93 episodes

Vince Menzione, a former Microsoft Executive and Channel Chief, brings his unique voice to this top-rated partnership and ecosystem podcast. Ultimate Guide to Partnering® is where technology leaders learn from the top technology business and partnership thought leaders to unlock the leadership lessons, best practices, and learnings to help you thrive and survive in the age of rapid digital transformation. Vince applies deep B2B and partnership experience driving multi-billion dollar businesses to achieve optimal results with technology giants like Microsoft, Google, AWS, and Salesforce. Each episode is packed with learnings to help grow the business and your career as a technology partnership leader in the decade of the ecosystem.

Ultimate Guide to Partnering‪®‬ Vince Menzione - Technology Industry Sales and Partner Executive

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    • 5.0 • 77 Ratings

Vince Menzione, a former Microsoft Executive and Channel Chief, brings his unique voice to this top-rated partnership and ecosystem podcast. Ultimate Guide to Partnering® is where technology leaders learn from the top technology business and partnership thought leaders to unlock the leadership lessons, best practices, and learnings to help you thrive and survive in the age of rapid digital transformation. Vince applies deep B2B and partnership experience driving multi-billion dollar businesses to achieve optimal results with technology giants like Microsoft, Google, AWS, and Salesforce. Each episode is packed with learnings to help grow the business and your career as a technology partnership leader in the decade of the ecosystem.

    210 – How Does the Union of Two Remarkable Tech Titans Redefine the Category?

    210 – How Does the Union of Two Remarkable Tech Titans Redefine the Category?

    Dee Burger & Tony Safoian Join Ultimate Guide to Partnering®







    In this episode, I'm joined by two remarkable leaders and friends. Dee Burger is the President of Insight North America, and Tony Safoian is the CEO of SADA Systems, a Google Partner of the Year for many years.







    Both Dee and Tony have been guests before on Ultimate Guide to Partnering. Tony was one of our first guests seven years ago and was an inspiration to start the podcast. He is also one of only two six-timers on this podcast.







    Listen as Dee and Tony share the story of their first encounter and why they came together.







    We also discuss this incredible transformation: AI, Marketplace, Security, and the power of Microsoft and Google’s services. Plus, gain exclusive insights into partnering with the tech giants and other partners.







    What You’ll Learn 







    1. Tech industry transformation and partnership strategies. (0:02)







    2. Business growth and culture alignment. (2:03)







    3. The merger of Insight and SADA. (4:06)







    4. Transforming the reseller industry with a new business model. (11:56)







    5. AI-driven commerce and marketplaces. (21:15)







    6. AI, security, and Google's services. (25:35)7. Partnering with Google Cloud and Insight. (29:53)







    LISTEN ON YOUR FAVORITE PODCAST APP







    Watch on YouTube







    Announcing Ultimate Partner Experience







    I am thrilled to welcome you into a world that delivers unparalleled insights, best practices, and essential information to unlock your potential as a partner and propel you towards your most ambitious goals. This is a world crafted for partners like you.







    Our journey began seven years ago with a vision to empower partners in the complex world of tech giants like Microsoft, Google, and AWS. It started with a podcast.







    Today, Ultimate Partner’s mission is clear and bold, “empower every individual, organization, and partner to achieve more through successful partnering.







    As an Ultimate Partner Experience Member, you will unlock a growing treasure trove of resources. Dive into recordings of our events, exclusive podcast episodes, and a wealth of unique content, all designed to enhance your Cloud Go-To-Market (GTM) strategy and ecosystem growth. We are in our early days and expect much more to come.







    As an innovator, being part of this experience is more than joining a community; it's about integrating into an ecosystem brimming with innovation and collaboration. Here, shared experiences and insights are your gateway to progress, offering connections with peers and resources to elevate your Cloud GTM strategy. This is your platform to engage, seek support, and contribute to our collective growth.







