The When, Why and How of Marketing with Steve DeWitt

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Successful digital marketing starts by asking "What am I marketing and who am I marketing it to?" But it doesn't stop there.

With a rich history in the industry, Steve DeWitt of automotiveMastermind shares his unique perspective on the transformation of automotive retail, focusing on data-driven strategies and customer-centric approaches. The conversation covers a range of topics, from the importance of understanding consumer behavior to leveraging technology for more effective dealership management.

Steve's journey, from his early days questioning the establishment of an internet department to his current role in shaping sales strategies, offers valuable lessons. The episode is peppered with anecdotes from Steve's career, highlighting the shift in industry practices and the increasing relevance of data in understanding and catering to customer needs. Listeners will gain insights into the challenges and opportunities within the automotive sales sector, as well as Steve's philosophy on empowering employees and fostering a culture of innovation.

Takeaways:

• 0:00: Intro with Paul J Daly, Kyle Mountsier and Jordan Cox
• 02:17: Steve's introduction to the auto industry in the 90s and the early discussions around internet departments.
• 06:21: Challenges of traditional leadership styles in automotive and the need for innovative management approaches.
• 07:25: Steve's transition from dealership management to the software and vendor side of the automotive industry.
• 12:05: The growing necessity for integrating various communication platforms in the automotive industry.
• 14:34: Misconceptions dealers have about data privacy and customer expectations.
• 18:03: The importance of understanding the 'why', 'how', and 'when' of customer communication in automotive sales.
• 19:03: Strategies for leveraging dynamic data over static DMS and CRM data for better customer engagement.
• 22:08: The critical role of empowering team members in achieving business success.
• 23:41: The connection between team development and effective data integration for improved customer service.

Steve DeWitt is the VP of Sales for automotiveMastermind

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