UX Research Geeks

UXtweak

UX Research Geeks is unsurprisingly a podcast all about User Experience, Design, Research, and everything that goes along with it. It is hosted by a senior UX researcher and overall a badass human Tina Ličková, brought to you by UXtweak (www.uxtweak.com), an all-in-one UX research tool. Join us in geeking out over research with senior researchers, designers, speakers, CEOs, startup founders, and many many more. See what's Tina – UX Reasearch Geeks host up to: https://www.linkedin.com/in/lickova/ If you have any inquiries about the podcast, write to us at geekspodcast@uxtweak.com

  1. Unbiased research is a myth | SL Rao | #66

    12/09/2025

    Unbiased research is a myth | SL Rao | #66

    👉 AI in UX research report: https://blog.uxtweak.com/ai-in-ux-research-revisited/ SL Rao (she/them) unpack why bias is unavoidable in research and why the idea of complete objectivity is largely a myth. Drawing on examples from education, public policy, and systems design, SL explain how bias shows up in who we recruit, how we interpret data, and how solutions often reinforce existing power structures. SL also explains how to help communities to conduct their own research through participatory approaches and power-sharing.  👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/sl-rao-bias-in-research Episode highlights 00:01:40 - About SL  00:04:08 - Why is all research biased? 00:07:23 - Examples of how people bring bias into research  00:11:32 - Is some research better than none?  00:16:49 - Recruitment and empowering communities  00:22:59 - Giving away the power  00:29:46 - Final advice  About our guest  SL Rao (She/They) is a strategist who co-creates new futures in education, health and climate through design inspired system transformation. They bring a system-oriented, equity-centered approach to their work and to how they build, nurture, and grow teams and organizations. They are curious, and driven by the need to find solutions to seemingly intractable problems. 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

    33 min
  2. Why Do User Personas Fail? And What to Use Instead | Jennifer Blatz | #65

    11/19/2025

    Why Do User Personas Fail? And What to Use Instead | Jennifer Blatz | #65

    Jen, a UX researcher at BECU and creator of BlatzChatz, discusses why traditional user personas fail to serve teams. She explains how her frustration with personas drove her to create her own framework - Scenario Alignment Canvas (SAC). She also shares how this method facilitates productive discussions, surfaces assumptions, and helps prioritize research opportunities, ultimately leading to more user-centric and effective design solutions. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/jennifer-blatz-why-user-personas-fail Episode highlights 00:01:14 - About Jen  00:02:27 - Jen’s journey to UX research  00:05:26 - Why user personas fail 00:09:26 - How many teams struggle to use personas 00:13:00 - Jen’s Scenario Alignment Canvas  00:18:18 - Running a Scenario Alignment Workshop 00:20:40 - Jen’s tips on running a UX workshop  00:25:16 - Final advice  About our guest  Jen Blatz is a Principal UX Researcher at BECU (Boeing Employee Credit Union), one of the largest credit unions in the United States. Jen's path to UX started in journalism and graphic design, progressed to UX design, and finally landed in UX research and strategy. She has worked in a number of fields, including finance, mortgage, cloud storage, security, and pet health. Jen loves being active in the UX community and is the co-founder of the UX Research and Strategy group, one of the largest UX groups in the world. Jen is a seasoned conference speaker who has spoken at several UX International conferences. She spends her free time interviewing UX pros and creating videos for her YouTube channel called BlatzChatz. 🔎 Where to follow Jen  LinkedIn 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

    29 min
  3. Jake Burghardt | Recycling research | #64

    10/20/2025

    Jake Burghardt | Recycling research | #64

    Jake Burghardt, author of "Stop Wasting Research," discusses how organizations leave valuable insights unused from past studies and explains how this happens due to poor preparation, lack of accountability, and weak integration into planning. He emphasizes that activating existing research requires active knowledge management beyond just repositories, and offers practical ways researchers can extend their impact by prioritizing insights across studies and making past research accessible during planning cycles. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/jake-burghardt-recycling-research Episode highlights 00:01:38 - About Jake  00:05:13 - How we waste research  00:07:45 - Why we forget about research findings  00:12:30 - Research acceptance in teams  00:17:25 - Promoting research for decision-making   00:22:08 - Research and knowledge management  00:27:14 - Final thoughts About our guest Jake Burghardt Jake Burghardt is a consultant, author, and speaker at IntegratingResearch.com. His mission is to shift expectations in the tech industry so that almost every important product roadmap, prioritization, and design decision is grounded in research about people and real-world systems. Jake helps organizations drive product value, outcomes, and quality by: - Extracting more impact from existing research assets - Achieving a useful mix of new research in collaborative communities of practice - Integrating insights into crucial product decisions Jake has 20+ years of experience in product research, vision, planning, design, and experimentation. Previously, he owned insight activation initiatives in Amazon’s Retail and Alexa divisions. Before working within research communities, Jake consulted on products in a range of domains, including “new space” engineering, power plant operation, cockpit avionics, genetics instrumentation, creative production, and financial trading. 🔎 Where to follow Jake LinkedIn 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

    32 min
  4. Amanda Di Dio | Balancing user needs with technological capabilities in product development | #63

    09/25/2025

    Amanda Di Dio | Balancing user needs with technological capabilities in product development | #63

    Amanda Di Dio, VP of Partnerships and Operations at Optimistic Design, discusses the challenge of balancing user needs with technological constraints in product development. She shares her approach of treating users as active stakeholders, involving them in co-creation and continuous decision-making to shape product visions, prioritize features, and validate solutions. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/amanda-di-dio-user-needs-and-technological-capabilities Episode highlights 00:03:09 - User needs and technological capabilities 00:07:45 - Example of co-creation with users 00:15:00 - Conversations with users and stakeholders 00:19:06 - Conversations with technical teams 00:22:32 - Lessons from Amanda's practice 00:27:19 - Importance of continuous learning About our guest, Amanda Di Dio  Amanda is an experienced delivery strategist and program lead known for her expertise in collaborating with multidisciplinary teams. She has a proven track record in strategizing, planning, and executing research strategies, as well as designing and delivering digital experiences across multiple industries. Amanda is currently the VP of Partnerships + Operations at Optimistic Design. Lately, Amanda's focus has been on the education sector, where she has developed key partnerships with the Bill & Melinda Gates Foundation, Khan Academy, MDRC, and USC Shoah Foundation. Additionally, she supports edtech organizations in integrating equity-centered approaches into their product R&D processes, playing a crucial role in their growth, support, and capacity building. 🔎 Where to follow Amanda LinkedIn 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

    30 min
  5. uxcon special w/ Bryce Johnson | Accessibility and inclusive design | #62

    08/28/2025

    uxcon special w/ Bryce Johnson | Accessibility and inclusive design | #62

    Get 10% off your conference passes with our special code "uxtweakatuxcon". Tickets available at uxcon.io. Bryce, an inclusive designer at Microsoft and co-founder of the Inclusive Tech Lab, discusses the inclusive design process and the philosophy he adopted to create accessible and inclusive products with and for people with disabilities, especially in the gaming industry. Bryce also gives practical advice on where and how to engage with different users to create more accessible and inclusive designs.  👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/bryce-johnson-accessibility-and-inclusive-design/ Episode highlights 00:02:09 - Inclusive design approach and philosophy 00:01:32 - Motivation for inclusive design  00:05:57 - The Xbox adaptive controller   00:08:38 - AI and accessibility 00:10:51 - Participatory design and research  00:19:16 - Advice for researchers About our guest Bryce Johnson  Bryce is an inclusive designer for Microsoft Windows + Devices, where he is devoted to ensuring Microsoft products are accessible. Bryce initiated and designed the Inclusive Tech Lab at Microsoft, which has now hosted over twenty thousand visitors; it is a facility where people can explore how people with disabilities interact with Microsoft products and services. He strives to design systems of accessibility enhancement, like the Surface Adaptive Kit, across our devices. Bryce is one of the inventors of the Xbox Adaptive Controller and a proud member of the Microsoft Adaptive Accessories team. 🔎 Where to follow Bryce LinkedIn 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

    23 min

  6. 08/21/2025

    Olivia Ponedel | Using user insights to bring teams together | #61

    Olivia Ponedel, a meticulous product designer, discusses her experience of working at different startups and acting as a middleman to bridge the gaps between product, sales, and engineering teams and users. She shares how research in startups requires flexibility, close collaboration, and finding ways to connect user insights to business priorities to have an impact on product decisions.  👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/olivia-ponedel-using-user-insights-to-bring-teams-together Episode highlights 00:01:23 Olivia’s background  00:03:06 Olivia’s role in Finix Payments  00:08:11 Research methods and prioritization  00:18:44 Reflections on UX research  00:21:32 Closing thoughts About our guest Olivia Ponedel Olivia is a meticulous product designer with deep experience bringing user empathy and clarity to complex systems—from consumer fintech and enterprise logistics to payment processing workflows. At the time of this recording, she led the design of no-code payment tools at Finix Payments, helping drive the company’s expansion from software platforms to direct merchants. Olivia now works at Meta, where she leads design for effective business communications in the advertiser experience.  🔎 Where to follow Olivia LinkedIn 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B  About this podcast: Welcome to UX Research Geeks, where Tina Ličková,  a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

    24 min

  7. 07/29/2025

    Hannah Knowles | Freedom in UX Research | #60

    Hannah Knowles, a senior UX Researcher with over 10 years of experience in the field, discusses freedom in UX research. She talks about achieving flexibility in UX research, what it means to do things your own way, and how to have fun while doing UX research. She gives great practical advice on organizing research processes, adjusting frameworks for more effective research, and building relationships with other teams.  👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/hannah-knowles-freedom-in-ux-research Episode highlights 00:00:34 Hannah’s journey into UX research  00:04:23 Defining freedom in UX research  00:11:36 Breaking the rules in UX research  00:21:03 Dealing with boredom in research  00:22:54 Automating and gamifying recruitment   00:24:36 Adopting to constraints and stakeholder management  00:31:43 Integrating research into daily activities 00:31:43 Changes in public sector research  00:37:44 Being bold and practical in research 00:40:08 Final thoughts  About our guest Hannah Knowles Hannah is a UX researcher with over a decade of experience helping product teams make smarter, faster decisions. She has a thing for working on public sector services, the grittier the better, and nothing is grittier than healthcare (especially women's health). She worked her way up the chain to be head of research, but she just couldn’t keep away from the hustle of a product team. Instead, she’s focused on how to scale down UX research methods so even the leanest teams can get some insight. Her mantra? Good research comes in small packages.  🔎 Where to follow Hannah LinkedIn   👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B  About this podcast: Welcome to UX Research Geeks, where Tina Ličková,  a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

    37 min

  8. 07/08/2025

    Chui Chui Tan | Mastering cross-cultural research | #59

    Chui Chui, a cross-cultural researcher and strategist, discusses how to do cross-cultural research and why simply hiring a local research agency in the new market might not be the best approach. Chui Chui also shares practical tips and exercises on how to get buy-in from your stakeholders. 👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/chui-chui-tan-mastering-cross-cultural-research Episode highlights 00:01:32 - Cross-cultural research and strategy  00:03:33 - Case study: A dating app in Japan  00:06:37 - Understanding cultural ecosystems 00:14:21 - Cultural activation toolkit  00:21:50 - Practical tips for cultural research  00:25:16 - Challenges in cross-cultural research 00:29:38 - Planning and recruitment considerations  00:39:58 - Conclusion and resources About our guest Chui Chui Tan  Chui Chui Tan is a cross-cultural strategist, advisor and author of Research for Global Growth: Strategies and Guidance for Cross-Cultural Insights. For over two decades, she has helped companies like Spotify, Netflix, Fiverr and Bumble expand and thrive in more than 50 markets, not by simply translating content but by culturalising their product strategies, proposition and growth plans through deep cultural and market intelligence. She works closely with product and UX teams to uncover the hidden cultural assumptions in design and decision-making, helping them build experiences that resonate globally and feel local everywhere. Chui Chui also advises at board and C-suite level, guiding leadership teams through international growth, cross-market complexity and culturally-informed innovation so products and businesses don’t just scale, they land. 🔎 Where to follow Chui Chui LinkedIn 👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B  About this podcast: Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.  🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈 🐝 Where to follow UXtweak: LinkedIn / Instagram / YouTube / Facebook / Twitter

    41 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

UX Research Geeks is unsurprisingly a podcast all about User Experience, Design, Research, and everything that goes along with it. It is hosted by a senior UX researcher and overall a badass human Tina Ličková, brought to you by UXtweak (www.uxtweak.com), an all-in-one UX research tool. Join us in geeking out over research with senior researchers, designers, speakers, CEOs, startup founders, and many many more. See what's Tina – UX Reasearch Geeks host up to: https://www.linkedin.com/in/lickova/ If you have any inquiries about the podcast, write to us at geekspodcast@uxtweak.com

Information

  • Creator
    UXtweak
  • Years Active
    2022 - 2025
  • Episodes
    67
  • Rating
    Clean
  • Copyright
    © UXtweak
  • Show Website
    UX Research Geeks

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