Creative Business Mindset™

Joké Durojaiye
  • 5.0(8개의 평가)
  • 기업 운영
  • 매주 업데이트

Welcome to Creative Business Mindset. Where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths, the fear, fatigue, freedom, and fulfillment that come with growing something real. I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place. We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout. Powered by Creative Business Network™ Disclaimer: Creative Business Network™ does not guarantee specific results and is not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.

  1. 4일 전

    Episode 49 - You’re Not Stuck… You’re in the Wrong Room | Business Therapy™

    In today’s episode, we’re talking about something that can quietly shape your growth more than we realise… the room you’re in and the people around you. Because you can be doing everything “right”… working on yourself, learning, showing up… and still feel like nothing is really moving. And sometimes, it’s not about you. It can be about the environment you’re trying to grow in. This episode explores what it can look like to be in the wrong room. The kind of space where your vision isn’t fully seen, where doubt feels louder or where what you’re building doesn’t quite have anywhere to land yet. We also talk about the idea of borrowed belief. How in certain seasons, especially early on, it’s not always about having full confidence in yourself. Sometimes, it’s about being around someone who can see what you can’t yet… and letting that support carry you for a while. Here’s what we covered✅ Why you can be doing the work and still feel stuck✅ The question to sit with: who believes in you?✅ How one person’s belief can shift what feels possible✅ The idea of borrowed belief and how it grows over time✅ How your environment can quietly influence your capacity✅ The difference between real support and surface encouragement✅ Why some well-meaning people can still feel limiting✅ A gentle way to reflect on the spaces you’re currently in We also touch on how easy it is to assume you just need more motivation or strategy, when sometimes a shift in environment can change how everything feels and moves. If you’ve been feeling a bit stuck despite doing your best, this might be something to sit with. Not as pressure to change anything immediately, but as a different lens to look through. This episode is for the creative who’s growing and starting to notice that their current space might not fully support where they’re going next. You’re not behind. It might just be the room. 💼 Explore Business Therapy™If you’d like support while you build, this could be a space to explore. Inside Business Therapy™, the focus is on helping you move forward with clarity, while having someone in your corner who can reflect and support what you’re creating. Learn more at www.jokedurojaiye.me  📖 Read the book, Unmute YourselfThis book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows, you can order here.

    9분

  2. 4월 24일

    Episode 48 - Why Selling Feels So Hard. You Don’t Lack The Skills, You Need A Mindshift | Business Therapy™

    In today’s episode, we’re talking about why selling can feel so uncomfortable for so many creatives and entrepreneurs, even when you’re more than capable. Because here’s the truth: you’ve been selling your entire life… just not for yourself. This episode explores what’s really happening when you freeze at the idea of selling your own work. It’s not about your skills, your offer, or your experience. It often comes back to what you believe about your value once you’re no longer operating under someone else’s name, title, or brand. We walk through the shift that happens when you move from employee to business owner, why everything can suddenly feel heavier, and how selling starts to feel personal in a way it didn’t before. This is about gently reconnecting to the results you already create and finding a way to talk about your work that feels natural instead of forced. Here’s what we covered✅ Why you’ve likely been selling all along, even if it didn’t feel like it✅ The difference between selling yourself and speaking to a solution✅ How being inside someone else’s brand can blur your sense of ownership✅ Why things can feel more intense when your work becomes personal✅ The belief gap that tends to get in the way more than skill or strategy✅ How proving yourself can feel draining, while demonstrating value can feel lighter✅ Why people are often drawn to outcomes and transformation✅ The identity shift from employee to business owner and what can come with it✅ Ways to start rebuilding trust in your own value ✅ A simple approach to selling through real conversations instead of pressure We also touch on how easy it is to focus on the visible parts of business, like logos, websites, or setting things up “properly,” and how those things can feel productive, even when the real work is happening underneath. The shift into business ownership often has less to do with structure and more to do with ownership of your own excellence. If you’ve ever felt confident in your role but unsure when it comes to putting a price on your own work, this conversation might resonate. Nothing about your skills disappeared. The environment just changed. And now, you’re learning how to hold that value in a new way. This episode is for the creative who knows they’re good at what they do but hesitates when it’s time to talk about it or charge for it. The one who can solve problems all day for others but feels a little unsure when it’s their name attached to the offer. You don’t need to become someone else to sell your work. It may simply be about reconnecting with the value that’s already been there and allowing yourself to speak to it a little more openly. 💼 Explore Business Therapy™If you’re wanting to build your business from a place of clarity rather than fear, this could be a supportive place to start. Inside Business Therapy™, the focus is on helping creative women separate the math from the drama, so decisions feel clearer, systems feel more supportive and showing up in your business feels a little more steady and self-trusting. Learn more at www.jokedurojaiye.me 📖 Read the book, Unmute YourselfThis book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows. If you’re ready to grow into the woman your next level requires, you can order here.

