Who Ya Know Show Trevor Houston

About the Guest(s):

Tiffany Jones is a dedicated educator and teacher with a passion for supporting and helping teachers around the world. She began her journey after a transformative visit to Tanzania, where the lack of basic educational supplies in schools struck her deeply. Tiffany's mission extends beyond the classroom to touch educators globally, recognizing that everyone has something to teach and share.

Episode Summary:

In this inaugural episode of the "Just Teach It" podcast, host Tiffany Jones embarks on her mission to transform education by providing support to teachers worldwide. The episode highlights the genesis of her journey and the steps she's taking to launch her podcast. Trevor, with over 500 episodes of podcasting experience, provides Tiffany with actionable advice, imbuing this episode with a sense of beginning and endless possibility.

The conversation weaves through the practicality of starting a podcast—from ideation to execution. Trevor delves into specific strategies for outreach, planning, and leveraging podcasting platforms to optimize content distribution. The discussion incorporates valuable insights on how podcasting can act as a powerful communication tool to amplify important missions such as Tiffany's.



Resources:


Tiffany Jones LinkedIn: https://www.linkedin.com/in/tiffany-jones-6b132236/
Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com



Chapters:

(0:03:16) Trevor asks Tiffany about her mission and how to put it on a podcast  

(0:05:58) The four pillars of creating podcast content  

(0:12:56) Creating a vision board and following influential people  

(0:15:17) The story of how Tiffany connected with Trevor  

(0:17:03) The challenge of selling oneself  

(0:23:39) Discussion on structuring content categories  

(0:24:01) Scheduling and batching episodes  

(0:26:03) Importance of consistency and going live  

(0:31:49) Importance of recognizing the audience in live streams  

(0:38:01) Cost of podcast equipment  

(0:42:40) Using Riverside for recording  

(0:42:45) Tiffany Jones talks about her experience using Riverside for recording  

(0:47:30) Tiffany asks about live streaming and the platforms where the podcast can be streamed  

(0:51:17) Uploading the podcast and where it can be distributed  

(0:54:48) The rise of video podcasts and the importance of recording both audio and video  

(0:55:20) Content distribution platforms like Spotify and Apple are embracing podcasts  

(0:57:53) Elements needed for podcast publishing include video, thumbnails, and show notes  

(1:00:04) Collect data by organizing guest information for future collaborations and referrals  

(1:04:25) Asking for referrals can lead to great guest recommendations for future episodes  

(1:06:39) Use ChatGPT to generate podcast titles, descriptions, and interview questions  

(1:08:05) Treating interviews as conversations, not interrogations  

(1:12:05) Hiring a video editor to clean up your podcast episodes  

(1:16:18) Tiffany plans to upload and share her podcast  

(1:18:27) Hiring video editors helps change lives on the other end  

(1:19:36) Riverside can create clips with captions and logos for promotion  

(1:20:08) Podcasting doesn't have to be difficult, just start with a camera, microphone, and Riverside  

(1:25:27) Framework for launching the podcast and putting it out to the universe  

(1:26:37) Tiffany is ready to take action and make her podcast a

About the Guest(s):

Jack Espy is the young and dynamic CEO of Spirited Hive, a company he started in the wake of being let go during the COVID-19 pandemic. His journey began while he was still in college, planning to enter real estate finance and investments. However, his unexpected job loss led him to create what is now a flourishing canned cocktail empire known for its fun and healthier alternative to traditional alcoholic beverages. Jack's entrepreneurial spirit shined through as he leveraged his love for health and fitness into his business, pioneering cocktails sweetened with honey.



Episode Summary:

In this episode, we dive into the world of entrepreneurship with Jack Espy, whose resilience and innovative thinking have turned a period of uncertainty into an opportunity for growth and success. His company, Spirited Hive, embodies the excitement and problem-solving dynamic that makes the industry not just a business but a journey of enjoyment and community.

Jack Espy shared his inspiring story, from starting Spirited Hive with a simple idea during the lockdown to tackling initial challenges like rebranding and securing high-profile partnerships with sports teams. The narrative unfolds with his focus on adapting to a saturated market, throwing "spaghetti against the wall" to see what marketing strategies stick, and leading his team through remote work challenges.

