77 episodes

Join hosts Molly Pittman, Ezra Firestone and John Grimshaw as they escape the grind and share proven paths to success for both your personal and professional lives.
Veteran marketers and educators, these three have taught thousands of business owners how to build, manage, and scale successful businesses... while growing three of their own multi-million dollar brands.
This weekly podcast will blend tactical marketing advice with personal stories and helpful insights into the multi-million dollar businesses that these 3 own and operate every day.

The Smart Marketer Podcast Smart Marketer

    • Business
    • 5.0 • 126 Ratings

Join hosts Molly Pittman, Ezra Firestone and John Grimshaw as they escape the grind and share proven paths to success for both your personal and professional lives.
Veteran marketers and educators, these three have taught thousands of business owners how to build, manage, and scale successful businesses... while growing three of their own multi-million dollar brands.
This weekly podcast will blend tactical marketing advice with personal stories and helpful insights into the multi-million dollar businesses that these 3 own and operate every day.

    Win On YouTube, Google Search & Google Shopping (Part 2), With Brett Curry.

    Win On YouTube, Google Search & Google Shopping (Part 2), With Brett Curry.

    If you’re looking to diversify your content with Google & YouTube - or just have more success on these platforms, this two-part series is the best place to start. 

    John Grimshaw talks with Brad Curry, the award-winning OMG Commerce CEO, a Smart Marketer Faculty member, and one of YouTube’s Top Spenders! You’ve probably seen Ads for many of his clients, True Earth, Native, True Beard, and many more. 

    Today Brett shares his insights on Smart Shopping, bid adjustments, and the current behavioral data. Plus, Brett provides a few quick campaign ideas if you’re looking to increase your Q4/Holiday impact.
    “Even right now with all the craziness going on…I still believe this is one of the best times to diversify and get started on YouTube and Google ads”. Brett Curry.

    YOUR ENGAGEMENT MATTERS! 
    You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 
    We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
    Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…

    Serve the World Unselfishly and Profit
    Links:
    Smart Marketer, https://smartmarketer.com/get-started/
    OMG Commerce, (https://www.omgcommerce.com/).

    • 27 min
    Ep. 73, How To Win On YouTube (And Google) Right Now, With Brett Curry (Part 1).

    Ep. 73, How To Win On YouTube (And Google) Right Now, With Brett Curry (Part 1).

    Are you looking to diversify your content with Google & YouTube? Are you excited, interested, curious, and a little nervous about dipping your Digital Marketing toes into anything other than Facebook? Maybe you're already swimming in those waters, but you want to see better results?
    Well, do we have an episode for you! Our special guest Brad Curry is CEO of the award-winning OMG Commerce, and one of YouTubes biggest spenders! You've probably seen Ads from many of his clients, including True Earth, Native, True Beard, and more.
    Listen today to learn how to position yourself for success in Q4 and beyond! Brett shares some tips, strategies, and tactics to help you level up on YouTube and Google too.
    *Be sure to hit SUBSCRIBE or FOLLOW on ApplePodcasts so that you don't miss Part 2.
    "Even right now with all the craziness going on…I still believe this is one of the best times to diversify and get started on YouTube and Google ads.
    YOUR ENGAGEMENT MATTERS! 
    You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 
    We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
    Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…
    Serve the World Unselfishly and Profit
    Links:
    Smart Marketer, https://smartmarketer.com/get-started/
    OMG Commerce, (https://www.omgcommerce.com/).

    • 28 min
    How The Top Performing Brands Are Winning With Facebook Ads In 2021

    How The Top Performing Brands Are Winning With Facebook Ads In 2021

    Takeaways From The State Of Paid Advertising Industry Report (Part 3)  
    As digital marketers and entrepreneurs, we’ve been on a wild ride with the Pandemic and the iOs14 Update. You could say it’s been a one-two punch on our industry! But the Smart Marketer team just completed a massive Industry Report, pulling data from 30 different businesses with a combined total of $57 million in Ad spend on Facebook. (Be sure to check out Episodes 70 and 71 that dive into the data!) 
    In this episode, Molly Pittman and John Grimshaw hone in on what you can learn from the top-performing brands. There are most definitely common threads and winning strategies. So, listen if you want to find out what YOU can do to counteract the loss of data on the Facebook Ads platform!  
    “The best media buyers are full-stack marketers.” Molly Pittman.
    PLUS! 
    John shares about the upcoming Mentorship, ‘TMTP,’ which you can join here: 
    Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/
    YOUR ENGAGEMENT MATTERS! 
    You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 
    We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
    Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
    Serve the World Unselfishly and Profit
    Links: 
    Smart Marketer, https://smartmarketer.com/get-started/

    • 17 min
    The State Of Paid Advertising (Industry Report) Part 2

    The State Of Paid Advertising (Industry Report) Part 2

    If you’re in marketing, business, an entrepreneur - you will know too well that the iOs14 update and the global pandemic have had repercussions on our industry! But Smart Marketer’s Molly Pittman and John Grimshaw are here to help! Their team has just completed a massive Industry Report, pulling data from 30 different businesses with a combined total of $57 million in Ad spend on Facebook. Listen today if you want to hear what the data shows, get the big takeaways, and see where you stack up (based on business types most similar to yours). 
     
