Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
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Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

We bring you what works right now to sell on Amazon, Shopify, and other platforms & marketplaces—covering ecommerce, digital marketing, AI, and DTC strategies.    Starting an online store is easy—turning a profit takes strategy. The ‘Ecommerce Coffee Break’ delivers proven tips, tools, and strategies to help you master digital marketing and online sales.    Hear from top eCommerce experts as they share insights to grow your online retail business. We cover everything you need to boost revenue and build a thriving brand.    Whether you’re starting out or leveling up, our 400+ free episodes provide the roadmap to your e-commerce success.   🎧 Short episodes, ideal for listening on the go. New episodes are released each week.

  1. 5 Metrics To Track Now That Will 10X Your Brand — Leonardo Caracas | Why Marketing Becomes Your Growth Wall, Which Four KPI's Show Scalability, What Blocks $1M To $10M Growth, What Fuels 20X Revenue Growth, Why Good Finances Speed Up Scaling (#412)

    3 NGÀY TRƯỚC

    5 Metrics To Track Now That Will 10X Your Brand — Leonardo Caracas | Why Marketing Becomes Your Growth Wall, Which Four KPI's Show Scalability, What Blocks $1M To $10M Growth, What Fuels 20X Revenue Growth, Why Good Finances Speed Up Scaling (#412)

    In this Ecommerce Summer School archive episode, we explore the challenges of growing an e-commerce business from small to big.  Leonardo Caracas, Partner at Jump Ventures, shares proven strategies for scaling companies to eight figures. He discusses the key metrics that show if a business is ready to grow, common problems entrepreneurs face, and real examples of massive growth.  Learn about the four important numbers every business owner should track and discover why most companies struggle with marketing when trying to scale up. Topics discussed in this episode:   Why most e-commerce companies struggle with marketing during growthHow four key metrics determine if a business is scalableWhat it takes to achieve 20x revenue growth in one yearWhy 4.7-star reviews indicate true product-market fitHow raising AOV from $35 to $75 improves profitabilityWhat three obstacles block growth from $1M to $10MWhy 30% repurchase rate signals strong customer valueHow Jump Ventures' three-step process transforms foundersWhat financial changes support rapid e-commerce scalingWhy most businesses need growth expertise to break through Links & Resources  Website: https://www.jumpventures.co/ LinkedIn: https://www.linkedin.com/in/leonardocaracas/ Get access to more free resources by visiting the show notes at https://tinyurl.com/3dw9576a MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    27 phút
  2. What Happens If You Optimize Speed Instead Of UX — Darin Archer | Why Slow Sites Lose 90% Of Shoppers, Why Third-Party Apps Cause Most Delays, Why The “3-Second Rule” Isn’t One-Size-Fits-All, What $5–10M Stores Should Fix First (#411)

    5 NGÀY TRƯỚC

    What Happens If You Optimize Speed Instead Of UX — Darin Archer | Why Slow Sites Lose 90% Of Shoppers, Why Third-Party Apps Cause Most Delays, Why The “3-Second Rule” Isn’t One-Size-Fits-All, What $5–10M Stores Should Fix First (#411)

