285 episodes

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

Your Digital Marketing Coach with Neal Schaffer Neal Schaffer

    • Business
    • 4.9 • 53 Ratings

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

    What is Employer Branding and Why Is It Important to Marketers?

    What is Employer Branding and Why Is It Important to Marketers?

    As we market our brands on social media, we might get asked by some of our colleagues if somehow we can promote their job openings on our channels.

    With the continued tight labor market, social media actually gives marketers a golden opportunity to implement inbound marketing not just for your own brand, but for your employer brand as well.

    Learn all about this concept of employer branding and why it is critical for marketers to understand.

    Key Highlights

    [02:47] Looking At Employer Branding

    [04:46] Four Types of Media

    [05:47] The Idea of Employee Advocacy

    [07:33] Case Studies

    [11:19] My Thoughts On Branding

    [13:02] How Much Can Brands Control Their Branding?

    [13:28] The Heart of Employer Branding

    [16:20] Employer Branding Statistics

    [18:36] The Value of Employer Branding

    [20:42] How Social Media Can Help in Strengthening Employer Branding

    [22:15] Ways to Leverage Employees As Influences for Your Employer Brand

    Notable Quotes
    Every time we engage with a customer, every employee is in essence advocating for us, right? They're a brand ambassador. A brand is a name, term designed symbol, or any other feature that identifies one seller's goods or service, as distinct from those of other sellers.The goal with branding is to make sure that perception is the one, you want people to have a view.It's up to you to shape how you want people to feel you always have to be proactive about your branding, to always be sculpting in a way that you want people to consider your brand.At the end of the day, when people share experiences about your product on social media, that is often going to define our perception of your brand.Your company also has a second brand related to its primary brand about how you're viewed as an employer. This is your employer brand and it lives and breathes in the minds and hearts of your former current and future employees.Without an employer brand, and many of you may not even have one, if you've never invested in it, it becomes difficult and costly, to hire and retain the best employees and you need, you need the best employees to advance your company.So the employer brand, which is it really should talk about your reputation as well, is a living and breathing entity that you need to continually invest into both hire and retain.But the same with marketing your product, it's all about how you want to be perceived in the marketplace, and using targeted messages to attract the customers you want.Links Mentioned:
    Episode 215: The Unique Relationship between Employer Branding, Employee Advocacy, Personal BrandingEpisode 169: How to Leverage Your Employees as InfluencersLearn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

    • 27 min
    How to Grow Your Business through Networking [Dave Delaney Interview]

    How to Grow Your Business through Networking [Dave Delaney Interview]

    Now that we are slowly coming out of the pandemic, it's time to get back to doing more things in person. Networking is one of them, and while there are still a plethora of opportunities to engage online, the same can be said for in-person events. Learn all about how to grow your business through networking from master networker and communicator Dave Delaney.

    Key Highlights

    [01:22] Introduction of Podcast Guest, Dave Delaney

    [05:35] How Dave Got Into Networking

    [08:15] What Prompted Dave to Write A Book

    [10:46] Three Ups of Networking Nicely

    [12:08] How to Find Networking Events

    [14:48] How Events Can Help Grow Businesses

    [18:00] Start By Setting A Goal

    [20:44] How to Connect Your Business to the Event Without Being Salesly

    [25:27] Get Out of Your Comfort Zone

    [31:36] The Nice Method

    [38:53] Celebrating Life Outside Walls

    [44:13] Connect With Dave and How to Get A Copy of His Book

    Notable Quotes
    Networking is a critical thing, not always easy to do. But there's this, there's this idea that if we do it and we do it, well, it's going to lead the business. Find an association or a group. So do a Google search or whatever for the association related to your industry specifically, and then attend their event.When you're there, you need to speak to people, so you need to meet people. And a good way to do that is just simply to ask people, you know, what brings them to that event. As you're speaking to someone, the goal is to be as quiet as possible, so that you can get to know them, and ask them follow up questions.Just showing genuine interest in other people is always going to be a positive thing.It all comes down to people don't do business with businesses, typically, they do business with humans, right? It's about building relationships first.With networking, I do believe that it really is a matter of planting seeds. So hearing your team is a big part of providing feedback, but also recognition and recognizing your team members, a lot of people quit their jobs because they don't get any recognition.It's about the reputation of your organization. And if your team members, especially leadership, are doing a poor job leading and upsetting their your team members, they quit.Guest Links:
    Dave Delaney (Website): https://www.davedelaney.me/Dave Delaney (LinkedIn):  https://www.linkedin.com/in/davedelaney/Learn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

