The Yogipreneur: Business and Marketing for Yoga Teachers

The Yogipreneur: Business and Marketing for Yoga Teachers
  • 4.9 (33)
  • BUSINESS
  • UPDATED BIWEEKLY

Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher. Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses. Now is the time to make a much bigger impact in the world. Are you ready?

  1. 2D AGO

    The ONE Thing Online Business Yoga Teachers Should NEVER Do When Pricing Courses

    📍Profitable Offers - Create Your First Low-to-Mid-Ticket Offer: https://digitalyogaacademy.lpages.co/profitable-offers/ ► Watch Next: How Yoga Online Business Owners Hit $10k Months (The Truth) Online yoga teachers can price their courses profitably. If they avoid this one critical mistake. Most online yoga teachers price based on self-worth instead of transformation value.  That does not work. In this video, I show you exactly ONE thing online business yoga teachers should never do when pricing courses and how to fix it. This video covers clear pricing psychology that makes online yoga teachers confident and courses sell. When pricing is done correctly, selling courses becomes steady and predictable. In this video, you will learn: ✅ The ONE pricing mistake online business yoga teachers must avoid ✅ How to price based on transformation value not self-worth ✅ Why underpricing kills sales for online business yoga teachers ✅ How to avoid the comparison trap as online business yoga teachers ✅ The simple reframe that supports confident pricing for online business yoga teachers ✅ How to price courses that reflect true transformation value Pricing courses for online business yoga teachers does not require being the cheapest or having the most content. It requires understanding transformation value. When online business yoga teachers price based on what the transformation is worth to students, not what they think they're worth, selling gets easier. This video walks you through exactly how to price your courses with confidence as online business yoga teachers.

    21 min

  2. FEB 25

    3 Yoga Marketing Strategies that Fill Your Program

    📍Subs to Sold - Turn Email Subscribers Into Paying Students: https://digitalyogaacademy.lpages.co/subs-to-sold/ ► Watch Next: How to Get Visible Fast Teaching Yoga Online (Without Instagram) Yoga marketing can fill your programs consistently. If you know the right strategies. Most yoga teachers create amazing courses and then post once hoping people buy. That does not work. In this video, I show you exactly the three yoga marketing strategies that fill programs without feeling salesy. No guessing and no posting and praying. This video will give you clear yoga marketing systems that turn interested students into paying customers.  When yoga marketing is done correctly, filling programs becomes steady and predictable. In this video, you will learn:✅ The three yoga marketing strategies that consistently fill programs ✅ How to use the nurture-first framework for yoga marketing ✅ Why email priority matters more than Instagram for yoga marketing ✅ How to showcase transformation in your yoga marketing (not features) ✅ The simple structure that supports yoga marketing that converts✅ How to market authentically without feeling gross or salesyYoga marketing that fills programs does not require massive Instagram following or viral reels. It requires strategic nurturing, email list building, and transformation-focused messaging.  When your yoga marketing has a clear system, filling programs gets easier. This video walks you through exactly how to use yoga marketing strategies that turn subscribers into paying students consistently.

    14 min

  3. FEB 13

    Create your first course for your yoga online business in 30 days

    📍Profitable Offers: Create Your First Low-to-Mid-Ticket Offer (for Yoga Teachers) https://digitalyogaacademy.lpages.co/profitable-offers/ ► Watch Next: 3 Yoga Marketing Strategies That Fill Your Programs (Hint: it's not instagram!)  Teaching yoga online and creating your first course can happen fast. If you have the right framework. Most yoga teachers spend months perfecting their course in isolation and never launch.  That does not work. In this video, I show you exactly how to design your first profitable course: No guessing or perfectionism. This is a clear 3-step outline that makes creating courses for your yoga online business simple. When course creation is done correctly, teaching yoga online becomes profitable and predictable. In this video, you will learn: ✅ The 3-step framework for creating your first course teaching yoga online ✅ How to develop your unique mechanism teaching yoga online ✅ Why validation comes before creation for your yoga online business ✅ How to structure your course teaching yoga online for student results ✅ The simple outline that supports teaching yoga online profitably ✅ How to create fast teaching yoga online without perfectionism Teaching yoga online and creating courses does not require months of work. It requires clarity and validation.  When your course has a clear unique mechanism and you validate before creating, teaching yoga online gets easier. This video walks you through exactly how to design, validate, and structure your first profitable course teaching yoga online.

