Creator Science

Jay Clouse
Creator Science

Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.

  1. Valerie Feghali – Her FAST evolution from coach to creator with custom software

    JAN 28

    Valerie Feghali – Her FAST evolution from coach to creator with custom software

    Valerie Feghali is a member of our membership community, The Lab. She impressed me immediately – and during my paternity leave, she hosted a workshop inside The Lab about how she’s used paid ads to grow her business. Namely, she used paid ads to convert to paying customers for a low-priced membership, generating enough revenue to cover the ad spend while also growing her email list. Her story gets even more incredible because just a few years ago, she was a wellness coach serving clients 1:1. But she quickly transitioned from being a wellness coach to empowering *other* wellness coaches with all of the tools and resources she had built for her own service business. She then went a step further by turning those resources into a custom-built web app that she sells as a monthly subscription. And her retention is through the roof. Valerie has a fantastic story, and you’ll hear how she made these transitions, how she thinks about paid ads, and what it took to build her software. Full transcript and show notes Valerie's Website / Instagram / Facebook / LinkedIn *** RECOMMENDED NEXT EPISODE → #221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    58 min
  2. Justin Moore – What it feels like launching a book and an in-person event at the same time

    JAN 21

    Justin Moore – What it feels like launching a book and an in-person event at the same time

    Justin Moore is a sponsorship coach who has generated over $5,000,000 in brand partnerships. As a full-time creator since 2014 and a former influencer marketing agency owner, he brings unique insider knowledge of how brands evaluate and select their ideal partners. Through his school, community, and latest book, Sponsor Magnet, Justin shares proven frameworks for attracting, pricing, and executing lucrative brand deals with a mission to help creators big and small land one million paid sponsorships. Justin's first-ever book is now available for purchase. It's called Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships. I was an early reader of Sponsor Magnet, and I enthusiastically endorsed this book. In this conversation, we get candid about the highs and lows of writing this book, including launching it just ahead of his first-ever in-person event Sponsor Games, which I will be at in March of this year. →Get a free copy of Sponsor Magnet Full transcript and show notes Justin's Website / Instagram / Twitter / YouTube / TikTok *** RECOMMENDED NEXT EPISODE → #160: Tori Dunlap – A transparent look at writing a New York Times best-selling book. The process, numbers, and lessons learned. → #176: April Dunford – How self-publishing a book exploded her client service business. *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    58 min
  3. Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas

    JAN 7

    Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas

    Mike Michalowicz is the author of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business. He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well. With more than 500,000 book sales, all of Mike’s books have the same goal – to help small business owners and eliminate what he calls “entrepreneurial poverty.” Simon Sinek has called Mike “…the top contender for the patron saint of entrepreneurs.” This conversation is divided into halves: The first half explores Mike’s unique model as an author. For each book Mike writes, he partners with a third party to license the frameworks from his books and serve as the done-for-you service provider. This is super uncommon and part of why he’s been so prolific while running a very lean team. So we dig into how that works (and what he’d do differently if he were starting over today). The second half of the conversation is all about writing books. Mike has published nine books since 2008 – including 7 in the last 8 years. So we dig into how he determines what ideas to turn into books and how to write them so quickly. Full transcript and show notes Mike's Website / Twitter / Instagram / YouTube / LinkedIn *** RECOMMENDED NEXT EPISODE → #176: April Dunford – How self-publishing a book exploded her client service business. *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    58 min
  4. Garrett Kennell – How thinking big helped Michelle Khare attract 4.8 million subscribers

    12/31/2024

    Garrett Kennell – How thinking big helped Michelle Khare attract 4.8 million subscribers

    Garrett Kennell is the Chief Creative Officer for - and husband to - Michelle Khare. Garrett has been working on the channel since Michelle’s very first video all the way back in 2016. Since that first video, their channel has grown to nearly 5 million subscribers and has over 740 million views, making it one of the most intense and complicated productions YouTube has ever seen. Their secret? They have a process for everything. In this episode, Garrett breaks some of those processes down, including brainstorming, decision-making, and how YOU can start to make bigger, better videos at any scale. Full transcript and show notes Garrett's Twitter / YouTube / Instagram *** TIMESTAMPS (00:00) The Most Insane Production on YouTube (01:33) How Michelle Khare’s Channel Evolved (07:14) How Much a Michelle Khare Video Costs (10:19) Grow Your Podcast With Spotify (11:36) Bono’s Six Thinking Hats (17:43) Getting Rejected (21:20) Thinking Big (23:51) How Challenge Accepted Gets Made (29:23) Making Content for Impact (32:34) When is Something Done? (34:07) Where Do Things Go Wrong? (39:44) Systems and Processes (43:48) Getting Sponsors (48:55) Advice to Grow Quickly *** RECOMMENDED NEXT EPISODE → #202: Zack Honarvar – What he learned from working with 10,000 creators *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

    59 min
5
out of 5
452 Ratings

About

Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.

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