The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving FirmsConsulting.com & StrategyTraining.com

Welcome to Strategy Skills episode 468, an interview with the author of Job Therapy: Finding Work That Works for You, Dr. Tessa West. In her book, Dr. Tessa West helps you figure out the real reason you’re unhappy and shows you how to find a new position in which you’ll thrive, whether in a different role, company, or new industry altogether.
 
Dr. Tessa West is Professor of Psychology at New York University, where she is a leading expert on the science of social relationships. Her academic research and writing for the media focuses on how to improve communication between employees, bosses, and hiring professionals across workplace settings.  She has over 100 academic publications and is a regular contributor to the Wall Street Journal. Her work has been covered by Scientific American, the New York Times, Financial Times, The Guardian, CNN, CNBC, ABC World News, TIME, Bloomberg, HBR, Fast Company, and the US Supreme Court. Her first book Jerks at Work published to rave reviews.
 
Get Dr. Tessa's book here: https://rb.gy/e1iwmg
 
Here are some free gifts for you:


Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
 
McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf
 
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For this episode, let's revisit a Strategy Skills classic where we discuss how to convert insights into Strategy Maps. It is a powerful tool to create prescriptive / forecasting models to explain and predict strategy options. This is how to move from being a consultant to thinking and presenting like a partner. It is complimentary and available on iTunes, Youtube, Spotify, and many other podcast players.
 
The Video version of this episode is available on youtube - https://youtu.be/hcStB7fjsJ0
 
Here are some free gifts for you:


Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
 
McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf
 
Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 466, featuring an interview with the coauthor of Business on the Edge: How to Turn a Profit and Improve Lives in the World’s Toughest Places, Viva Ona Bartkus. In this book, they argue that by entering markets in the world’s frontline regions—areas stuck in cycles of violence and extreme poverty—businesses can actually create stability and expand opportunity for communities and corporations alike. Business on the Edge shows how businesses can reduce risks, cut costs, and increase profits, all while creating economic opportunities that transform communities.
 
Viva Ona Bartkus is Paul E. Purcell Associate Professor at the University of Notre Dame’s Mendoza College of Business. She is a former partner at McKinsey & Company and the founder of the revolutionary course Business on the Frontlines.
 
Get Business on the Edge here: https://rb.gy/a505d2
 
Here are some free gifts for you:


Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
 
McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf
 
Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
 

Welcome to Strategy Skills episode 465, an interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth, founder and CEO of Triggers, Leslie Zane.
 
In this episode, continuing the discussion from her first interview, we delved deeper into the conventional marketing wisdom and instinctive behaviors that drive people to buy your product.
 
Leslie is the author of The Power of Instinct: The New Rules of Persuasion in Business and Life. In her book, Leslie shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person's brain, not against it.
 
Leslie Zane is an award-winning marketer, TEDx speaker and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth.   
 
In her early career at P&G and Johnson & Johnson, Zane championed the position that what people say is unreliable and that telegraphic cues are more powerful than direct communication, but her unconventional thinking was often disregarded. In 1995, she founded Triggers®, the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind in brand decisions.
 
With her groundbreaking discoveries in boosting salience, the Brand Connectome® and Growth Triggers®, Zane and her team have delivered over $20 billion in incremental revenue for Fortune 100 clients. 
 
Today Triggers’ strategies are evident in diverse fields from consumer-packaged goods, health care and insurance to fighting anti-Semitism, showcasing its versatility. 
 
An alumna of Yale, Harvard Business School and Bain & Company, Zane is a recipient of the Congressional Women of Distinction and the Ogilvy Award. In 2021, she coined the term “Covid-stasis” forecasting the pandemic’s lasting psychological and behavioral effects.  Zane has been published in prestigious publications including Knowledge@Wharton, Harvard Business Review, World Economic Forum, Newsweek and Ad Age. Zane is a board member of El Centro Hispano, the leading non-profit empowering Hispanic immigrants with skills to thrive in the United States.
 
Get The Power of Instinct here: https://rb.gy/l3ofdo
 
Here are some free gifts for you:


Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
 
McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf
 
Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
 

Welcome to Strategy Skills episode 464, featuring an interview with the author of Pattern Breakers: Why Some Start-Ups Change the Future, Mike Maples, Jr. In this book, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success. Pattern-breaking success, they reveal, demands a different mindset and actions to harness developments others miss or that may, at first, seem crazy.
 
Mike Maples, Jr is an entrepreneur, venture capitalist, podcaster, and the co-founder of FLOODGATE, a leading seed stage fund in Silicon Valley that invested in companies like Twitter, Twitch, Okta, and Outreach at the very beginning of their startup journeys. 
 
An eight-time member of the Forbes Midas List of Top Venture Capital investors, he was one of the pioneers of the seed investing movement, which started in the mid-2000s and now is a mainstream part of startup funding.
 
Get Pattern Breakers here: https://rb.gy/z4l4i7
 
Here are some free gifts for you:
Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
 
McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf
 
Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
 

Welcome to Strategy Skills episode 463, featuring an interview with golf coach, entrepreneur, and personal development enthusiast Eric Cogorno. In this episode, Eric shares the most effective tips and techniques that he uses to grow his business and followers.
 
Eric took his business from $80K to $1.5 million revenue a year -- in less than five years. He has grown an audience of 500K+ followers (and 3-5 million views every month) from zero.  All the while, he decreased his work time from 60 hours a week to 10-15 hours!
 
In 2017, Eric Cogorno took to YouTube the experience he gleaned from giving more than 20,000 in-person golf lessons.  His distinct style of clear language and simplified concepts have attracted close to 400,000 followers across his channels and many millions of view from all across the globe.  He’s on a mission to make world-class golf instruction available to everyone and, through the process, create the biggest and best online golf school in the world. 
 
Born and raised in the Lehigh Valley, PA, Eric was a scratch golfer by the age of 15. He golfed through high school and at Lehigh University.  He has been featured on Forbes.com and was voted as a Golf Digest Best in State Teacher. 
 
Eric is a golf teaching professional who took his business from $80K/year teaching one-on-one lessons by the hour to a multimillion dollar golf instruction brand utilizing these same skills (and strategies). In the process, he was able to also transform his entire lifestyle – from working on the lesson tee 7 full days a week, to having freedom to work when/where he chooses – splitting his time between Pennsylvania and Florida.
 
Learn more about Eric Cogorno Golf here: https://www.youtube.com/c/ericcogornogolf


Here are some free gifts for you:
Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach
 
McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf
 
Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo