267 episodes

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

Your Digital Marketing Coach with Neal Schaffer Neal Schaffer

    • Business
    • 4.9 • 51 Ratings

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

    Pinterest Marketing: It's Time to Diversify Your Social Media Marketing [Kate Ahl Interview]

    Pinterest Marketing: It's Time to Diversify Your Social Media Marketing [Kate Ahl Interview]

    If you've ever been curious about Pinterest, or are looking for ways to diversify your social media marketing, this episode is for you.

    Kate Ahl is the undisputed Queen of Pinterest marketing. In this episode she shares with us everything you need to know about the why and how of Pinterest marketing.

    Key Highlights

    [03:09] Introduction to Podcast Guest, Kate Ahl

    [05:33] How Kate Started on Pinterest

    [07:12] Special Characteristic of an Average Pinner

    [09:33] Companies That Would Best be Served by Pinterest

    [13:11] Understanding Pinterest Analytics

    [14:14] The First Steps You Should Do With Pinterest

    [15:33] Pinterest Guided Search

    [16:09] Pinterest Lens

    [18:28] What Makes Some Pinterest Accounts More Successful than Others?

    [22:51] Pinterest Image Trick

    [24:16] Pin Formats

    [29:33] My Pinterest Data

    [32:05] Why You Should Advertise on Pinterest

    [35:13] What to Look Out for on Pinterest in the Upcoming Months

    [42:12] Connect with Kate

    Notable Quotes
    Pinterest is a great informer of purchases.But oftentimes, what people fail to realize is that if you're already creating content, or you're writing articles, with Pinterest, it's just a simple switch of an image.What we tell people, if you're going to think about approaching the platform right away, is to get your profile set up, get a business account, get your profile set up, and think of it as how can I showcase who I am and what I do in this very top of the profile piece so people know right away.Images really need to be where your branding shines.But I think that people the power of sharing amongst the people is real. So people want to see it, they're gonna see it.one of the things that you and I had talked about before is Pinterest still drives so much traffic, compared to all the other platforms that have really shut it off, for the sake of the pay-to-play. Pinterest still is an environment where you can just do organic marketing, you don't have to necessarily go into the pay to play.They're very careful about the conversation that happens over there, what they're being marketed to, and I think they were very careful as we navigated this chaos of 2020 and elections and COVID and all of that. They were like, We don't want any part of this. So if we can keep this little positive bubble here going on, and we're gonna keep that and I think a big part of that was kind of curating their advertising in a way that they could just keep that environment sacred.Our goal is to make Pinterest marketing accessible for everybody in a way that does not confuse them in a way that does not overwhelm them but gets them straight to the heart of what they need to know, as well as keeps them informed.Guest Links:
    Simple Pin Media: https://www.simplepinmedia.com/ Connect with Kate on Instagram:  https://www.instagram.com/simplepinmedia/Learn More:
    Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload All of My Free EBooks: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschaffer 

    • 46 min
    What is Web 3.0 and How are Blockchain, Cryptocurrencies and NFTs Related?

    What is Web 3.0 and How are Blockchain, Cryptocurrencies and NFTs Related?

    Welcome to Web3!

    I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3.0 and how blockchain, cryptocurrencies and NFTs are all related.

    In all honesty, I avoided these subjects for sometime as I found the NFT space to be full of people investing in them as if they were the .com startups in the tech bubble. However, wanting to learn about them knowing that Joe Pulizzi, the founder of Content Marketing World and Godfather of content marketing, is so invested in educating others around them, and after hearing Jeremiah Owyang's keynote speech, I now see things in a new light, and I think it is important enough that you do to.

    No, I am not investing in any NFTs, but I do see how brands (and content creators) can and will be leveraging Web3 technologies in the not-so-distant future.

    So, I am by no means an expert, and am very much a newbie, but I want to begin by sharing with you what I have learned and my perspective on this to help you all better understand the space.

    I am still very much in the R&D phase of learning about this latest trend, but if this is something you want me to talk more about on my podcast, please let me know!

    Key Highlights

    [03:50] Democratization of Content

    [05:56] What is Web 3.0?

