150 episodes

We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way.

Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com. Support this podcast: https://anchor.fm/wiim/support

Women in Influencer Marketing WIIM

    • Business
    • 4.7 • 34 Ratings

We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way.

Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com. Support this podcast: https://anchor.fm/wiim/support

    5 Contract Clauses That Are Worth Scrutinizing The Most with Tanya Silverstein

    5 Contract Clauses That Are Worth Scrutinizing The Most with Tanya Silverstein

    Today we’re speaking with Whalar's Global SVP of Business Affairs, Tanya Silverstein.



    Connect with her: 



    Want to join WIIM's Collective? http://www.iamwiim.com/join  

    Follow us on Instagram: http://www.instagram.com/iamwiim


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    Support this podcast: https://anchor.fm/wiim/support

    • 1 hr 16 min
    5 Things I've Learned as a Business Owner

    5 Things I've Learned as a Business Owner

    Today we’re going over 5 things I've learned as a business owner.  



    1. Be careful who you trust. 

    2. You get what you pay for. 

    3. Let one of the first people you can hire be financial support. 

    4. Everything will take longer than you want it to but nothing of real value is done quickly. 

    5. Listen and get comfortable with change. You want to pivot quickly if needed.  



    Affiliate links: 

    - Try LastPass, the password management tool: https://iamwiim.com/recommendations/lastpass/ 

    - Get a consultation with Kristin Ryan Spahn of LG Consulting Group: https://iamwiim.com/recommendations/lg-consulting-group/  



    Want to join WIIM's Membership? 

    Check out our website http://www.iamwiim.com/join  



    Don't forget to follow us on Instagram 

    http://www.instagram.com/iamwiim


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    Support this podcast: https://anchor.fm/wiim/support

    • 21 min
    Perseverance with Sourma Khoury of MoreYellow

    Perseverance with Sourma Khoury of MoreYellow

    Today we’re speaking with Sourma Khoury of MoreYellow.  Sourma is a first generation Assyrian American female who’s been working in the creator economy for over 6 years after moving to Los Angeles from Chicago. She is passionate about the things that matter and even some that don’t from politics to pop culture and all the things in between.  Connect with her: https://www.instagram.com/foodloversdilemma  http://www.tiktok.com/skchgo https://www.facebook.com/foodloversdilemma  https://www.afoodloversdilemma.com/  Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join  Don't forget to follow us on Instagram http://www.instagram.com/iamwiim


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    Support this podcast: https://anchor.fm/wiim/support

    • 1 hr 6 min
    The Real Real of VidCon

    The Real Real of VidCon

    This episode is a recap of VidCon 2022, the good, the bad and everything in between.   



    Those interviewed were:

    Mariah Rose, Wave Sports + Entertainment
    https://www.linkedin.com/in/mariah-rose-436393238/



    Lucy Rohden, Wave Sports + Entertainment
    https://www.linkedin.com/in/lucyrohden/



    Jessica Dove, MGM Resorts International
    https://www.linkedin.com/in/jessicadove/



    Joi Wade and India Adams from "Tech Company"



    Mo Alabi, Edelman

    https://www.linkedin.com/in/moalabi/



    Kristina Gong, Edelman
    https://www.linkedin.com/in/kristinagong/



    Ali Almeflehi, Edelman
    https://www.linkedin.com/in/alialmeflehi/



    Misha Tahir, Duolingo
    https://www.linkedin.com/in/mishatahir/



    Jamila Godil, Duolingo
    https://www.linkedin.com/in/jamila-godil-5184b011b/



    Want to join WIIM's Collective? http://www.iamwiim.com/join  

    Follow us on Instagram: http://www.instagram.com/iamwiim


    ---

    Support this podcast: https://anchor.fm/wiim/support

    • 46 min
    The Excitement of Web3 with Hannah Forbes of Pearpop

    The Excitement of Web3 with Hannah Forbes of Pearpop

    Today we’re speaking with Hannah Forbes of Pearpop. Hannah Forbes is one of the leading pioneers of the creator economy, now working hard to help creators earn a living doing what they love as the VP of Marketing at Pearpop. Hannah built her career around a clear purpose of unlocking innovative ways to build creator-driven communities through brand values, culturally disruptive partnerships that drive equity within the creator economy. Originally from Canada, Hannah resides in New York and spent the last six years building and leading R/GA’s Influence Studio where her team crafted innovative influencer strategies and award-winning, authentic collaborations between creators and some of the world’s most respected brands like Samsung, Verizon, Uber, and Instagram. Prior to R/GA, Hannah was at the LA-based creative agency Omelet after launching Xomad, one of the first social influencer agencies in 2010.



    Connect with her:

    Twitter: @dr_banana_0 

    Linkedin: https://www.linkedin.com/in/hannahlforbes/ 

    Instagram: @hannahlforbes 

    Telegram: @doctorbanana



    Want to join WIIM's Membership?
    Check out our website https://www.iamwiim.com/join

    Don't forget to follow us on Instagram https://www.instagram.com/iamwiim



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    Support this podcast: https://anchor.fm/wiim/support

    • 1 hr 6 min
    A Creator Economy Journalist's Perspective with Kaya Yurieff of The Information

    A Creator Economy Journalist's Perspective with Kaya Yurieff of The Information

    Today we’re speaking with Kaya Yurieff of the Information.

    Connect with her: 

    https://www.linkedin.com/in/kayayurieff/

    https://www.instagram.com/kyurieff/



    Want to join WIIM's Collective? http://www.iamwiim.com/join

    Follow us on Instagram: http://www.instagram.com/iamwiim


    ---

    Support this podcast: https://anchor.fm/wiim/support

    • 50 min

Customer Reviews

4.7 out of 5
34 Ratings

34 Ratings

KatherineJeanine ,

Can’t stop listening!

I recently started commuting into an office again and while the drive is a bit draining, the silver lining is… podcast time. I’ve been a fan of the WIIM community and ethos for a long time but haven’t had the chance yet to tap into their podcast - and now I can’t stop listening! It’s a powerhouse of important, interesting, and relevant industry news that’s often delivered with a touch of humor, making it a fun and AND informative companion for my morning commute. Kudos to Jessy for creating such a vital resource for our industry. I can’t wait to keep listening.

ASobering ,

Entertaining, insightful, and actionable! 🔥

Whether you’re well established as an influencer or just getting started carving out a profitable niche that’s ready to grow, this is a must-listen podcast for you! Jessy does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business (and life!) you can be proud of with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

lissettecalv ,

Unique perspectives

I love listening to this podcast for the balance of a unique perspective and the educational value about the influencer marketing industry. Jessy does such a great job at bringing guests across different spaces of the industry, while making it an engaging conversation we can learn from.

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