70 episodes

Make it WARC. Make it Effective. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

The WARC Podcast WARC

    • Marketing
    • 5.0 • 2 Ratings

Make it WARC. Make it Effective. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

    WARC Talks US automotive marketing

    WARC Talks US automotive marketing

    This week WARC talks American automotive marketing with Scotty Reiss, founder of A Girls Guide to Cars. Discusses the increased popularity of the electric vehicle in the US, and what problems that may arise for marketers in the face of inflation.

    Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    • 39 min
    3 in 15 - Media Inflation

    3 in 15 - Media Inflation

    This week we’re joined by WARC’s Head of Media Alex Brownsell, who is the editor of the recent Global Ad Trends report on the rising cost of incremental reach. Alex explores the increased costs of advertising on linear TV, looks at this inflation across the media ecosystem, and explains how attention metrics are muddying these waters even further.

    Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    • 24 min
    3 in 15 - Conscious Consumerism in Southeast Asia

    3 in 15 - Conscious Consumerism in Southeast Asia

    This week we’re joined by WARC’s Asia Editor Rica Facundo, who is also the editor of the recent Spotlight on conscious consumerism in Southeast Asia. Rica takes us through the cultural barriers in the way of the green economy growing, the role of sustainable packaging, and innovative products and services making sustainability more inclusive.

    Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    • 12 min
    Faris Yakob on Attention - 3. Attention Culture

    Faris Yakob on Attention - 3. Attention Culture

    Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising.

    In this third and final episode, Faris turns his attention to how advertising and the media impacts society, and how brands can navigate a complex polarized media environment. Guests include Dr Gwenyth Jackaway, a former media professor at Fordham University, Jared Grant, integrated strategy director at Publicis agency Le Truc, and Sara Tate, ex-CEO of TBWA\London.

    • 43 min
    Faris Yakob on Attention - 2. Quantities and Qualities of Attention

    Faris Yakob on Attention - 2. Quantities and Qualities of Attention

    Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising.

    In this second episode, Faris and his guests address how attention is measured and valued, and what this means for the media industry now in the very near future. Faris is joined by former General Mills CMO Ivan Pollard, Lumen Research founder Mike Follett, and Katie Hartley, managing director - product and innovation at Dentsu Data Labs.

    • 41 min
    Faris Yakob on Attention - 1. The Attention Economy

    Faris Yakob on Attention - 1. The Attention Economy

    Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising.

    In episode one, discussion focuses on the origins of the ‘attention economy’, how it has evolved in the digital age, and how marketers can attract attention. Faris is joined by Zoe Scaman, founder of integrated strategy studio Bodacious, Matt Locke, partner at content studio Storythings, and Tony Haile, senior director of product at Twitter.

    • 47 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

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