Your Consulting Business Podcast Russell Pearson

How to DESTROY Your Consulting Business in 5 Simple Steps

In today's podcast episode 85, Russell Pearson outlined five key ways to destroy your consulting business. First, work with everyone and spread yourself thin, ensuring you make no real impact. Second, stop talking to people, which will quickly deplete your client base. Third, wait for clients to call you, leading to a rapid decline in business. Fourth, ignore your numbers, so you remain unaware of your financial health. Lastly, stop improving, guaranteeing you fall out of touch with industry trends and client needs. To actually grow your business, simply do the opposite of these destructive steps.

Visit this website to discover additional FREE resources: https://russellpearsonprograms.com/

Watch How to setup and how to grow a consulting business: https://youtu.be/iofglIQlLkE

Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies.
Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

How to Build a Consulting Business: Free Training

In today's podcast episode 84, Russell Pearson discusses building a successful consulting business, emphasizing the importance of energy and time management, clarity in understanding the audience, and improving the sales process to increase close rates. He also stresses the value of niching down to increase focus and impact, and provides a three-step niche development process. Pearson rates himself high on having an effective pipeline process and list of ideal prospects, but lower on identifying his target audience.

Visit this website to discover additional FREE resources: https://russellpearsonprograms.com/

Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies.
Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

My Top 5 Digital Tools for Marketing a Consulting Business in 2024 (Consulting Business Marketing)
Download your FREE Digital Tools Resource Guide: https://russellpearsonprograms.com/digital-tools/

In today's podcast episode 83, Russell Pearson shared the top five digital tools his consulting business uses to save time and attract ideal prospects, including LeadPages, Vid IQ, Meet Alfred, and Calendly. He also discussed other tools he utilizes to streamline online activities and enhance his presence on social media platforms, such as Meet Alfred and Chat GPT. Pearson emphasized the importance of having these tools to remain competitive and efficient in the consulting industry.

Visit this website to discover additional FREE resources: https://russellpearsonprograms.com/

Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies.
Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

3 Essential Business Development Activities for Consultants
In this podcast episode 82, Russell Pearson reveals the 3 essential strategies for growing a consulting business: speaking to existing clients, engaging in outreach, and creating content. Drawing from over 30 years of experience in marketing and sales, particularly with consultants, Russell emphasizes the importance of focusing on these key activities for maximizing business development. By nurturing relationships with existing clients, actively reaching out to new contacts, and producing purposeful content, consultants can secure contracts, projects, and retainers. These strategies not only foster client engagement but also ensure business growth and sustainability over time. So, whether it's reconnecting with past clients, expanding your network through outreach, or crafting engaging content, these actions serve as the foundation for success in the consulting industry.

Watch the video version of this podcast on YouTube, click the link below:
https://www.youtube.com/c/russellpearson
Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies.
Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

30yr Marketing Manager Shows How to Get Leads
In this podcast episode 81, with over 30 years of marketing experience by Russell Pearson, he honed three key strategies for generating leads in businesses, drawing from a diverse background including work with large international companies and running his agency. Russell emphasizes the importance of leads within a broader pipeline system, distinguishing between suspects, leads, prospects, customers, and clients. The first strategy, the "120 list," focuses on building a network of existing clients, past clients, and referral partners, emphasizing quality over quantity. The second strategy involves making targeted offers, leveraging events, social media, and professional networking to engage potential leads through conversations and personalized interactions. Finally, the third strategy automates lead generation through landing pages, enabling businesses to capture leads even while they sleep, utilizing compelling offers and clear calls to action to drive conversions. By implementing these strategies, businesses can effectively generate leads and accelerate their growth in today's competitive market.

Watch the video version of this podcast on YouTube, click the link below:
https://www.youtube.com/c/russellpearson


Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies.
Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Ultimate Guide to Digital Marketing for Consultants in 2024
In this podcast episode 80, Russell Pearson shared his expertise on optimizing digital marketing for consulting businesses, emphasizing the importance of thought leadership, intentional next steps, and digital assets. Thought leadership involves clearly defining our audience and sharing our expertise to establish trust and understanding. Intentional next steps guide prospects from being strangers to becoming clients, emphasizing the importance of engaging them in conversational dialogue and diagnostic processes. Digital assets, tailored to our target market, such as landing pages and lead magnets, facilitate the conversion of prospects into clients. It's crucial to align our digital marketing strategy with our preferences and personality to maximize effectiveness and enjoyment.

Watch the video version of this podcast on YouTube, click the link below:
https://www.youtube.com/c/russellpearson


Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies.
Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.