    I'm thrilled to welcome you to this journey. Let's navigate, thrive, and redefine success in the tech partnership landscape together. Come Sign Up







    LISTEN ON YOUR FAVORITE PODCAST APP







    Now on YouTube







    Transcription – by Otter.ai – Expect Many Typos







    SUMMARY KEYWORDS







    Summary Keywords







    customers, years, partner, google, insight, work, microsoft, market, technology,

    209 – 7 Keys to Unlocking “Pinnacle Partner Success” (Even When They Pivot)

    209 – 7 Keys to Unlocking “Pinnacle Partner Success” (Even When They Pivot)

    Ultimate Guide to Partnering® Special







    Join host Vince Menzione as he delves into the essential principles for achieving success in the dynamic partnership landscape, with a special focus on strategies tailored for Microsoft collaborations. In this episode, you'll discover the transformative power of a growth mindset, leadership principles, and the keys to executing a winning partner strategy. Explore firsthand accounts of partner success with Microsoft, learn about branding essentials, and understand the crucial role of agility in staying ahead in today's ever-evolving industry.







    What You’ll Learn 









    * Partnering principles for success in a rapidly changing industry. (0:00)







    * Growth mindset and leadership principles. (2:16)







    * Partner strategy and execution. (6:19)







    * Partner success with Microsoft, branding, and agility. (8:09)









    LISTEN ON YOUR FAVORITE PODCAST APP







    Watch on YouTube







    Announcing Ultimate Partner Experience







    I am thrilled to welcome you into a world that delivers unparalleled insights, best practices, and essential information to unlock your potential as a partner and propel you towards your most ambitious goals. This is a world crafted for partners like you.







    Our journey began seven years ago with a vision to empower partners in the complex world of tech giants like Microsoft, Google, and AWS. It started with a podcast.







    Today, Ultimate Partner’s mission is clear and bold, “empower every individual, organization, and partner to achieve more through successful partnering.







    As an Ultimate Partner Experience Member, you will unlock a growing treasure trove of resources. Dive into recordings of our events, exclusive podcast episodes, and a wealth of unique content, all designed to enhance your Cloud Go-To-Market (GTM) strategy and ecosystem growth. We are in our early days and expect much more to come.







    As an innovator, being part of this experience is more than joining a community; it's about integrating into an ecosystem brimming with innovation and collaboration. Here, shared experiences and insights are your gateway to progress, offering connections with peers and resources to elevate your Cloud GTM strategy. This is your platform to engage, seek support, and contribute to our collective growth.







    I'm thrilled to welcome you to this journey. Let's navigate, thrive, and redefine success in the tech partnership landscape together.







    Welcome to the future,







    Vince Menzione







    CEO, Ultimate Partner







    Come Sign Up







    LISTEN ON YOUR FAVORITE PODCAST APP







    Now on YouTube







    Transcription – by Otter.ai – Expect Many Typos







    SUMMARY KEYWORDS







    Summary Keywords







    partner, microsoft, principles, maniacal focus, success, organisation, year, growth mindset, mindset, ultimate guide, grounded, ag, apply, partnership, brand, satya, amazing, internally, work, competing







    Vince Menzione 0:00







    Welcome to or welcome back to The Ultimate Guide to partnering. I'm Vince Menzione, your host.

    • 11 min
    208 – Unlocking Ultimate Partner Success to Thrive in the Microsoft Ecosystem

    208 – Unlocking Ultimate Partner Success to Thrive in the Microsoft Ecosystem

    Ultimate Guide to Partnering® Special Interview







    Join Vince Menzione in this special episode of The Ultimate Guide to Partnering, where he shares insights from an exclusive interview conducted on the Partnerships Unraveled podcast hosted by Rick van den Bosch. Explore the intricate realm of tech partnerships and ecosystems, delving into Microsoft's dynamic partner ecosystem, mid-market focus, and AI investments. Discover invaluable perspectives on Microsoft's channel strategy and growth opportunities alongside expert advice on leveraging marketplace opportunities when partnering with Microsoft. Uncover the crucial role of partners in Microsoft's AI strategy and explore potential opportunities in this burgeoning field. Don't miss out on this enriching episode packed with actionable insights and expert guidance.







