True to Form Podcast PatientNow

Host Audrey Neff brings on Kim Pezzetti, VP of Practice Development & Strategy, for Cartessa Aesthetics to break down all things related to branding and finding your competitive edge in medical aesthetics. The pair's discussion delves into common branding mistakes and challenges, along with practical approaches for determining your niche and harnessing grassroots marketing efforts within your local community. Kim also provides actionable takeaways around staff training, credentialing, social media, and the utmost importance of knowing your big ‘WHY.’

In this week's episode, host Audrey Neff speaks with Dr. Mark (Swers) Swierczewski, a dentist by trade and owner of Luminescence Medical Esthetics. Dr. Swers shares his journey from dentistry to the aesthetics world and discusses his practice’s unique approach to developing lifetime experiences, building strong retail skincare revenue streams, navigating difficult patient conversations, managing expectations, increasing ROI with energy-based devices, and so much more.

In this engaging episode, host Audrey Neff welcomes back Maegen Kennedy PA-C for a part two discussion. Maegen, owner of Windermere Medical Spa & Laser Institute, shares her insights on scaling her business from one to three locations by the end of summer 2024, as well as tips for choosing the right location & real estate. Other key discussion topics include:

-Diving into her unique training and hiring protocol for new injectors
-Why open communication and setting realistic goals are essential for patient satisfaction and managing expectations
-Tips and tricks for having a bulletproof before & after photo process in your practice
-The art of saying "no" to patients and how to master the conversation
-The importance of having a confident, yet calm presence in the treatment room with patients
-Her expert advice around cannula vs. needle, using ultrasound, and so much more..

Audrey Neff sits down with Maegen Kennedy, PA-C, owner of Windermere Medical Spa & Laser Institute, as well as one of AmSpa's Top 30 Most Distinguished Women of Medical Aesthetics, to kick off part one of this special two-part series. The pair unpack Maegen's inspiring journey in aesthetics and dive into an extensive list of critical topics, pertinent to all med spa owners, including:
- Successes & failures of her membership program, which is now bringing in $150k MRR
- Her unique approach to the consultation & how to avoid de-valuing yourself 
- Creating elegant, sophisticated experiences for patients
- How to raise prices while still growing your client base
- Introducing new technology and devices into your practice
- Building a loyal team that is aligned on the same vision
- And so much more...

Ben Hernandez, the CEO and Managing Director of Skytale Group, talks with Audrey Neff about the past, current, and future outlook of mergers and acquisitions in the medical aesthetics field. As the challenging 2023 year for M&A concludes, Ben provides valuable insights for practice owners looking to sell and advice around beginning with the end in mind. This episode covers a wide array of essential topics including exit strategy, preparing your business for a potential sale, optimizing valuation, selecting the right partners and buyers, considerations with deal structure, and other crucial components to consider when growing, scaling, or selling your medical aesthetics practice in 2024 & beyond.

Audrey Neff is joined by MedShift's CEO, Joe Gasque, and Chief Commercial Officer, Sean Shapiro, in this week's episode of True to Form. With over 80 percent of the medical aesthetics landscape still being made up of predominantly single location practices, small business owners often deal with financing challenges, balancing overhead, limited resources, COGS, and paying off debt. To solve this gap in the industry and create more opportunities for small to midsize aesthetic practices, MedShift was formed. Now boasting a portfolio of 113 devices, 2,300 practice accounts, and 25 aesthetic manufacturer partnerships, MedShift has evolved into one of the emerging companies to watch in the industry. Tune in to hear how MedShift's unique business model is helping practices focus on their true mission of treating & retaining patients, while also building a financially healthy business. Plus -- the three discuss the exciting launch of the new MedShift Store -- a first-ever aesthetic ecosystem offering a one-stop online marketplace for aesthetic supplies, top brands, device consumable and product bundles. Through the new MedShift Store, aesthetic practices can maximize their savings with new programs designed to make practices more profitable while reducing the cost of operating their business.