Creative Business Mindset

Joké Durojaiye
  • 5.0 (8)
  • ENTREPRENEURSHIP
  • UPDATED SEMIWEEKLY
Creative Business Mindset

Welcome to the Creative Business Mindset podcast, where creativity meets business strategy, and passion turns into profit! I’m Joké Durojaiye—a serial entrepreneur, award-winning home staging expert, and small business consultant. From launching multiple successful ventures to navigating the ups and downs of business and life, I’m here to help you turn your big ideas into even bigger realities. This isn’t just about business—it’s about life. We’ll tackle the real challenges that come with building a creative career while keeping your sanity intact. Whether you’re a home stager, designer, or any kind of entrepreneur, expect practical strategies, candid conversations, and relatable stories that inspire, educate, and motivate. Here’s what you’ll get in every episode: Proven strategies to attract high-value clients and boost profitability Secrets to scaling your business without burning out Insightful life lessons that balance ambition with fulfillment Behind-the-scenes stories that show you the human side of entrepreneurship With my background as a Real Estate Broker, a Director on the National Board of the Real Estate Staging Association, and a Licensed Real Estate Instructor, I bring decades of expertise to the table. But it’s not all work—this podcast is fun, engaging, and real, designed to motivate you to take action and create the business and life you’ve always wanted. If you're looking to get rich quick, you're in the wrong place. But if you’re ready to roll up your sleeves, take bold steps, and learn how to thrive in both business and life, welcome and make yourself feel at home! Tune in to the Creative Business Mindset podcast, and let’s turn your creativity into a thriving legacy! Disclaimer: Creative Business Mindset LLC does not guarantee specific results and is not responsible for any losses incurred from the use of the information provided. The content reflects the host and guest's experiences and insights and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their own research and consult qualified professionals where necessary.

Episodes

  1. DEC 13

    Mindset, Strategy & Visibility With Marianne Cherico

    In this engaging conversation, Joké Durojaiye and Marianne Cherico explore the world of home staging, discussing Marianne's extensive background in real estate and staging, the importance of mindset in overcoming barriers, and strategies for building relationships with real estate agents. They emphasize the significance of visibility, networking, and the mindset required for success in the home staging business. In this conversation, Joké Durojaiye discusses the challenges faced by real estate agents, the importance of building sustainable business models, and the need to understand profitability and pricing in the home staging industry. She emphasizes the significance of collaboration over competition and shares effective marketing strategies for connecting with real estate agents. The conversation concludes with insights into future goals and trends in home staging, particularly the resurgence of color in design. Chapters 00:00 Introduction and Background 05:00 Journey into Home Staging 12:12 Mindset and Overcoming Barriers 20:06 Building Relationships with Real Estate Agents 28:29 Challenges Faced by Real Estate Agents 33:13 Building Sustainable Business Models 39:31 Understanding Profitability and Pricing 42:22 Competition vs. Collaboration 47:56 Effective Marketing Strategies for Agents 52:00 Future Goals and Trends in Home Staging

    38 min

  2. NOV 29

    When Shifts Happens - How To Navigate Unexpected Changes In Life And Business With Ellen Mann

    Host: Joké DurojaiyeGuest: Ellen Mann, President of Chrysalis Creative Home Staging In this episode I am joined by the insightful Ellen Mann, President of Chrysalis Creative Home Staging, to dive into the nuances of building a successful home staging business. We kick things off with a discussion on the importance of selling oneself in the world of real estate, emphasizing the necessity of speaking the "business language" to attract potential clients. Ellen also shares her journey of transitioning from change management to home staging, offering invaluable tips on starting and sustaining a boutique business, including strategic inventory management and the role of creativity in avoiding a cookie-cutter look. The conversation gets richer as Ellen speaks about her leadership role in RESA, her efficient staging techniques, and her experiences in the industry, from developing handy toolkits to creatively uniting diverse home elements for a profitable sale. We share personal stories and practical advice, underscoring the significance of business acumen, project management, and adaptability in the home staging field. This episode is a treasure trove for aspiring stagers and seasoned professionals alike. Tune in for a wealth of knowledge, from mentorship and networking insights to Ellen's candid recounting of her career journey and strategies for daily progress.