    What You’ll Learn 









    * Partnering and ecosystems in the tech industry. (0:02)







    * Microsoft's partner ecosystem and event. (4:26)







    * Microsoft's mid-market focus and AI investments. (9:34)







    * Microsoft's channel strategy and growth opportunities. (15:29)







    * Partnering with Microsoft and leveraging marketplace opportunities. (19:37)







    * Microsoft's AI strategy and partner opportunities. (25:50)









    LISTEN ON YOUR FAVORITE PODCAST APP







    Watch on YouTube







    Announcing Ultimate Partner Experience







    I am thrilled to welcome you into a world that delivers unparalleled insights, best practices, and essential information to unlock your potential as a partner and propel you towards your most ambitious goals. This is a world crafted for partners like you.







    Our journey began seven years ago with a vision to empower partners in the complex world of tech giants like Microsoft, Google, and AWS. It started with a podcast.







    Today, Ultimate Partner’s mission is clear and bold, “empower every individual, organization, and partner to achieve more through successful partnering.







    As an Ultimate Partner Experience Member, you will unlock a growing treasure trove of resources. Dive into recordings of our events, exclusive podcast episodes, and a wealth of unique content, all designed to enhance your Cloud Go-To-Market (GTM) strategy and ecosystem growth. We are in our early days and expect much more to come.







    As an innovator, being part of this experience is more than joining a community; it's about integrating into an ecosystem brimming with innovation and collaboration. Here, shared experiences and insights are your gateway to progress, offering connections with peers and resources to elevate your Cloud GTM strategy. This is your platform to engage, seek support, and contribute to our collective growth.







    I'm thrilled to welcome you to this journey. Let's navigate, thrive, and redefine success in the tech partnership landscape together.







    Welcome to the future,







    Vince Menzione







    CEO, Ultimate Partner







    Come Sign Up







    LISTEN ON YOUR FAVORITE PODCAST APP







    Now on YouTube







    Transcription – by Otter.

    207 – Unlocking FY24 Growth: AI, Partnerships & Customer Focus

    207 – Unlocking FY24 Growth: AI, Partnerships & Customer Focus

    Microsoft’s Heather Deggans Joins Ultimate Guide to Partnering®







    Join Vince Menzione in a captivating conversation with Heather Deggans, VP of Microsoft Partner Go-to-Market for the Americas. Learn about Microsoft's FY24 priorities, AI focus, SMB opportunities, and the importance of partnerships. Discover the co-pilot program's benefits, insights on differentiation, and ecosystem growth strategies. Don't miss this deep dive into the tech industry's evolving landscape with a seasoned leader at the forefront of innovation. 







    What You’ll Learn 









    * Microsoft's FY 24 priorities and organizational changes with Heather Daggens. (0:02)







    * Microsoft's priorities for AI, marketplaces, and SMB/SMC opportunities. (3:45)







    * AI, partnerships, and customer needs in the tech industry. (7:00)







    * Microsoft's co-pilot program and its benefits for partners and customers. (13:54)







    * Partnering with Microsoft, differentiation, and ecosystem growth. (22:59









    LISTEN ON YOUR FAVORITE PODCAST APP







    Announcing Ultimate Partner Experience







    I am thrilled to welcome you into a world that delivers unparalleled insights, best practices, and essential information to unlock your potential as a partner and propel you towards your most ambitious goals. This is a world crafted for partners like you.







    Our journey began seven years ago with a vision to empower partners in the complex world of tech giants like Microsoft, Google, and AWS. It started with a podcast.







    Today, Ultimate Partner’s mission is clear and bold, “empower every individual, organization, and partner to achieve more through successful partnering.







