Why the Best Lead Scoring Models Incorporate Social Engagement Data

If you don’t have access to a stack of cherry-picked magnificent leads, how do you know which of the leads coming into your business are relevant, and which of those leads are junk?

In this episode of Radically Transparent, Jennifer Gutman of Oktopost takes on how marketers can identify which leads should be pushed to sales and which may require further nurturing using social engagement data, and specifically examines lead scoring using social engagement data.

You can find all the additional resources mentioned in this episode here:

• The Definitive Guide to Social Engagement Data Inside of Marketo
• The Definitive Guide to Social Engagement Data Inside of Hubspot
• The Definitive Guide to Social Engagement Data Inside of Eloqua