    8분

  3. 4월 17일

    Episode 47 - The Reality of Being a Beginner Again | Business Therapy™

    In today’s episode, we’re talking about what it really feels like to step into a new chapter, especially when you’ve already built success before. I’m sharing a behind-the-scenes story from a recent convention where I showed up to sell my book after saying yes to a last-minute opportunity. On the outside, it looked polished, the setup, the content, the presence. But behind the scenes, I was doing everything myself and getting a very real reminder that knowing the work and actually being in it are two completely different experiences. This conversation explores that moment when experience meets reality. When you realize that just because you’ve mastered one level doesn’t mean the next one comes fully built. There’s still a beginning and it can look a lot less glamorous than what people see. Here’s what we covered:✅ Why every new chapter can feel humbling, no matter how experienced you are✅ The difference between knowing something and actually doing it in real time✅ What a last-minute opportunity revealed about starting over✅ Why short-term results don’t always reflect the full value✅ A different way to look at “separating the math from the drama”✅ How applying old systems to a new venture can create unexpected gaps✅ What it can look like to be a beginner again (without making it mean you’re behind)✅ How to notice when it might be time to bring in support instead of doing everything alone We also talk about what doesn’t show up in the numbers, the connections made, the doors that start to open and the opportunities that can come from simply showing up. Sometimes what looks small in the moment can carry more weight over time than it initially seems. This episode is a gentle reminder that starting over can be part of growth. Even when you’ve done this before, a new chapter can ask something different of you. If you’re in a season where you’re building something new, feeling stretched or noticing that doing everything on your own isn’t working the same way anymore, this one might resonate. 💼 Explore Business Therapy™If you’re ready to build a business that operates from clarity instead of fear, this is where we do that work. Inside Business Therapy™, we help creative women separate the math from the drama and build businesses that grow through better decisions, stronger systems, and clear leadership. Learn more at www.jokedurojaiye.me 📖 Read the book, Unmute YourselfThis book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows. If you’re ready to grow into the woman your next level requires, you can order here.

    10분

  4. 4월 10일

    Episode 46 You Might Be Blocking Your Next Big Opportunity Without Realizing It | Business Therapy™

    In today’s episode, we’re unpacking something that quietly blocks more opportunities than we realize: the habit of making assumptions and taking things personally in business. It sounds simple on the surface, but underneath it is a deeper pattern that keeps showing up in different forms and costing you growth, visibility and money. This conversation is all about learning how to separate the math from the drama. Because more often than not, what feels like a threat is actually an opportunity in disguise and we shut it down before we even give it a chance. Through real-life examples, I break down how our instinct to protect ourselves can lead us to misread situations, assume the worst and miss out on wins that were already within reach. We talk about why this isn’t a flaw, it’s wiring and how to interrupt that pattern so you can start seeing clearly again. Here’s what we covered:  ✅ Why making assumptions and taking things personally are symptoms, not the root problem ✅ How “someone else winning means I’m losing” keeps you stuck in scarcity ✅ The difference between reacting emotionally vs. evaluating the actual math ✅ Real examples of missed opportunities hiding in plain sight ✅ Why your brain is wired for protection (and how that backfires in business) ✅ The question that can shift your perspective instantly: “Who benefits if this works?” ✅ How niche thinking can limit your ability to see bigger opportunities ✅ Why your existing network is more valuable than constantly chasing new leads ✅ The real cost of cold leads vs. nurturing people already in your world ✅ How to tell if you’re responding to facts or a story you made up ✅ Why recognizing opportunity is a skill you have to practice We also talk about how business doesn’t need you to constantly start over or chase something new. Most of the time, what you need is already in your hands, your network, your past clients, your existing visibility. But if you’re stuck in drama, you won’t see it. This episode is your reminder to pause before reacting, to question your assumptions and to actually look at what’s in front of you. Because when you slow down and check the math, you might realize you’re closer to a win than you thought. If opportunities have been feeling scarce lately, this is your invitation to challenge that. The math might be working in your favor… you just have to be willing to see it. 💼 Explore Business Therapy™If you’re ready to build a business that operates from clarity instead of fear, this is where we do that work. Inside Business Therapy™, we help creative women separate the math from the drama and build businesses that grow through better decisions, stronger systems, and clear leadership. Learn more at www.jokedurojaiye.me 📖 Read the book, Unmute YourselfThis book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows. If you’re ready to grow into the woman your next level requires, you can order here.