    As an Ultimate Partner Experience Member, you will unlock a growing treasure trove of resources. Dive into recordings of our events, exclusive podcast episodes, and a wealth of unique content, all designed to enhance your Cloud Go-To-Market (GTM) strategy and ecosystem growth. We are in our early days and expect much more to come.







    As an innovator, being part of this experience is more than joining a community; it's about integrating into an ecosystem brimming with innovation and collaboration. Here, shared experiences and insights are your gateway to progress, offering connections with peers and resources to elevate your Cloud GTM strategy. This is your platform to engage, seek support, and contribute to our collective growth.







    I'm thrilled to welcome you to this journey. Let's navigate, thrive, and redefine success in the tech partnership landscape together.







    Welcome to the future,







    Vince Menzione







    CEO, Ultimate Partner







    Come Sign Up







    LISTEN ON YOUR FAVORITE PODCAST APP







    Transcription – by Otter.ai – Expect Many Typos







    SUMMARY KEYWORDS







    partners, customers, ai, microsoft, organisation, opportunity, smb, market, co pilot, business, talked, great, marketplace, segments, offerings, year, copilot, doubling, supported, big







    Vince Menzione 0:02







    Welcome to The Ultimate Guide to partnering. I'm Vince Manzi on your host, and I'm excited to be back here at Microsoft Studios in Redmond, Washington with Heather Dagens, the VP of go to market of Microsoft's America's partner, organisation, GPS.

    206 -Your Acre of Diamond Revealed – Exclusive with Microsoft America SMC Leader

    206 -Your Acre of Diamond Revealed – Exclusive with Microsoft America SMC Leader

    Ultimate Guide to Partnering Exclusive with Sharon Schoenborn







    Unlock the secrets of successful partnerships with Microsoft's Corporate VP of Americas SMC, Sharon Schoenborn, on Ultimate Guide to Partnering®. Join us as she shares strategic insights into SMC business segments, AI investments, growth strategies, and leadership tips. With over 20 years of global experience, Sharon empowers businesses to transform and thrive in the Microsoft ecosystem digitally.







    LISTEN ON YOUR FAVORITE PODCAST APP







    What You’ll Learn











    1. Partnering strategies with Microsoft corporate vice president. (0:04)







    2. SMC business segments and partnership opportunities. (1:08)







    3. AI investments and partner success in the Microsoft ecosystem. (6:27)







    4. Partnering with Microsoft, growth strategies, and differentiation. (12:40)







    5. Leadership, change management, and personal growth. (17:53)

















    Why Ultimate Partner?









    I am thrilled to welcome you into a world of unparalleled insights, best practices, and essential information designed to unlock your full potential as a partner and propel you towards your most ambitious goals.







    Our journey began nearly seven years ago with a vision to empower partners in the complex world of tech giants like Microsoft, Google, and AWS. Today, Ultimate Partner is a beacon dedicated to revolutionizing your Cloud Go-To-Market (GTM) strategy and fostering ecosystem-led growth through this experience platform, including digital and live events, advisory services, and much more.







    In an era defined by tectonic shifts, such as the global pandemic, economic headwinds, and the rise of AI, the role of hyperscalers has become increasingly critical. With investments of billions of dollars in ecosystems, technology, and customer acquisition costs, they have secured over $200 billion in customer commitments to durable cloud budgets. We stand on the precipice of a marketplace moment where simplifying and streamlining economic models associated with co-selling and ecosystem-led growth will shape the decade ahead.







    Yet, as vendors and organizations demand more from us while resources diminish, we ask, “Where do we go? How do we navigate these seismic shifts? How do we thrive during this decade of the ecosystem?”







    If you’re a partner, you’re likely grappling with these questions. The watering holes of the past no longer offer the guidance required to transform into a Cloud GTM and embrace ecosystem-led growth. That’s why Ultimate Partner exists – to be your trusted compass amidst the noise.







