Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
  • 5.0(23개의 평가)
  • 마케팅
  • 주 2회 업데이트

"What do the best online stores know that you don’t?" - If you sell online, build a DTC brand, or want to start your own ecommerce business, this podcast is for you. Hear how successful ecommerce operators think, test, and scale — and get the skills to master digital marketing and sales, so your business can grow faster and smarter. Discover what’s working now to sell on Amazon, Shopify, TikTok, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and tactics that really matter. Top ecommerce and marketing experts share proven strategies and methods for business and revenue growth. Starting an online store is easy, but profiting requires strategy. With 450+ episodes, the Ecommerce Coffee Break is your practical, no-fluff business podcast for staying ahead in e-commerce. 🎧 Short episodes, ideal for listening on the go. New episodes are released each week. Subscribe now to start scaling your store!

  1. How To Start A Profitable Ecommerce Business In 2026 — Ben Knegendorf | How To Launch In 30 Days, How To Find High-Ticket Products, Why The Buyer Comes First, Why Google Shopping Works Best, Why Passionate Buyers Boost Repeat Revenue (#455)

    6일 전

    How To Start A Profitable Ecommerce Business In 2026 — Ben Knegendorf | How To Launch In 30 Days, How To Find High-Ticket Products, Why The Buyer Comes First, Why Google Shopping Works Best, Why Passionate Buyers Boost Repeat Revenue (#455)

    In this episode, we discuss how to start a profitable e-commerce business in 2026 without wasting money or burning yourself out.  Ben Knegendorf, Co-Founder at dropshipbreakthru.com, shares why most new sellers fail early, what makes high-ticket dropshipping safer and more profitable, and the essential steps to take in your first 30 days. Topics discussed in this episode:   Why the old copy-paste “guru” models are crashing in 2026.Why most new sellers fail before they even hit “launch”.Why high-ticket is safer than chasing low-ticket chaos.How to spot $1,000+ products that don’t bleed returns.The simple way to test a product without burning cash on ads.The real amount you need to start an ecom business the right way.Why a real brand beats hacks and keeps you in the game long-term. Links & Resources  Website: https://dropshipbreakthru.com/ LinkedIn: https://www.linkedin.com/company/dropship-breakthru Instagram: https://www.instagram.com/dropshipbreakthru Facebook: https://www.facebook.com/dropshipbreakthru X / Twitter: https://x.com/DropshipPodcast Get access to more free resources by visiting the show notes at https://tinyurl.com/3j99a8we ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    25분
  2. What Really Makes Shoppers Buy (Discount Code Study) — Cara Marin | The Discount That Drives The Most Sales, How To Scale Shopify Promotions, Why Unique Codes Stop Leaks, How Big Brands Scale Discounts, Why Win Back Offers Work Best (#454)

    12월 15일

    What Really Makes Shoppers Buy (Discount Code Study) — Cara Marin | The Discount That Drives The Most Sales, How To Scale Shopify Promotions, Why Unique Codes Stop Leaks, How Big Brands Scale Discounts, Why Win Back Offers Work Best (#454)

    In this episode, we tackle the problem almost every Shopify merchant knows: discount codes.  Cara Marin from Seguno shares the learnings from their massive benchmark report on 162,000 real discount campaigns.  She reveals how top brands scale promotions the smart way, using unique, personalized discount codes to avoid leaks, prevent shrinking margins, and achieve better attribution without destroying profitability Topics discussed in this episode:   Why Shopify Plus brands use unique discount codes more often.Why static codes leak to coupon-sharing sites.How unique codes stop leaks and improve attribution.How unique codes allow more discounting without hurting brand perception.Which seasonal promos are the most common use case.Why welcome, win-back, and post-purchase offers matter in the customer life cycle.Why gift-with-purchase deals work so well for revenue and AOV.How smaller brands can start fast with new-subscriber and abandoned-cart offers. Links & Resources  Website: https://www.seguno.com/ Shopify App Store: https://apps.shopify.com/partners/seguno LinkedIn: https://www.linkedin.com/in/caramarin Get access to more free resources by visiting the show notes at https://prourls.link/6yUt3P ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    20분
  3. How Your Work Group Chat Is Quietly Ruining Your Business — Guy Weiss | Why An Always-on Culture Drains Teams, Why Mixed Chats Risk Company Data, How Your Business Data Gets Lost, How Smart Integrations Boost Workflow, What Makes Zenzap Different (#45

    12월 8일

    How Your Work Group Chat Is Quietly Ruining Your Business — Guy Weiss | Why An Always-on Culture Drains Teams, Why Mixed Chats Risk Company Data, How Your Business Data Gets Lost, How Smart Integrations Boost Workflow, What Makes Zenzap Different (#45