    In this Ecommerce Summer School archive episode, we talk about why website speed matters so much for online stores. When sites load too slowly, 90% of shoppers will leave and go somewhere else.  Our guest is Darin Archer, Vice President of Product Strategy at Yottaa.com. He explains how third-party apps can slow down your site and shares simple ways to make pages load faster.  Darren also talks about how speed improvements can boost sales by 6-12% or more. This is a must-listen for anyone running an online business. Topics discussed in this episode:   Why 90% of consumers leave slow-loading websitesHow e-commerce sites average 60 third-party apps that hurt performanceWhat real user monitoring shows versus office testingWhy third-party apps cause 75% of page load time and 70% of performance issuesHow proper sequencing works like an orchestra instead of a school bandWhat 6-12% conversion rate improvements look like with speed optimizationWhy the 3-second rule varies by brand type and productHow Perry Ellis got 15% conversion lift from 37% speed improvementWhat $5-10 million revenue businesses should prioritize for quick winsWhy site speed optimization offers the best ROI with payback in weeks Links & Resources  Website: https://www.yottaa.com/ Shopify App Store: https://apps.shopify.com/rapid-insite LinkedIn: https://www.linkedin.com/company/yottaa/ Twitter: https://twitter.com/yottaa Get access to more free resources by visiting the show notes at https://tinyurl.com/tz65hvd4 MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    29 phút
  3. 5 Email Hacks To Boost Shopify Sales Forever — Sergey Sapelnyk | What DTC Email Mistakes To Avoid, Why Mobile Emails Need Clear Designs, How Visual Emails Increase Engagement, What Makes Pop-ups Boost Lists, Why Email Frequency Drives Revenue (#410)

    25 THG 6

    5 Email Hacks To Boost Shopify Sales Forever — Sergey Sapelnyk | What DTC Email Mistakes To Avoid, Why Mobile Emails Need Clear Designs, How Visual Emails Increase Engagement, What Makes Pop-ups Boost Lists, Why Email Frequency Drives Revenue (#410)

    In this Ecommerce Summer School archive episode, we explore simple email marketing strategies that can boost your store's revenue. Joining us is Sergey Sapelnyk, co-owner at Bedford Marketing. Sergey shares his experience sending over 80 million emails annually and reveals the biggest mistakes DTC brands make with email marketing.  Learn about mobile-first email design, optimal sending frequency, effective pop-up strategies, and how to build stronger customer relationships through better email campaigns. Topics discussed in this episode:   Why mobile emails need clear designsHow visual emails increase engagementWhat makes pop-ups boost listsWhy email frequency drives revenueHow CTAs enhance email clicksWhat DTC email mistakes to avoidWhy testing pop-ups for revenueWhy emotional emails create impact Links & Resources  Website: https://www.bedfordmarketing.co/ LinkedIn: https://www.linkedin.com/in/sergeysapelnyk/ X/Twitter: https://x.com/BallinFil Get access to more free resources by visiting the show notes at https://tinyurl.com/55r7hxvw MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    22 phút
  4. Launch On TikTok Shop The Right Way (Based On The Data) — Alex Nisenzon | Why TikTok Shop Is Outpacing Amazon, How Creators Fuel TikTok Sales, Why Impulse Buys Thrive On TikTok, How To Prep With TikTok Data, Why Mid-size Brands Succeed (#409)

    23 THG 6

    Launch On TikTok Shop The Right Way (Based On The Data) — Alex Nisenzon | Why TikTok Shop Is Outpacing Amazon, How Creators Fuel TikTok Sales, Why Impulse Buys Thrive On TikTok, How To Prep With TikTok Data, Why Mid-size Brands Succeed (#409)

    In this episode, we explore how TikTok Shop is changing online shopping and what brands need to know to succeed.  Alex Nisenzon is the CEO of Charm.io, a platform that tracks over 4 million direct-to-consumer and TikTok Shop brands. He shares key data insights about what works and what doesn't on TikTok Shop, including why brands need to work with thousands of creators to drive real sales.  Learn about the biggest product categories, pricing strategies, and how TikTok Shop compares to Amazon and other platforms.  Topics discussed in this episode:   Why TikTok Shop is growing faster than Amazon. How creators, not brands, drive TikTok sales. Why impulse buys lead on TikTok—for now. What makes TikTok videos drive sales. How to prep for TikTok Shop with data. Why mid-size brands win on TikTok. What price points work best on TikTok. How Charm.io tracks TikTok Shop trends. What bundling and creator tactics work. Why TikTok boosts both sales and awareness.  Links & Resources  Website: https://www.linkedin.com/in/nisenzon/ LinkedIn: https://www.linkedin.com/company/charm-io/ X/Twitter: https://twitter.com/CharmAnalytics Get access to more free resources by visiting the show notes at https://tinyurl.com/2mf3ex8r  MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    25 phút
  5. Is AI Coming For Your Job Or Business? Here’s What to Do — Claus Lauter | Why Fear Of AI Limits Your Growth, How To Become Future-Ready, What It Takes To Stay Competitive, Why AI Should Be Your Partner, What To Avoid With The AI Hype (#408)