    Come Sign Up







    LISTEN ON YOUR FAVORITE PODCAST APP







    Transcription – by Otter.ai – Expect Many Typos







    SUMMARY KEYWORDS







    partners, customers, microsoft, smc, organisations, business, smb, market, capabilities, conversation, differentiating, leaning, ai, talk, sharon, corporate, drive, solution, vince, sellers







    Vince Menzione 0:02







    This is the ultimate guide to partnering the top partnership podcast. In this podcast Vince Minzy own a proven partner sales executive shares his mission to help leaders like you achieve your greatest results through successful partnering. And now your host, Vince Menzione. 







    Vince Menzione 0:28

    205 – AI Empowerment – Microsoft 365 Copilot Unveiled for CSP Channel

    205 – AI Empowerment – Microsoft 365 Copilot Unveiled for CSP Channel

    An Ultimate Guide to Partnering Exclusive with Thomas Abel







    Thomas Abel, the Microsoft 365 Business GTM Director, joins Ultimate Guide to Partnering for this exclusive interview following Microsoft's massive announcements, coming to you live from Microsoft Studios in Redmond, WA.







    Thomas spearheads the expansion of Microsoft 365 Business, focusing on suites and premium value within the CSP channel. A collaborative team player, he crafts compelling partner narratives and strategies. Thomas drives partner profitability by strategically promoting upsells and attachments of Business Premium, Windows 365, and innovative premium offerings. His approach includes customizing formulas for strategic partners through incentives, promotions, and targeted programs.







    LISTEN ON YOUR FAVORITE PODCAST APP







    What You’ll Learn











    * Microsoft's co-pilot for Microsoft 365 is now available in the CSP channel. 0:02







    * AI-powered co-pilot for Microsoft 365 and its potential for partners. 4:47







    * Microsoft's AI tools for partners and data protection. 9:35







    * AI-powered Copilot for Microsoft 365 and its benefits for SMBs. 13:22







    * AI-powered Copilot tool for Microsoft partners. 18:23









    Why Ultimate Partner?









    I am thrilled to welcome you into a world of unparalleled insights, best practices, and essential information designed to unlock your full potential as a partner and propel you towards your most ambitious goals.







    Our journey began nearly seven years ago with a vision to empower partners in the complex world of tech giants like Microsoft, Google, and AWS. Today, Ultimate Partner is a beacon dedicated to revolutionizing your Cloud Go-To-Market (GTM) strategy and fostering ecosystem-led growth through this experience platform, including digital and live events, advisory services, and much more.







    In an era defined by tectonic shifts, such as the global pandemic, economic headwinds, and the rise of AI, the role of hyperscalers has become increasingly critical. With investments of billions of dollars in ecosystems, technology, and customer acquisition costs, they have secured over $200 billion in customer commitments to durable cloud budgets. We stand on the precipice of a marketplace moment where simplifying and streamlining economic models associated with co-selling and ecosystem-led growth will shape the decade ahead.







    Yet, as vendors and organizations demand more from us while resources diminish, we ask, “Where do we go? How do we navigate these seismic shifts? How do we thrive during this decade of the ecosystem?”







    If you’re a partner, you’re likely grappling with these questions. The watering holes of the past no longer offer the guidance required to transform into a Cloud GTM and embrace ecosystem-led growth. That’s why Ultimate Partner exists – to be your trusted compass amidst the noise.







    Come Sign Up







    LISTEN ON YOUR FAVORITE PODCAST APP







    Transcription – by Otter.

Customer Reviews

5.0 out of 5
77 Ratings

77 Ratings

Freddie Dee ,

Love this show

Many of my customers have big partnership departments. This show helps me stay current.

wheatleyanne22 ,

Salient Insights!

Vince does an exceptional job of bringing the top executive IT professionals to point on partnership challenges and successes in his interviews! His friendly and open demeanor makes for an easy informational exchange so that we can learn from those shaping this space. This is a must listen to podcast for anyone working with partners!

RoyaleDx ,

Vince is great

The only reason I listen this show. Thanks

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