    40 min

  3. NOV 22

    Collaboration Over Competition with Chan Davies

    In today’s episode, I’m joined by my good friend and creative partner, Chan Davis, who is a licensed real estate agent and the CEO of Stellar Interiors. We talk about how choosing collaboration over competition has helped us grow in the home staging business. From starting out as warehouse neighbors to becoming close business partners, we share how working together and blending our unique styles has made both of us better at what we do. This episode is full of personal stories, like borrowing gold stools and how teaming up has opened new opportunities for us, both in business and in life. Even though our design styles are different, we’ve found success and creative fulfillment by supporting each other. Chan also shares her inspiring journey from real estate agent to home stager, along with tips on knowing your worth and embracing collaboration in your work. No matter what field you’re in, this episode offers valuable lessons on building a supportive community. Tune in for this heartfelt conversation, and don’t forget to subscribe, share, and leave a review. Get ready to see how collaboration can transform your business! Contact info: Website: https://www.genesishomestaging.com/ Download the editable spreadsheet: planning for the slow season

    26 min

  4. NOV 15

    Building a Business with an Exit Strategy – Interview with Tanya Nazariya

    Host: Joké DurojaiyeGuest: Tanya Nazaria, Founder of Brilliant Staging and Home Design Episode Highlights: Introduction to Tanya’s JourneyTanya shares her unexpected path from law enforcement to home staging, starting Brilliant Staging in Seattle, and recently selling it after eight years.Background in business, marketing, and accounting set Tanya up for success, helping her transition into a new industry.The Unexpected Start in StagingTanya’s passion for design was discovered as she staged her own home for sale, receiving overwhelming positive feedback.After quitting her job and researching home staging, she decided to start the business, focusing on growing her skills and learning along the way.Key Advice for Aspiring StagersUnderstand your “why” before starting a staging business. Decide if you want to focus on design or on running and growing a business.Emphasizes that staging can be a creative career without owning a business by working for established staging companies.Importance of an Exit StrategyFrom the start, Tanya planned to build a sellable business, structuring processes and systems to support an eventual handover.Highlights the difference between running a business and creating a job for oneself, emphasizing the value of becoming an absentee owner.Building Operational SystemsDocumenting processes, creating standard operating procedures (SOPs), and planning for scalability.Intellectual property, branding, and team building as foundational aspects that support smooth operations and eventual sale potential.Challenges in Selling a BusinessProfessional appraisal helped Tanya understand the market value of her business, balancing emotional attachment with realistic numbers.Insight into how assets, inventory, and intellectual property are valued differently by buyers and brokers.Navigating Emotional and Practical HurdlesTanya explains the importance of detaching emotionally and focusing on profitability to attract buyers.Leveraging intellectual property, unique branding, and explaining these aspects directly to potential buyers to convey business value beyond the numbers.Building a Reliable TeamDiscusses the significance of hiring team members who share the business vision and contribute positively, sharing insights on making difficult personnel decisions when necessary.Tips for finding employees who bring fresh ideas and support growth, reinforcing that staging businesses cannot thrive alone.Fun Closing – To Chop or Not to Chop?Tanya and Joké share a fun, light-hearted debate on the popular design question: “To chop or not to chop pillows?” Both agree – they’re on Team Chop!How to Connect with TanyaTanya now offers business consulting services to help other home stagers plan and execute an exit strategy for their businesses.Find Tanya’s services at NazariaDC.com. Key Takeaways: Approach your staging business with an end in mind; have a clear exit strategy, whether it’s selling, handing down, or retirement.Building a sustainable business requires well-documented processes, a reliable team, and strategic growth.When selling, focus on bottom-line profitability and market valuation while also emphasizing the unique brand and systems you’ve created. Quotes from the Episode: “Know your ‘why’ before starting a business – are you in it to stage or to build a business?”“Hiring the right people is crucial; one good team member can elevate the business, while one wrong hire can bring it down.” Connect with Us: Follow Joké and the Business of Home Staging Podcast for more insights and inspiration.