Key themes center on his focus on personal development, leading by example, and instilling a sense of fun into the brand culture. The episode is rife with strategies and takeaways for anyone looking to navigate the complexities of starting and scaling a business.



Resources:


Jack Espy Instagram: @jack_espy
Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com



Chapters:

(0:01:51) Jack shares the story behind the name "Mint B" for his brand.

(0:03:30) Jack’s first step he took in starting his company.

(0:06:19) The importance of seeking advice and guidance from others.

(0:10:25) Jack Espy talks about how challenging moments shape him as a leader.

(0:11:47) How Jack got the sponsorship with the national soccer club.

(0:14:08) Jack Espy explains the risk and potential downside of the partnerships.

(0:16:27) The unique nature of partnerships with stadiums and teams.

(0:18:11) Jack’s plans for launching a new brand focused on health and wellness.

(0:21:32) The goal of owning consumers with different products throughout the week.

(0:25:18) Utilizing events, activations, partnerships, and ambassador program for growth.

(0:28:45) Embracing the messy and scary aspects of starting a business.

(0:29:32) Taking risks and aiming for the potential of a multi-million dollar company.

(0:38:14) The importance of personal development in becoming a better leader.

(0:39:21) The role of health and fitness in personal development and leadership.

(0:40:13) Leading by example and showing results.

(0:43:12) Making boring topics exciting and fun.

(0:48:43) Encouraging intrapreneurship and employee brand promotion.

(0:50:10) Mitigating concerns and encouraging employees to be brand ambassadors.

(0:52:06) Dealing with employees showing up drunk or hungover to work.

(0:53:39) Taking the first step towards achieving dreams and goals.

(0:55:19) Spirited Hive website for purchasing products and merch.

(0:56:15) Conclusion.

About the Guest(s):

Kim Ades is the President and Founder of Frame of Mind Coaching and JournalEngine™ Software. Recognized as an expert in the field of thought mastery, Ades has developed a unique coaching methodology that focuses on leveraging a person's thinking to drive outcomes. With a background as a serial entrepreneur, including developing simulation-based assessments in her prior software company, she has a wealth of experience in understanding what differentiates top performers in various fields. Kim is also an author, speaker, and a coaching influencer, dedicating her career to teaching the principles of emotional resilience and success psychology.

Episode Summary:

In this enlightening episode of the podcast, Kim Ades delves into the intricate relationship between personal beliefs and achieving goals. She provides an insightful discussion on how internal belief systems impact every aspect of our behaviors and the outcomes we experience. Listeners are invited into a deep conversation about emotional resilience, and how it can be the distinguishing factor between those who succeed and those who continually face obstacles without progress.

The dialogue unfolds as Kim Ades shares compelling insights based on her professional journey and the discoveries she made while assessing what makes top performers stand out. With a focus on the concept of leveraging adversities for growth, the discussion flows into strategies for building emotional resilience, the impact of journaling, and how to embrace challenges as opportunities for extraordinary success. Throughout, Kim emphasizes the importance of aligning one's belief system with their goals to facilitate achievement and personal growth.



Resources:


Kim Ades LinkedIn: https://www.linkedin.com/in/kimades/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=ca
Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:01:04) Kim's background as a serial entrepreneur  

(0:02:13) Emotional resilience as the key differentiator for top performers  

(0:06:25) How long to sit in a setback before letting go  

(0:07:41) Perceiving setbacks as gifts and opportunities  

(0:10:48) Finding blessings in difficult situations  

(0:14:24) Example of how beliefs can impact performance in a race  

(0:17:01) Personal story of how belief in the possibility of success drove motivation  

(0:22:33) Coaching helps challenge and change limiting beliefs  

(0:23:06) The importance of being mindful of the content we consume

(0:24:18) The negative impact of toxic podcasts and media  

(0:26:54) Recognizing toxic relationships and creating distance

(0:28:33) Surrounding yourself with winners to become a winner

(0:29:09) The importance of monitoring your mood and how you feel

(0:31:10) Establishing foundational habits to improve mood 

(0:32:30) The power of journaling every day

(0:34:48) Journaling about both positive and negative experiences

(0:37:28) The benefits of having a coach read your journal

(0:43:39) Building a lifelong relationship with clients

(0:43:39) Kim Ades describes the lifelong relationship with clients

(0:46:15) Kim Ades encourages the client to hire people to reduce stress

(0:52:06) The importance of choice and control over one's life

(0:53:11) The need to move on from victimhood and not wallow in negative emotions

