Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
  • 5,0 (20)
  • MARKETING
  • CHAQUE SEMAINE

Welcome to the Ecommerce Coffee Break podcast, where we help online sellers, DTC brand owners, and aspiring ecommerce entrepreneurs master digital marketing and online sales so they can boost revenue and build thriving brands.    Starting an online store is simple; profiting takes strategy.    We bring you what works right now to sell on Amazon, Shopify, and other platforms—from ecommerce apps and MarTech to social media, dropshipping, paid ads, AI, and entrepreneurship.    Hear from top eCommerce and marketing experts sharing proven strategies and methods for business growth.    Whether you're dreaming of being your own boss, launching a side hustle, or scaling an existing online store, this podcast delivers the insights you need to succeed and grow an ecommerce business.   With 450+ free episodes, we provide your roadmap to success as an online merchant.    🎧 Short episodes, ideal for listening on the go. New episodes are released each week.

  1. Chargebacks, Chaos & Customer Trust: A Founder's Guide To Ecommerce Resilience — Conor Lyden | How To Stops Chargebacks, Why Chargebacks Cost More Than Money, What Brands Miss In Calculating Transaction Costs, How Trustap Protects From Chargebacks (#4

    -2 J

    Chargebacks, Chaos & Customer Trust: A Founder's Guide To Ecommerce Resilience — Conor Lyden | How To Stops Chargebacks, Why Chargebacks Cost More Than Money, What Brands Miss In Calculating Transaction Costs, How Trustap Protects From Chargebacks (#4

    In this episode, we explore how chargebacks hurt online businesses and what smart store owners are doing to fix this problem. Chargebacks mean lost money, wasted time, and damage to your reputation with payment companies.  Our guest Conor Lyden, founder and CEO of Trustap, shares how his company helps online stores fight fraud and secure payments.   He explains how one simple solution can replace multiple expensive tools while saving businesses thousands of dollars every month.  Topics discussed in this episode:   Why a ticket scam led to building a global fintech solution. How Trustap protects e-commerce brands from chargebacks. Why chargebacks hurt more than just your wallet. How becoming merchant of record removes liability and tax stress. What makes Trustap a one-stop checkout plugin. Why some brands see up to 18% more profit with Trustap. How Trustap helps brands expand globally without local setup. What merchants miss when calculating real transaction costs. Why high-volume vs. high-ticket stores benefit differently. How onboarding takes just hours, not days.  Links & Resources  Website: https://www.trustap.com/ Shopify App Store: https://apps.shopify.com/trustap LinkedIn: https://www.linkedin.com/in/conor-lyden-442621b1/ X/Twitter: https://x.com/trustappayments Get access to more free resources by visiting the show notes at https://tinyurl.com/bdk3buar MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    22 min
  2. How AI Is Making Marketing Attribution (Finally) Easy— Scott Desgrosseilliers | Why Brands Fail Without Attribution, How AI Changes Tracking, Why Ad Platform Data Misleads, What Strategy Ensures Accurate Measurement, Why To Focus On New Customers (#41

    -4 J

    How AI Is Making Marketing Attribution (Finally) Easy— Scott Desgrosseilliers | Why Brands Fail Without Attribution, How AI Changes Tracking, Why Ad Platform Data Misleads, What Strategy Ensures Accurate Measurement, Why To Focus On New Customers (#41

