True to Form is the leading industry podcast that connects you to the people, technology and hot topics that shape the elective medical community -- hosted by Motivational Speaker, Inc. 500 Entrepreneur & Chief Evangelist of PatientNow, Tim Sawyer.
Facing the Future of Aesthetics
Andy Vutam, VP of Marketing & International Business for Suneva Medical, discusses current consumer trends and the shift from a desire for traditional aesthetic treatments towards regenerative approaches. Plus -- hear Andy's insight into how some of the key demographics and marketing targets have shifted in our rapidly evolving industry.
Part 2: Maximizing Customer Value in Your Medical Spa
Join Tim Sawyer and Warren Danforth for Part 2 of the conversation that picks up where the last episode left off. Warren discusses the current state of consumer sentiment, the economic impact of inflation, the supply chain, and more in medical aesthetics -- plus how to avoid being a commodity with consistent brand messaging and communication.
Maximizing Customer Value During Times of High-Growth
One of #TrueToForm's most popular guests, Warren Danforth, returns to the show to discuss how to optimize practice efficiency during times of high growth. Warren unpacks how marketing & technology has evolved over the last decade, what providers can do to maximize success in today's current state, and the utmost importance of putting customer value first.
Maintain High Standards & Focus on Results
"Power couple Michael & Loretta Zanetti, join #TrueToForm to discuss their inspiring journey from active duty military to opening up a successful medical spa in Tampa, FL. Tune in to hear their insight on the explosive growth the industry is experiencing, and how they have been able to differentiate themselves in a commoditized market.
What's on the Horizon in Regenerative Aesthetics?
Chief Scientific Officer of Suneva Medical, Dr. Brian Pilcher, appears on this week's episode to delve into the evolution of neuromodulators, dermal fillers, and regenerative medicine in the aesthetics industry. Tune in to hear the challenges that come with advertising regenerative treatments on Google, the emergence of patients experiencing 'filler fatigue', and why we are headed for an inflection point in terms of what will drive the industry forward for both provider and patient.
Are Your Vendor Partnerships Setting You Up for Success?
Industry expert and international speaker, Kara Moncrief, shares her journey in aesthetics, drivers behind the current industry surge, plus her advice for choosing the right vendor partnerships to support the best training, technology & patient outcomes in your practice.
Sticking to your why!
Love the interview with Dr Steven Nogan! Such an impressive career and love his insight on current clinic issues in Ohio!!
Awesome podcast! I learn so much every week!