121 episodes

We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way.

Find WIIM on Instagram and Facebook @iamwiim and #iamwiim. Visit our website at www.iamwiim.com.

Women in Influencer Marketing WIIM

    • Business
    • 4.7 • 33 Ratings

We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way.

Find WIIM on Instagram and Facebook @iamwiim and #iamwiim. Visit our website at www.iamwiim.com.

    5 Things I've Learned Recruiting Influencer Marketers

    5 Things I've Learned Recruiting Influencer Marketers

    Today I'm bringing you the top 5 things I've learned this past year while recruiting influencer marketers.

    If you're looking for a new role in influencer marketing please fill out this survey to be considered for roles that I get: https://www.tribemonday.com/recruiting

    If you're hiring you can post on WIIM's job board or use Tribe Monday to recruit for you.

    Post a Job in WIIM: http://iamwiim.com/im-hiring/
    Learn More About Recruiting with Tribe Monday: https://www.tribemonday.com/employers
    WIIM's Job Board: https://iamwiim.com/im-looking/

    Subscribe to our LinkedIn newsletter here:
    https://www.linkedin.com/feed/update/urn:li:ugcPost:6871130777279619072?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3AugcPost%3A6871130777279619072%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29

    Want to join WIIM's Collective?
    http://www.iamwiim.com/become-a-member
    (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership)

    Join our Creator Only Private Facebook Group:
    http://www.facebook.com/groups/wiimcreators/

    Follow us on Instagram:
    http://www.instagram.com/iamwiim

    • 7 min
    Why You Need to Remove Social Media From Your Job Title with @sedgebeswick of @seenconnects

    Why You Need to Remove Social Media From Your Job Title with @sedgebeswick of @seenconnects

    Today we’re speaking with Sedge Beswick of Seen Connects. As one of the first in the UK to work within social media, Sedge forged her path with global brands before launching SEEN Connects: an award-winning, innovative influencer marketing agency. Just some of the brands onboarded by Sedge to Connects’ client list, are: Nike, Bumble, Panasonic and eBay. From popstars to parent influencers, Sedge has worked with numerous household names, such as musician Lewis Capaldi and television presenter Laura Whitmore.

    Sedge’s expertise are regularly called upon by global networks BBC News and Sky News, as well as print publications like the Financial Times. As a habitual contributor to The Drum magazine, Sedge offers invaluable insight into the influencer industry. Sedge is a well-respected visiting university lecturer and a public speaker, having hosted workshops for No.10 Downing Street and Google.

    Sedge has not only written two books of her own based on social platform experiences, but as a respected member of her peers, Sedge has appeared in various books and podcast series, and judged a number of industry awards ceremonies. Passionate about education, Sedge also set up a mentor programme to support young people going into the marketing industry, and is now responsible for having placed over 50 young people into jobs in the UK.

    Connect with her:
    sedge@seenconnect.com
    @sedgebeswick on all platforms

    The article we referenced about VC funding stats: https://www.nytimes.com/2021/11/02/business/dealbook/female-founded-startups-vc-funding.html

    Want to join WIIM's Collective?
    http://www.iamwiim.com/join
    (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership)

    Join our Creator Only Private Facebook Group:
    http://www.facebook.com/groups/wiimcreators/

    Follow us on Instagram:
    http://www.instagram.com/iamwiim

    • 46 min
    The Top 10 Reasons That Influencer Turned Down Your Campaign

    The Top 10 Reasons That Influencer Turned Down Your Campaign

    Believe it or not, influencers turn down partnerships all the time. Shocking, I know. Why would they turn down a big paycheck with an exciting brand?

    We're bringing you the top 10 reasons an influencer may turn down your brand partnership.

    Share your thoughts and subscribe to our new LinkedIn Newsletter: https://www.linkedin.com/feed/update/urn:li:ugcPost:6866022660887887872?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3AugcPost%3A6866022660887887872%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29

    Want to join WIIM's Collective?
    http://www.iamwiim.com/join
    (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership)

    Join our Creator Only Private Facebook Group:
    http://www.facebook.com/groups/wiimcreators/

    Follow us on Instagram:
    http://www.instagram.com/iamwiim

    • 9 min
    TikTok on TV and More

    TikTok on TV and More

    Today I'm bringing you a down a dirty social media updates episode. We're talking Clubhouse, LinkedIn, Instagram, YouTube and TikTok.

