True to Form

Audrey Neff
  • 5.0 (44)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

Hosted by Audrey Neff, international speaker, industry thought leader, and global KOL, True to Form showcases transparent conversations with the most influential minds & leading voices shaping the future of the rapidly-growing medical aesthetic & wellness industries.

  1. 16H AGO

    Kay Durairaj, MD, FACS | Navigating the Industry's Top Trends & Controversies

    Host Audrey Neff sits down with renowned facial plastic surgeon, Dr. Kay Durairaj, for a candid conversation on where aesthetics is headed — and what practitioners need to understand right now. Dr. Kay shares her journey from reconstructive surgery into aesthetics, how longevity medicine is beginning to intersect with cosmetic care, and what's driving growing interest in regenerative treatments and peptides like BPC-157. Together, Audrey and Dr. Kay unpack current industry debates (including PDGF), shifting consumer preferences around HA fillers versus collagen stimulators, and the realities of navigating social media responsibly as a medical professional. The episode also offers practical guidance for providers evaluating emerging technologies and treatments — with an emphasis on clinical integrity, patient education, and building sustainable practices in a rapidly evolving landscape.

    36 min

  2. JAN 18

    Kim Burke, FNP-C | Building Your Dream Team: If You Want to Go Far, Go Together

    What does it really take to build a high-performing team in aesthetics and why is culture your greatest growth lever? Audrey Neff sits down with Kim Burke, APN, FNP-C, founder and CEO of Kiss Aesthetics, for an honest, energizing conversation about leadership, hiring, and scaling without burning out your people (or yourself). Kim shares her journey from a flexible yet unfulfilling career to becoming a sought-after injector and respected business leader — and the pivotal moments that shaped how she leads today. Together, Audrey and Kim dive deep into what actually works when hiring in a competitive market, and explore how intentional culture and team cohesion become non-negotiables as you grow. From expanding to multiple locations to implementing creative hiring strategies and building a team that truly buys into the vision, this episode is packed with real-world insights for practice owners who want sustainable success — not just fast growth. Connect on Instagram: Audrey Neff Kim Burke Aviva Aesthetics Kiss Aesthetics

    56 min

  3. JAN 3

    Exclusive Roundtable | What Med Spa Owners Need to Know in 2026 with Ben Hernandez, Annie Robertson Hockey, Tyler Weinberg, Carlos Arce, Esq. & Marc Estes, MD

    Audrey Neff moderates a powerful M&A roundtable with industry leaders Annie Hockey, Ben Hernandez, Carlos Arce, Esq., Mark Estes, MD, and Tyler Weinberg, unpacking what med spa owners need to know about growth, valuation, private equity, and consolidation heading into 2026. From building a sellable business and navigating legal considerations to understanding market trends, GLP-1 impacts, EBITDA multiples, and exit readiness, this conversation delivers clear, practical insights for aesthetic entrepreneurs focused on scaling strategically — whether they're preparing for a future growth partnership, transaction, or simply just aiming to thrive in an increasingly competitive landscape. Resources: Aviva Aesthetics Skytale Group Florida Healthcare Law Firm

    1h 34m

  4. 12/23/2025

    Rick O'Neill | The Black Belt Formula: Building an Unstoppable Marketing Engine for Your Practice

    Audrey Neff sits down with Rick O'Neill, distinguished digital expert known for transforming the landscape of medical aesthetics marketing and working with practices across the globe. Packed with both humor and radical transparency, Audrey and Rick delve into the intricate world of digital strategies, emphasizing the importance of building a strong, omnichannel marketing foundation. They explore the evolution of patient behavior, the increasing role of AI in search engines, and the essential components behind building an unstoppable growth engine. With deep dives into practical tactics like local search optimization and proper lead nurturing tactics, the episode expertly guides listeners through the dynamic and often daunting terrain of digital marketing in the aesthetics industry, making it a must-listen for any medical spa owner.

    1h 16m

  5. 11/10/2025

    Special Release | The Current State of Medical Aesthetics in 2025 with Audrey Neff & Jeff Cohen, Esq.

    In this special crossover episode from the Healthcare Disrupters Series, Audrey Neff is invited on the show as the first female disrupters guest. Her and Jeff Cohen — founder of the American IV Association, the American Peptide Association, and the Florida Healthcare Law Firm — explore the evolution of medical aesthetics and wellness. From her own personal career journey over the last decade to the current realities of med spa entrepreneurship, private equity and consolidation, this conversation offers a candid discussion that challenges industry norms and empowers practice owners to think differently about growth. Full episode also available for viewing on YouTube.

    50 min

  6. 10/20/2025

    Jessica Christy, PA-C | PDGF, Peptides & Plated: A No-BS Conversation

    Host Audrey Neff welcomes Jessica Christy, PA-C, founder of Beauty Culture Med Spa and Cultured Wellness, for an eye-opening discussion on building a brand rooted in purpose. The two explore the art of developing high-performing teams and leading through core values — while also addressing some of the industry's most talked-about topics, including PDGF, Plated exosome products, and the expanding role of peptides and regenerative medicine. Packed with insights, strategy, and substance, this episode is a must-listen for any aesthetic leader looking to grow their business and redefine what it means to deliver care that goes deeper than skin. To learn more about The Wellness Aesthetic Fusion Method click here.

    58 min

  7. 08/20/2025

    Leslie Apgar, MD | Challenging the Status Quo to Achieve Success

    Audrey Neff sits down with Dr. Leslie Apgar — national trainer & speaker, owner of PuraVida Med Spa and co-founder of Aviva Aesthetics — for a powerful conversation on the changing face of modern medicine and the evolving M&A landscape. Dr. Apgar shares her expertise on blending functional medicine seamlessly into aesthetics, along with the entrepreneurial lessons that have fueled her success along the way. Together, the pair dive into topics ranging from empowering med spa owners to step out of their comfort zones, breaking through industry misconceptions, and exploring the impact of consolidation and private equity in today's current state. Packed with humor, passion, and candid insights, this episode offers listeners practical strategies and fresh perspectives on how to disrupt the status quo to build a thriving aesthetics practice.

    56 min

  8. 07/26/2025

    Alexis Bowhay, PA-C | Breaking Barriers & Finding Your Tribe in Aesthetics

    Audrey Neff sits down with Alexis Bowhay, PA-C, to explore her unique transition from cardiology PA to a standout figure in aesthetic medicine. Together, they dive into the real-life challenges and triumphs of breaking into the aesthetics industry, including the importance of mentorship in what can often feel like a lonely path. Audrey and Alexis discuss why fostering community over competition is essential for the future of aesthetic medicine, and how authenticity — both online and offline — can build stronger connections with peers and patients alike. From managing complications and communicating risks transparently to balancing business and life while staying true to yourself, this conversation is packed with empowering insights for every injector. Whether you're new to the field or a seasoned provider, this episode is a powerful reminder to own your journey, celebrate your wins, and find your people.

    52 min
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5
out of 5
44 Ratings

About

Hosted by Audrey Neff, international speaker, industry thought leader, and global KOL, True to Form showcases transparent conversations with the most influential minds & leading voices shaping the future of the rapidly-growing medical aesthetic & wellness industries.

Information

  • Creator
    Audrey Neff
  • Years Active
    2019 - 2026
  • Episodes
    152
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Audrey Neff
  • Show Website
    True to Form

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