    In this episode (Part 2), you will get a close look at two of the four most important metrics for paid traffic success: Cost Per Click and (the big one) Return On Ad Spend. 

     
    “It is not the end of the world as we know it. No, it’s just a little bit more complicated, and that’s why the best marketers will continue to get better. Those of us that are willing to invest in this that are willing to figure out workarounds - we will continue to win.” Molly Pittman.

    • 37 min
    The State Of Paid Advertising (Industry Report 2021) Part 1.

    The State Of Paid Advertising (Industry Report 2021) Part 1.

    Molly Pittman and John Grimshaw just completed a massive Industry Report, pulling data from 30+ different businesses with a combined total of $57 million in Ad spend on Facebook. Listen today if you want to hear what the data shows, get the big takeaways, and see where you stack up (based on business types most similar to yours).
    In this episode (Part 1), Molly and John dive into two of the four most important metrics for paid traffic success: Cost Per Thousand Impressions (CPM) and Click-Through Rates.
    Be sure to hit Follow/Subscribe so you can get the other two metrics in Part 2. 

    “COVID changed the world. iOS changed the platform, right? Both variables have changed. We expected that consumer behavior, therefore, has changed too, but it actually hasn’t. It’s really consistent”. Molly Pittman.

    PLUS! 

    Molly shares about the upcoming Mentorship, ‘TMTP,’ which you can join here: 
    Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/
    YOUR ENGAGEMENT MATTERS! 
    You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 
    We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
    Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
    Serve the World Unselfishly and Profit
    Links:
    Smart Marketer, https://smartmarketer.com/get-started/
    Molly Pittman: https://mollypittman.com/
    John Grimshaw: https://www.linkedin.com/in/johnwgrimshaw/

    • 35 min
    Ezra Firestones E-Commerce Playbook For 2022: Branching Out.

    Ezra Firestones E-Commerce Playbook For 2022: Branching Out.

    Wait, Did He Just Say TV? 
    Are you looking for new lines of visibility for your brand? Can you think big and ‘out of the box? Whether you can or you can’t, Ezra’s downloading his latest thoughts, ideas, and strategies in today’s episode.
    Ezra talks on a call with his top-level mastermind for E-Commerce Entrepreneurs, Blue Ribbon, and you get to listen in! He shares a high-level strategic business update so that you can hear what they’re doing and the thought process behind it. Hopefully, you will be inspired to think a certain way and do something strategically that will move the needle in your business.

    You’ll hear his Facebook predictions for the next six months, how he’s testing out TV Ads for the first time, the SMS strategy that’s reaping rewards, and much more. Enjoy!
    PLUS! 
    Molly shares about the upcoming Mentorship, ‘TMTP,’ which you can join here: 
    Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/

    YOUR ENGAGEMENT MATTERS! 

    You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 
    We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
    Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
    Serve the World Unselfishly and Profit
    Links:

    Blue Ribbon, https://smartmarketer.com/mastermind/
    Smart Marketer, https://smartmarketer.com/get-started/

    • 23 min

Customer Reviews

5.0 out of 5
126 Ratings

126 Ratings

Rennick ,

Warm, friendly, inspiring and so smart!

I’m a small business owner and really enjoy Molly and John’s warm and friendly atmosphere as they share their experiences in life and business while showering us with their marketing acumen. Ezra Firestone’s energy and business intelligence is always a fascinating listen.

Bazzlemcdazzle ,

Refreshing Business Podcast!

You don't usually expect the words Refreshing and Business in the same sentence, but as a Business Podcast lover, this has been just that. Their ethos of work life balance and relationships is inspiring and if anything it enhances their success, so this is my new favorite Podcast. Some episodes are very technical, but I just skip to the "Not Business" or high level episodes since I'm not actually a digital marketer. But there's so much value here. Take a listen!

thecrazydogmom ,

Smart Marketing

I really love that every other episode is focused more on the mental aspects of being an entrepreneur. I feel like often times that part is forgotten about or maybe even a forbidden topic but it’s such an important piece if not the most important. After listening to the second episode I actually downloaded the Gabby’s audiobook The Universe Has Your Back.

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