When it comes to running and scaling your TPT business, there’s so many pieces to juggle and new things to learn. But what if you could hear exactly what to do in order to continue growing your teacher business, and what to avoid? That’s what you’ll learn on The Savvy Teacher Seller, the podcast that will show you how to take your TPT business to the next level through strategic planning, SEO, and more! Your host, Kristen Doyle, has a decade of experience selling on TPT and has made all the mistakes so that you don’t have to! Tune in to hear Kristen cover all aspects of running a TPT business - from leveraging SEO, to improving product listings, to effective TPT seller strategies for your store and website. To learn more and connect with other TPT sellers, join Kristen’s Facebook community, Savvy Teacher Sellers with Kristen Doyle.
88. Website Branding Goes Way Beyond Your Logo
What's the first thing that comes to mind when you think of website branding? It's probably your logo, colors, and fonts, but the truth is branding goes way beyond those two things! This episode will clarify what branding is and how to ensure your brand is clear and consistent.
Branding is your unique identity; it makes you recognizable to your audience across all your marketing channels. When you have your branding nailed down, it elevates your professionalism and builds trust with your audience. These minor tweaks can take your branding to the next level.
In this episode, I'm sharing what branding is, how to choose the best colors and fonts for your website branding, my tips for the types of images and graphics to use your website, the importance of having a consistent brand voice, and a fun way to incorporate your brand voice on your website.
01:15 - The most common misconception around branding
03:11 - An example of how branding can make you stand out from the crowd
03:39 - How to choose the right colors, fonts, and images for your website branding
06:53 - The power of consistency with your branding across all platforms
07:24 - The importance of establishing a brand voice that is authentic to you
Episode 86, SEO-Friendly Content: Writing for Humans, Optimizing for AlgorithmsEpisode 87, 9 Things I Wish I’d Known Before My First WebsiteFollow me on Instagram @kristendoyle.co Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode88
87. 9 Things I Wish I'd Known Before My First Website
Whether you are DIY-ing your website, you're working with a designer, or you're wondering if your existing website is up to par, this episode will give you tons of insight into setting yourself up for long-term success. I'm sharing the nine things I wish I had known before creating my first website.
We all know how important it is to have a website for our businesses to build your brand, drive your audience to valuable content, and give you a place to build trust with your current and potential customers. But it's so easy to only focus on creating a pretty website and not even consider how it will perform in the long term.
In this episode, I'm sharing the value of having a clear vision and how it can impact your website's success, how to choose the right website platform and the different options available, the critical reasons to keep your website host and domain host separate, and the value of high-quality content and SEO on your website.
01:22 - The importance of having a clear vision before starting to create a website
03:15 - The difference between the most common website platforms and my top recommendations
11:32 - The key to maintaining flexibility and control over your website
13:52 - The significant role your hosting provider plays in your website's success
17:57 - What is the Caveman test, and how to make sure your website passes
Book your Website VIP Design Day Website and Business Tool RecommendationsThree Rules for Choosing a Website HostWordPress Website Maintenance Plans Free Training for Hustle-Free TPT SalesLearn to use Google Analytics & Google Search ConsoleHotjarWireframing ToolEpisode 37, Lynda Williams’ Journey to TPT Success with Website and TPT SEOEpisode 77, Tools of the Trade: My favorite things for Savvy Teacher SellersFollow me on Instagram @kristendoyle.co Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode87
86. SEO-Friendly Content: Writing for Humans, Optimizing for Algorithms
When you create content using keywords, does it feel weird and unnatural? This is prevalent in the TPT world because most need to understand how SEO works. But I have good news for you: there's a way to make it effective and natural! As a TPT Seller specializing in SEO, I will give you a simple, no-nonsense approach to creating SEO-friendly content.
It doesn't matter if you are just getting started with SEO or have been at it for years; these tips will help you simplify your process and achieve better results! When you apply these tips, your content creation efforts will be able to benefit your business for years without constantly creating content! The process takes time, but the benefits are worth the effort.
In today's episode, you'll learn what SEO is and why it's so essential as a TPT Seller. Plus I'll share how to create SEO-friendly content that sounds natural, the best length of content for the teacher seller community, common mistakes TPT sellers make when writing their content, and the best tools to optimize your SEO content.
01:05 - A quick rundown of what SEO is and why it's important
01:45 - The first step to writing SEO-friendly content
02:22 - How to find SEO keywords as a TPT Seller
05:00 - When to utilize AI tools in your content creation process
Get my free training on Hustle Free TPT salesUberSuggestKW FinderRankMathEpisode 65, Boost Blog Post Traffic with this simple SEO strategy planFollow me on Instagram @kristendoyle.co Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode86
85. How Boom Cards Can Help AI-Proof Your Teaching Business with Rachel Lynette and Cassi Noack
Are you looking for a fun, new way to diversify and AI-proof your teaching business? This solution probably differs from what you would expect; this outside-the-box method has allowed our guests to diversify their income and see incredible growth.
