360 episodes

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

Your Digital Marketing Coach with Neal Schaffer Neal Schaffer

    • Business
    • 5.0 • 60 Ratings

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

    Marketing Automation Simplified: How to Level Up Your Digital Business

    Marketing Automation Simplified: How to Level Up Your Digital Business

    Welcome to another enlightening episode of Your Digital Marketing Coach. I'm your host, Neal Schaffer, and today we're diving into the exciting world of marketing automation to help level up your digital business. Today we have a sponsored episode with our special guest, Amanda Northcutt of Level Up Creators, brings her extensive expertise in digital recurring revenue models to demystify marketing automation and share strategies for exponential growth.
    In this episode, "Marketing Automation Simplified: How to Level Up Your Digital Business," Amanda unveils the secrets behind successful email sequences, the significance of serving with a sales mindset, and the transformative power of automating customer interactions. Whether you're a small business or on the cusp of hitting seven figures, you'll learn why marketing automation is your untapped asset, operating tirelessly to connect, serve, and elevate your customer's journey.
    Prepare to challenge misconceptions as we discuss the accessible future of AI in marketing automation, the strategic shift from one-to-one to one-to-many sales approaches, and the importance of building trust through each stage of that automated journey. Further, we'll delve into the critical step of mapping customer experiences and using data-driven insights to fine-tune your marketing automation efforts for maximum impact and sustainable growth.
    Tune in to learn how to leverage marketing automation to not only solve your customer's most pressing problems but also to guide them lovingly through their buying journey, increasing conversions, customer lifetime value, and referrals. Let's simplify the complex and make marketing automation your powerhouse for success. Now, let's get started!

    Guest Information
    Level Up CreatorsAmanda Northcutt on LinkedInLearn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

    • 53 min
    The Digital Marketing Connection Between Content Creators, Entrepreneurs, and Small Businesses

    The Digital Marketing Connection Between Content Creators, Entrepreneurs, and Small Businesses

    Ready to take your digital marketing to the next level? In this episode, I dive deep into the connection between content creators, entrepreneurs, and small businesses. You'll learn not only the commonalities between these groups but also the valuable insights on how they can learn from each other. From the importance of thinking and acting like a business to understanding the power of personal branding, this episode is packed with actionable advice that can transform your digital marketing strategy. If you're juggling with limited resources, my insights on amplifying your marketing strategies are precisely what you need.

    AI TOOL
    FraseLearn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

    • 18 min
    Sweet Success: A French Macaron Maker's Rise to SEO Mastery

    Sweet Success: A French Macaron Maker's Rise to SEO Mastery

    In today's episode,  we have an incredible guest who embodies the entrepreneurial spirit and digital savvy - Anthony Rosemond. Anthony, originally from France, took the bold step with his wife to open an online macaron shop in the US, crafting a delectable niche in the competitive world of French pastries.
    Anthony will delve into their journey from farmers markets to building a robust online presence, revealing how focusing on non-branded keywords and constructing a valuable content library can elevate your SEO game. We'll uncover the tactics they used to rank for "macarons near me," the strategic use of the SEO tool SEMrush, and how they crafted authentic blog posts that responded directly to their customers' curiosities.
    We'll also touch on the synergistic role of social media, especially Instagram, and how their organic growth to 100,000 followers fueled both brand legitimacy and business growth - including virtual classes that became a sensation during COVID.
    Anthony also plans to share insights on transitioning their marketing efforts to target corporate events and gifting. We'll even get a sneak peek into their success with email marketing, the importance of non-discount promotions, and a fascinating shift from B2C to B2B.
    So get ready to be inspired and learn how to sweeten your digital marketing strategy with the insights from Anthony Rosemond's journey from in-person sales to dominating the online French pastry market. Don't go anywhere, because this episode will be as insightful as it is flavorful!

    GUEST LINKS
    Pastreez WebsitePastreez on InstagramOTHER LINKS MENTIONED
    Adobe ExpressSEMrushLearn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

    • 50 min
    Unveiling My AI Toolkit: 11 Must-Have Marketing Tools

    Unveiling My AI Toolkit: 11 Must-Have Marketing Tools

    I'm your host, Neal Schaffer, and today's episode is a special one that I'm particularly excited about. In the rapidly evolving landscape of digital marketing, AI tools have become indispensable for driving efficiency, effectiveness, and accuracy in our strategies. And I'm here to pull back the curtain on the AI tools that I personally rely on.
    In this episode, we'll delve into the revolutionary changes that AI has brought to content creation, from intuitive platforms like Jasper, which I use to craft blog outlines and FAQs, to the emerging AI search engine, Perplexity AI that's changing how we ask questions online. We'll talk about the generative AI SEO landscape, the importance of tools like Frase for blog post optimization, and dip our toes into the latest in social media content generation with Google Gemini.
    For all the podcasters out there, tools like Buzzsprout's cohost AI and the advanced capabilities of CastMagic will be on our list, showing you how to streamline your content production. Social media mavens, get ready to maximize your influence with automated tools like SocialBee, Pin Generator, and the promising newcomer, Taplio for LinkedIn.
    But that's not all. My upcoming book and its companion workbook are just around the corner. I'm excited to share the progress, insights, and how you could be part of the launch team.
    As we explore these eleven AI tools, their unique features, and how they integrate into our digital strategies, remember, this episode is more than just a list—it's a look into the future of marketing, and how these tools can propel your business forward. So whether you're a seasoned digital marketer or just starting out, gear up for an episode packed with actionable insights and tips for harnessing the power of AI in your daily work.
    Don't forget to check the show notes for links to all the tools we'll be discussing. Your feedback is invaluable, so feel free to reach out after the episode.
    Ready to become more tech-savvy, efficient, and successful in digital marketing? Let's dive in!

    AI TOOL OF THE WEEK

    Get Started Using Adobe Express for Free

    THE 11 AI TOOLS MENTIONED IN THIS PODCAST
    PerplexityGoogle GeminiBuzzsproutCastMagicSocialBeePinGeneratorTweet HunterTaplioJasperFraseOpusClipLearn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

    • 32 min
    Maximize Your Content Output: Social Media Scaling Tips from Expert Andrew Jenkins

    Maximize Your Content Output: Social Media Scaling Tips from Expert Andrew Jenkins

    Unlock the secrets to multiplying your digital content's impact as Andrew Jenkins, who teaches at University of Toronto and has written Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization, and I navigate the ins and outs of content repurposing in digital marketing. From revitalizing your existing digital creations to strategizing for new ones, we share insights on breathing new life into your content. If you've been pouring your heart into your work but it seems to vanish in the digital ether, you'll discover how to make your content work overtime across social media landscapes, using AI tools to revolutionize your approach.

    In today’s episode, we peel back the layers of social media content strategy, especially in those tricky, tightly regulated industries. We talk about the pitfalls of a 'one and done' mentality and the magic of repurposing to extend the life and reach of your content. Get ready for an eye-opening look at how employee advocacy can amplify your message and how smart cross-promotion can make every piece of content count. I also share a slice of my journey in content development, from my upcoming book to my LinkedIn-focused venture, revealing how audience engagement can play a critical role in shaping your work.

    As we round off our discussion, Andrew and I dissect the role of AI in content creation, bringing you our firsthand experiences with transformative tools that cut through the noise and polish your content for the social sharing limelight. We align the dots between AI’s efficiency and keeping the human touch at the heart of your digital strategy. Whether you’re a budding entrepreneur or a marketing maven, this episode packs a punch full of actionable strategies to revamp your content approach and make every word count. Join us as we unveil the power of AI to not only craft personalized experiences but also to dive deep into data analysis, freeing up your time to build those invaluable community connections.

    GUEST LINKS
    Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your OrganizationConnect with Andrew on LinkedInAndrew's Digital Marketing Agency VolterraLearn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

    • 59 min
    If I Were Your Fractional CMO: Where to Invest in Digital Marketing for 2024 Success

    If I Were Your Fractional CMO: Where to Invest in Digital Marketing for 2024 Success

    Ready to transform your digital marketing playbook for 2024? 

    In this episode, which I could also name "If I Were Your Fractional CMO 2024 Edition," I take you through the essential strategic digital marketing investments to make for 2024. From search to email and social media, I offer my advice on where to focus your resources for the biggest impact.

    On this episode I play the role of navigator to guide you through the ever-shifting digital landscape, as we chart the course towards maximized investment returns. In this episode, I'll guide you through the maze of search engine dynamics, showing you how to refine your content to resonate with the latest trends. It's not just about keywords; it's about crafting a textual content library that speaks directly to user behaviors.

    Switching gears, we'll tackle the powerhouse that is email marketing, offering insights into lead magnets that are not just shiny but truly magnetic in attracting subscribers. As we delve into the sophisticated world of automation flows with the help of platforms like Klaviyo, you'll discover how to navigate the recent turbulence caused by email titans such as Google and Yahoo. 

    But wait—there's more. 

    We'll tie the knot between email and social media marketing, revealing how to channel the 'e-commerceization' effect through smart tactics like the 'link in bio'. This is more than just a conversation; it's a strategic session focused on the nuanced art of platform-authentic content and the indispensable value of first-party data collection in a world waving goodbye to cookies. Prepare to engage, convert, and retain your audience like never before.
    I hope this episode  provide you valuable insights and actionable advice to help you make informed decisions for your marketing strategies in 2024.
    Whether you're a marketing professional, entrepreneur, or business owner, this episode is packed with valuable information that you won't want to miss. Tune in to gain practical tips and strategies from your digital marketing coach, Neal Schaffer, as I help  you navigate the ever-evolving landscape of digital marketing.

    AI TOOL OF THE WEEK
    JasperLearn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

    • 20 min

Customer Reviews

5.0 out of 5
60 Ratings

60 Ratings

Nathalie Gregg ,

15 Elements Of A Successful Personal Brand

📣 15 Elements Of A Successful Personal Brand is a must listen to and implement! 📣

From a beginner to a seasoned professional,
this podcast reveals incredible insights, compelling examples and critical next steps!

Personal branding is truly a secret weapon and an incredible differentiator. 🔥🔥🔥

One of my favorite takeaways is that the ROI of personal branding is a competitive edge!

#LeadLoudly #bold #couragous #leadership

purplemaniac ,

Neal Screams Soka

I’ve been an avid listener of Neal’s Your Digital Marketing Coach podcast for quite awhile. Soka is a Japanese term relating to added value. That’s exactly what I get from this podcast to help me win as an eCommerce & marketing professional.

MacBook Air - Erin ,

Your tips on Linkedin 2023 were practical, well researched, and fun to listen to!

Just wanted to drop a quick note to say how much I love your marketing podcast! Your tips on Linkedin 2023 were practical, well researched, and fun to listen to!

I'm a Co-founder of Level Up Creators, where we help creators build profitable and purpose-driven businesses around their areas of expertise. I’m always grateful to run across other leaders in the Creator Economy – there are so many creators who benefit from your advice! I’m looking forward to diving into more of your episodes in the future.

Thanks again for creating such an awesome podcast!

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