    21 min

  4. JAN 30

    The biggest signs you're ready to launch an online yoga course

    You will never feel ready to launch your course. That moment does not exist. If you have been waiting for permission or a sign from the universe, this episode provides a clear reality check and a path forward. Kelly breaks down the common fears that hold yoga teachers back from launching their online course. She reveals the counterintuitive signs that you are ready, even when you feel you are not. You will learn:⭐️ The 3 most common limiting beliefs that keep teachers stuck in planning mode.⭐️ Why waiting to be an expert is a trap that prevents growth.⭐️ How to launch a course with a small but engaged community.⭐️ The real meaning of failure and why it is essential for learning.⭐️ How to use your existing experience as the foundation for your course. If you have an idea, an outline, or a recurring thought about creating an online course, this conversation will give you the permission and perspective to move forward now. Stop waiting. Start helping. Tune in and turn your ideas into impact. Brought to you by YogiPro AI, the world's first AI-powered platform built exclusively for yoga entrepreneurs. 🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/... CONNECT WITH USInstagram: / digitalyogaacademyFacebook: / digitalyogaacademyPinterest: https://www.pinterest.co.uk/digitalyo...Private Facebook Community: / digitalyogaacademy More resources to help you on your yoga teaching Journey:Blog: https://digitalyogaacademy.com/blog/Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online...The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/

    12 min

  5. JAN 13

    Your Fool-Proof Plan to Becoming a Profitable Yoga Teacher in 2026

    Are you teaching 15+ yoga classes a week but still feeling financially stuck and exhausted?  This episode is for every yoga teacher who’s hit the invisible ceiling of the studio-based model.  Kelly breaks down exactly why trading hours for dollars leads to burnout and stagnation, and reveals the three-step "foolproof plan" to shift your business foundation.  If you’re ready to build a yoga business that supports your life instead of consuming it, this episode provides the roadmap. Key Takeaways: The traditional in-person teaching model Sustainable growth for your yoga business The foundation of this shift  3 “foolproof" business pillars What creates true freedom and stability in your business.

    30 min

  6. 12/15/2025

    If You're Teaching 15+ Yoga Classes a Week and Still broke, You need to Listen to This!

    If you’re teaching 15+ classes a week but are still broke, exhausted, and feeling stuck, this episode is your wake-up call.Kelly McHugh, founder of Digital Yoga Academy, breaks down exactly why the “teach more, earn more” model is designed to keep you in burnout—and reveals the 3-pillar framework to build a sustainable, scalable online yoga business instead.You’ll learn: Why trading time for money has a hard ceiling (and how to break through it). The 3 essential pillars of a yoga business that creates freedom, not fatigue. How to structure your offers—from low-ticket to high-ticket—so your income isn’t tied to your teaching schedule. Real student results: from $24K first launches to $174K course sales. If you’re ready to stop the hustle, reclaim your energy, and build a business that supports your life—not drains it—this episode is your next step.🔗 Explore our programs at digitalyogaacademy.com➡️ Next Profitable Yoga Teacher cohort starts January 2026.

    31 min

  7. 12/12/2025

    What Does "Niche Down" Actually Mean?

    If you have ever heard "niche down" and felt boxed in, limited, or afraid of excluding students, this episode will transform your understanding. The old, demographic based approach to niching is outdated and actually prevents the deep connection that builds a thriving yoga business.In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals what niching truly means in today's online space. You will learn how to move beyond generic labels and instead connect through shared emotional experience and authentic story.You will learn:⭐️ Why traditional avatar building fails yoga teachers and what to do instead.⭐️ The three biggest misconceptions that keep teachers stuck.⭐️ How to niche based on emotional landscape.⭐️ The step by step Human Centered Niche Method.⭐️ How your niche can and should evolve with you as you grow.If you are ready to teach with more purpose, create content that resonates deeply, and attract students who feel truly seen, this episode is your guide.

    29 min

  8. 12/07/2025

    The Decline of Education-Only Online Yoga Courses

    The era of packaging your yoga knowledge into a simple online course is over. Students are no longer buying information. They are buying transformation, support, and belonging.In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals the three seismic shifts defining the next generation of successful online yoga courses. If you are planning to launch or revamp an online program in 2026, this is your essential guide to moving beyond content delivery and creating a living, transformational experience that students complete, celebrate, and rave about.You will learn:⭐️ Why education only courses are struggling to attract and retain students today.⭐️ The three essential pillars of a modern, high converting online course.⭐️ How to design a course for completion, not just consumption.⭐️ Why community is the new studio and how it transforms student results and loyalty.⭐️ Practical ways to build in mentorship and live support without burning out.⭐️ How AI and technology can be used to enhance human connection and guide implementation.If you are ready to build a course that stands out, creates undeniable results, and builds a loyal community around your teaching, this episode provides the clear framework.CONNECT WITH US🌟 Instagram: https://www.instagram.com/digitalyogaacademy/🌟 Facebook: https://www.facebook.com/digitalyogaacademy🌟 Pinterest: https://www.pinterest.co.uk/digitalyogaacademy/🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademyMore resources to help you on your yoga teaching Journey:🌟 Blog: https://digitalyogaacademy.com/blog/🌟 Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online-course-creator/🌟 The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/

    31 min
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4.9
out of 5
33 Ratings

About

Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher. Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses. Now is the time to make a much bigger impact in the world. Are you ready?

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