    35 min

  5. NOV 1

    Tips for Home Stagers to plan for slow real estate cycles

    Introduction Overview of the challenges home stagers face with the seasonal slowdown.Real estate activity decreases after September as families focus on school routines and holiday preparations.Home staging and real estate businesses often experience feast-or-famine cycles.The Seasonal Struggle Expenses continue despite the slowdown, including high warehouse costs.Seasonal cycle stress and financial challenges without proactive planning. Five Key Strategies for Managing Seasonal Flow Diversify Your ServicesAvoid relying solely on staging; explore complementary services.Clients are often interested in additional services after staging.Convert existing relationships into new projects such as design consultations, room organization, and redesigns.Leverage the Highs and Prepare for the LowsUnderstand the real estate market's cycles to plan finances accordingly.Build financial buffers by paying a little extra each month toward expenses like rent.Consider prepaying insurance, utilities, and taxes to reduce stress during slow periods.Set Up a Line of Credit for SecurityEstablish a line of credit when business is strong, providing a financial cushion.A line of credit offers flexibility, with interest only on the funds you use.Applying when you’re financially strong helps secure favorable terms.Promote Seasonal Services Early and ConsistentlyStart holiday service promotions by September to maintain visibility.Collaboration with other local businesses can expand reach and resources.Year-round promotion of services familiarizes clients with your offerings.Invest in Education and Build Your NetworkUse slower seasons to sharpen skills or engage a coach.Strengthen client relationships by attending and hosting events.Connect with real estate professionals and clients at seasonal events to build future business.Additional Tips for a Financially Strong and Mentally Prepared Business Focus on learning, research, and networking during quiet times.Stay proactive in preparing for cyclical slowdowns with a mix of strategic actions.Aim for a balanced approach to ensure smooth operations through all market conditions.Conclusion The real estate market is inherently cyclical, but with the right strategies, your staging business can thrive year-round.Diversifying services, planning finances, and proactive promotions all contribute to a stress-free holiday season.Download the customizable expense reserve spreadsheet in the show notes to create a tailored financial buffer for your business.Closing Note Success in staging requires preparation, adaptability, and effort. By following these strategies, you can enjoy the holidays with peace of mind.Download the editable spreadsheet: planning for the slow season

    21 min

  6. OCT 18

    Celebrating 6 Years In Business with 6 Powerful Lessons I Learned

    In this special episode, I’m celebrating the 6th anniversary of my home staging business by sharing six powerful lessons that have shaped my entrepreneurial journey. Whether you're just starting out, thinking about launching your own business, or are already a seasoned pro, these insights will help you fast-track your growth, avoid common mistakes, and set your business up for long-term success. Key Takeaways: Don’t Be a Superhero – Delegate to GrowWhen you're starting as a solopreneur, it's easy to take on every role. But doing it all will only hold you back in the long run. Learn the importance of documenting your processes and delegating tasks to free up your time and focus on scaling your business.Growth is Uncomfortable, and Failure is InevitableGrowth doesn’t happen in your comfort zone, and failure is part of the journey. Embrace failure as a learning opportunity that will ultimately lead to bigger rewards. Each time you step out of your comfort zone, you’re preparing yourself and your business for the next big win.Growth Doesn’t Always Mean ExpansionBigger doesn’t always mean better. I’ve learned to embrace linear growth by refining processes, diversifying income streamsAlways Keep Your Pipelines FullRelying on one major client is risky. Always be marketing and attracting new business. Even when things are going well, keep building relationships and generating new leadsBusiness is Business – It’s Not PersonalDon’t waste energy on things that don’t affect the bottom line. Focus on what matters, Concentrate on growing your business, and don’t sweat the small stuff that distracts you from your goals.Don’t Compare Your Beginning to Someone Else’s MiddleIt’s easy to get distracted by what others in your industry are doing. Every business is unique, and your path to success should be based on your vision, resources, and personal goals.Episode Highlights: Discover why documenting your processes is key to hiring and delegation.Learn how to embrace failure and use it as a catalyst for growth.My journey from expansion to scaling back for smarter growth.Understand the importance of constant marketing and maintaining a steady pipelineGain insight into why it’s critical to focus on your business journey and not get caught up in what others are doing. Thank you for tuning in to this special episode celebrating 6 years of learning, growing, and thriving in the home staging industry! These lessons have helped me shape my business, and I hope they inspire you on your journey. Don’t forget to subscribe for more insights into building and scaling a successful home staging business! This episode is packed with actionable strategies and real-life lessons from my experience as a home staging business owner. Want more content like this? Head over to Business of Home Staging for additional resources, courses, and coaching designed to help you succeed in your home staging journey.

