The Smart Marketer Podcast Smart Marketer

Molly Pittman is back from her wedding/sabbatical/vacation, and she's on the show today to share her fresh take on life and business. Listen for five key takeaways that might just provide you with a shortcut to realizing your own dreams.
"I had never had this reflection time to look back at my life and say,  what do I like about this? What do I want to change? What is the reality of how I am living?" Molly Pittman
You Will Learn
How to get off the Hamster Wheel (without a trip to Italy)
Tips for Being More Present
A Prescription for People-Pleasers
Your first step to taking four weeks off!
And More!
LINKS Molly Pittman, https://mollypittman.com/
Smart Marketer, https://smartmarketer.com/
Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/
Smart Marketer Live, https://smartmarketer.com/live/
 
TIME STAMPS 00:00 "Maybe there is one thing you could do that cuts out 50 percent of your workload, but you can't see that because you're moving so quickly and don't have that clarity of mind." Molly Pittman
00:28 She's BACK (Where did she go?)
03:55 "Molly, That's Not A Sabbatical"
06:16 Work To Live, Not Live To Work
08:51 Slow Is Fast
10:33 Presence Is Key
12:47 Boundaries Are Mandatory
15:09 Being ProActive versus ReActive
17:45 Recap - Five Takeaways
19:51 Give yourself permission to take time off. 
YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-star Reviews and meaningful messages! This Podcast has exceeded our expectations, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 
We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to Serve the World Unselfishly and Profit.

"Pepsi technically won the taste challenge, but Coca-Cola built the brand." 
 Adam Von Rothfelder is back on the show today, and we're sharing another slice of our new course, Smart Product Creation. In this episode, you will hear Adam (CEO of Strong Coffee) describe how he overhauled the Brand Identity of the E-Comm brand "Gigalabs" (A nootropic supplements brand offering "Degen Enhancements"). You will also hear about Pepsi and Coke, Liquid Death and ELF cosmetics, and Boom by Cindy Joseph as he talks with Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and the host of this episode). 
You Will Learn: Does your color scheme really matter (or is it just subjective)?
Keys to creating a consistent experience for your consumer
How to choose your brand elements based on your target audience
What happens if you don't invest in your branding?
And more!
LINKS  Mentioned In This Episode:
Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/
Parkers Company, https://gigalabs.com/
Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
 
TIME STAMPS 00:00  John sets the stage.
00:55  Let's Dive In
04:38  Capturing The Spirit Of A Brand (e.g. Gigalabs)
06:18  Having a consistent 'look' versus having a consistent color
08:42 "Pepsi just buys celebrity-ism. Coca-Cola owns it". 
12:04  Parker Hilton talks about honing in on their target audience through Branding
13:00  Colleen Taylor talks about their Boom Re-Brand
14:32  "Being wishy-washy with your branding leads to increased costs because you're attracting a bunch of people who say, yeah, maybe, but no."John Grimshaw
16:13  How Liquid Death "created a new Social Lubricant".
17:52  Branding effects Acquisition costs.
If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/
 
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Although many of our episodes are urgent "do this now" type content to keep you on the front edge of this Marketing life, we also have episodes packed with timeless and true, evergreen content. To celebrate 200 episodes, we picked five such clips that you may have missed that we believe you will love to hear (and need to hear).
You Will Hear,
Ezra Firestone on How To Stop Overworking
Molly Pittman and Kurt Elster on What Marketers Get Wrong With Storytelling
John Grimshaw sharing one of his 8 Immutable Laws for Email Marketing
Pepijn Hufen on where he would begin if he were starting over
Gabby Bernstein and Molly Pittman on Overcoming Imposter Syndrome
 
FULL EPISODE LINKS Clip 1: Episode 148 https://smartmarketer.com/how-to-stop-over-working-and-why-with-ezra-firestone/
Clip 2: Episode 132, https://smartmarketer.com/is-it-the-market-or-is-it-your-marketing-with-kurt-elster-and-molly-pittman/
Clip 3: Episode 143, https://smartmarketer.com/the-8-immutable-laws-of-email-marketing-with-john-grimshaw-2/
Clip 4: Episode 166, 
https://smartmarketer.com/a-solid-strategy-for-your-first-1000-in-facebook-ads/
Clip 5: Episode 120,
https://smartmarketer.com/whats-holding-you-back-as-a-digital-entrepreneur-special-episode-with-gabby-bernstein/
 
