The TrustMakers

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UPDATED BIWEEKLY

Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.

DEC 10

Research Director on 2024 Elections’ Lessons in Messaging

David Simas, the Managing Director of Research and Impact at Emerson Collective, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss takeaways from the U.S. presidential elections and other elections around the world for all brand, business, and media leaders. They cover the forces at play in this year’s elections, determining the best messenger for the message you are communicating, and the increasing importance of deeply understanding your audience. “In a fragmenting media ecosystem where people can select and sort their consumption in any way they want, the nuance that you need to bring in terms of audience determination is much more refined,” David says.

28 min
NOV 13

Culture Expert Explains Why Vibes Determined the U.S. Presidential Election

Dr. Marcus Collins, a clinical assistant professor of marketing at the University of Michigan’s Ross School of Business and author of “For the Culture,” explains to Brooks Miller, Executive Vice President of Influencer Marketing at Edelman, why “vibes” helped former President Donald Trump win the 2024 U.S. presidential election. “We make decisions based off of what we feel, and we post-hoc rationalize them with the data available to us. Because we make most of our decisions in life as such, why would voting be any different?” Marcus says.

13 min
NOV 1

Building Trust in Election Coverage by Prioritizing the Citizens’ Agenda

Lynn Walsh, Assistant Director of Trusting News, talks with Justin Blake, Executive Director of the Edelman Trust Institute, about the state of trust in the media during the 2024 U.S. election cycle. She lays out how journalists can build trust through transparency, engagement, and humility and how national media organizations should focus on providing people with content to help them make informed voting decisions. “[Newsrooms should] get on the record about their goals and mission with election coverage… If people see our coverage and they only see one story, how can we make sure they understand what our goals and mission are?” Lynn says.

26 min
OCT 30

Gen Z Politician on What’s Motivating the Youngest Voters

In the first episode of The TrustMakers’ 2024 U.S. election series, Joe Vogel, a member of Maryland’s House of Delegates, talks with Amanda Edelman, COO of Edelman’s Gen Z Lab, about young voters’ views of government. As a member of Gen Z himself, Delegate Vogel has perspective on what matters most to America’s youngest voting bloc this election season. “Young people do not want the toxic divisive policies. They want solutions to the challenges they’re facing,” Vogel says.

20 min
OCT 23

CEO of global development NGO on grassroots trust-building

Kristin Lord, CEO of IREX, and Alex Heath, Edelman’s U.S. Head of Social Impact and Sustainability, discuss how global NGOs can build trust in society from the ground up by partnering with local non-profit organizations, building personal relationships, and reminding people what they have in common with one another. “You need to bring all the right stakeholders in and not just help them get to know each other but make sure they can work together to figure out what they both have in common that they want. The process of figuring that out together will help build trust,” Kristin says. If you are interested in receiving information, context, and applications for trust in business and society straight to your inbox, subscribe to the Edelman Trust Institute’s monthly newsletter: https://share.hsforms.com/13I4F_gkNSTihc86rfPCf_Q9g8d

28 min
OCT 15

Bloomberg Beta’s Roy Bahat on Responsible AI in the Workplace

Roy Bahat, Head of Bloomberg Beta, joins Justin Blake, Executive Director of the Edelman Trust Institute to talk about why he thinks employers are the most trusted institution, based on data from the 2024 Edelman Trust Barometer Special Report: Trust at Work, and how workplaces can responsibly integrate AI. “If we want an accelerated pace of technology adoption, there’s no solution but to incorporate the perspectives of those who are most affected,” he says.

26 min
OCT 1

Dow Jones’ CEO Almar Latour on How Media Can Evolve to Earn Trust

Almar Latour, publisher of the Wall Street Journal and CEO of Dow Jones, joins Edelman CEO Richard Edelman to discuss the release of WSJ reporter Evan Gershkovich who was wrongly imprisoned in Russia, the WSJ’s business model, and his hopeful vision for the media writ large. “It’s a great time for new ideas, to test new ways of reaching audiences. New news organizations are not going to look like the old newspaper, but they are going to address a need for a community to understand what is going on,” Almar says.

21 min
SEP 20

ABC News’ George Stephanopoulos on journalists’ battle for truth

ABC News anchor George Stephanopoulos sat down with Edelman CEO Richard Edelman to give a behind-the-scenes look at presidents’ crises that are featured in his book, “The Situation Room.” They also discuss the evolution of media and journalists’ role defending the truth, especially in this U.S. presidential election year.

17 min

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4

out of 5

8 Ratings

Fantastic!

01/07/2022

Go Sixt!

This is simply outstanding.
I can’t listen to this

04/07/2023

GrandPoobah2000

Interesting topics and good guests but they all talk so fast that it is now tiring to listen to.

Trust is the ultimate currency in the relationship that all institutions—businesses and brands, governments, NGOs, media—build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.