    12분

  5. 4월 3일

    Episode 45 Why Your Niche Is Not Enough to Make Real Money | Business Therapy™

    In today’s episode of Creative Business Mindset™, I’m talking about niche and why your niche is not enough to make real money. You’ve heard it before: the riches are in the niches. And yes, that’s true. But what’s often missing from that conversation is how you actually get there. I start with this idea: doing multiple things doesn’t mean you lack focus. More often, it means you’re still gathering data. You’re testing, learning and paying attention to what people are actually responding to, because you can’t confidently define something you haven’t experienced in real time. I share what this looked like in my own business - saying yes to everything in the beginning. Not because it was part of some polished strategy, but because I needed to learn and I needed to make money. And in that process, patterns started to show. Certain services were requested more often, brought in more money and felt more aligned. That phase can feel messy, but it’s also where your niche starts to reveal itself. Here’s what I break down in this episode: ✅ Why your niche is discovered through action, not overthinking✅ How to use what’s selling (and what’s not) as real data✅ The difference between the “drama” in your head and the actual math in your business✅ Why relying on one offer can limit you long-term✅ How to recognize when your niche is starting to click✅ Why your niche is the beginning, not the end, of your growth At some point, things start to become clear. People keep coming to you for the same thing and you’re getting paid consistently for it. That’s your signal. If things feel a little all over the place right now, you’re not behind. You’re in the phase that actually creates clarity. And if you take one thing from this episode, let it be this: you don’t need to rush your niche. Let your work show you. 💼 Explore Business Therapy™If you’re ready to build a business that operates from clarity instead of fear, this is where we do that work. Inside Business Therapy™, we help creative women separate the math from the drama and build businesses that grow through better decisions, stronger systems and clear leadership. Learn more at www.jokedurojaiye.me📖 Read the book, Unmute YourselfThis book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows. If you’re ready to grow into the woman your next level requires, you can order here.

    12분

  6. 3월 27일

    Episode 44 People Pleasing Is Ruining Your Reputation | Business Therapy™

    In today’s episode of Creative Business Mindset™, I’m talking about capacity and why so many of us are saying “Yes” when we already know we’re full. Not just busy. Full. I start with a question: how many things have you committed to lately that you don’t actually have the time or energy for? The kind where you tell yourself, “I’ll figure it out.” But figuring it out isn’t the same as doing it well. I share a simple visual: an overstuffed suitcase you have to sit on just to close. It looks fine… until it opens and everything spills out. That’s what an overcommitted life feels like to the people depending on you. And this isn’t just about time management. It’s about trust, reputation and how you show up. Here’s what I break down in this episode:✅ Why overbooking is often rooted in scarcity, not ambition✅ The real cost of people-pleasing✅ How saying yes to everything leads to showing up halfway everywhere✅ Why “I’ll figure it out” isn’t a strategy✅ How overcommitment quietly damages your reputation✅ Why capacity is a limit, not a mindset Sometimes saying yes when you don’t have the capacity isn’t kindness, it’s misalignment. Because people are counting on what you promised. And your reputation isn’t built on how much you take on, it’s built on how well you deliver. If you’ve been feeling stretched thin, this episode will shift how you think about capacity, boundaries and what it really means to show up fully. 💼 Explore Business Therapy™If you’re ready to build a business that operates from clarity instead of fear, this is where we do that work. Inside Business Therapy™, we help creative women separate the math from the drama and build businesses that grow through better decisions, stronger systems and clear leadership. Learn more at www.jokedurojaiye.me 📖 Read the book, Unmute YourselfThis book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows. If you’re ready to grow into the woman your next level requires, you can order here.