    In this episode, we dive into the silent killer of e-commerce team productivity: using personal chat apps for work.  Guy Weiss, CEO and founder of ZenZap, shares how relying on apps like WhatsApp can quietly harm your business through security risks, employee burnout, and lost data.  He reveals the "hidden cost" of the "always on" culture and explains how a business-focused messenger can keep your company's secrets safe, integrate with your tools, and make your team highly productive. Topics discussed in this episode:   Why personal chat apps break work. The hidden cost of "always on" culture. Why personal apps ruin work/life separation. How your business IP is lost on employee phones. Why unstructured group chats cause missed orders. Why staff privacy matters as a business grows. How ZenZap solves complex communication.  Links & Resources  Website: https://www.zenzap.co/ LinkedIn: https://www.linkedin.com/company/zenzap/ Instagram: https://www.instagram.com/zenzapapp YouTube: https://www.youtube.com/@zenzap_app Get access to more free resources by visiting the show notes at https://tinyurl.com/yeym4uyb ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    26분
  4. How I Built a 480-Episode Business Podcast — Claus Lauter | How The Show Became A Full-time Business, Why Most Podcasts Fade, What Makes Podcast Growth Slow, How The Show Makes Money, How Listeners Can Help The Show Grow, What 2025 Taught Me (#452)

    12월 3일

    How I Built a 480-Episode Business Podcast — Claus Lauter | How The Show Became A Full-time Business, Why Most Podcasts Fade, What Makes Podcast Growth Slow, How The Show Makes Money, How Listeners Can Help The Show Grow, What 2025 Taught Me (#452)

    In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, dives into his journey of building the show. He gives a recap of 2025, shares lessons learned from growing a slow social channel, and explains how the podcast evolved from a side project into a full-time, monetized business. He also highlights the growing impact of AI on online shopping and ecommerce for both customers and suppliers. Topics discussed in this episode:   Why the 2025 goal of 100 episodes is happening.AI's huge impact is on online shopping.How the podcast started four and a half years ago.What the host learns from all interview guests.Why only 10% of global podcasts are active.Why most podcasts stop after episode seven.What "pod fade" means for new podcasters. Links & Resources  Website: https://ecommercecoffeebreak.com/ LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/ X/Twitter: https://x.com/ecomcoffeebreak Instagram: https://www.instagram.com/ecommercecoffeebreak/ Get access to more free resources by visiting the show notes at https://tinyurl.com/5hcc6uv4 ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    11분
  5. Friendly Fraud: The Silent Killer Putting Your Ecommerce Margins At Risk — Simon Wijckmans | How To Stop Friendly Fraud, Why It Kills Your Margins, How To Prevent Chargebacks, What A 0.5% Fraud Rate Really Means, Why Browser Security Matters (#451)

    11월 26일

    Friendly Fraud: The Silent Killer Putting Your Ecommerce Margins At Risk — Simon Wijckmans | How To Stop Friendly Fraud, Why It Kills Your Margins, How To Prevent Chargebacks, What A 0.5% Fraud Rate Really Means, Why Browser Security Matters (#451)

    In this episode, we dive into the silent profit killer known as friendly fraud and chargebacks.  Simon Wijckmans, Founder and CEO of cside, shares how these false chargebacks risk your margins and payment accounts.  He explains what friendly fraud is, why it's so hard to fight, and how client-side security intelligence, combined with new programs like Compelling Evidence V3, can drastically reduce fraudulent chargebacks and potentially save your business from losing its payment processor. Topics discussed in this episode:   What is friendly fraud.How bad actors use it for profit. Why payment issuers make it easy for customers to file chargebacks. The hidden costs of fighting chargebacks. What volume of chargebacks constitutes a high-risk vendor and jeopardizes a payment account. Why gathering intelligence from the browser is critical for security and fraud prevention. Links & Resources  Website: https://cside.com/ LinkedIn: https://www.linkedin.com/in/wijckmans/ X/Twitter: https://x.com/SimonWijckmans Get access to more free resources by visiting the show notes at https://tinyurl.com/td78au49 ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    20분
  6. STOP Losing Money: How to Implement Profit First — Karl O'Brien | How To Find Your Hidden Cash Cows, What “Profit First” Means, How To Use Contribution Margin, Why Discounting Harms LTV, And Why Acquiring Customers For Retention Is Key (#450)

    11월 24일 · 보너스

    STOP Losing Money: How to Implement Profit First — Karl O'Brien | How To Find Your Hidden Cash Cows, What “Profit First” Means, How To Use Contribution Margin, Why Discounting Harms LTV, And Why Acquiring Customers For Retention Is Key (#450)

