The Shine Online Podcast Natasha Samuel

Karsen is bi-polar business owner, wife, daughter, sister and friend. She's passionate about mental health, marketing, community-building and her personal favorite: celebrating the big and small things in life. By day you can find her helping small business owning gals market what they do like a pro and by night you can find her reading a good book in my bubble bath while sipping a glass of pink wine.
Karsen is back for another episode of the podcast. She’s my go-to copywriter and she has so much to share with us. Karsen and I chat about her framework for crafting your messaging, how to speak your ideal clients’ language, and creating offers to fit your clients’ needs. She gives a complete rundown of how to execute your beginner sales funnel – from messaging to sales page to sales campaign. She also shares how you could be missing out on 75% of your buyers, how to “date” your ideal clients and get them to commit to you, and all the tips for why her newsletters are the best of the best!
SHOW NOTES
This episode is brought to you by Hot Instagram Summer! Grab your spot HERE.
CONNECT WITH KARSEN
On Instagram @hypegal.co
CONNECT WITH ME
My website: shinewithnatasha.com
On Instagram @shinewithnatasha

Taylor Graham received her major in Advertising and Promotion from Western Michigan University. During her senior year she created her business, Socially Taylored, which is a boutique social media agency based in Detroit, Michigan. Socially Taylored specializes in helping online entrepreneurs automate and scale their digital course, podcast, and coaching program launches by leveraging the power of paid ads. For the first time, our episode is a recorded session from Clubhouse and Taylor and I chat about all things ads for social media. After what she calls a quarter life crisis during her time at a corporate ad agency, Taylor started her own freelance agency. During our conversation, she shares how her corporate experience taught her so much, the way she uses her previous experience with her clients now, how to use ads effectively to accomplish your goal, what pieces of your business should be in place before incorporating ads, where to learn how to run ads, and the lead time your ad strategist needs for your launch. At the end of the episode Taylor pours her heart out about the ups and downs of entrepreneurship. If you’re interested to know more about ads and implementing them into your business, this episode is for you!
SHOW NOTES
This episode is brought to you by Hot Instagram Summer! Grab your spot HERE.
CONNECT WITH TAYLOR
On Instagram @taylorgrahambiz and @sociallytaylored
CONNECT WITH ME
My website: shinewithnatasha.com
On Instagram @shinewithnatasha

In today’s episode I’m sharing what is working on Instagram right now and where to really focus the content you’re creating for your brand. A lot of what I talk about is from the announcements and key takeaways that were shared at Creator Week, which was hosted in June to share insights and tips around some of the most frequently asked questions. I also share some quick tips around the things that have been performing really well on Instagram and where you might want to focus your energy!
In this episode I give the run down for the algorithms on each of the 5 services of Instagram, the three main categories of the algorithms, how you can earn money by going Live, the best way to post on the Feed, and the most effective use of music in your Reels. You’re definitely going to want to take notes on this one!
SHOW NOTES
This episode is brought to you by Hot Instagram Summer! Grab your spot HERE.
CONNECT WITH ME
My website: shinewithnatasha.com
On Instagram @shinewithnatasha

Keshia White is a Business Mentor for new service providers, who want to learn how to attract premium clients online.
After nearly a decade in corporate America, working in business-to-business sales, from the telecommunications industry to the software industry, Keshia made a pivot to take her branding and web design business full-time in 2018.
After running her own business full-time for nearly two years and generating over $100,000 in revenue, she now uses her experience to teach new service providers the branding and marketing strategies that they need to attract their first premium clients online.
Keshia went from starting her business as a hobby just to be creative to growing it into something amazing. In this episode we chat about one of her biggest mistakes when she was starting out, her recommendations for being intentional when pricing at a premium, how she structures her client experience, the value of onboarding calls, how to know when you’re at capacity, creating boundaries with clients, how she keeps from getting burnt out as a service provider, and tips for becoming a mentor in your service space.
SHOW NOTES
This episode is brought to you by my signature Instagram courses
Connect with Keshia on IG @keshiamwhite
CONNECT WITH ME
My website: shinewithnatasha.com
On Instagram @shinewithnatasha

In five years, Jera went from drowning in a soul-sucking job with no defined purpose while suffering from social anxiety, to owning a multiple six-figure business and dominating the lifestyle sector of social media.
She has built her community to more than 175k on Instagram and 1 million on TikTok (in less than a year!), and has crowned herself the queen of pivoting (from graphic design, to SoulCycle instructor, to content creator, to Instagram strategist).
With her experience and success, Jera's current passion is teaching all that she's learned to others with her signature course The Social Media Saloon and with her one-on-one clients.
Jera coaches on the ins and outs of creating your own personal brand online, the secrets to building a loyal and engaged community, and all the steps that to take to use social media as a positive tool for your business.
I found Jera when I was lurking on TikTok and then we officially met at Later Conference. In this episode, Jera shares about the day Instagram changed her life and how it led her from graphic design to fitness to content creation, and ultimately coaching. We also chat about how this has been a year of hustle, but she’s ready to slow down; what inspired her to start using TikTok; how Tiktok really embraces creativity and specific niches; 3 parts of talking to camera and captions; putting soul into your brand; her favorite apps and tools; and why “what should I post today” should be your last question in the content creation process. You’ll leave this episode empowered to show up as your authentic self on social media!
SHOW NOTES
This episode is brought to you by my signature Instagram courses
Connect with Jera on IG @jera.bean
CONNECT WITH ME
My website: shinewithnatasha.com
On Instagram @shinewithnatasha

Jess Ekstrom is the founder and CEO of Headbands of Hope, a company that donates headbands to kids with cancer with every headband sold. Headbands of Hope has been featured on the TODAY Show, Good Morning America, QVC, The View and worn by celebrities like Kelsea Ballerini and Khloe Kardashian. More importantly, Headbands of Hope has donated over 600k headbands, reaching every single children's hospital in America and 22 countries.
Jess is also the bestselling author of Chasing the Bright Side and creator of Mic Drop Workshop, an online course and community for women to become paid keynote speakers. Jess lives and travels full-time in her Airstream with her husband, Jake, and their 70 lb dog, Ollie.
In today’s episode I’m with my fellow yellow girl, Jess Ekstrom. Jess shares her inspiring story about starting Headbands for Hope and how it led to her becoming a speaker, writer, and founder of Bright Pages. We also chat about why she’s not a fan of the 5 year plan, letting go of “founder syndrome”, learning to be patient with business growth, the many positives of virtual events, her 4 criteria for booking a speaking gig, what surprised her about recording her audiobook, and her journey of living in an Airstream. I loved this conversation and I know you will too!
SHOW NOTES
Join the Course Waitlist!
Connect with Jess on IG @jess_ekstrom
CONNECT WITH ME
My website: shinewithnatasha.com
On Instagram @shinewithnatasha