    • 49 min
    Your Digital Marketing Coach Podcast Introduction Trailer

    Your Digital Marketing Coach Podcast Introduction Trailer

    Hi! My name is Neal Schaffer and I am Your Digital Marketing Coach! If you haven't subscribed yet, please listen to my trailer to find out more about what this podcast is about! You can also learn more about me here by clicking any of these links:
    WebsitePodcast WebsiteAmazonLinkedInTwitterFacebookInstagramYouTubePinterest

    • 1 min
    11 Takeaways from Podcast Movement 2022

    11 Takeaways from Podcast Movement 2022

    I had an awesome time at the world's largest event dedicated to podcasters and podcasting for business: Podcast Movement 2022 in Dallas, Texas.

    Since you are listening to this podcast, you already know how compelling a medium podcasting can be. But what are the newest trends and technology you should be aware of if you are a content creator or looking into tapping into podcasting for your business?

    Look no further - just listen to my report and you'll feel as if you attended the event yourself!

    Key Highlights

    [02:23] Upcoming Marketing Conferences

    [04:07] What I Learned At Podcast Movement 2022

    [06:07] Success Is About Consistency

    [06:51] Podcast Statistics

    [08:38] 2 Best Ways to Promote Podcast

    [14:11] It's All About Video

    [16:14] Tiktok Takeaway

    [18:15] What Do Successful Podcasters Do?

    [19:21] Use Email With Your Podcast

    [21:35] An Interesting Shift in Podcasting

    [23:32] What Is Patreon?

    [25:32] Another Trend in Podcasting

    [28:29] Podcasting Is Special

    [30:18] How to Contact Me For Podcasting Advice

    Notable Quotes
    In podcasting, success is really about consistency.There's always this aspect that we need to be consistent for a period of time until we see the results. And podcasting is no different. But what I think it means for all of you if you've been thinking about a podcast, there's always never a better time. But you're never too late because most people just quit. So if you have ideas, and I urge you to map out your ideas for 10, 20, 30 episodes, and if you're going to interview people, who are those people are going to be map it out and implement. And I think going forward, you're going to hear a lot more of these ads on podcasts as more micro and nano influencer podcasters like myself, get into the action for whatever reason, but it was a reminder that advertising is really alive and well in podcasting.It might be a great way if you're thinking of doing podcasting, but also want to increase the benefits of doing so is to think video from the start not as an afterthought. And I think that'll help you actually create better videos.Leveraging your community as well, which might be the third different way to help get reviews shared on social media, whatever that specific call to action is. And whatever way you can creatively bring it up. So that it will really encourage, if not incentivize people to do that. Do you need to be everywhere? No. If you're able to be in multiple places, you can leverage that especially if you are a content creator.I started podcasting as a content marketing initiative. But it has led me to develop a really, really personal relationship with you. Even though we've never met in person. Podcasting is a unique, human-centric, medium, unparalleled with any other medium out there in terms of marketing, to allow you to connect with people over the broadest category of things. Learn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

    • 32 min
    The YouTube Formula: The Definitive Guide to YouTube Marketing [Derral Eves Interview]

    The YouTube Formula: The Definitive Guide to YouTube Marketing [Derral Eves Interview]

    YouTube can be a powerful force in digital marketing when leveraged correctly. Many businesses just use YouTube as a place to upload their videos, but when used strategically, YouTube can generate video views in the thousands (if not millions) that can lead to massive business for those that get it.

    Joining me today is the person that I can honestly call the world's expert on YouTube marketing, author of The YouTube Formula, Derral Eves. Listening to this very special episode will give you all you need to start leveraging YouTube as a strategic marketing channel.

    Key Highlights

    [02:17] Introduction of Podcast Guest, Derral Eves

    [05:41] How Derral Got Into YouTube

    [08:09] Derral's Love and Passion for Marketing

    [14:06] An Example of Brand That Leveraged User Generated Content

    [18:10] Doing Preparatory Things

    [24:03] Paying Attention to YouTube Analytics Data

    [32:46] Getting to the Tipping Point of YouTube?