    18 min

  7. OCT 4

    How I Started My Home Staging Business

    Starting Your Home Staging Business – Overcoming Fear, Building Confidence, and Setting Up for Success Welcome to the Business of Home Staging Podcast! In Episode 1, host Joké Durojaiye, a real estate expert and founder of Genesis Home Staging in Seattle, shares her journey from real estate to running a thriving home staging business. She opens up about overcoming imposter syndrome and self-doubt, emphasizing the importance of launching your business even when things aren’t perfect. What You’ll Learn in This Episode: Starting Your Home Staging Journey: How Joké’s experience as a real estate agent and Redfin team leader inspired her move into home staging.Essential Tips for Aspiring Home Stagers: Do you need a real estate license or a design degree? Joké breaks down the qualifications and training that can set you apart without requiring a large initial investment.Home Staging Business Models: Discover options like Occupied Staging, Vacant Staging, and Seasonal Decorating, each with unique benefits and investment needs.Building a Portfolio to Showcase Your Work: Learn how to make a portfolio through personal projects and volunteer opportunities.Setting Up for Success: Affordable website platforms like Wix, WordPress, and Squarespace to get you started, along with tips on leveraging social media and industry associations like RESA for networking and growth.Home Staging Inventory and Logistics Management: Practical advice on managing inventory and creating a structured business that supports growth without burnout.Joké’s candid insights make this episode essential for anyone wanting to start or scale their home staging business. Whether you’re an aspiring stager, a seasoned pro, or simply interested in real estate and design, this episode provides actionable tips to launch your journey with confidence. Key Takeaways: Overcome fear and imposter syndrome by focusing on your mission and message.You don’t need perfection to start—take the first step.Explore various home staging models to find the right fit for your goals and resources.Start small, build a portfolio, and showcase your work with an optimized website and social media presence.Listen now for pro tips and insights on the essentials of starting your home staging business and discover how to set yourself up for lasting success in the staging industry.

    21 min

  8. SEP 30

    The Business Of Home Staging | Trailer

    Business of Home Staging is the podcast for aspiring home stagers and entrepreneurs in any field looking to grow and scale their businesses. Hosted by Joké Durojaiye, a Small Business Consultant, Business Coach, and Mentor with extensive experience as a Real Estate Broker. Joké is an award-winning home staging expert, a Director on the National Board of the Real Estate Staging Association, a Licensed Real Estate Instructor, and a three-time nominee for the Most Influential People in Real Estate Staging. Whether you're in the industry or just curious about what goes on behind the scenes of a home staging business, this podcast delivers practical, field-tested lessons from a fully functioning small business. It offers proven methods to build a thriving business in any industry. This podcast's business insights, personal stories, mindset and strategies apply to most small businesses. Each episode is packed with no-nonsense, actionable tips on attracting clients, streamlining your staging processes, and boosting profitability. Whether you're dreaming about starting your own home staging business, preparing to launch, or are a seasoned pro ready to scale, you'll find proven strategies and inspiring, candid conversations designed to fast-track your success. This is not a get-rich-quick business. If you are ready to roll up your sleeves and get things done, tune in to turn your creativity into a profitable reality! Business of Home Staging LLC does not guarantee any specific results and is not responsible for any losses incurred from the use of the information provided in this podcast. The content shared is based on the author's experiences and personal insights. Neither the company nor the author offers financial, tax, legal, or professional advice. Listeners are advised to conduct their own research and seek guidance from a qualified accountant, financial advisor, attorney and other professional.

    1 min
  • 8 Episodes

5
out of 5
8 Ratings

About

Welcome to the Creative Business Mindset podcast, where creativity meets business strategy, and passion turns into profit! I’m Joké Durojaiye—a serial entrepreneur, award-winning home staging expert, and small business consultant. From launching multiple successful ventures to navigating the ups and downs of business and life, I’m here to help you turn your big ideas into even bigger realities. This isn’t just about business—it’s about life. We’ll tackle the real challenges that come with building a creative career while keeping your sanity intact. Whether you’re a home stager, designer, or any kind of entrepreneur, expect practical strategies, candid conversations, and relatable stories that inspire, educate, and motivate. Here’s what you’ll get in every episode: Proven strategies to attract high-value clients and boost profitability Secrets to scaling your business without burning out Insightful life lessons that balance ambition with fulfillment Behind-the-scenes stories that show you the human side of entrepreneurship With my background as a Real Estate Broker, a Director on the National Board of the Real Estate Staging Association, and a Licensed Real Estate Instructor, I bring decades of expertise to the table. But it’s not all work—this podcast is fun, engaging, and real, designed to motivate you to take action and create the business and life you’ve always wanted. If you're looking to get rich quick, you're in the wrong place. But if you’re ready to roll up your sleeves, take bold steps, and learn how to thrive in both business and life, welcome and make yourself feel at home! Tune in to the Creative Business Mindset podcast, and let’s turn your creativity into a thriving legacy! Disclaimer: Creative Business Mindset LLC does not guarantee specific results and is not responsible for any losses incurred from the use of the information provided. The content reflects the host and guest's experiences and insights and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their own research and consult qualified professionals where necessary.

Information

  • Creator
    Joké Durojaiye
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © 2024 Joké Durojaiye
  • Show Website
    Creative Business Mindset

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