Window Treatments for Profit with LuAnn Nigara

LuAnn Nigara

This podcast is specifically designed for window treatment professionals. If you are interested in doing what you do better, whether you are a retailer, installer, workroom, sales rep or from our industry partner community, you have found your people. We are going to talk about sales, marketing, hiring, efficiency, productivity and of course, profitability. Because why do any of it if you are not profitable, right? My name is LuAnn Nigara and I have been in the window treatment industry for 4 decades. With my husband Vince and our cousin Bill Campesi we’ve built our business, Window Works, from start up to over 4 million dollars in annual sales and to a team of 15. Vin, Bill and myself are also part of the ownership team at Exciting Windows. Exciting Windows is the industry leader in mentoring, supporting and inspiring window treatment professionals to build a better business. So I get you, I know what you do. I have spent my career doing it with you. So how about we get started making your business better, shall we?

  1. 1D AGO

    341: WWLD: Year-End Tune-Up, Part 2: Lock In Your Profit Plan

    Today on Window Treatments for Profit Feeling like your profit margin doesn’t match your effort? You’re not alone—and you’re not doing anything wrong. But you might be missing what’s quietly draining your bottom line. In Part 2 of our Year-End Tune-Up series, LuAnn gets laser-focused on the real reason profitability slips away—and spoiler alert: it’s not just about how much you earn, it’s about how much you waste. Drawing from years of experience running Window Works and coaching top-performing business owners inside the Exciting Windows community, LuAnn lays out a clear, no-nonsense plan to close the gaps and lock in your profit strategy for 2026. You’ll walk away with practical tools to audit your expenses, rethink your marketing spend, and evaluate your team and pipeline through a profitability lens. Plus, you’ll hear a powerful case study from Exciting Windows member Oana Molodi on how operational overwhelm nearly capped her growth—until she made one strategic shift. In this episode, you’ll learn how to: Cut hidden expenses that quietly kill your margins Reinvest your dollars into high-ROI strategies Build a marketing budget that aligns with your revenue goals Review your pipeline and team to prep for 2026 growth Take real action—not just reflection—before the year ends Listen now and build your 2026 profit plan with clarity, confidence, and intention. Haven’t heard Part 1 yet? Start there, then revisit the full audit series starting with Episode #221. Our Favorite Links ⁠Windowworksnj.com⁠ ⁠Exciting Windows⁠ What’s new with LuAnn Nigara ⁠The Power Talk Friday Tour 2025⁠ ⁠Watch the Docuseries!⁠ ⁠https://www.luannnigara.com/cob⁠ Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠ Other Shows Mentioned: Episode 340WWLD: Year End Review, Part 1, The 4 Step Profit Fix Episode 108What Would Lu Do?: Year End 2022 – Questions to Ask Episode 114What Would Lu Do?: Year End: How to Plan Your Marketing Episode 116What Would Lu Do?: Year End Review: Apps, Tech, Memberships and More

    23 min

  2. NOV 3

    340: WWLD: Year End Review, Part 1, The 4 Step Profit Fix

    Today on Window Treatments for Profit As the year winds down, it’s time to stop the hustle long enough to take a real look at your business—what’s working, what’s not, and what needs to change before you roll into 2026. In this episode, LuAnn walks you through The 4-Step Profit Fix—a powerful year-end review process built around four key lenses: mindset, finances, marketing, and operations. You’ll learn how to uncover the beliefs holding you back, identify where your profits are leaking, see which marketing efforts are really paying off, and strengthen the systems that keep your business running smoothly. Whether you’re wrapping up your best year yet or clawing your way out of burnout, this episode will help you reset, refocus, and step into the new year with clarity and control. Our Favorite Links ⁠Windowworksnj.com⁠ ⁠Exciting Windows⁠ What’s new with LuAnn Nigara ⁠The Power Talk Friday Tour 2025⁠ ⁠Watch the Docuseries!⁠ ⁠https://www.luannnigara.com/cob⁠ Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠ Other Shows Mentioned: AWDB: Episode #467- Taylor Spellman: Hard Truths on Why You Need to Manage the 80% Business WTFP: Episode #61- Jessica Harling: The 7 Step Sales Process and 3 Proven Sales Techniques to be More Successful WTFP: Episode #221 – Questions to Ask Before the Year Ends WTFP: Episode #222 – Your Marketing Review and Budget WTFP: Episode #223 – Your Tech, Subscriptions, and Operational Audit Episode 269: Bound by Business: Working With the In-Laws Episode 272Bound by Business: Working With a Parent or Child Episode 275Bound by Business: Bloomin’ Blinds, Working with Your Brothers Episode 277Bound by Business: Fathers and Daughters Episode 280Bound By Business: Sisters in Business. Lindsay and Heather Madonia Episode 282Bound By Business: Like Mother, Like Son. Debbie Hall and Trent Hall Episode 283Bound by Business: Forever Friends: Mimi Harling and Susette Kubiak Episode 285Bound By Business: Sibling Success Story – John DeLuca and Agata Olivieri Episode 288Bound By Business: Mark & Laura Perel: Married & Building a Window Treatment Empire Episode 290Bound by Business: Insolroll: Jamie Friedlander and Natalie Lockwood Episode 292Bound by Business: Wilma and Tamara Kulyk: Mother Daughter Duo: Embracing Legacy While Ushering in a New Generation Episode 297Bound by Business: Brandon Barton: Honoring the Family Legacy Episode 302Bound by Business: Insights from Jessica Harling on Family Business Dynamics – Part 1 Episode 308Bound by Business: Tim Yurek: Succession Planning Made Simple: Ensuring a Smooth Transition Without Financial Strain Episode 312Bound By Business: Amy Cramer: The Legal Side of Family Business

