Women in Influencer Marketing Women in Influencer Marketing

Hey there, Wonderful listeners! I've got some exciting news to share! I'm beyond thrilled and wanted to express my happiness and excitement to all of you. Join me in this episode filled with joy, love, and a personal touch as I share this exciting chapter in my life. Thanks for being part of this journey with me! With no further a do here are 6 Suggestions on how to end the year right.

[00:29] The News!

[05:40] Investing in the stock market.

[10:20] Opening up and being yourself.

[13:09] Spending time with animals.

[18:45] Eliminating stuff from your life.

[21:12] Eliminating clutter for positive change.



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In this podcast, the host Jessy Grossman interviews Dylan Huey and Julia Conoscenti of Reach.

Reach is the first and only social media club that started at USC and is now part of over 50 universities around the country. But they're more than just social media. At Reach, they've created a community for content creators, digital marketers, influencers, actors, and anyone interested in entertainment and social media. They host creator workshops, influencer content days, student socials, guest speakers, and more.

They give creation-focused students insight into the growing entertainment and social media worlds and the world of content creation.At just 21, Dylan Huey has become a successful content creator, musician, entrepreneur, host, speaker, innovator, and leader in the entertainment, social media, and technology industries. As a creator, he has garnered over a million cumulative followers on social media under his moniker and stage name, Rodin’ Flash. In addition, he has previously managed other creators with followings over 100M. Currently, he is a University of Southern California student studying business administration and minoring in the music industry. At USC, he runs the first and only content creator club at any university, REACH, which has since expanded to 50+ campuses, including UCLA and Duke University. 

Julia Conoscenti, born in Thousand Oaks, California, faced early challenges including anxiety and her parent's divorce but found solace and strength through her passion for acting. Introduced to the craft at a young camp, she blossomed into roles from musicals to commercials, eventually starring in a Nickelodeon Special and FOX's Rosewood. Transitioning to the academic world, Conoscenti pursued Journalism and Cinematic Arts at the University of Southern California, where she embraced writing, working on her introspective novel, "Behind the Scenes." Drawing from her life in entertainment, she aspires to delve into behind-the-scenes roles while highlighting the value of self-compassion."



[01:54] Reach organization's success.

[04:32] Intimate gatherings and connections.

[08:45] State of the Union event.

[14:44] Finding a sense of belonging.

[17:29] Reach demographic and growth.

[20:01] Unique pitch challenges.

[23:19] Growing on Instagram vs TikTok.

[28:38] The mental health aspect.

[31:15] Impact of social media.

[34:11] Creative burnout and self-happiness.

[37:55] Active members and their achievements.

[43:47] Growing and reaching more students.

[45:30] Expanding collaborations with universities.

[49:27] Getting involved with Reach.

[51:22] Sharing the podcast.



Connect with REACH:

Website: https://www.uscreach.com/USC REACH Instagram: https://www.instagram.com/uscreach/REACH NATIONAL Instagram: https://www.instagram.com/reachnatl/

Want to join WIIM's Membership?

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In this podcast, I challenge the conventional term "networking," finding it outdated and anxiety-inducing. I propose alternatives like "community" or "partnerships" for a more positive vibe. I emphasize the significance of getting personal, sharing aspects of one's life to foster genuine connections. I advocate for a mindset shift towards asking how I can help the other person, promoting a mutually beneficial approach. Lastly, I highlight the often overlooked practice of following up with personalized gestures to stand out in professional relationships, all while stressing the value of building authentic connections over time.[01:00] Redefining Networking



[02:00] Getting Personal for Authentic Connections

[05:00] Mindset Shift: How Can I Help?

[09:00] The Power of Following Up

[13:00] Rebranding Networking: Seeking Suggestions



Want to join WIIM's Membership?

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Don't forget to follow us on Instagram http://www.instagram.com/iamwiim 


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Today Jessy is sharing another update about her journey to motherhood. There are a lot of ups and downs but the hope is that if you are also on the journey, or decide to explore fertility treatments in the future, you feel less alone and more informed.

Connect with her:
http://www.instagram.com/jessygrossman

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Today we’re speaking with Gordon Glenister of Gordon Glenister Ltd.


Connect with him through:
https://www.instagram.com/gordon.glenister/
twitter.com/gordonglenister
Or visit https://gordonglenister.com/

In this episode, Jessy introduces Gordon Glenister, an international influencer marketing expert and founder of the influencer division at the Branded Content Marketing Association. Gordon shares his journey in the industry, from setting up the influencer division to writing a best-selling book on influencer marketing strategy. He emphasizes the importance of professionalism and best practices in influencer marketing, including clear communication, proper briefs, and timely responses. Gordon also discusses the future of influencer marketing, highlighting the rise of social commerce and the potential for influencers to become entrepreneurs and creative agencies.


[05:33] Men in influencer marketing.
[10:08] Influencer marketing's unregulated nature.
[13:14] The power of influencer marketing.
[17:18] Representation and age diversity.
[20:09] Payment terms and fairness.
[24:32] Influencer campaigns and success.
[29:06] Using influencers for product research.
[31:15] Influencers as creative agencies.
[36:03] Influencers at One Billion Summit.
[39:31] Pet peeves in influencer marketing.
[43:09] Developing a strong personal brand.

Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join

Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim

Join Our Upcoming Event:
http://iamwiim.com/tech

Join our Creator Only Private Facebook Group:
https://www.facebook.com/groups/wiimcreators/

Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim




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In this solo episode of the Women in Influencer Marketing Podcast, we discuss the importance of prioritizing personal branding and positioning oneself as a thought leader. Jessy shares how she started her journey as an influencer and how she overcomes her fear of video recording by sharing her thoughts and ideas through various platforms such as podcasts, social media, and speaking engagements. Tune in to gain insights on personal branding in the influencer marketing industry.



[01:43] Overcoming stage fright.

[05:01] Comfort on stage and camera.

[09:27] Women supporting each other.

[12:00] Stellar panel moderators.

[17:01] Engaging the audience.

[22:25] Taking your space on panels.

[26:07] Prioritizing personal brand and thoughts.

[28:00] Influencer marketing and technology.

Want to join WIIM's Membership?

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Join our Creator Only Private Facebook Group:

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Don't forget to follow us on Instagram http://www.instagram.com/iamwiim 






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