    [38:01] Darrel's Advice on Making Sure People Stay in Your Videos

    Notable Quotes
    That's how I've been able to generate over 86 billion video views on YouTube and have some of the biggest successes because we focus on the viewer and that viewers journey through the video.I think that's what brands need to do I think we get so fixated on our product or service, that we miss how the product or service could be demonstrated to a wide general more of audience and really refined, and I've worked with so many businesses, that, that they have a great product, but they don't know how to explain it, they don't know how to get it out for the world, instead of saying, Look, you know, we have a great product, but how are we going to explain it in a way that brings value to people.And so a lot of this stuff comes back through creativity, but I think it goes back down to that advice is just lock yourself in a room for a couple of days and really focus on how you bring value to the general audience and how do you narrow it down to your target audience? And then how do you get the target audience to engage enough that they become your army promoting your products. We need to do more preparatory things at the beginning instead of reactionary.The more that you can resonate with your vision, mission purpose, around anything, that's where some magic can happen down the road.But I found that it takes a good solid year of consistently posting to start seeing some momentum. If you're looking at the right type of data, if you're not looking at the right type of data, or you're not bringing value to a specific viewer, and you're all over the place, it could take a millennia before you even see any progress.You can get very tactical with YouTube ads, and you can do it for very cheap to get into all the people that just watch the videos that you don't even have to serve as anyone else. Guest Links:
    Derral Eves: https://derraleves.com/The YouTube Formula on Amazon: https://www.amazon.com/YouTube-Formula-Algorithm-Audience-Revenue/dp/1119716020 Learn More:
    Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload All of My Free EBooks: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschaffer

    • 55 min
    My 15 Facebook Ads Strategy Tips to Implement TODAY!

    My 15 Facebook Ads Strategy Tips to Implement TODAY!

    Regardless of whether we personally like Facebook or not, it is still one of the biggest players in social media and its presence cannot be ignored.

    While this episode gives you some organic Facebook marketing advice as well, most businesses use Facebook as a pay-to-play platform and reap the benefits of doing so.

    You're probably already running campaigns on Facebook, but I am hoping that you can find a few things to focus on from this episode.

    Key Highlights

    [02:30] Facebook Statistics

    [04:12] Don't Give Up On Facebook

    [04:55] Ways Savvy Businesses Are Using Facebook

    [07:30] Why Facebook Is Still the Preferred Place for Marketers to Run Paid Ads

    [10:44] 3 Main Campaigns Most My Clients Use for Different Purposes

    [12:22] Different Ways of Leveraging Audiences

    [16:22] Narrowing Target Audience

    [17:31] Leveraging Custom Audiences

    [18:49] Facebook Ad Library

    [20:59] Think Mobile First

    [21:59]  Speak to Pain Points and Emotions

    [23:11] Consider Coupons

    [24:44] Leverage User-Generated & Influencer-Generated Content

    [26:04] Test Different Ad Formats

    [27:44] Create Ad Funnels

    [29:28] Always Perform AB Testing

    Notable Quotes
    You don't know until you have the data. And the algorithm is always changing. So I would definitely not give up on Facebook and really, going into next year really do a reset on your content strategy there. But Facebook groups are a great way to develop deeper relationships with all these people that count to your business. And that's something I just wanted to make sure that you're considering as well, if you haven't done that already, for one or multiple types of these categories of people that are important to your business.Facebook ads are there's nothing social about Facebook ads, and they don't incite word of mouth. But when done right, they obviously can bring people back to your website, you can retarget them, you can generate leads, and ultimately you can generate business from them.So lean into big data, lean into Facebook data, lead into their algorithm and start targeting purchasers are including it as another filter in the audience targeting that you're doing.Be aware of that in your ad copy and make it look like the targeting is as natural as possible. Otherwise, that campaign may just backfire against you.You create attachment through emotion. You know, when you speak to pain points, you're also trying to get people to remember that they have a need for your product as well.But we need to think of customer lifetime value. We're not thinking about the single purchase. But when we have new customers, how many times they end up purchasing from us. Optimize ad campaigns for people wherever they are in your funnel with the intention of bringing them to the next step. And always remember to turn your existing customers into brand advocatesLinks Mentioned:
    Top 16 Facebook Ads ToolsNew Blog PostsLearn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

    • 32 min

Customer Reviews

4.9 out of 5
53 Ratings

53 Ratings

Facqt Media ,

Neal's great!

One of the best if not the best podcast I've been into! I love how concise and practical the contents are. Neal's great at providing real insights that definitely work!

CigarMan69 ,

Be a Generalist!

I have the honor of saying I’ve known Neal for years and have been a faithful follower of his social channels and podcast. I just finished Episode 234 and couldn’t agree MORE! Being a Generalist is underrated in today’s digital world. Deciding to offer a niche service is fine, but there is a huge need for generalists too. Excellent show as always, Neal!

Max Branding ,

Neal is the best!

Neal is the best of the best when it comes to influencer marketing and the digital space. He's a true professional who leaves everything out on the field when it comes to his research, content, and speaking. This podcast is truly inspiring & educational - the perfect mix! Love it

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