15 episodes

What does it take to build a successful podcast? That’s the question I’m out to answer in Wit & Wire, the podcast that takes you behind-the-scenes with successful podcasters and industry experts to learn what it really takes to launch and scale a successful podcast that makes an impact.

I’m your host Melissa Guller, and after launching and growing two successful podcasts of my own, including Everything is Teachable, which peaked as the #2 Career Podcast in America, I started teaching others how they could do it.

To learn more about the podcast, our podcasting courses, and our podcast production and services, visit https://witandwire.com.

Wit & Wire | Start a Podcast That Matters Melissa Guller

    • How To
    • 5.0, 27 Ratings

What does it take to build a successful podcast? That’s the question I’m out to answer in Wit & Wire, the podcast that takes you behind-the-scenes with successful podcasters and industry experts to learn what it really takes to launch and scale a successful podcast that makes an impact.

I’m your host Melissa Guller, and after launching and growing two successful podcasts of my own, including Everything is Teachable, which peaked as the #2 Career Podcast in America, I started teaching others how they could do it.

To learn more about the podcast, our podcasting courses, and our podcast production and services, visit https://witandwire.com.

    Storytelling & how to create a narrative podcast with Tight Lipped Podcast (Hannah Barg, Noa Fleischacker) [Podcast Format Series #5]

    Storytelling & how to create a narrative podcast with Tight Lipped Podcast (Hannah Barg, Noa Fleischacker) [Podcast Format Series #5]

    Ever wondered what it takes to produce an NPR or Gimlet-style narrative podcast? Well today, we're about to find out.
    Tight Lipped is a storytelling podcast that makes public what is often thought of as “private pain.” And in this episode, Tight Lipped producers Hannah Barg and Noa Fleischacker are here to take us behind the scenes on their production process with their episode, “Did I Dream?” which was released in May 2020.
    I’d always had a bucket list item to produce a narrative episode, and this 18-minute episode has been a massive labor of love. Curious how long it took me to produce? Tune in to find out :)
    In this episode, you’ll learn...
    How Noa’s personal story inspired the idea for Tight LippedWhy storytelling podcasts are so popular, and how they’re producedHow to think critically about your interviews to find the best sound bytes for your episodesHow to add narration to your episode, as well as scoringWhat are the pros and cons to choosing a narrative format for your podcast?How long does it take to produce one episode of a narrative show?-------------------
    To listen to the complete episode of Tight Lipped, called, ”Did I Dream?” visit tightlippedpod.com. You can also find them on Instagram @tightlippedpod.
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    More from Wit & Wire:
    Subscribe: witandwire.com/podcastFree Podcast Resources: witandwire.com/freebiesPodcasting Courses: witandwire.com/coursesInstagram: instagram.com/witandwirePinterest: pinterest.com/witandwireGet in touch: witandwire.com/contact

    • 18 min
    Podcast interview tips & the power of being a podcast guest with Angie Trueblood (Go Pitch Yourself Podcast)

    Podcast interview tips & the power of being a podcast guest with Angie Trueblood (Go Pitch Yourself Podcast)

    Podcast interviews are hugely popular, and a win/win for hosts, guests, and listeners. But what makes them so popular, and is interviewing the right strategy for you?
    Today’s guest Angie Trueblood is a visibility strategist and the host of “Go Pitch Yourself.” She’s sent over 1,000 pitches (!!) mostly on behalf of her clients, so she’s an absolute pro when it comes to being a podcast guest, pitching hosts, and researching her guests to ask exactly the right questions for her audience.
    In this episode, we talk about...
    Why being a guest on other podcasts is one of the best ways to grow your podcast (and business)How hosts can find great guests for your podcastsHow both hosts and guests should prep before an interviewThe essentials of a great guest pitchHow both the host and the guest can maximize their promotion of the finished episode-------------------
    To learn more about Angie Trueblood and everything discussed in today’s episode, visit witandwire.com/13. 
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    Are you excited to be a podcast guest? Angie’s Roadmap for Podcast Pitching Success includes the 6 steps needed in any effective podcast pitching strategy, plus the most common mistakes to avoid.  Download yours for free at angietrueblood.com/witandwire
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    More from Wit & Wire:
    Subscribe: witandwire.com/podcastFree Podcast Resources: witandwire.com/freebiesPodcasting Courses: witandwire.com/coursesAffordable Podcast Editing: witandwire.com/podcast-editing-servicesInstagram: instagram.com/witandwirePinterest: pinterest.com/witandwireGet in touch: witandwire.com/contact

    • 1 hr 5 min
    How two friends built a Survivor podcast with a unique point of view (Andy & John, Purple Rock Survivor Podcast) [Podcast Format Series #3]

    How two friends built a Survivor podcast with a unique point of view (Andy & John, Purple Rock Survivor Podcast) [Podcast Format Series #3]

    Seven years ago, Andy & John started The Purple Rock Survivor Podcast after meeting each other in an online forum. It is - in their words, not mine - “The smartest, funniest, most humble, and best Survivor podcast on the internet.” As a massive Survivor nerd myself, I tend to agree, and I consider their spoiler-free complete season ranking to be the absolute truth. 
    In this episode, Andy and John share...
    How they met and started their Survivor podcast 7 years agoHow they manage production with a group of 4-6 people per episode, none of whom live in the same placeHow online forums have played a big role in their podcast growthWhy they don’t interview many Survivor players (by choice)How they keep their community engaged beyond the podcast (like their Survivor fantasy league)The importance of having a real point of view as a podcasterWhy more women aren’t getting into podcastingHow they keep things fun (because isn’t that the point?) :)-------------------
    To learn more about John and Andy, The Purple Rock Podcast, and everything discussed in today’s episode, visit witandwire.com/purplerock.
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    More from Wit & Wire:
    Subscribe: witandwire.com/podcastFree Podcast Resources: witandwire.com/freebiesPodcasting Courses: witandwire.com/coursesAffordable Podcast Editing: witandwire.com/podcast-editing-servicesInstagram: instagram.com/witandwirePinterest: pinterest.com/witandwireGet in touch: witandwire.com/contact-------------------
    More from Purple Rock:
    Website: http://purplerockpodcast.comTwitter: https://twitter.com/purplerockpodAndy: https://twitter.com/purplerockandyJohn: https://twitter.com/purplerockjohn