    18 THG 6

    Is AI Coming For Your Job Or Business? Here’s What to Do — Claus Lauter | Why Fear Of AI Limits Your Growth, How To Become Future-Ready, What It Takes To Stay Competitive, Why AI Should Be Your Partner, What To Avoid With The AI Hype (#408)

    In this episode, we explore how artificial intelligence is changing the business world and what it means for entrepreneurs. Host Claus Lauter shares his thoughts on both the good and bad sides of AI. Many people worry that AI could take their jobs or hurt their businesses. Claus explains how entrepreneurs can work together to turn AI from a threat into a helpful tool. The episode also introduces The Exchange—a new community program designed to help business owners and freelancers adapt to the AI era. Sign up for the free waiting list at https://ecommercecoffeebreak.com/exchange  Topics discussed in this episode:   Why fear of AI is holding entrepreneurs back. How AI is replacing entry-level and freelance jobs. Why burnout and imposter syndrome are so common. What business owners must do to stay competitive. Why AI should be your partner, not your threat. How AI boosts content, speed, and productivity. What to avoid with overhyped AI tools. Why community matters more in the AI era. How ‘The Exchange’ helps you pivot with AI. What you gain from joining a future-focused group.  Links & Resources  The Exchange Waiting list: https://ecommercecoffeebreak.com/exchange Website: https://ecommercecoffeebreak.com/ LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/ X/Twitter: https://twitter.com/ecomcoffeebreak Instagram: https://www.instagram.com/ecommercecoffeebreak/  Get access to more free resources by visiting the show notes at https://tinyurl.com/4z4392c9  MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    9 phút
  6. How To Find (And Fix) The Real Reasons Your Store Isn’t Converting — Matthew Stafford | Why Conversions Matter More Than Traffic, Why Clarity Beats Persuasion, Why Theme Mistakes Hurt Your Sales, Which Checkout Tweaks Increase Your Sales (#407)

    16 THG 6

    How To Find (And Fix) The Real Reasons Your Store Isn’t Converting — Matthew Stafford | Why Conversions Matter More Than Traffic, Why Clarity Beats Persuasion, Why Theme Mistakes Hurt Your Sales, Which Checkout Tweaks Increase Your Sales (#407)

    In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it.  Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale.  He shares simple strategies to boost conversions, build trust, and grow your store.  Topics discussed in this episode:   Why fixing conversions matters more than more traffic. What theme mistakes silently hurt your sales. Why clarity beats persuasion in e-commerce. How filters and menus boost category conversions. What checkout tweaks lift sales fast. How one post-purchase question reveals issues. Why AI boosts teams, not replaces them. How customer language improves descriptions. What a $60M growth story teaches about scaling. Why now is the best time to start e-commerce.  Links & Resources  Website: https://buildgrowscale.com/book-a-call LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom X/Twitter: https://x.com/BuildGrowScale Instagram: https://www.instagram.com/build.grow.scale  Get access to more free resources by visiting the show notes at https://tinyurl.com/367rhzxy  MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    23 phút
  7. Click, Drag, Sell — E-commerce Made Simple With Brizy — Bogdan Condurache | How No-Code Website Builders Work, Why Website Building Gets Easier, Why Site Speed Matters, How Brizy Boosts Shopify Sites, Why Built-in Tools Help Marketing (#406)

    12 THG 6

    Click, Drag, Sell — E-commerce Made Simple With Brizy — Bogdan Condurache | How No-Code Website Builders Work, Why Website Building Gets Easier, Why Site Speed Matters, How Brizy Boosts Shopify Sites, Why Built-in Tools Help Marketing (#406)