    [06:09] The Sharing Economy

    [07:10] What is Blockchain

    [08:20] Where Blockchain Started to be Implemented

    [10:08] Sharing of Digital Ownership

    [14:14] Why Would I Want Creators to Invest in Their Communities?

    [18:12] Utilitarian Example of Monetizing Personal Brand

    [22:23] What to Do Now?

    [28:50] What is NFT?

    Notable Quotes
    Blockchain is the technology that will allow this to happen. And blockchain is a technology that allows us it's basically I guess, for lack of a better word, it is an accounting record, a ledger, which records every single transaction, and it can limit the number of iterations or the amount of ownership. I talked about the democratization of digital ownership. All of this is decentralized. There's not a person or an entity that owns it. It's decentralized by the framework of the technology itself, by the blockchain.And currencies have always had different values based on a number of different things. But if I am conducting a transaction with this gentleman with this taxi driver, why do we have to go through banks and foreign currency when we can do it in one global currency? Now, if assuming that we both believe in that currency, and we have that currency, there are a number of apps that make that transaction happen seamlessly. And that's really the core here is that once there's utility, these things take value.So right now, I think a lot of people are focused on the craters when it comes to NFT, the artists what have you. But it's equally important for brands to really understand this, because it is a growing economy. The economy of NF T's and cryptocurrency is already greater than influencer marketing.With the democratization of digital ownership, the democratization of financial transactions. It's almost like the democratization of community.Learn More:


    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

    • 33 min
    Partnership Marketing It's Time to Diversify Your Digital Marketing and Invest in Relationships [Matt Wool Interview]

    Partnership Marketing It's Time to Diversify Your Digital Marketing and Invest in Relationships [Matt Wool Interview]

    Of all of the marketing channels that exist, partnership marketing is one of the most under-utilized yet high potential opportunities that exist for businesses today.

    Best represented by affiliate marketing, when done right, affiliate marketing provides you with an army of incentivized influencers that are selling on your behalf and only paid when a sale is made on a 24/7 basis.

    Furthermore, there are a plethora of other "halo effect" benefits from this type of partnership marketing.

    Intrigued? Learn all about partnership from co-author, Matt Wool, who wrote the book on partnership marketing, Moving to Outcomes, and is also the CEO of the leading partnership marketing firm Acceleration Partners.

    Key Highlights

    [02:21] Introduction to the Podcast Guest, Matt Wool

    [03:42] How Matt Got Into Marketing and Writing Book

    [06:48] The Issues Matt Found With Affiliate Marketing

    [10:47] The Emergence of Influencer and Creator Economy

    [14:30] Affiliations on NFTs and Cryptocurrencies

    [16:57] What Prompted Matt to Write the Book

    [20:39] What is Partnership Marketing?

    [21:49] How to Scale This Type of Relationship?

    [23:25] How to Get Started

    [26:30] Recommended Platforms for Startups

    [27:03] Main Areas to be Aware Of

    Notable Quotes
    And you know, our, our philosophy has long been it's not necessarily should you work with someone, it's more how you worked with someone.What I think we really see is that this is going to have a significant impact on the overall partnership marketing landscape and One of the things that I think it is going to do is it is going to, in a lot of ways decentralize affiliate and influencer marketing.There's this potential for these kinds of limitless numbers have like many affiliate programs that are enabled by certain smart contracts over time, which will be available to individual creators and that way, so it's a little bit of a different place that we're playing in, because we're working more with enterprise clients, but I think it's fascinating, and there's a lot that's going to happen there.The main crux of this book is that we see too many marketers and too many companies with a hugely disproportionate amount of their eggs in one or two baskets, from a marketing budget perspective, right, they are shoveling money into Google, they are shoveling money into meta, whether it's Instagram, or you know, the regular platform, maybe they've got a few other things going in a couple of other channels.But one thing I think a lot of people forget is affiliate marketing is also good for us.  So having those tiers and really understanding how you are presenting yourself to those publishers, are the keys to scaling the program and effective way.Guest Links:
    Acceleration Partners: https://accelerationpartners.com Moving to Outcomes on Amazon: https://amzn.to/3l43uSb [affiliate]Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthew-wool-67a3aa5/Learn More:
    Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload All of My Free EBooks: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschaffer 

    • 38 min
    What a High School Shark Tank Competition Can Teach You About Marketing

    What a High School Shark Tank Competition Can Teach You About Marketing

    Can you summarize your current marketing program in a 30-second elevator pitch?