    • 1 hr
    Co-hosting with Em Hammel-Shaver and Melissa Guller (Book Smart Podcast) [Podcast Format Series #2]

    Co-hosting with Em Hammel-Shaver and Melissa Guller (Book Smart Podcast) [Podcast Format Series #2]

    Are you and a co-host ready to start podcasting? It’s one of my personal favorite podcast formats, but before you take the leap, you’ll want to make sure you’re both on the same page. 
    So in this episode, I’m thrilled to have my Book Smart co-host Em Hammel-Shaver join me to talk about our co-hosting experience and insights. It’s a fun one!
    By the end of this episode, you’ll learn…
    What are the pros and cons to doing a co-hosted podcast?Who is this the right fit for?What topics are well suited for a co-hosted format?What should you and your co-host talk about before you get started?How can you divide responsibilities? How did we prepare for each episode, and how did our process evolve over time?To see the complete show notes or bookmark this episode for later, visit https://witandwire.com/11.
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    This episode is part of Wit & Wire’s 5-part spotlight series on podcast formats. Your podcast format explains how many voices are on your show, as well as their purpose. 
    >> Learn more about all podcast formats and the complete series here: Which podcast format is right for me? (https://witandwire.com/podcast-format) -------------------
    More from Wit & Wire:
    Subscribe: witandwire.com/podcastPodcasting Courses: witandwire.com/coursesAffordable Podcast Editing: witandwire.com/podcast-editing-servicesInstagram: instagram.com/witandwirePinterest: pinterest.com/witandwireGet in touch: witandwire.com/contact

    • 52 min
    Solo podcasting with host Melissa Guller (Podcast Format Series #1)

    Solo podcasting with host Melissa Guller (Podcast Format Series #1)

    Are you considering doing a solo podcast, or a few solo episodes? 
    By the end of this episode, you’ll learn…
    What are the pros and cons to doing a solo podcast?Who is this the right fit for? (It’s definitely not for everyone.)Can you mix solo episodes with other formats?How can you spice things up to keep things exciting for both you and your listeners?To see the complete show notes or save this episode for later, visit witandwire.com/10.
    -------------------
    This episode is part of Wit & Wire’s 5-part spotlight series on podcast formats. Your podcast format explains how many voices are on your show, as well as their purpose. 
    >> Learn more about all podcast formats and the complete series here: Which podcast format is right for me? (https://witandwire.com/podcast-format) -------------------
    More from Wit & Wire:
    Subscribe: witandwire.com/podcastFree Podcast Resources: witandwire.com/freebiesPodcasting Courses: witandwire.com/coursesAffordable Podcast Editing: witandwire.com/podcast-editing-servicesInstagram: instagram.com/witandwirePinterest: pinterest.com/witandwireGet in touch: witandwire.com/contact

    • 14 min
    Online business expert shares time-saving strategies for podcasters (Tasha Booth, How She Did That)

    Online business expert shares time-saving strategies for podcasters (Tasha Booth, How She Did That)

    Tasha Booth is the founder and CEO of the Launch Guild, and the host of How She Did That. Tasha’s podcast is for Virtual Assistants, Online Business Managers, and Project Managers, so it’s fitting that she’s here to share time-saving tips and strategies to help podcasters work smarter, not harder.
    In this episode, Tasha shares...
    Why she started a podcast instead of a blogSome of the early challenges she faced as a new podcasterHow switching to a batch working process completely changed her process and perspectiveHow you can use batch working strategies to save a ton of time as a podcaster, no matter how new or seasoned you areThe importance of repurposing your podcast content, and how you’re probably missing out on opportunities to get the most out of your episodes-------------------
    To learn more about Tasha Booth, The Launch Guild, How She Did That, and everything discussed in today’s episode, visit witandwire.com/9.
    -------------------
    More from Wit & Wire:
    Subscribe: witandwire.com/podcastFree Podcast Resources: witandwire.com/freebiesPodcasting Courses: witandwire.com/coursesAffordable Podcast Editing: witandwire.com/podcast-editing-servicesInstagram: instagram.com/witandwirePinterest: pinterest.com/witandwireGet in touch: witandwire.com/contact

    • 30 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

Contemporary Senior! ,

Clear as a Bell!

I found a place to grow here! . Information is presented so clearly and presented in such a clear way that at the end of each lesson you are amazed at what you've learned. You end up learning podcasting and much more. You become of aware of what is your best skill set, you see how to work through challenges, and know that the smallest interaction can yield rich information. A certain refreshing etquitte is evident. Considering other perspectives is not taken lightly. I am excited about what I have learned about behind the scenes. There is no end to how you will grow. As someone who is 70 I can speak that this is an area where you continue to grow and learn in a welcoming way . I am excited about building my podcast.

Ebony Wiley ,

Breaks down every step!

Thank you for breaking down every step to launch podcast into actionable tasks. You explain a seemingly overwhelming process in everyday terms and make it easy for the newbies. I look forward to learning more from you!

Your Niece <3 ,

Been following along since the beginning

Enjoying the podcast and all the tips! Covers some of the biggest questions a beginner podcaster might have. Good clean audio!

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