    In this episode, we dive into how website building can be simple for anyone, even if you're not a tech expert.  Discover how modern tools help small businesses and Shopify store owners create professional webpages without hiring developers.  You’ll hear from Bogdan Condurache, Co-founder and Chief Product Officer at Brizy, as he shares his mission to make pro-level design tools simple and accessible for everyone.  Topics discussed in this episode:   Why building websites is hard for beginners—and how Brizy makes it easy. How Brizy lets anyone design sites with drag-and-drop, no coding needed. What Brizy’s Shopify app adds beyond basic themes and templates. Why Brizy Cloud is a cheaper, simpler alternative to Shopify. How Brizy uses AI and Google data to build full sites in seconds. Why built-in popups and marketing tools give Brizy an edge. What Brizy does to keep websites fast and SEO-friendly. How agencies use Brizy’s white-label tools for their clients. Why syncing content across WordPress, Cloud, and Shopify matters. What’s stopping you from launching—Brizy helps you start fast.  Links & Resources  Website: https://www.brizy.io/ Shopify App Store: https://apps.shopify.com/brizy-1 LinkedIn: https://www.linkedin.com/in/bogdan-condurache-31ba747/  Get access to more free resources by visiting the show notes at https://tinyurl.com/y46r68hs  SUPPORT OUR SPONSOR This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics  MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    25 phút
  8. How To Get Authentic Amazon Reviews Without Breaking The Rules — Adam Melenkivitz | Why Reviews Build Consumer Trust, Why Mixed Ratings Benefit Brands, Why Unconventional Marketing Drives Organic Reviews, What The New FTC Rule Means For Sellers (#405)

    9 THG 6

    How To Get Authentic Amazon Reviews Without Breaking The Rules — Adam Melenkivitz | Why Reviews Build Consumer Trust, Why Mixed Ratings Benefit Brands, Why Unconventional Marketing Drives Organic Reviews, What The New FTC Rule Means For Sellers (#405)

    In this episode, we talk about how to get real Amazon reviews without breaking the rules.  Our guest is Adam Melenkivitz, founder of Test Squared, a platform that helps Amazon sellers grow with FTC-compliant reviews.  He shares how sellers can earn trust, avoid fake reviews, and stay on the right side of the law—while also getting real feedback that helps improve their products.  Topics discussed in this episode:   Why authentic Amazon reviews are more critical than ever for building consumer trust. What the new FTC rule means for Amazon sellers. How TestSquared's matching system works without breaking Amazon's rules. Why most reviews aren't five-star ratings and that's actually beneficial. What product categories work best for authentic review programs. How the 35-day review timeline varies by product type. Why 20 authentic reviews is the magic number for Amazon's algorithm. How proper vetting prevents fake testers from gaming the system. What the affiliate program offers for referral partners. Why being unconventional in marketing helps generate organic reviews.  Links & Resources  Website: https://www.testsquared.com/ Affiliate link: https://www.testsquared.com/affiliate LinkedIn: https://www.linkedin.com/in/adammelenkivitz/  Get access to more free resources by visiting the show notes at https://tinyurl.com/4h9sdwtn  SUPPORT OUR SPONSOR This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics  MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

    22 phút
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We bring you what works right now to sell on Amazon, Shopify, and other platforms & marketplaces—covering ecommerce, digital marketing, AI, and DTC strategies.    Starting an online store is easy—turning a profit takes strategy. The ‘Ecommerce Coffee Break’ delivers proven tips, tools, and strategies to help you master digital marketing and online sales.    Hear from top eCommerce experts as they share insights to grow your online retail business. We cover everything you need to boost revenue and build a thriving brand.    Whether you’re starting out or leveling up, our 400+ free episodes provide the roadmap to your e-commerce success.   🎧 Short episodes, ideal for listening on the go. New episodes are released each week.

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