    And if you could what would it include?

    This episode is inspired by a shark tank competition for high schoolers that my children competed in and looking at your marketing in fresh eyes through the perspective of teenagers!

    You are guaranteed to look at your marketing in a different way after listening to this episode...

    Key Highlights

    [01:54] What is a High School Shark Tank Competition

    [04:38] The Gaps Between Digital Marketing Resources and Materials

    [05:32] The Approach to Determining a Product to Sell

    [06:30] Some Compelling Presentations and Projects in the Competition

    [07:35] The Stages of Funnel

    [08:16] Stages of Funnel That Were Common From All Pitches

    [10:01] How Should We Do Influencer Marketing?

    [10:36] Leveraging UGC To Gain Credibility

    [10:47] Where Influence Becomes Important

    [11:58] The Biggest No-Brainer For Marketing Today

    [12:54] An Example of Simple Lead Magnet Equation

    [15:01] Do Your Own Shark Tank

    [15:36] The Component that Helps Me Build People Relationship

    [16:52] How Can You Start to Better Leverage Influencers?

    Notable Quotes
    Sometimes we really need to dumb down what we are doing. When I was in high school and thinking about business, it was really about what were my needs? What were the needs of high school friends, and what can I sell to them, right. And I think that these high schoolers had really the same approach just based on their own experiences as to what sort of product that they could sell.If you think about it in the funnel, in terms of brand awareness, search is a great way to get brand awareness.it's such a no brainer in 2022 that it still shocks me that a lot of brands still ask, well, what's the ROI? Why do we need to do influencer marketing and it really brings me back to the early days of social media marketing, where people We're asking the same thing. The question isn't, do we need to do influencer marketing? The question is, well, how do we do it?But at the end of the day, it's going to become more pay to play until you actually have customers where you can republish their content.So until you get to that point, it's really, really hard to break through the noise, starting from zero followers and get that brand awareness that we all want to get on social media. And that's where the influence has become even more important, especially at the beginning, when you don't have brand awareness.And to me, it was sort of a pat on the back that riding the age of influence, and evangelizing influencer marketing is the wave of the future.It comes down to a combination of all these. Yu can't have one without the other. But really, it's the email component that allows me to build that deeper relationship and ultimately convert people, as my data has shown.Learn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

    • 19 min
    How to Use Content Marketing To Establish Your Own Category

    How to Use Content Marketing To Establish Your Own Category

    Content is the currency of digital and social media, but it can actually even be more strategic than being a mere currency.

    Content marketing can not only help build your business, but it can play an instrumental role in building out a category that you own and deliver long-term digital benefits for your company.

    Think Hubspot - they "own" the term for inbound marketing.

    If you want to achieve similar results for your company, you'll want to listen in to this interview.

    Key Highlights

    [01:24] Introduction of Podcast Guest, Mark Raffan

    [03:00] How Mark Got Into Content Marketing

    [08:04] What Does Establishing Your Own Category Means?

    [13:30] Importance of Content Marketing in Establishing Own Category

    [14:36] Create Quality Content

    [17:00] Timeline and Strategies for Establishing Category

    [21:01] Don't Forget About the Traditional Pieces

    [22:38] Difference between Content Marketing Agency from an SEO Agency

    [24:32] How to Structure Overall Strategy and Choosing the Platform to Post Content On

    Notable Quotes
    What's interesting about negotiation, that a lot of marketers don't understand is that negotiation and marketing are very, very similar, because they're both built on the same foundational elements. They're both built on persuasion, they're both built on influence. And when you think of those foundational elements, there's a lot of overlap between those two. It's one thing to rank and it's another thing entirely to maintain, as a low bounce rate so that people actually read your stuff and engage with it and consume it on a regular basis. And that's what you have to create sort of long term. And also the same thing applies when it goes to social when it goes to video. It's got to be stuff that people actually want to consume.Don't create a category unless you can afford to. And what I mean by that is, if you, if you don't have any decent funding, whether it's seed or series funding, this is a task best left to those who do.It all starts with the strategy, get the strategy down first, try and think about who you're going to reach out to, and whether or not this category that you're creating is going to stick within that target group. And then dedicate yourself to building enough content that sort of an upswell gets created.You don't have to do everything all at once you can start off in phases. But if you're just starting out in the Content Marketing World, just look at it through those lenses. Is it interesting? Is it educational? Is it informative? Everything will come from there.Guest Links:
    Content Callout: https://www.contentcallout.com/Content Callout Podcast: https://podcasts.apple.com/ca/podcast/b2b-content-marketing-the-content-callout-podcast/id1526894022 Connect with Mark on LinkedIn: https://www.linkedin.com/in/markraffan/ Learn More:
    Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload All of My Free EBooks: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschaffer 

