50 episodes

The entrepreneur’s guide to today’s top course creation & online business strategies.

Hey! I’m Melissa Guller, and after working for General Assembly, Ramit Sethi, and Teachable, I started my own business (Wit & Wire) to share my online business and course creation strategies with more entrepreneurs. Topics include email marketing, digital marketing, productivity, digital products, and online business operations.

Your expertise is worth paying for, and I can't wait to see what you'll create.

To learn more about our online courses and free resources, visit https://witandwire.com/resources.

The Wit & Wire Podcast Melissa Guller

    • Education
    • 5.0 • 96 Ratings

The entrepreneur’s guide to today’s top course creation & online business strategies.

Hey! I’m Melissa Guller, and after working for General Assembly, Ramit Sethi, and Teachable, I started my own business (Wit & Wire) to share my online business and course creation strategies with more entrepreneurs. Topics include email marketing, digital marketing, productivity, digital products, and online business operations.

Your expertise is worth paying for, and I can't wait to see what you'll create.

To learn more about our online courses and free resources, visit https://witandwire.com/resources.

    Online Courses vs. Memberships

    Online Courses vs. Memberships

    Which digital product is right for your business right now: an online course or a membership?
    Both have the potential to multiply your revenue as a creator or entrepreneur. And since I don’t believe that business is one-size-fits-all, I’m excited to share the opportunities and challenges for membership sites vs. online courses to help you decide which one is right for you right now.
    Today's guest is Manu Muraro (Your Social Team). Manu helps ethical brands with a sense of humor grow engagement in sales on Instagram and not worry too much about every single piece of advice they're getting. She's sold both courses and memberships and currently runs a seven-figure membership, so she's here to help weigh the pros and cons of each strategy.
    Episode References:
    Manu's Business: https://yoursocial.teamMelody DiCroce's business: https://thelaunchlibrary.comWit & Wire's Online Course Toolkit, which includes all my recommended software, tools and course creation platforms for new course creators (free): https://witandwire.com/coursetoolkit
    ✨ To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.
    ✨ Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube

    • 28 min
    Live Launches vs. Evergreen Funnels

    Live Launches vs. Evergreen Funnels

    What's the best way to market and sell your online course or membership? That's the core question we're out to answer in today's episode by comparing two fundamentally different strategies: the live launch model vs. the evergreen model.
    Whether you’re a current or aspiring membership or course creator, special guests Mike & Callie (Membership Geeks) are here to help us answer these key questions:
    When is the right time to use a live launch model vs. the evergreen model?If your product is always open for purchase, how can you convert prospects to buyers when there’s no immediate deadline or discount?How can you create a high-converting funnel and scale your revenue over time, even if you’re just getting started?
    Episode References:
    Membership Academy, Mike and Callie’s signature membershipCourse Creator Mastermind, Melissa’s signature programEpisode Transcript
    ✨ To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.
    ✨ Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube

    • 30 min
    Squarespace vs. WordPress vs. ShowIt

    Squarespace vs. WordPress vs. ShowIt

    Which website builder is right for you? At a certain point, every business will need a website. But depending on what you sell, the design you're looking for, and how tech-savvy you feel, you may be wondering which platform is your best choice.
    The truth is that Squarespace and WordPress are more fundamentally different than you might realize. And that's why today, I've invited Chelsea Pimienta (23 & 9 Creative) and Davey Jones (Davey & Krista) to address these key questions:
    How do you create a new website step-by-step in each platform?How can you choose and customize the right template?How do costs compare? And who is a better fit for WordPress vs. Squarespace?
    Episode references:
    Davey & Krista: WordPress & ShowIt TemplatesDavey & Krista's Best Fit Website Quiz23 & 9 Creative: Squarespace TemplatesChelsea's Website Soulmate QuizTools mentioned: Elementor, Namecheap, Flodesk, Convertkit, RankMath (partner links)
    To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.
    Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube

    • 31 min
    Podcast Host vs. Podcast Guest

    Podcast Host vs. Podcast Guest

    Which side of the microphone is right for you? There are unique benefits to being a podcast host compared to being a podcast guest, and today, join host Melissa Guller and guest experts Mai-Kee Tsang and Sarah Penner (Podcast Collab Club) to learn how podcasts and aligned partnerships can amplify your business.
    We'll also teach you how to create a strong pitch that stands out, whether you're pitching hosts or guests.
    Mentioned in this episode:
    Melissa's Free Podcast Launch Masterclass: witandwire.com/registerMai-Kee's Be Our Guest Free Download, Ultimate Podcast Guesting Workshop SeriesSarah's Podcast Collab Club site, including her free FB group and paid membership for podcast guests and hosts
    To learn about Wit & Wire's online programs for podcasters and course creators, visit witandwire.com/courses.
    Follow @witandwire on TikTok, Instagram, and YouTube

    • 28 min
    TikTok vs. Instagram

    TikTok vs. Instagram

    Which strategy is right for your online business in 2022? Join host Melissa Guller and guest experts Shannon McKinstrie (Boutique Social) and Samantha Vlasceanu (The Tiktok Coach), to compare TikTok and Instagram algorithms, content strategies, and monetization opportunities.
    And by the end of this episode, you'll be able to describe the core differences between the apps and decide if TikTok or Instagram (or both) are the right fit for you in 2022.
    Bonus Video: 10 Ways to Earn Money on TikTok in 2022
    Mentioned in this episode:
    Wit & Wire on TikTok (new!): @witandwireWit & Wire YouTube: witandwire.com/youtubeMy favorite podcasting tools & software: witandwire.com/resourcesShannon's Free Reels Masterclass, @shannonmckinstrieSam's Free TikTok Guide, @thetiktokcoach
    To learn about Wit & Wire's online programs for podcasters and course creators, visit witandwire.com/courses.

    • 40 min
    Bonus: What's new in 2022? (Season 3 Preview)

    Bonus: What's new in 2022? (Season 3 Preview)

    Guess who's back (back back) with a brand new podcast season. In this special bonus episode, I'll offer a sneak peek behind-the-scenes into my big picture plans for 2022, including what's in store for the new season of The Wit & Wire Podcast (coming Jan '22).
    References:
    Join the waitlist for the new Course Creation program: witandwire.com/coursesJoin the Podcast Launch Accelerator program: witandwire.com/acceleratorFree masterclass, How to Launch a Podcast in 2022: witandwire.com/registerMy favorite online course creation software (and former employer): Teachable
    Let's connect:
    TikTok (@witandwire) - brand new!Instagram (@witandwire)YouTube (@witandwire)

    • 9 min

Customer Reviews

5.0 out of 5
96 Ratings

96 Ratings

FuturePodcaster ,

Episode Flow

I’ve listened to Melissa a few times now, and I love her how she explains the content of her episode. Her content is easy to understand and she bring clarity to exactly what I need to know. There’s no nonsense in between the lines and I appreciate that especially sense I’m a little older; I like to get straight to the point! She’s very clear and easy to understand. I appreciate that! I also liked that her transcript was there with the podcast so I could read along with the episode. Made it easier to understand and know what she was talking about. This made me think twice about doing this myself! I’m going to follow you to get some more tips and advice. Blessings and Peace

JessJess56 ,

Very Helpful!

New to podcasting and this first episode was really helpful and gave me some direction I was in need of! Looking forward to listening to the next episodes.

societyhillmom ,

Always so helpful!!

Love this podcast and Melissa is the best! I always learn so much and I look forward to each episode to learn more. Thank you!

Top Podcasts In Education

The Jefferson Fisher Podcast
Civility Media
The Mel Robbins Podcast
Mel Robbins
The Jordan B. Peterson Podcast
Dr. Jordan B. Peterson
Try This
The Washington Post
The Jamie Kern Lima Show
Jamie Kern Lima
TED Talks Daily
TED