In this episode of The Missing Secret Podcast, John and Kelly share their observations on creating success in your career. John mentions that he started out as a CPA and became an entrepreneur when he was 30. Then he was in seven different businesses in his 30s and 40s. But in retrospect, he sees that he was not connected to any of them emotionally. Then when he turned 50, he got in the reverse mortgage business. A business he was, in fact, emotionally connected to. Because he had seen how investment advisors had tried to coerce his mom into various investments after is dad had died at John’s age of 24. He saw that those investment advisors didn’t have his mom’s best interest at heart. So when he got into the reverse mortgage business, he was committed to treating all his customers like his own parents. So that was the emotional connection. And the big Takeaway is that whatever business or industry you are in, you need to be passionate about it. You need to be emotionally connected to it in order for you to thrive long-term. John then gets into more detail about what took his income, when he was in his mid-50s, to 25 times the $200,000 – $300,000 a year he making the prior 20 years. He saw that he was doing three high-performance skills he never was doing before. He was highly organized. Planning is day the night before and time blocking is days. He was deep thinking two times a week. Tuning into reality. Growing every week from experts in areas that he needed in order to be successful as an entrepreneur. Primarily in marketing. Then John saw that through the think it be it methodology he was feeding himself six key things every day. His business plan, his strategy for success, the two or three things that move the needle, where he wanted the business to be three years from now, the 4-5 milestones to get there, and the linchpin issue to go to the next level. From feeding those six things to himself every day, he continually refined his understanding of those key components every day. So it was that combination of doing those three high-performance skills coupled with a continually evolving deeper understanding of his business that caused his income to go up by 25 times. And lastly, John talks about if you’re an employee, you are, in fact, really an entrepreneur. The same concepts apply. Your career is your business. Buy John’s book, THE MISSING SECRET of the Legendary Book Think and Grow Rich : And a 12-minute-a-day technique to apply it here. About the Hosts: John Mitchell John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it. When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life. His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process. John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as...
