The Shine Online Podcast Natasha Samuel

Welcome to the newer, shinier Shine With Natasha! 
This rebrand has been a long journey, but five years after I first started my business, I finally feel as though I’m coming into my own. I am so thrilled with all the new things I’m offering through my signature programs, as well as all the changes made to our branding, our messaging, and the solutions we’re offering to those looking to gain confidence with their video content creation.
We’re not just covering Instagram–we’re here to help with all your video content questions and concerns through the four pillars of my Shine framework. 
Today, I’m giving you an exclusive sneak peek into the reasoning behind the rebrand, what’s changed, and why this has been a long time coming.

EPISODE RESOURCES:
Join the Video Content Camp: https://shinewithnatasha.com/camp
Participate in the FREE video challenge: http://videoconfidencechallenge.com/
Get an inside look at my signature Shine Framework: https://open.spotify.com/episode/5o75i4l3GcLzz4LcyVtQlY 

CONNECT WITH NATASHA:
Website: https://shinewithnatasha.com/podcast
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

So many strategies for creating video content nowadays have one particular promise at the center of all their messaging: getting to avoid the work.
What if you only had to sit down and film once for the entire year? What if you never had to post to your feed? What if, what if, what if…
I get why these strategies are tempting, I do—but in my opinion, your strategy shouldn’t be about avoiding the thing. It should be about simplifying how you are implementing your video marketing plan for the year. You do not need to go to extremes to avoid it altogether.
In this episode, I’m going to go over the three pain points that usually fuel this reluctance to invest your time and effort into video…and why your ultimate goal should be to simplify the process rather than avoiding it entirely!

WORK WITH NATASHA:
Create your video growth plan for 2023 during a 60-minute live webinar on January 26th at 12 pm EST: https://shinewithnatasha.com/webinar 
Join the Video Content Camp: https://shinewithnatasha.com/camp
Participate in the FREE video challenge: http://videoconfidencechallenge.com/
Get an inside look at my signature Shine Framework: https://open.spotify.com/episode/5o75i4l3GcLzz4LcyVtQlY 

CONNECT WITH NATASHA:
Website: https://shinewithnatasha.com/podcast
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Last time, we talked about my predictions for the upcoming year, including one thing in particular: the inevitable death of trending culture.
This week, I’m going a bit more in depth into the WHY behind this prediction: WHY I believe this, WHY trends became popular in the first place, WHY they’re now getting put on the backburner, and WHY you need to kick them out of your video content strategy as we move into 2023.
Don’t panic—I’m not here to tell you that you can never use a trend again EVER. But there does need to be a shift in mindset around using trends to create your short-form video content vs. coming up with high-value, more original content. Let’s dive right in.

WORK WITH NATASHA:
Create your video growth plan for 2023 during a 60-minute live webinar on January 26th at 12 pm EST: https://shinewithnatasha.com/webinar 
Join the Video Content Camp: https://shinewithnatasha.com/camp
Participate in the FREE video challenge: http://videoconfidencechallenge.com/
 
CONNECT WITH NATASHA:
Website: https://shinewithnatasha.com/podcast
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Bad news: everything is shifting in the social media landscape come 2023.
Good news? You get to leave the trend-chasing behind.
2023 is the year of rebel content: original, trend-abolishing content that leaves lip-syncing and fancy transitions in the ashes of last year’s popular content. I’m here today to tell you all my predictions for the upcoming year, as well as all the ways my own marketing strategy is shifting as we head into the new year.
I’m going to share what’s leaving, what’s staying, and what I’m incredibly excited to embrace over the upcoming year on my various content platforms. And as always, video content is at the center of it all!

WORK WITH NATASHA:
Create your video growth plan for 2023 during a 60-minute live webinar on January 26th at 12 pm EST: https://shinewithnatasha.com/webinar 
Join my signature program: https://shinewithnatasha.com/accelerator
Participate in the FREE video challenge: http://videoconfidencechallenge.com/

CONNECT WITH NATASHA:
Website: https://shinewithnatasha.com/podcast
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

New year, new me…new programs! 
Both my signature program and my mastermind are undergoing a major rebranding, and I’m thrilled to be able to share a little peek behind the scenes at some of the changes being made. My signature Shine Framework is now at the center of everything I’m teaching, a framework made up of four core elements: strategy, systems, skills, and sustainability.
Building up these four components of your social media content plan will be crucial for securing your success in 2023, and I can’t wait to share about it. If you’re ready to step into 2023 armed with a great strategy for showing up on your social media and building a committed community, this is the episode for you!

WORK WITH NATASHA:
Create your video growth plan for 2023 during a 60-minute live webinar on January 26th at 12 pm EST: https://shinewithnatasha.com/webinar 
Join my signature program: https://shinewithnatasha.com/accelerator
Participate in the FREE video challenge: http://videoconfidencechallenge.com/

CONNECT WITH NATASHA:
Website: https://shinewithnatasha.com/podcast
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Too many business owners fall into one specific trap of content creation: they spend too much time and effort trying to be an influencer, and it’s not getting them the results that they want. Do you know why?

Because they’re prioritizing the wrong things.

Influencers have different needs than business owners. For an influencer to grow their page, they need followers. They need reach. They need numbers.

You might be thinking, “Doesn’t a business need these things too?” Not necessarily. Let me tell you what you ACTUALLY should be prioritizing as a business owner looking to enhance your social media presence.


WORK WITH NATASHA:
Join my signature program to learn more: https://shinewithnatasha.com/accelerator
Participate in the FREE video challenge: http://videoconfidencechallenge.com/

CONNECT WITH NATASHA:
Website: https://shinewithnatasha.com/podcast
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw