Website Design Strategy (with Ross Johnson of 3.7 Designs)

In episode 17 of The Crux, we host our first guest - Ross Johnson of 3.7 Designs. David and Ross discuss website design strategy and how to build websites that meet business objectives and marketing needs. The discussion also covers the research and discovery process for web design projects, the need to understand user personas and the customer journey, and the strategic components that make a new website launch a success.