TIME STAMPS "If you're an entrepreneur, your career is a relationship.  Your business is your relationship. It's a very intimate relationship. That relationship is revealing to you the unresolved parts of your shadow side that need to be". Gabby Bernstein
01:16 Thank you for your support. Here's what's coming up.
04:12 Ezra Firestone: How To Stop Overworking
07:26 Molly Pittman and Kurt Elster on Storytelling: Have you Learned the Basics yet?
13:10 John Grimshaw on How to Make Your Emails Stand Out in the Inbox.
20:24 Pepijn Hufen on A Strategy For Your First $1k As An Entrepreneur
27:21 Gabby Bernstein and Molly Pittman on How Personal Growth Allows You To Succeed
33:04 A Gentle Nudge From John Grimshaw
 
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
 

You wouldn't believe how many Marketers and Entrepreneurs don't understand the subject of Offers. Fortunately, John Grimshaw is passionate about this, and he's on the show today to share three proven offer formulas that you can consider using for your next product launch.
John and his team at Smart Marketer have seen these Offers work for themselves, their clients, and for businesses of all shapes and sizes. As he unpacks each formula with examples, you will start to recognize these strategies in use all around you, and you will be able to implement them for your next product launch.
You Will Learn: The Greatest Enemy To Selling Your Product
When to use the Buzz-Builder Launch
When the Pre-Order (Or Beta) Launch works best 
The Key to Achieving Growth and Scale
And more!
LINKS Mentioned In This Episode:
Smart Product Creation, https://smartmarketer.com/smart-product-creation/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
TIME STAMPS  01:20 Why This Topic Gets Overlooked and Skimmed Over 
02:32 The Basics of John's 5-Step Offer Formula
07:28 Proven Offer #1:The Buzz Builder Launch
12:37 Proven Offer #2: The Pre-Order (Or Beta) Launch
"Pre-orders (in general) work well when they leverage highly engaged existing audiences who have a lifestyle or hobbyist connection to whatever you're selling." John Grimshaw
19:53 Proven Offer #3: The Seasonal Event Launch
22:18 "This Is Where the Marketing Comes In"
24:34 In Summary
 
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Does your business need to be profitable every month? Pepijn Hufen (CEO of the Smart Marketer Agency) is back with a topic that's crucial for any business owner: Cost Per Acquisition (CPA). 
As an entrepreneur or marketer, you're sure to be familiar with the term, but today, Pep shares the approach he and his team use with their clients at the Smart Marketer Agency. Plus, he introduces an alternative metric that he prefers using for business growth and scaling.
You will learn,  Why you can't look at CPA in isolation (context is crucial)
How to set the right goals for your unique business
How powerful a Blended ROAS Goal is for profitability 
How Customer Value over the first year informs your decisions about CPA
LINKS
Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/
The Smart Marketer Agency, https://smartmarketeragency.com/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
TIME STAMPS "Understanding how much you can spend to acquire a customer (and how to approach this) is different for every business, but it's incredibly important. You need new customers; they're the lifeblood of your business, but every month, your business needs to be profitable". Pepijn Hufen
01:24 Let's Dive In 
05:28  Set your Blended ROAS goal.
07:21 If You're More Advanced In Your Business Journey
08:01 Balancing new customer acquisition with existing customer monetization
10:37 Increase your average order value
14:09  In Summary  
"In my opinion, new customer ROAS should always be in the conversation because it's just a more useful metric than just CPA." Pepijn Hufen

If you want to break into selling physical products or you just need to figure out how to increase profitability, this episode is worth a listen. 
Today, we are sharing a slice of a brand new course we're launching, Smart Product Creation, and we think you will be inspired and encouraged.
"If you've launched less than four new products in the last 12 months, you may want to consider this because one of the best ways to increase profitability, grow your business, and support your core audience is to launch additional products that solve more problems in the category. We've found this is the most important part of the puzzle (once you get traffic dialed in)". John Grimshaw
Who are you listening to? Meet Adam Von Rothfelder (CEO of Strong Coffee), Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and host of this episode).
You Will Learn: What to do when your core product stops driving profitability
How quickly can you actually bring a product to life?
Why are new products essential to business growth?
Why you can't just launch a random product
And more!
LINKS Mentioned In This Episode:
Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/
Parkers Company, https://gigalabs.com/
Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
TIME STAMPS 03:27 Let's Dive In (How Adam Helped Parker Bring This New Product To Life)
05:43 Why Design Matters
08:49 Crunch Time
12:04 "Know the People. Know The Audience. Know the problem you want to solve for them". John Grimshaw
12:25 How To Grab People's Attention (Bring The Energy)
18:09 A Repeatable Process (That anyone can do)
If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/
 
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.