    In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, discusses the complexities of marketing attribution and the common pitfalls brands face in tracking their ad campaigns.  He emphasizes the importance of having a reliable attribution source, the misconceptions surrounding ad platform reporting, and introduces his Five Forces system designed to help marketers optimize their strategies.  The conversation also highlights the role of AI in improving attribution accuracy and shares success stories from brands that have effectively utilized these strategies.  Use code COFFEEBREAK at 5Forces.com to get $800 off (regular price: $1,500).  Topics discussed in this episode:   Why ad platform data misleads brands and wastes spend. How 30-day lookback windows create false attribution signals. What measurement strategy every brand needs for accurate tracking. Why paid media should prioritize new customer acquisition. How to segment new vs. repeat customers effectively. What the Five Forces system reveals about marketing alignment. Why brands are flying blind without attribution frameworks. How AI is revolutionizing the attribution process. What dedicated onboarding support means for implementation. How contact-based pricing works in attribution tools.  Links & Resources  Website: https://www.wickedreports.com/ LinkedIn: https://www.linkedin.com/in/scottd71/ Facebook: https://www.facebook.com/WickedReports/ Get access to more free resources by visiting the show notes at https://tinyurl.com/yvvtscp6  MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    31 min
  3. How To Reach New Markets Fast With AI — Bryan Murphy | What 87% Of Shoppers Want, Why Language Drives Sales, Why Ecom Needs AI Localization, Why Localized Content Improves Customer Experience, Why Shopify Needs Ongoing Localization (#416)

    16 JUIL.

    How To Reach New Markets Fast With AI — Bryan Murphy | What 87% Of Shoppers Want, Why Language Drives Sales, Why Ecom Needs AI Localization, Why Localized Content Improves Customer Experience, Why Shopify Needs Ongoing Localization (#416)

    In this episode of the Ecommerce Coffee Break Podcast, we explore how AI is revolutionizing the way e-commerce brands expand into new markets.  Join us as we chat with Bryan Murphy, CEO of Smartling, about the transformative power of AI in translation and localization.  Discover how brands can now create a seamless, localized shopping experience for customers worldwide, breaking down barriers and boosting conversion rates.  Tune in to learn about the latest AI advancements and how they can give your business a competitive edge in the global market.  Topics discussed in this episode:   Why localizing content creates better customer experiences. How Smartling automates translation with AI. What 87% of consumers expect in online shopping. Why continuous localization matters for Shopify stores. How AI cuts translation time and costs. What Smartling does to grow global reach. Why language impacts buying decisions. How ASOS boosted conversions with Smartling. What’s next for AI in e-commerce localization. Why e-commerce brands should adopt AI localization.  Links & Resources  Website: https://www.smartling.com/ Shopify App: https://www.smartling.com/integrations/shopify LinkedIn: https://www.linkedin.com/in/bryanmurphy2/ Get access to more free resources by visiting the show notes at https://tinyurl.com/2praxfn6 MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    23 min
  4. How To Boost Your Margins By Fixing The Way You Source From Asia — Omer Sasson | What Good Sourcing Does For Profit, Why You Need Backup Suppliers, Why Supplier Checks Ensure Quality, Why You Need Factories Audits, How Culture Affects Communication (#

    14 JUIL.

    How To Boost Your Margins By Fixing The Way You Source From Asia — Omer Sasson | What Good Sourcing Does For Profit, Why You Need Backup Suppliers, Why Supplier Checks Ensure Quality, Why You Need Factories Audits, How Culture Affects Communication (#

    In this episode, Claus Lauter and sourcing expert Omer Sasson discuss the critical aspects of sourcing from Asia, including the importance of having backup suppliers, the process of finding and verifying suppliers, navigating tariffs, and understanding cultural differences in communication.  Omer shares his insights on how to improve sourcing strategies to boost margins and profits, emphasizing the need for thorough research and the value of working with experienced professionals in the field. Topics discussed in this episode:   Why having only one supplier is the biggest sourcing mistake. Why contacting hundreds of suppliers ensures competitive pricing. What the four-phase sourcing process entails for success. Why backup suppliers must be developed before emergencies. How factory direct isn't always better than trading companies. What countries like Vietnam and India offer as China alternatives. Why cultural differences vary drastically across Asian regions. How moving to premium countries can increase product value. What landed cost reveals about true profitability. Why assuming miscommunication prevents costly supplier mistakes.  Links & Resources  Website: https://thesassoncompany.com/ LinkedIn: https://www.linkedin.com/in/omer-sasson-sourcing-qc-trade/ Get access to more free resources by visiting the show notes at https://tinyurl.com/9raat2n5 MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    27 min
  5. How AI Fixes Shopify Cart Abandonment Fast — Menachem Schechter | Why 89% Of Shoppers Abandon Carts, Why Cart Recovery Beats Ad Spend, Why AI Assistants Beat Old Chat Bots, What 45% Cart Recovery Looks Like, How CartKeeper Keeps Buyers Engaged (#414)