    10분

  7. 3월 20일

    Episode 43 Networking Is a Social Skill, Not a Strategy | Business Therapy™

    In today’s episode of Creative Business Mindset™, I’m talking about something that so many creative entrepreneurs quietly struggle with but rarely say out loud: why networking feels so exhausting and what you’ve been getting wrong about it. You’ve been in that room before. Maybe you’re that person. I know I was. Walking into a networking event with your elevator pitch rehearsed, business cards ready, scanning the room for the “right” people to talk to. Every conversation feels like a transaction waiting to happen and before you even get halfway through the room, you’re already drained. Here’s the truth: it’s not the room that’s exhausting you. It’s the mindset you walked in with. In this episode, I break down how we’ve been taught to approach networking like a sales event and why that approach is quietly sabotaging your ability to build real relationships, the kind that actually grow your business. Because nobody likes being sold to and yet that’s exactly the energy we walk in with. Instead, I want to offer you a different way to think about networking. Not as a strategy or a performance, but as a social skill, one you already learned long before business was ever part of your life. This is about genuine curiosity, real presence and actually getting to know people beyond what they do. Because the truth is, you don’t earn your place in a room by what you hand people. You earn it by how you make them feel. I share how shifting from a “what can I get?” mindset to a “who can I connect with?” The approach completely changed how I show up in rooms and how it can do the same for you. When you let go of the pressure to perform and focus on being present, conversations become easier, more natural and far more meaningful.Here’s what I break down in this episode:✅ Why networking feels draining when you lead with a sales agenda✅ The difference between transactional energy and real connection✅ Why people can feel your intention before you speak✅ How to approach networking like a social skill, not a performance✅ Why one meaningful conversation is enough✅ Why the goal is the conversation… not the business card Sometimes the shift isn’t doing more.It’s doing it differently. When you walk into a room to connect instead of to sell, everything changes. Conversations feel easier. People lean in. And business becomes a natural byproduct of real relationships. So next time you walk into a room, ask yourself: Am I here to give… or to get?  Because that answer will shape everything. 💼 Explore Business Therapy™If you’re ready to build a business that operates from clarity instead of fear, this is where we do that work. Inside Business Therapy™, we help creative women separate the math from the drama and build businesses that grow through better decisions, stronger systems and clear leadership. Learn more at www.jokedurojaiye.me 📖 Read the book, Unmute YourselfThis book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows. If you’re ready to grow into the woman your next level requires, you can order here.

    12분

  8. 3월 13일

    Episode 42 Abundance Mindset Is A Business Strategy | Business Therapy™

    In today’s episode of Creative Business Mindset™, I’m talking about something that quietly shapes your reputation, referrals and long-term growth as a creative entrepreneur: how you respond when a client asks for something outside your process. In the creative industry, I hear this all the time. The moment something unexpected happens, the response becomes, “Well, according to our contract…” Now listen, I believe in contracts. I believe in boundaries and systems. But when every client interaction starts with the contract instead of the conversation, you stop building relationships and you start building walls. And walls don’t create referrals. They don’t create raving fans. They definitely don’t help you build a business that grows through word-of-mouth marketing. In this episode, I share a real situation from my home staging business. A client needed to reschedule a staging during peak season. According to our contract, they owed 50% because the work had already started. I explained the policy, but then I asked a simple question: Why do you need to reschedule? The real issue wasn’t staging. It was their real estate listing strategy. A neighboring house was about to hit the market and they didn’t want to compete at the same time. So instead of canceling the job, I offered them one extra week before they had to go live on the market at no additional charge. Yes, it meant one week of furniture sitting in the house. But what it created was far more valuable: goodwill, a five-star review, referrals and a client who will tell the story of how we showed up when it mattered. Because abundance mindset in business isn’t a vibe. It’s a decision. The decision to pause before quoting the contract and ask what the real problem actually is. Here’s what I break down in this episode:✅ Why leading every conversation with the contract can hurt your client relationships✅ The difference between protecting your business and operating from scarcity mindset✅ Why the real client problem is rarely what it looks like on the surface✅ The role curiosity plays in building trust and strong client experiences✅ A simple framework to decide when to hold the line and when to offer grace✅ Why reputation and referrals are the real currency in creative businesses✅ How small moments of flexibility can turn into repeat clients and word-of-mouth marketing Sometimes the most profitable decision you make has nothing to do with the invoice. It has everything to do with the relationship. Because every client interaction is a seed. What you plant in that moment, rigidity or humanity, fear or grace is what grows into the reputation your business will carry tomorrow. If you’re a creative entrepreneur, designer, stager or service-based business owner who wants to build a business known for both excellence and client care, this episode will challenge how you think about boundaries, contracts and abundance in business. 💼 Explore Business Therapy™If you’re ready to build a business that operates from clarity instead of fear, this is where we do that work. Inside Business Therapy™, we help creative women separate the math from the drama and build businesses that grow through better decisions, stronger systems and clear leadership. Learn more at jokedurojaiye.me 📖 Read the book, Unmute YourselfThis book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows. If you’re ready to grow into the woman your next level requires, you can order here.

    17분
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5
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Welcome to Creative Business Mindset. Where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths, the fear, fatigue, freedom, and fulfillment that come with growing something real. I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place. We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout. Powered by Creative Business Network™ Disclaimer: Creative Business Network™ does not guarantee specific results and is not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.

정보

  • 제작진
    Joké Durojaiye
  • 방송 연도
    2024년 - 2026년
  • 에피소드
    51
  • 등급
    전체 연령 사용가
  • 저작권
    ©Joké Durojaiye 2024
  • 웹사이트 보기
    Creative Business Mindset™

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