(0:54:20) Introduction to Kim's coaching corner and its purpose

(0:56:48) Common challenges faced by high perfor

About the Guest(s):

Rebecca Contreras is the accomplished CEO of AvantGarde, showcasing her leadership and commitment to excellence. A business leader with a strong sense of advocacy, she also serves as a dedicated board member of the not on our watch Texas event and movement. Her personal experiences have shaped her into an advocate for children's safety, particularly in the online space. Contreras's professional background is marked by service to three iconic Texas leaders, including Ann Richards, Kay Bailey Hutchison, and George W. Bush.

Episode Summary:

In this compelling episode of the who you know show, host Trevor Houston sits down with Rebecca Contreras, an influential figure in business and child advocacy. They address the serious and growing issue of online child exploitation, with a particular focus on Texas' unfortunate ranking as the second state in the nation for human trafficking and sex exploitation of children. Dive into an engaging conversation that explores practical steps for awareness, prevention, and the potential for political involvement to catalyze change in this crucial arena.

Contreras shares poignant personal experiences of exploitation and abuse, highlighting the importance of engaging women in business and families across Texas to take a stand against such atrocities. As the conversation progresses, the topic shifts to Contreras's potential political aspirations, examining the power of grassroots mobilization and the importance of every Texan having access to the American dream.



Resources:


Rebecca Contreras LinkedIn: https://www.linkedin.com/in/rebecca-contreras-98059013/
Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com



Chapters:

(0:00:00) Introduction to the show and guest, Rebecca Contreras  

(0:01:16) Rebecca shares her personal experience with exploitation  

(0:02:15) Reasons why Texas ranks second in human trafficking  

(0:03:43) Engaging women in business to raise awareness  

(0:06:02) The American Dream and the benefits of living in Texas  

(0:07:07) Discussion on the political divide and healthy dialogue  

(0:09:37) Rebecca Contreras talks about changing the tone regarding child trafficking  

(0:10:13) Rebecca Contreras discusses the tendency to ignore the issue and shares a disturbing story  

(0:10:55) The psychological reasons behind ignoring the issue  

(0:11:13) Trevor’s personal experience related to child exploitation  

(0:12:46) Trevor concludes the show and thanks Rebecca for her involvement. 

About the Guest(s):

Jacqueline has been identified as a dynamic individual with a natural knack for educating and empowering people. Her professional journey took an unexpected turn into the mortgage industry where she applies her passion for education in a financial context. Jacqueline is recognized for her talent in demystifying complex topics and simplifying them into comprehensible segments without making her audience feel undermined in knowledge. At the time of the recording, she is exploring the potential of podcasting to expand her educational reach.

Episode Summary:

In this enlightening episode, host Trevor is joined by Jacqueline, a passionate educator-turned-mortgage professional who brings her zest for knowledge into the mortgage space. The conversation dives deep into Jacqueline's aspirations, her journey to the mortgage industry, and her ventures into the world of podcasting with insights from Trevor's extensive experience.

Jacqueline's story unfolds from childhood dreams of impacting lives to the realization that her gift lies in teaching—not just in classrooms, but in one of life's most significant financial arenas: mortgages. The dialogue encapsulates the evolution of an educator's mission from traditional settings into the expansive landscape of digital content creation through podcasting.



Resources:


Jacqueline Crider LinkedIn: https://www.linkedin.com/in/pbj-mortgage-jacqueline-crider/
Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:03:18) The importance of starting before you're ready.

(0:04:31) Jacqueline's passion for simplifying the complicated mortgage process.

(0:11:54) The importance of making decisions in the client's best interest.

(0:12:19) Jacqueline discusses the client's responsibility in determining financial pressure.

(0:13:06) How Trevor’s podcast has evolved into a transformation podcast.

(0:15:01) Trevor shares his experience working with senior level executive women.

(0:19:14) The emotional complexities of divorce.

(0:19:44) Trevor introduces the concept of a pattern interrupt and quotable moments.

(0:22:26) Jacqueline mentions her aversion to food delivery services like Uber Eats and DoorDash.

