to take ownership. By starting small, refining one process at a time, and ensuring clear communication and structured check-ins, any business can concentrate on high-level tasks while a team thrives. Resources: Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastClockwork by Mike Michalowicz: https://amzn.to/3UOTGgS (Affiliate Link)Profit First by Mike Michalowicz: https://amzn.to/3Xec0Cb (Affiliate Link)Learn more about Mike Michalowicz: https://mikemichalowicz.com/

    29 min
  6. Mastering Client Relations With Sonia Barney

    NOV 12

    Mastering Client Relations With Sonia Barney

    Join Shauna Lynn for an inspiring conversation with Sonia Barney, a talented interior designer from Idaho Falls. HGTV ignited Sonia's early passion for transitioning from high-end kitchen and bath design. Sonia has built a successful business in Idaho, all while managing her family's unique needs. Sonia candidly shares the reality behind the glamorized perception of design work and the systems she's developed to balance her business and family life, offering invaluable insights into client expectations and the inner workings of the design industry. Sonia provides knowledge on managing expectations in construction projects. By fostering transparency and authenticity, Sonia demonstrates how her business tools can transform client relationships and prevent mid-project frustrations, strengthening trust and communication. Delve into the importance of clarity and communication within project management as Sonia highlights strategies to streamline client interactions. Shauna Lynn and Sonia discuss the critical role of clear terminology, glossaries, and ongoing conversations in maintaining alignment and preventing misunderstandings. Whether it's through digital or printed project maps, Sonia showcases the benefits of catering to different client preferences, reinforcing the value of a structured approach. Resources: Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastLuAnn Nigara: https://luannnigara.com/Power Talk Friday: https://luannnigara.com/ptft/Sonia Barney Design: Learn More About Sonia: https://www.soniabarneydesign.com/Sonia Barney Instagram: https://www.instagram.com/soniabarneydesign/About Sonia Barney: I am Sonia Barney, Owner and Principal designer at Sonia Barney Design in Idaho Falls, Idaho. With a Bachelor's Degree in Interior Design and 18+ years of experience in design and construction, and while raising two autistic boys, I know firsthand that life is more successful with a combination of creative thinking and organization. I am a self-proclaimed nerd who loves to problem solve and create thoughtfully organized plans in both my design projects and my business.

    1h 2m
  7. Aligning Your Business with Your Why: Empowering Female Entrepreneurs

    NOV 5

    Aligning Your Business with Your Why: Empowering Female Entrepreneurs

    What if your business decisions could resonate deeply with your core beliefs and values, creating financial success and a lasting legacy? Join Shauna Lynn Simon on The Real Women Real Business Podcast as she uncovers the profound connection between personal and professional "why" and its impact on an entrepreneurial journey. Shauna Lynn shares her own story of wanting to empower female entrepreneurs to achieve sustainable success without falling into get-rich-quick schemes. Shauna Lynn navigates the essential steps to align motivations with offerings, ensuring that a business meets genuine needs and stays true to its mission. Throughout this episode, Shauna Lynn emphasizes the importance of transparency and integrity in business and how these values can take precedence over profit. Explore actionable insights and strategies to maintain alignment with businesses "why," from journaling to crafting mission statements that resonate with ideal clients.  Resources: Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastLearn more about Shauna Lynn: https://www.aboutshaunalynn.com/Sara Blakely: https://www.instagram.com/sarablakely/?hl=en

    17 min
  8. Building Success Through Client Connections With Marianne Cherico

    OCT 29

    Building Success Through Client Connections With Marianne Cherico

    Discover how to target and connect with your ideal client in the home staging industry with Marianne Cherico, a coach for home stagers and our insightful guest on this episode of The Real Women Real Business Podcast. Marianne shares her transformative journey from a thriving 27-year real estate career to becoming a leader in home staging and mindset coaching. Marianne recounts her path from self-doubt to embracing diverse opportunities, using her experiences to highlight the power of collaboration and continuous learning for entrepreneurs everywhere. Join Shauna Lynn as Marianne discusses the importance of understanding the unique characteristics and values of real estate agents to craft marketing messages that truly resonate. From the role of social media in maintaining visibility to the benefits of joining committees, there's a wealth of advice on connecting authentically with others. Resources: Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastSet up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastInterested in learning about a career in home staging? Check out this 1-Hour On-Demand Home Staging Starter Training – this is your passport to the exciting world of home staging!: StyledListedSold.com/careerWell Designed Business by LuAnn Nigara -https://luannnigara.com/interior-design-business-podcast/Episode 8 - Empowering Success: LuAnn Nigara's Journey from Podcaster to Business Visionary: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/empowering-success-with-luann-nigaraNinja Selling: Subtle Skills. Big Results by Larry Kendall: https://amzn.to/3YHNR7iCo-Active Training Institute: https://coactive.com/Tough Mudder Competition: ToughMudder.comMarianne Cherico- The Home Stager’s Coach: Learn more about Marianne: https://coachingbymarianne.com/Complimentary Discovery Session: Book HereHome Stagers And Designers On Fire Podcast: https://coachingbymarianne.com/podcast-episodes/Follow Marianne On Instagram: @homestagercoachmarianneFollow Marianne On Linkedin: https://www.linkedin.com/groups/71376/Follow...

    41 min
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Welcome to The Real Women Real Business Podcast, where we celebrate the strength, resilience, and entrepreneurial spirit of women everywhere. I'm your host, Shauna Lynn Simon, and I'm thrilled to invite you on this journey with me. On this podcast, my guests and I dive into proven strategies and techniques to help you build your empire without the overwhelm and stress. Each episode is filled with insights, inspiration, and practical advice to fuel your entrepreneurial journey. This podcast is an all-inclusive space where we empower each other to reach our fullest potential in business and beyond.

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