    40 min

  3. OCT 27

    339: WWLD: Marketing on a Budget, How to Get Found Without Burning Cash

    Today on Window Treatments for Profit You don’t need a big budget to make a big impact. In this solo episode, LuAnn shares real, practical ways to market your window treatment business without breaking the bank. From reactivating past clients to building referral machines in your own zip code, these are the exact strategies her team uses every day and you can too. Whether you're in a slow season or booked out for months, one thing stays true: you should always be marketing. Tune in and learn: The #1 underused asset in your business (hint: you already know them) How to turn local partnerships into profit Why tracking your leads is more important than fancy funnels Social media hacks that actually move the needle Listen now and start showing up with intention and impact. Our Favorite Links ⁠Windowworksnj.com⁠ ⁠Exciting Windows⁠ What’s new with LuAnn Nigara ⁠The Power Talk Friday Tour 2025⁠ ⁠Watch the Docuseries!⁠ ⁠https://www.luannnigara.com/cob⁠ Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠

    51 min
  4. 338: WWLD: Sun Shading Expo NA: How to Future-Proof Your Window Treatment Business in One Week

    OCT 20

    338: WWLD: Sun Shading Expo NA: How to Future-Proof Your Window Treatment Business in One Week

    Today on Window Treatments for Profit Sun Shading Expo North America: Will You Be In the Room Where It Happens? Join LuAnn Nigara at the 2025 Sun Shading Expo North America in Indianapolis. This isn’t just another trade show, it’s where the leaders of our industry gather to shape what’s next. You’ll walk away with new ideas, stronger connections, and practical strategies to grow your window treatment business profitably. From AI and automation to marketing and operations, this event covers what matters now. Free to attendPacked with real-world education Speakers you know from Window Treatments for Profit and LuAnn University LuAnn will be keynoting on the power of partnerships, moderating the WCAA’s AI marketing panel, and connecting with attendees throughout the event. This is where breakthroughs happen — don’t miss it. https://events.american-tradeshow.com/sunshadingexpo2025/ This is your exclusive VIP code: SSENA25LUANN Our Favorite Links ⁠Windowworksnj.com⁠ ⁠Exciting Windows⁠ What’s new with LuAnn Nigara ⁠The Power Talk Friday Tour 2025⁠ ⁠Watch the Docuseries!⁠ ⁠https://www.luannnigara.com/cob⁠ Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠

    10 min

  5. OCT 13

    337: WWLD: Volume or Value? Two Proven Models to Grow a Profitable Business

    Today on Window Treatments for Profit If you're scaling your window treatment business past $2 million or if you're on your way there, it's time to get serious about how you're building. In this episode, LuAnn breaks down the two proven business models that successful window treatment CEOs use to scale profitably. One focuses on high volume and broad reach. The other on depth, high margins, and fewer clients. Both models work. Both can generate millions. But the key is knowing which one you are building and aligning every decision around it. If you’re feeling stretched thin, wondering where the profit is, or just starting to grow and want to build with clarity, this episode will give you the framework—and the focus—you need. Our Favorite Links ⁠Windowworksnj.com⁠ ⁠Exciting Windows⁠ What’s new with LuAnn Nigara ⁠The Power Talk Friday Tour 2025⁠ ⁠Watch the Docuseries!⁠ ⁠https://www.luannnigara.com/cob⁠ Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠

    24 min

  6. SEP 29

    336: WWLD: Think Like a CEO, Sell Like a Pro: The KPI Shift That Changes Everything

    Today on Window Treatments for Profit If you’re still setting sales goals without a plan to hit them or worse, without tracking the activity that drives them, it’s time for a reset. In today’s episode, LuAnn breaks down the real difference between high-performing teams and everyone else: KPIs that actually move the needle. You’ll learn how to reverse-engineer your revenue goals into actionable metrics, how to lead your team with clarity and accountability, and why this mindset isn’t just for sales, it’s for every part of your business. Plus, LuAnn shares a personal invitation to join her and Vince in Montana or Wyoming this October for a transformative in-person event on how to build a business that runs on purpose, profit, and leadership. In this episode: Why sales goals without KPIs are useless The 3 metrics every salesperson should know cold How to coach behavior, not just outcomes Why real leaders track every department—not just sales Ready to level up? Start tracking like a pro and leading like a CEO. Learn more about Mission: Forward Planning at excitingwindows.biz/mfp Our Favorite Links ⁠Windowworksnj.com⁠ ⁠Exciting Windows⁠ What’s new with LuAnn Nigara ⁠The Power Talk Friday Tour 2025⁠ ⁠Watch the Docuseries!⁠ ⁠https://www.luannnigara.com/cob⁠  Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠

    19 min

  7. SEP 22

    335: WWLD: Too Much Competition in Your Area? Raise Your Prices Anyway. Here’s How and Why

    Today on Window Treatments for Profit Two window treatment businesses. Same town. Same products. Totally different results. One is always discounting to close the sale. The other commands top dollar with ease. What’s the difference? It’s not geography. It’s mindset—and execution. In this episode, LuAnn shares the six non-negotiable service touches that attract high-end clients and justify premium pricing. These are the systems and standards that elevate your client experience and boost your bottom line—because luxury is never just about the product. It’s about how you deliver it. If you're ready to stop defending your price and start owning your value, this episode is for you. Our Favorite Links Windowworksnj.com Exciting Windows What’s new with LuAnn Nigara The Power Talk Friday Tour 2025 Watch the Docuseries! https://www.luannnigara.com/cob  Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday ExpertsBook 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    50 min

  8. SEP 15

    334: What Would Lu Do: "Someday” Is Not a Strategy: How to Step Into CEO Mode and Finally Move the Needle

    Today on Window Treatments for Profit Let’s be real—strategic planning sounds great… until the phone rings, the orders stack up, and your inbox explodes. But if you’re stuck working in the business instead of on it, you’re not scaling—you’re surviving. In this episode, LuAnn shares a practical framework to finally move the needle on the projects that will actually grow your business. From making the master list to mapping out a 12-month CEO plan, this episode is your roadmap to clarity, control, and momentum. Plus, LuAnn shares why the CEO Conference by Exciting Windows! exists—and how you can get in the room where business breakthroughs happen. Listen in and learn how to: Build a strategic focus calendar for your business Prioritize what actually impacts profit Shift from overwhelm to intentional execution Get support from a community of business owners who get it Because “someday” is not a strategy. Let’s go. Our Favorite Links Windowworksnj.com Exciting Windows What’s new with LuAnn Nigara The Power Talk Friday Tour 2025 Watch the Docuseries! http://www.luannnigara.com/cob  Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday ExpertsBook 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

    34 min
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5
out of 5
26 Ratings

About

This podcast is specifically designed for window treatment professionals. If you are interested in doing what you do better, whether you are a retailer, installer, workroom, sales rep or from our industry partner community, you have found your people. We are going to talk about sales, marketing, hiring, efficiency, productivity and of course, profitability. Because why do any of it if you are not profitable, right? My name is LuAnn Nigara and I have been in the window treatment industry for 4 decades. With my husband Vince and our cousin Bill Campesi we’ve built our business, Window Works, from start up to over 4 million dollars in annual sales and to a team of 15. Vin, Bill and myself are also part of the ownership team at Exciting Windows. Exciting Windows is the industry leader in mentoring, supporting and inspiring window treatment professionals to build a better business. So I get you, I know what you do. I have spent my career doing it with you. So how about we get started making your business better, shall we?

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