252 episodes

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

The WARC Podcast WARC

    • Business
    • 5.0 • 8 Ratings

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

    Inside the WARC Grand Prix jury room

    Inside the WARC Grand Prix jury room

    WARC’s Awards lead John Bizzell talks to Susan Irving, CMO at Kruger Products and Gugu Mthembu, CMO at Telkom South Africa about judging for the WARC Awards 2024. Discussing all the Grand Prix winning campaigns, the judging experience and highlights from Cannes Lions.
    Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    • 22 min
    CMO Conversations: Why LEGO is staying true to its enduring brand DNA

    CMO Conversations: Why LEGO is staying true to its enduring brand DNA

    In this episode of CMO Conversations, WARC's Anna Hamill talks to LEGO's global chief product and marketing officer, Julia Goldin, about how LEGO stays relevant across generations, the gaming boom, brand safety in digital worlds and much more.
    Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    • 35 min
    Mapping AI's impact on marketing teams

    Mapping AI's impact on marketing teams

    WARC’s Alex Brownsell talks to Alissa Hansen, chief product officer of Omnicom, and Mark Holden, worldwide chief strategy officer at PHD, about how generative AI will impact marketing and advertising teams in the years ahead. Read more at https://ascension.phdmedia.com
    Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    • 35 min
    CMO Conversations: Bloomberg Media on growing news brands in volatile times

    CMO Conversations: Bloomberg Media on growing news brands in volatile times

    In this episode of CMO Conversations, WARC's Anna Hamill talks to Bloomberg Media's Chief Revenue Officer, Christine Cook, about Bloomberg's growth strategy, the role of news brands in volatile times, opportunities in the subscription economy and much, much more.
    Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    • 38 min
    Re-uniting creativity and media

    Re-uniting creativity and media

    WARC’s Alex Brownsell talks to Kay Hsu, head of creative lab at Spotify, and Jorge Ruiz, global head of marketing science at TikTok about how creativity and media can combine to enhance effectiveness. Discussing the impact of channel, platform and format on creative best practice.
    Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    • 29 min
    CMO Conversations: AB InBev’s Creative Effectiveness Transformation

    CMO Conversations: AB InBev’s Creative Effectiveness Transformation

    WARC's Anna Hamill is joined by Marcel Marcondes, AB InBev's global chief marketing officer. Discussing creative effectiveness at AB InBev, being creative marketers of the year, and priorities for the future.

    Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

    • 27 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

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