    In this archive episode, we dive into the concept of “Profit First” E-commerce and why focusing solely on revenue can lead to big surprises.  Karl O'Brien, Co-Founder of Store Hero, an e-commerce analytics tool, shares how their system helps store owners avoid common financial pitfalls by shifting their focus from top-line sales to bottom-line profitability.  He explains how to gain a clear view of true profit and what to do with that information to drive business forward. Topics discussed in this episode:   Why many merchants get a profit shock at month's end. Why revenue-based decisions can hurt profits in e-commerce. How contribution margin bridges the gap between marketing and finance. What products are hidden cash cows or are actually unprofitable. How to calculate break-even point ROAS for individual products. Why Q4 strategy should be based on profit, not just sales.What Store Hero is: a profit-first e-commerce analytics tool.  Links & Resources  Website: https://storehero.ai/ LinkedIn: https://www.linkedin.com/company/storehero/ Twitter: https://twitter.com/StoreHeroApp Get access to more free resources by visiting the show notes at https://tinyurl.com/dsay245p ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    24분
  7. How to Win Meta Ads with UGC (Finally) — Donatas Smailys | Why UGC Volume Wins, What Meta's Andromeda Algorithm Loves, Why Authentic Beats Polished AI, Why Trust Becomes Key, What Human-First AI Means for UGC (#449)

    11월 17일

    How to Win Meta Ads with UGC (Finally) — Donatas Smailys | Why UGC Volume Wins, What Meta's Andromeda Algorithm Loves, Why Authentic Beats Polished AI, Why Trust Becomes Key, What Human-First AI Means for UGC (#449)

    In this episode, we dive into how AI is accelerating the shift in user-generated content for advertising.  Donatas Smailys, Co-founder and CEO of Billo, shares why social algorithms now demand high-volume content, his view on using AI as a scaling tool for real human creators (not for generating fake humans), and the crucial role of authenticity and variety in winning on platforms like Meta and TikTok.  He also discusses the future of trust and AI characters in the content landscape. Topics discussed in this episode:   Why social algorithms now demand high-volume content daily. What makes a successful brand-creator relationship: emotion and performance data. Why Meta's Andromeda algorithm now wins with variety and volume of creatives. Why fake faces and AI-generated UGC are viewed as short-term gains with risk of backlash. How Billo uses AI to instantly generate the next creative from existing real human content. Why the future will require clear differentiation between real and AI content.  Links & Resources  Website: https://billo.app LinkedIn: https://www.linkedin.com/in/smailys/  Get access to more free resources by visiting the show notes at https://tinyurl.com/y2zubc9w ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    24분
  8. You're Asking For Reviews WRONG! (The Easiest Way To Get 5 Stars) — Daan Vaneker | How To Get A Quick Review Boost, What Makes Reviews Real, Why Negative Reviews Help, How To Respond To Bad Reviews, What Is Trust Profile (#448)

    11월 12일

    You're Asking For Reviews WRONG! (The Easiest Way To Get 5 Stars) — Daan Vaneker | How To Get A Quick Review Boost, What Makes Reviews Real, Why Negative Reviews Help, How To Respond To Bad Reviews, What Is Trust Profile (#448)

    In this archive episode, we dive into the power of social proof and why trust building is essential for e-commerce success.  Dan Vaneker, CEO and founder of trustprofile.com, shares his insights on how web shops can enhance trustworthiness through customer reviews and trust pages.  He explains why customers rely on reviews before buying, how small shops can compete with giants like Amazon by focusing on trust, and the best strategies for collecting, aggregating, and responding to all types of customer feedback. Topics discussed in this episode:   Why 75% of consumers check reviews before buying.How consistency in shop address data builds customer trust.How to get started by claiming and improving your trust profile.Why you should first invite existing customers for a review boost.How product reviews are crucial for Google Shopping and informed decisions. Links & Resources  Website: https://www.trustprofile.com/ Shopify App: https://www.trustprofile.com/topic/integrations/shopify-integration/ Shopify App Store: https://apps.shopify.com/trustprofile LinkedIn: https://www.linkedin.com/in/dvaneker/ LinkedIn: https://www.linkedin.com/company/trustprofile/ Facebook: https://www.facebook.com/trustprofile/ Get access to more free resources by visiting the show notes at https://tinyurl.com/3vj9ffzc ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

    23분
모두 보기(489개)

예고편

5
최고 5점
23개의 평가

소개

"What do the best online stores know that you don’t?" - If you sell online, build a DTC brand, or want to start your own ecommerce business, this podcast is for you. Hear how successful ecommerce operators think, test, and scale — and get the skills to master digital marketing and sales, so your business can grow faster and smarter. Discover what’s working now to sell on Amazon, Shopify, TikTok, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and tactics that really matter. Top ecommerce and marketing experts share proven strategies and methods for business and revenue growth. Starting an online store is easy, but profiting requires strategy. With 450+ episodes, the Ecommerce Coffee Break is your practical, no-fluff business podcast for staying ahead in e-commerce. 🎧 Short episodes, ideal for listening on the go. New episodes are released each week. Subscribe now to start scaling your store!

정보

좋아할 만한 다른 항목