My Business Playbook

Laura Higgins
  • 4.8 (87)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
My Business Playbook

Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun. Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.

  1. 6 DAYS AGO

    512: Why People-Pleasing is Secretly Ruining Your Business

    If you’ve ever said yes when you really wanted to say no - this one’s for you. I’m sharing how I rewired my people-pleasing habits, built stronger boundaries, and created a business that protects my time, energy, and sanity. In This Episode, You’ll Learn: How to spot people-pleasing habits that are keeping your business smallWhy people-pleasing is often driven by ego (yep, this one stings)The business guardrails I’ve built to protect my time, energy, and pricingMy go-to phrases to say “no” without guiltThe mindset shifts that helped me stop overgivingPermission to stop being “nice” at the cost of your freedom More Info: Book A Call With My Team - https://tools.laurahiggins.com/scale Follow me on IG: https://instagram.com/laurahiggins

    21 min

  2. 17 MAR

    511: This leadership mistake is costing you millions w/ Shelley Johnson

    What makes a leader truly unforgettable—for the right reasons? In this episode, I sit down with my sister, Shelley Johnson, founder of Boldside Consulting, to unpack leadership, personal brand, and the mindset shifts that every creative needs to scale their business. We’re talking real talk on micromanagement, team culture, and why playing small is NOT the answer (plus, a few hilarious family stories along the way). The one question every leader needs to ask: What’s it like to be on the other side of me?Why most managers struggle (and how to actually become a leader people WANT to follow)The micromanagement cycle and how to break free from itHow to give direct, honest feedback—without being soul-crushing OR sugarcoatingWhy building a personal brand is a game-changer for your business and careerThe biggest mindset shifts that creative business owners need to scale beyond six figuresHow to handle fear of putting yourself out there and stop overthinking what people think

    1h 33m

  3. 10 MAR

    510: This SIMPLE funnel prints cash

    If your funnel isn’t designed intentionally, leads fall through the cracks. In this episode, I’m walking you through the exact steps to build a high-converting funnel that attracts, nurtures, and converts premium clients—on autopilot. We’ll cover three essential funnel types, the biggest mistakes to avoid, and how to optimize for more conversions (without making it complicated). In This Episode, You'll Learn: The real definition of a funnel (and why every business has one—whether they know it or not)The #1 mistake that’s making your leads disappear before they ever convertWhy one funnel, one goal is the golden rule of conversionThe 3 core funnels that bring in premium clients (and how to know which one you need)How to sell the next step, not the end game (this is where most people go wrong)Why simplicity wins—and how to avoid the overcomplication trapWhat key metrics to track so you can optimize (instead of guessing) Want to work with me? Book a Scale Session here - https://tools.laurahiggins.com/scale

    16 min

  4. 3 MAR

    509: Unfiltered: A Conversation with My Sisters on Creativity, Business & Life

    This episode is extra special—I’m sitting down with my sisters, Beth Gleeson, Shelley Johnson, and Millie Robertson, for a raw, hilarious, and unfiltered chat about life, business, and creativity. From navigating career shifts to balancing family and ambition, we’re diving into the real stuff—the highs, the struggles, and everything in between. If you’ve ever felt stuck in your journey or needed a reminder that you’re not alone, this one’s for you. In This Episode, You'll Learn: The unique paths we’ve each taken in business and creativityWhat we’ve learned about success, failure, and following your gutThe behind-the-scenes reality of building a business while raising a familyWhat we learned being in a family band together + a special preview of one of our songs! (lol this part is crazy)

    56 min

  5. 24 FEB

    508: Why Every Creative Should Launch a Membership (and How to Start)

    Tired of chasing clients and unpredictable income? Membership expert Stu McLaren reveals how to create scalable, recurring revenue so you can build a profitable business without burnout. In This Episode, You’ll Learn: The four membership types that work for any business (even service providers!) The biggest mistake most creatives make when trying to build recurring revenue Why keeping your membership open 24/7 might be killing your sales How to sell your membership without feeling salesy (Stu’s messaging hack!) The secret to keeping members for years—without constantly launching Wild success stories: How Stu’s students turned balloon animals and dog training into six-figure memberships Resources & Links: Grab Stu’s new book, Predictable Profits Follow Stu on Instagram Check out Laura’s coaching programs Join the conversation on Instagram