(0:26:02) Investing money in a studio can help with consistency and accountability.

(0:26:57) Jacqueline mentions her desire to reach a wide audience and add value to people's lives.

(0:29:52) Jacqueline expresses her intention to utilize her network and have interesting conversations.

(0:31:07) Using Riverside for remote podcasting.

(0:37:35) Jacqueline asks Trevor about his biggest mistake in podcasting.

(0:39:25) The rise of video podcasts during the COVID-19 pandemic.

(0:40:11) Jacqueline asks Trevor for advice on naming a podcast.

(0:43:10) Trevor encourages aspiring podcasters to start and emphasizes the benefits of podcasting.

(0:44:44) The value of podcasting for job seekers and informational interviews.

(0:46:13) How the financial industry is constantly changing.

(0:47:37) Jacqueline talks about the frustration of having to prove herself.

(0:49:41) Jacqueline discusses the importance of educating people in her industry.

(0:52:31) The formula for resonating with an audience.

(0:53:49) The importance of consistency and omnipresence.

(0:54:04) The power of social media in reaching people.

About the Guest(s):

Tiffany is a passionate individual known for her humanitarian efforts, particularly her dedication to serving communities in Africa. After a personal battle with breast cancer, Tiffany found a new calling. Despite not being a "typical mountain climber," she bravely embarked on a trek to climb Mount Kilimanjaro, motivated by her desire to honor her parents. Beyond her adventurous pursuits, Tiffany is also a teacher who saw a vital need during her journey in Africa. She established Patchworks, a nonprofit organization focused on improving educational opportunities and providing essential supplies to African schools. Her work demonstrates her commitment to global citizenship and making a tangible impact on the lives of others.



Episode Summary:

In this inspiring episode, Tiffany shares the stirring story of her transformation from an everyday mom in Maine to a global change-maker. After her life was touched by cancer, she took on the colossal challenge of climbing Mount Kilimanjaro, not only for personal healing but also to honor her parents. Discover how Tiffany's unexpected journey led her to witnessing firsthand the educational needs in Africa, driving her to start a nonprofit and bridge the gap for schools and communities there.

Tiffany's experiences underscore the interconnectedness of our global community and the importance of extending help beyond local borders. From the mental and physical preparation necessary for climbing a mountain to leveraging her educational expertise in creating global impact, the episode unpacks a wealth of emotions and strategies.



Resources:


Tiffany Jones LinkedIn: https://www.linkedin.com/in/tiffany-jones-6b132236/
Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:(0:02:11) Tiffany talks about the mental and physical challenges of climbing Kilimanjaro.

(0:03:30) Tiffany shares how she took action by buying a pair of sneakers.

(0:04:06) The importance of taking the first step and starting before you're ready.

(0:05:24) Tiffany talks about starting a GoFundMe to fund her trip.

(0:07:16) Tiffany explains her journey to the base camp of Mount Kilimanjaro.

(0:08:40) Tiffany reflects on her goal of reaching the summit and the challenges she faced.

(0:11:58) Tiffany talks about the importance of slowing down and taking the journey step by step.

(0:13:37) Tiffany shares a moment of fear and realization during the climb.

(0:15:24) Tiffany recalls her mother's advice to be gentle instead of fighting.

(0:22:18) Tiffany visits schools in Africa and is moved by the lack of resources for teachers.

(0:26:44) Feeling inspired to help but not knowing where to start

(0:32:53) Trevor's suggestion to start a podcast to share her message

(0:37:55) Addressing the question of why she helps in Africa

(0:39:28) The rich opportunities and potential in Africa

(0:40:05) Tiffany's first fiscal year as a 501 organization

(0:41:56) Impact of Patchworks: school improvements and providing food

(0:42:30) Bringing computers and cell phones to Africa

(0:43:37) Importance of showing the impact to donors

(0:48:08) Tiffany shares details of her silent auction fundraiser

(0:51:25) Tiffany's upcoming trip to Africa on June 30

(0:52:40) How to connect with Tiffany and support Patchworks

(0:52:32) Trevor and Tiffany discuss how people can support her mission in Africa

(0:53:12) Trevor suggests Tiffany start a podcast to share stories of those joining her cause

(0:55:09) Trevor compliments