Today's guests are the fabulous duo Rachel Lynette and Cassi Noack of Minds in Bloom. Rachel has been part of the TPT world since the beginning, and they have seen a lot of success by focusing their time and energy on boom cards. Whether you are new to digital resources or just looking for a new way to diversify your income, you'll walk away with some fresh ideas and tips you can implement.
In today's episode, we discuss boom cards, the many unique features available on Boom, how you can AI-proof your teaching business using boom cards, how this method will allow you to reach a different teacher audience while maintaining your current TPT income, and the best advice for getting started with boom cards in your business.
02:44 - Rachel shares her journey to help grow Boom
03:48 - What are boom cards and how teachers can use them in the classroom
08:38 - The importance of having a diversified income stream as a teacher seller
13:29 - All of the details on Boom’s Premier Publisher Program
25:33 - How using Boom for your resources can AI-proof your teaching business
37:38 - Rachel and Cassi share their advice for getting started with Boom
Check out Rachel & Cassi’s membershipBoom Learning Boom’s Premier Publisher Program InformationEpisode 80, Diversifying your TPT business without jeopardizing your golden gooseEpisode 81, How Sara Mayre started a Thriving Teacher Membership to Diversify her IncomeFollow me on Instagram @kristendoyle.co Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode85
84. Course Creation Secrets: Planning, Marketing, Automating and More with Brittany Blackwell
Are you a teacher seller looking to create more impact outside the TPT world? I’m back with another episode of the diversifying series covering course creation. You’ll get a feel for how this addition could fit into your business and how you can create an impact on teachers beyond products!
Today’s guest is Brittany Blackwell. She is an award-winning special educator, the voice behind the Resilient Teacher Podcast, and a course creator. Brittany went from sharing helpful teaching tips on TikTok to selling on TPT, and she has since added course creation as another income stream from a desire to create a more significant impact in the lives of teachers.
In the episode, Brittany shares her journey to becoming a coach creator for teachers, her mission to help teachers combat burnout, how she chooses what courses to create, the importance of simplifying the course content, and the power of automating our course creation process.
01:16 - Brittany shares her story from TikTok Tips to Course Creation
03:58 - How she chooses the perfect course topic for her audience’s needs
09:10 - The power of simplifying your course content
12:10 - Ways to automate parts of the course creation process
17:45 - How to market and get your course out there
22:39 - Brittany’s extensive advice for anyone thinking about creating their course
SmartQueueChatGPTNotionListen to The Resilient Teacher PodcastEpisode 80, Diversifying your TPT business without jeopardizing your golden gooseEpisode 83, Mastering the Art of Selling to School Districts with Dawn Vinas Follow me on Instagram @kristendoyle.co Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode84
83. Mastering the Art of Selling to School Districts with Dawn Vinas
Have you ever thought about branching into professional development or wondered how to get your foot in the door to selling to school districts? Today’s episode will give you all the information you need and show you another option for diversifying your income.
Today’s guest, Dawn Vinas, has over 30 years of experience in education and shares how she went from being a social studies teacher to creating a business dedicated to improving social studies instruction in multiple school districts. Dawn shares her journey from TPT to selling to school districts and everything in between.
In this episode, Dawn shares how she built credibility in her niche and has consistent traffic to her website, the process of getting in front of administrators and curriculum coordinators, the difference between selling to teachers vs. selling to school districts and her advice for TPT Sellers looking to get started.
01:47 - Dawn shares her journey from selling on TPT to Selling to School Districts
07:14 - How Dawn built credibility in her niche and gets consistent traffic to her website
09:33 - The process of getting in front of administrators and curriculum coordinators
19:36 - The difference between selling to teachers vs. selling to school districts
21:56 - Dawn shares about her membership model and the lessons she learned
28:52 - The best advice for TPT Sellers getting started with selling to school districts
Episode 80, Diversifying your TPT business without jeopardizing your golden gooseEpisode 81, How Sara Mayre started a Thriving Teacher Membership to Diversify her IncomeFollow me on Instagram @kristendoyle.co Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode83
Worth my time!
I love Kristen’s upbeat tone and attitude and actionable tips. There’s no fluff, just helpful info and meaningful discussion.
I have been listening to Kristen’s podcast even before opening my new TPT store. She has lots of great information that helps new TPT sellers like me. Kristen gives quick actionable tips that are easy to implement. I love all the podcast episodes especially the chrome extensions list and the favorite tools list. I highly recommend giving it a listen!
Love the information!
As a newish TPT seller, Kristen’s tips and tricks are so helpful! Sharing what she’s doing in her business is inspiring for those of us trying to grow our stores in the much more crowded current TPT market. Kristen doesn’t hold back, sharing the good, bad and ugly about life in the TPT lane.