    41 min

  6. 17 FEB

    507: What to Do When Someone Copies Your Work (5 Simple Steps)

    How to Handle Copycats in Business (Without Losing Your Cool) Dealing with copycats in business can be frustrating, but it doesn't have to derail your success. In this episode, I’m sharing exactly how to handle copycats in business the right way—without freaking out, going on a social media rant, or letting it hold you back. You’ll learn when to take action, when to let it go, and how to protect your brand and intellectual property so you can keep creating with confidence. In This Episode, You'll Learn: ✔️ The first thing to do when you discover a copycat (before reacting emotionally!) ✔️ The difference between inspiration and outright copying—and how to tell the difference ✔️ When to let it go and take it as a compliment✔️ When to take action—and the exact steps to follow ✔️ How to protect your brand, content, and intellectual property legally ✔️ Why originality always wins (and how to stay ahead of copycats!) More Resources from Laura: IG: ⁠https://www.instagram.com/laurahiggins⁠ ⁠Watch and Subscribe on Youtube⁠ Want to work with me? Book a 15 minute Scale Session with the team here: ⁠https://tools.laurahiggins.com/scale

    16 min

  7. 10 FEB

    506: How To Set Goals You Actually Achieve 2025

    I’m joined by Olly Wood to talk about goal setting that actually works. We break down why most New Year’s resolutions fail and how to create a plan that sticks. You’ll learn how to manage stress effectively, build confidence in achieving your goals, and set up the right systems to follow through. This conversation is packed with practical strategies to help you crush your goals in 2024! Resources: 🎯WatchThe System – My FREE training showing you how to triple your revenue in less than 12 months:laurahiggins.com/thesystem 📲Connect with Olly Wood: Follow him on Instagram at@OllyWood and check out his podcastBody Reset. 🚀Join the Community – Get support, strategies, and real talk with like-minded creatives insideThe Next Level Club. Book A Call Here

    1h 14m
  8. 505: Why Creative Entrepreneurs Hit a Capacity Ceiling (And How to Fix It)

    3 FEB

    505: Why Creative Entrepreneurs Hit a Capacity Ceiling (And How to Fix It)

    Why Creative Entrepreneurs Hit a Capacity Ceiling (And How to Fix It)If you feel like your business is running you instead of the other way around, this episode is for you. Most creatives start out trading time for money—but at some point, you hit a wall. You’re booked out, overwhelmed, and stuck in a cycle that keeps you from growing. The key? Capacity. In this episode, I’m sharing how to unlock more time, energy, and freedom so you can run your business like a CEO—not a freelancer. In This Episode, You’ll Learn:The real reason creatives hit an income ceiling (and why time is your biggest constraint)How to audit your time and stop leaking hours on low-value tasksWhy most creatives operate like freelancers—and how to shift into a CEO mindsetThe three biggest mistakes keeping you stuck in busy work instead of growth workHow to theme your days and redesign your ideal week for productivity and deep workSimple ways to automate, delegate, and systematize so your business runs without you 🎧 Listen now and start reclaiming your time! More Resources from Laura: IG: https://www.instagram.com/laurahigginsWatch and Subscribe on YoutubeWant to work with me? Book a 15 minute Scale Session with the team here: https://tools.laurahiggins.com/scale Hosted on Acast. See acast.com/privacy for more information.

    14 min
See All (219)

    4.8
    out of 5
    87 Ratings

    About

    Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun. Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.

    Information

    • Creator
      Laura Higgins
    • Years Active
      2021 - 2025
    • Episodes
      219
    • Rating
      Clean
    • Copyright
      © Laura Higgins
    • Show Website
      My Business Playbook

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