With The True Craft Podcast our aim is to facilitate the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Each season, host Chris Farmand and his resident craft owner co-host talk through the essential elements of any craft beverage operation, including the brewery’s history, distribution strategy, leadership approach, and much, much more. In each episode, you’ll also hear from a guest owner in an in-depth interview, providing yet another lens into challenges, opportunities, and decisions facing craft practitioners every day across the country.
So if you’re up for some real talk, join us each week to listen in on our free-flowing conversations with some of the most innovative entrepreneurs in the industry.
Friends of SBS #2: Financial Foundations with Kary Shumway
Before we drop season 2 we have one more Friends of SBS segment. This one features Kary Shumway, the mastermind behind Craft Brewery Financial Training.
Chris and Kary talk brewery management software, when to take the plunge and start using it, and metrics that should be top of mind for all brewery owners.
Kary also shares his background, how he started financial training in the craft industry, and his thinking behind his course.
Season 2 next week.
Friends of SBS #1: Perfecting Your Pairings with Jeremy Storton
We’ve got one more segment we’d like to share with you before we drop season 2. We’re calling it: Friends of SBS. The purpose of this segment is to showcase the expertise and knowledge of our peers and colleagues in the craft industry.
In our first edition of FOSBS, we welcome someone who’s constantly spreading the word on why good beer matters, Jeremy Storton from Good Beer Matters.
Chris and Jeremy dive into what it means to be a cicerone, the various achievements, and the process of becoming a master cicerone.
They also talk about favorite food and beer pairings, so just a heads up, you may want to grab a snack before listening.
Office Hours #2: Vision, Benchmarks, And Scorecards With Tom Miller
Today, we have another killer edition of Office Hours for you. We brought out the brains behind the operation, our COO Tom Miller, to talk about the processes that keep the gears turning.
Chris and Tom discuss methodology for establishing a vision and translating it into language that can be easily understood. They also explore tactical issues such as setting goals, tracking progress, and creating benchmarks.
This is a topic for all business owners, not just breweries. And this episode has some major takeaways that businesses can implement ASAP.
Office Hours #1: Managing Margins With Phil Schwab
We have something special for you while we put the finishing touches on Season 2...
Introducing: Office Hours, a new segment featuring Chris and the Small Batch Standard team, giving you a peek under the hood at the internal conversations we have within the (remote) walls of our firm.
The purpose of Office Hours is to give you a peek under the hood of SBS, and to record some of the conversations we are having every single day.
In the first edition, Chris talks with our Director of Accounting Operations, Phil Schwab. They walk us through how the SBS team conducts margin analyses for our clients’ beverage portfolios, discuss the importance of discipline when it comes to wholesale margins, and give us some perspective on what breweries should expect profit-wise in wholesale.
If you’re a numbers geek, this one will be right up your alley.
S1E10 True Craft Season 1 Recap: What Have We Learned?
One whole season down! We couldn’t be more thankful to our guests, listeners, and of course our co-host, Brandon Skall.
In the final episode of the first season of The True Craft Podcast, we take a casual look at some of the things we’ve learned over the past nine episodes.
We talk about Kings County Distillery pivoting to hand sanitizer, Hyperion’s inclusion marketing, leveraging technology with Liability Brewing Company, and much more.
Enjoy! And stay tuned for season two!
S1E9 Pursuing Profit with Fernson Brewing Company
If there’s one thing constantly on every brewery owner's mind, it’s profit. Craft and community go hand-in-hand, but community can’t survive without cash. And in this episode of The True Craft Podcast, we discuss profit in the brewery.
Brandon and Chris start off by comparing profit margins in taproom and distribution models, navigating price increases, and Brandon’s philosophy on utilizing debt.
Then we bring in our guests for this episode, Blake Thompson and Derek Fernholz from Fernson Brewing Company in Sioux Falls, South Dakota
They give us insight on their sales split and profit in the early days of production, storage issues due to the increase in canning and distribution, and the status of Fernson’s recent expansion.
5 Stars ALL DAY
Chris is a wealth of knowledge regarding operations and accounting for craft breweries. I would, however, highly recommend this podcast to anyone in the alc industry. Lots of great experience to be shared here. Subscribe already! Cheers 🍻