    9 JUIL.

    How AI Fixes Shopify Cart Abandonment Fast — Menachem Schechter | Why 89% Of Shoppers Abandon Carts, Why Cart Recovery Beats Ad Spend, Why AI Assistants Beat Old Chat Bots, What 45% Cart Recovery Looks Like, How CartKeeper Keeps Buyers Engaged (#414)

    In this episode, we explore cart abandonment - one of e-commerce's biggest challenges. With 89% of shoppers leaving without buying, this costly problem affects every online store.   Our guest Menachem Schechter, Head of BZ Marketing Agency and Co-founder of CartKeeper, shares how AI can help recover lost sales.  He explains the main reasons customers abandon their carts and demonstrates how smart AI assistants can answer questions in real-time, leading to 28-45% cart recovery rates across different industries.  Topics discussed in this episode:   Why 89% of shoppers abandon carts—and how to stop it. How AI assistants prevent cart abandonment early. Why real-time WhatsApp chat lifts conversions. What causes most cart drop-offs—and how AI solves it. How CartKeeper keeps shoppers ready to buy. Why old chatbots fail—and AI assistants succeed. How AI chats in any language without store changes. Why cart recovery outperforms ad spend. What 45% cart recovery looks like with AI. How flat pricing makes CartKeeper accessible to all stores.  Links & Resources  Website: https://cartkeeper.co/ Shopify App Store: https://apps.shopify.com/sp-recovery-monkey Facebook: https://www.facebook.com/profile.php?id=61567217097073 Get access to more free resources by visiting the show notes at https://tinyurl.com/y9pspczc MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    27 min
  6. The Scariest Ad Mistake Shopify Stores Make — Drew Smith | Why Paid Media Is Harder Now, How AI Changed Google Ads, Why Most Products Stay Hidden, What Makes Performance Max Tricky, Why Big Data Sets Matter, How One Brand Grew 28% Fast (#413)

    7 JUIL.

    The Scariest Ad Mistake Shopify Stores Make — Drew Smith | Why Paid Media Is Harder Now, How AI Changed Google Ads, Why Most Products Stay Hidden, What Makes Performance Max Tricky, Why Big Data Sets Matter, How One Brand Grew 28% Fast (#413)

    In this Ecommerce Summer School archive episode, we explore how AI is changing paid advertising for online stores.  Drew Smith, co-founder of upp.ai, explains how artificial intelligence can automate these tasks. He shares how their product data platform helps businesses show more products to customers and increase sales.  Drew discusses real success stories where companies went from showing only 3% of their products to 84% visibility. Topics discussed in this episode:   Why retailers struggle to align paid media campaigns with evolving AI-driven ad platformsHow AI is transforming Google Ads from manual control to machine learning black boxesWhat makes Performance Max campaigns difficult to manage for non-technical marketersWhy most retailers fail to activate more than 20% of their product inventory in paid adsHow reinforcement learning leads Google to over-optimize for a small segment of productsWhat a Product Data Platform is and how it complements Google’s ad algorithmsWhy large inventories and high ad spend are critical for effective AI optimization Links & Resources  Website: https://upp.ai/ LinkedIn: https://www.linkedin.com/company/upp-ai/ X/Twitter: https://x.com/upptechnologies Get access to more free resources by visiting the show notes at https://tinyurl.com/2b6hv8ph MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    27 min
  7. 5 Metrics To Track Now That Will 10X Your Brand — Leonardo Caracas | Why Marketing Becomes Your Growth Wall, Which Four KPI's Show Scalability, What Blocks $1M To $10M Growth, What Fuels 20X Revenue Growth, Why Good Finances Speed Up Scaling (#412)

    2 JUIL.

    5 Metrics To Track Now That Will 10X Your Brand — Leonardo Caracas | Why Marketing Becomes Your Growth Wall, Which Four KPI's Show Scalability, What Blocks $1M To $10M Growth, What Fuels 20X Revenue Growth, Why Good Finances Speed Up Scaling (#412)

