Women in Influencer Marketing WIIM

Today I'm bringing you the top 5 things I've learned this past year while recruiting influencer marketers.

If you're looking for a new role in influencer marketing please fill out this survey to be considered for roles that I get: https://www.tribemonday.com/recruiting

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Today we’re speaking with Sedge Beswick of Seen Connects. As one of the first in the UK to work within social media, Sedge forged her path with global brands before launching SEEN Connects: an award-winning, innovative influencer marketing agency. Just some of the brands onboarded by Sedge to Connects’ client list, are: Nike, Bumble, Panasonic and eBay. From popstars to parent influencers, Sedge has worked with numerous household names, such as musician Lewis Capaldi and television presenter Laura Whitmore.

Sedge’s expertise are regularly called upon by global networks BBC News and Sky News, as well as print publications like the Financial Times. As a habitual contributor to The Drum magazine, Sedge offers invaluable insight into the influencer industry. Sedge is a well-respected visiting university lecturer and a public speaker, having hosted workshops for No.10 Downing Street and Google.

Sedge has not only written two books of her own based on social platform experiences, but as a respected member of her peers, Sedge has appeared in various books and podcast series, and judged a number of industry awards ceremonies. Passionate about education, Sedge also set up a mentor programme to support young people going into the marketing industry, and is now responsible for having placed over 50 young people into jobs in the UK.

Connect with her:
sedge@seenconnect.com
@sedgebeswick on all platforms

The article we referenced about VC funding stats: https://www.nytimes.com/2021/11/02/business/dealbook/female-founded-startups-vc-funding.html

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Believe it or not, influencers turn down partnerships all the time. Shocking, I know. Why would they turn down a big paycheck with an exciting brand?

We're bringing you the top 10 reasons an influencer may turn down your brand partnership.

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Today I'm bringing you a down a dirty social media updates episode. We're talking Clubhouse, LinkedIn, Instagram, YouTube and TikTok.

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Today we’re speaking with Courtney Canfield. She is a social media and influencer marketing professional with over a decade of experience working in the industry on both the brand side, the agency side, and now on the freelancer/consultant side. She is also a pet influencer, with over 300K total collective followers across her dog’s Facebook and Instagram pages. She started @Rambothepuppy’s Facebook page back in 2012 as a way to share cute photos of her dog (taken using an old school Blackberry, no less), with no intentions to turn it into anything more. Since then, she’s worked with dozens of brands across many different verticals, including home decor, automotive, pet care, travel, and more. In her free time she enjoys scrolling Tiktok for mental health and self-care content, creating “bad art,” and reading as many thriller/suspense novels that she can get her hands on.

Connect with her!

https://www.instagram.com/courtneycanfield
https://www.instagram.com/Rambothepuppy
https://www.linkedin.com/in/courtneyblakecanfield/


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This week we've got more big Instagram updates because there are so many of them! Also some YouTube news and Facebook's Re-Branding!?

Enjoy the audio OR tune in on our YouTube channel where the video of this podcast is found.

Hope you enjoy all of these updates! If you haven't already, go join WIIM's Collective for networking, community, mentorship, castings, jobs, and more! https://www.iamwiim.com/join

All articles cited in the video are listed below:

- TikTok Launches It's Discover List: https://www-hollywoodreporter-com.cdn.ampproject.org/c/s/www.hollywoodreporter.com/business/digital/tiktok-discover-list-1235033287/amp/

- Facebook Gets a Re-Brand: https://www.businessinsider.com/faceb?fbclid=IwAR3_YL7p4j2Vj0BbcOFU_H2W-8Zj0ZTjGTinh_bOm0blngUfFwJ3musPehg

- Instagram Analytics Updates: https://www.socialmediatoday.com/news/instagram-adds-new-data-analytics-to-provide-more-performance-insight-for-m/608509/

- Instagram Updates: https://techcrunch.com/2021/10/19/instagram-is-adding-collabs-new-music-features-for-reels-desktop-posting-and-more/

- YouTube Shorts: https://variety.com/2021/digital/news/youtube-shorts-one-year-monetization-creator-fund-1235090053/

- Follow @creators https://instagram.com/creators

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