    Want to join WIIM's Collective?
    http://www.iamwiim.com/become-a-member
    (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership)

    Join our Creator Only Private Facebook Group:
    http://www.facebook.com/groups/wiimcreators/

    Follow us on Instagram:
    http://www.instagram.com/iamwiim

    • 9 min
    Life Inside and Outside of Our Careers with @courtneycanfield

    Life Inside and Outside of Our Careers with @courtneycanfield

    Today we’re speaking with Courtney Canfield. She is a social media and influencer marketing professional with over a decade of experience working in the industry on both the brand side, the agency side, and now on the freelancer/consultant side. She is also a pet influencer, with over 300K total collective followers across her dog’s Facebook and Instagram pages. She started @Rambothepuppy’s Facebook page back in 2012 as a way to share cute photos of her dog (taken using an old school Blackberry, no less), with no intentions to turn it into anything more. Since then, she’s worked with dozens of brands across many different verticals, including home decor, automotive, pet care, travel, and more. In her free time she enjoys scrolling Tiktok for mental health and self-care content, creating “bad art,” and reading as many thriller/suspense novels that she can get her hands on.

    Connect with her!

    https://www.instagram.com/courtneycanfield
    https://www.instagram.com/Rambothepuppy
    https://www.linkedin.com/in/courtneyblakecanfield/


    Want to join WIIM's Collective?
    http://www.iamwiim.com/become-a-member
    (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership)

    http://Join our Creator Only Private Facebook Group:
    www.facebook.com/groups/wiimcreators/

    Follow us on Instagram:
    http://www.instagram.com/iamwiim

    • 58 min
    Cool Instagram & YouTube Updates Plus a Facebook Re-Brand

    Cool Instagram & YouTube Updates Plus a Facebook Re-Brand

    This week we've got more big Instagram updates because there are so many of them! Also some YouTube news and Facebook's Re-Branding!?

    Enjoy the audio OR tune in on our YouTube channel where the video of this podcast is found.

    Hope you enjoy all of these updates! If you haven't already, go join WIIM's Collective for networking, community, mentorship, castings, jobs, and more! https://www.iamwiim.com/join

    All articles cited in the video are listed below:

    - TikTok Launches It's Discover List: https://www-hollywoodreporter-com.cdn.ampproject.org/c/s/www.hollywoodreporter.com/business/digital/tiktok-discover-list-1235033287/amp/

    - Facebook Gets a Re-Brand: https://www.businessinsider.com/faceb?fbclid=IwAR3_YL7p4j2Vj0BbcOFU_H2W-8Zj0ZTjGTinh_bOm0blngUfFwJ3musPehg

    - Instagram Analytics Updates: https://www.socialmediatoday.com/news/instagram-adds-new-data-analytics-to-provide-more-performance-insight-for-m/608509/

    - Instagram Updates: https://techcrunch.com/2021/10/19/instagram-is-adding-collabs-new-music-features-for-reels-desktop-posting-and-more/

    - YouTube Shorts: https://variety.com/2021/digital/news/youtube-shorts-one-year-monetization-creator-fund-1235090053/

    - Follow @creators https://instagram.com/creators

    Follow us on Instagram: https://www.instagram.com/iamwiim

    • 18 min

Customer Reviews

4.7 out of 5
33 Ratings

33 Ratings

KatherineJeanine ,

Can’t stop listening!

I recently started commuting into an office again and while the drive is a bit draining, the silver lining is… podcast time. I’ve been a fan of the WIIM community and ethos for a long time but haven’t had the chance yet to tap into their podcast - and now I can’t stop listening! It’s a powerhouse of important, interesting, and relevant industry news that’s often delivered with a touch of humor, making it a fun and AND informative companion for my morning commute. Kudos to Jessy for creating such a vital resource for our industry. I can’t wait to keep listening.

ASobering ,

Entertaining, insightful, and actionable! 🔥

Whether you’re well established as an influencer or just getting started carving out a profitable niche that’s ready to grow, this is a must-listen podcast for you! Jessy does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business (and life!) you can be proud of with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

lissettecalv ,

Unique perspectives

I love listening to this podcast for the balance of a unique perspective and the educational value about the influencer marketing industry. Jessy does such a great job at bringing guests across different spaces of the industry, while making it an engaging conversation we can learn from.

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