    In this Ecommerce Summer School archive episode, we explore the challenges of growing an e-commerce business from small to big.  Leonardo Caracas, Partner at Jump Ventures, shares proven strategies for scaling companies to eight figures. He discusses the key metrics that show if a business is ready to grow, common problems entrepreneurs face, and real examples of massive growth.  Learn about the four important numbers every business owner should track and discover why most companies struggle with marketing when trying to scale up. Topics discussed in this episode:   Why most e-commerce companies struggle with marketing during growthHow four key metrics determine if a business is scalableWhat it takes to achieve 20x revenue growth in one yearWhy 4.7-star reviews indicate true product-market fitHow raising AOV from $35 to $75 improves profitabilityWhat three obstacles block growth from $1M to $10MWhy 30% repurchase rate signals strong customer valueHow Jump Ventures' three-step process transforms foundersWhat financial changes support rapid e-commerce scalingWhy most businesses need growth expertise to break through Links & Resources  Website: https://www.jumpventures.co/ LinkedIn: https://www.linkedin.com/in/leonardocaracas/ Get access to more free resources by visiting the show notes at https://tinyurl.com/3dw9576a MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    27 min
  8. What Happens If You Optimize Speed Instead Of UX — Darin Archer | Why Slow Sites Lose 90% Of Shoppers, Why Third-Party Apps Cause Most Delays, Why The “3-Second Rule” Isn’t One-Size-Fits-All, What $5–10M Stores Should Fix First (#411)

    30 JUIN

    What Happens If You Optimize Speed Instead Of UX — Darin Archer | Why Slow Sites Lose 90% Of Shoppers, Why Third-Party Apps Cause Most Delays, Why The “3-Second Rule” Isn’t One-Size-Fits-All, What $5–10M Stores Should Fix First (#411)

    In this Ecommerce Summer School archive episode, we talk about why website speed matters so much for online stores. When sites load too slowly, 90% of shoppers will leave and go somewhere else.  Our guest is Darin Archer, Vice President of Product Strategy at Yottaa.com. He explains how third-party apps can slow down your site and shares simple ways to make pages load faster.  Darren also talks about how speed improvements can boost sales by 6-12% or more. This is a must-listen for anyone running an online business. Topics discussed in this episode:   Why 90% of consumers leave slow-loading websitesHow e-commerce sites average 60 third-party apps that hurt performanceWhat real user monitoring shows versus office testingWhy third-party apps cause 75% of page load time and 70% of performance issuesHow proper sequencing works like an orchestra instead of a school bandWhat 6-12% conversion rate improvements look like with speed optimizationWhy the 3-second rule varies by brand type and productHow Perry Ellis got 15% conversion lift from 37% speed improvementWhat $5-10 million revenue businesses should prioritize for quick winsWhy site speed optimization offers the best ROI with payback in weeks Links & Resources  Website: https://www.yottaa.com/ Shopify App Store: https://apps.shopify.com/rapid-insite LinkedIn: https://www.linkedin.com/company/yottaa/ Twitter: https://twitter.com/yottaa Get access to more free resources by visiting the show notes at https://tinyurl.com/tz65hvd4 MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    29 min
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À propos

Welcome to the Ecommerce Coffee Break podcast, where we help online sellers, DTC brand owners, and aspiring ecommerce entrepreneurs master digital marketing and online sales so they can boost revenue and build thriving brands.    Starting an online store is simple; profiting takes strategy.    We bring you what works right now to sell on Amazon, Shopify, and other platforms—from ecommerce apps and MarTech to social media, dropshipping, paid ads, AI, and entrepreneurship.    Hear from top eCommerce and marketing experts sharing proven strategies and methods for business growth.    Whether you're dreaming of being your own boss, launching a side hustle, or scaling an existing online store, this podcast delivers the insights you need to succeed and grow an ecommerce business.   With 450+ free episodes, we provide your roadmap to success as an online merchant.    🎧 Short episodes, ideal for listening on the go. New episodes are released each week.

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