The True Craft Podcast

Small Batch Standard
  • 5.0 (5)
  • ENTREPRENEURSHIP
  • UPDATED MONTHLY
The True Craft Podcast

The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear. Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.

  1. 3 DAYS AGO

    E102: Future-proofing Craft with Chris Creech of The Glass Jug Beer Lab

    In this episode, we’re sitting down with Chris Creech of The Glass Jug Beer Lab out of Durham, NC, to uncover how they’ve stayed ahead of industry trends and built a loyal community. Starting as a humble bottle shop in 2014—just after North Carolina eased growler regulations to allow retail stores to fill them—Glass Jug has grown into a powerhouse with two locations, a 3.5 bbl brewery, and a bottle shop that carries an impressive 600 SKUs at any given time! Highlights include: * A surprise beverage category that’s stealing the spotlight (and boosting profits) * How to turn your taproom into the local hangout with community-focused experiences * Why thinking beyond beer might be your best move in 2025 We also explore Glass Jug’s distribution strategy, how they’re navigating flattening craft beer growth, and why reinvesting in your space could be the key to long-term success. Curious? Pour yourself a pint, hit play, and get inspired!

    38 min

  2. JAN 10

    E101: “The Suburban Pub” Boom with Phil Humphrey of 608 Brewing

    Kick off 2025 with Episode 101 of The True Craft Podcast! This week, we’re chatting with Phil Humphrey, Founder of 608 Brewing Company in La Crosse, WI. From launching a lean startup in 2018 to opening a second suburban taproom in 2023 (that is outperforming their original location 20%-40%!), Phil shares his story of determination, creativity, and pushing boundaries in craft beer. Some highlights include: * How Phil got 608 Brewing off the ground with a budget under $500k (!) * The operation behind brewing 400+ unique beers in six years while trying to stay ahead of industry trends * An inside look at 608’s thriving suburban taproom and their bold leap into hemp-derived THC beverages Phil’s journey shows that combining the charm of a suburban pub with bold vision, creative recipes, and a knack for adapting can transform a lean startup into a thriving craft beer success story. We hope that you enjoy this episode and we look forward to bringing you more True Craft in 2025!

    39 min

  3. 12/13/2024

    E100: 10 Insights for 10X Impact

    For our 100th episode, we’re taking a trip down memory lane. Host Chris Farmand revisits 10 standout moments from past conversations, sharing new commentary and reflecting on lessons that continue to shape the craft beer world. Whether you’ve been here since the start or just joined the journey, this episode is a celebration of the stories, insights, and ideas that have brought us to this milestone. Cheers to the next chapter!

    41 min

  4. 11/29/2024

    E99: The Power of Local with Michele and Tom Bulington of Crasian Brewing Company

    In this episode, we’re cracking open some good vibes with Michele and Tom Bulington from Crasian Brewing Company—a family-owned microbrewery out of Brookston, Indiana that’s all about their local community. Some highlights include: * How their medal-winning beers, like the jalapeño cream ale, keep people coming back * Why their self-distribution game actually helps keep the focus on their taproom * Tips to creating a taproom no one wants to leave, from their community-tailored events to an epic pizza collaboration Plus, hear how their “Coaster Club” regulars stepped up to help them pull off a wild 22-day location move! If you’re into award-winning beer and the magic of small-town brewing, this episode is for you.

    40 min

  5. 11/15/2024

    E98: Building Processes That Work with Adam Draeger of Inventors Brewpub

    Running a brewery is tough—but doing it from 1,000 miles away? That’s next-level. Adam Draeger, owner of Inventors Brewpub in Port Washington, Wisconsin, spills the hops on how he pulled off a massive expansion to a 20,000 sq ft facility while living in Colorado. From humble beginnings in an American Legion hall to managing a brewery remotely, Adam shares the wins, the lessons, and the wild ride of building a business with purpose and process.

    46 min

  6. 11/01/2024

    E97: Brewery Acquisitions with Glenn Closson of Ivanhoe Park Brewing

    In this episode, we sit down with Glenn Closson, Co-Founder of Ivanhoe Park Brewing in sunny Orlando, FL! Glenn shares the incredible journey of how Ivanhoe Park transformed from a cozy 4,000 sq ft home to a booming 14,000 sq ft powerhouse by acquiring Deadwords Brewing’s facility—all in a lightning-fast 60-day timeframe! (Quick heads up: this kind of rapid M&A is rare, so don’t set your expectations too high!) Glenn details this bold move and shares a behind-the-scenes look of what a brewery acquisition looks like in 2024. Highlights include: * Why thorough valuations matter, no matter your timeline (60 days or otherwise!) * How to approach local breweries about potential deals * Advice on offloading equipment, winding business down, and navigating bankruptcy This M&A chat is perfectly timed, and Glenn’s one-of-a-kind experience is packed with valuable insights you definitely won’t want to miss!

    43 min

  7. 10/18/2024

    E96: Playing the Long Game with Brad Benson of Stoup Brewing

    In this episode, we chat with Brad Benson, Co-Owner and Head Brewer of Stoup Brewing, about the evolving business model that’s driven their growth and operations over the past decade—plus, how it inspired Stoup Brewing to launch their very own distribution company! Highlights include: * A behind-the-scenes look at their unique distribution company that operates without a sales team or holding inventory * How Stoup Brewing strikes a balance between brewing what they love and responding to market trends * The secrets behind running a taproom, pub concept, beer hall, and distribution company (Hint: it takes a village!) Brad and his team have navigated the craft beer boom of the 2010s and the over-saturation that followed. As Stoup celebrates eleven years this fall, Brad has a ton of insights to share that you won’t want to miss!

    37 min

  8. 10/04/2024

    E95: The Business of Brewing with Marty Ochs of Resident Brewing

    Get ready for a lively chat with Marty Ochs, President of Resident Brewing in San Diego! Marty’s been around the block in the craft beer world, from on-premise at Miller Brewing to helping Ninkasi explode in size (from 4,000 BBLs to 90,000 BBLs in just four years!), and now he's sharing his behind-the-scenes stories and sharp business insights. What’s on Tap: * The self-distribution hustle—why it’s a smart move for small breweries, but not without its headaches. * Craft beer’s big shift: Can the industry juggle killer beer and smart business, or is the balance tipping too far? * How brewery partnerships are changing the game (and saving some serious cash in overhead efficiencies). With over a decade in the industry, Marty’s wealth of experience offers a unique perspective on navigating today’s tough market. Don’t miss the chance to hear his invaluable insights!

    51 min
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Ratings & Reviews

5
out of 5
5 Ratings

About

The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear. Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.

Information

  • Creator
    Small Batch Standard
  • Years Active
    2020 - 2025
  • Episodes
    103
  • Rating
    Clean
  • Copyright
    © 2023 Small Batch Standard
  • Show Website
    The True Craft Podcast

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