    • 34 min
    Guest Blogging: Trick or Treat?

    Guest Blogging: Trick or Treat?

    Guest blogging is something that has been around for awhile but misunderstood by many. What is the benefit of blogging on someone else's site or inviting someone to blog on yours? And does Google approve of this?

    Listen in as I give you my own perspective on the topic, and why you'll want to think a little more strategically about guest blogging going forward.

    The resource that I mention in the episode, my newest free book, The Definitive Guide to Guest Blogging: The Most Effective Link Building Strategy, can be downloaded here:

    https://nealschaffer.com/guest-blogging-guide/

    Key Highlights

    [03:07] My First Guest Blogger

    [05:54] The Power of Guest Blogging

    [06:33] Why Relevance is Important

    [07:30] Guest Blogging Survey Statistics

    [08:27] My Newest Ebook: The Definitive Guide to Guest Blogging

    [09:20] Relationship Building With Those that Have Influence

    [10:35] Example of an Influence

    [12:51] Influence of Blogs or Blogging

    [14:36] How Guest Blogging Can Nurture Positive Relationship

    [15:37] Best Practice for Linking Out

    Notable Quotes
    Guest Blogging is the single most important way to build links, and getting links to your content or to your website is one of the most important things you can do to improve the SEO of your website.For me, relevance is the ultimate. And when I bring on a guest blog, or when I guess, blog myself, that is the number one thing I look for, they don't have to necessarily have the highest domain authority or authority in Google's eyes. But if they're extremely relevant to my audience, and the content is extremely relevant to my website, that's when there is a match made in heaven.So guest blogging is often misunderstood or gets a bad rap for a variety of reasons, as I talked about, I want you to understand the value of guest blogging, so that you can decide if and how to make it work for your business. Influence is not defined by how many followers you have on Instagram. Influence is equally defined by how many followers you have on YouTube, or what is the domain authority of your website, or how many podcast downloads you get per episode. It is everywhere across digital media. Social media does not work that way. Organic clicks are the hardest things to get.Blogs or bloggers have tremendous influence, especially when we talk about clickability. But it's for brand awareness as well.So if I'm going to link out, because it's the best practice, and with every link, I want to educate my audience more about that anchor text, whatever it is, I'd rather link out to someone that I like know, and trust, right. And that's where the relationship building the influence and marketing aspect really kicks in, and can be really, really powerful.But I do believe that for content creation. If you publish things too frequently, in general, there is a tendency for the quality to not be at its optimal. It doesn't happen all the time. But it can happen because we're human.Learn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

    • 21 min

Customer Reviews

4.9 out of 5
51 Ratings

51 Ratings

CigarMan69 ,

Be a Generalist!

I have the honor of saying I’ve known Neal for years and have been a faithful follower of his social channels and podcast. I just finished Episode 234 and couldn’t agree MORE! Being a Generalist is underrated in today’s digital world. Deciding to offer a niche service is fine, but there is a huge need for generalists too. Excellent show as always, Neal!

Max Branding ,

Neal is the best!

Neal is the best of the best when it comes to influencer marketing and the digital space. He's a true professional who leaves everything out on the field when it comes to his research, content, and speaking. This podcast is truly inspiring & educational - the perfect mix! Love it

ASobering ,

Such a wealth of knowledge! 🧠

This is one of the most insightful podcasts that I have ever come across! Neal does such a great job of sharing his wisdom and I love how he leads meaningful conversations with guests who bring so much experience to the table. Highly recommend checking this show out - you won’t be disappointed!

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