My Business Playbook

Laura Higgins
  • 4.8 (85)
  • MARKETING
  • UPDATED WEEKLY
My Business Playbook

Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun. Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms. Hosted on Acast. See acast.com/privacy for more information.

  1. 3 DAYS AGO

    447: Behind The Business with Laura Higgins, Erika Cramer and Toni Bache

    I’m joined by two of my business besties, Erika Cramer and Toni Bache, as we dive deep into the mindset shifts and strategies that helped us scale our creative businesses to seven figures and beyond. This is an honest, no-fluff conversation about the challenges we’ve faced, lessons learned, and what it really takes to go from being an overwhelmed creative to a confident business owner. You'll Learn:Why creatives need to embrace the entrepreneur mindset to grow a sustainable business.The importance of investing in yourself before you feel ready (and why it pays off).How to identify and overcome the mindset blocks holding you back from scaling.Why proximity to the right people accelerates your growth.The power of saying “no” to avoid burnout and protect your creative energy. Get in touch: IG: https://www.instagram.com/laurahiggins Website: https://laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Book a 15 minute Scale Session with the team here: https://tools.laurahiggins.com/scale Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

    37 min

  2. 11 NOV

    446: Transform Your Audience into Clients: The Step-by-Step to Growing a Loyal Community

    Creating content is only the beginning; building genuine community is where the magic happens. In this episode, I’m breaking down why community matters and how you can build a powerful, engaged group around your brand. From defining your ideal audience to amplifying what makes you unique, these strategies will help you turn followers into a thriving community. You'll Learn: Why building a community is essential for your businessHow to define your ideal client and create meaningful contentStrategies for amplifying your personal brandTips on choosing the best channels to show up consistentlyWays to elevate your reach once your foundation is solid Get in touch: IG: https://www.instagram.com/laurahiggins Website:laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

    14 min

  3. 4 NOV

    445: From $0 to 7 Figures: What it REALLY Took to Start My Business at 23

    Ever wondered what it really takes to start a business from scratch—and scale it to seven figures? In this episode, I’m pulling back the curtain on my own journey, sharing the raw, unfiltered truth about what it took to go from a 23-year-old with a coffee bag and a dream, to leading a thriving business. From the humbling first days (think: showing up in cafes hoping for a 'yes') to navigating the complexities of scaling, this episode is for anyone who’s ever felt that pull to start something big. I’m breaking down the lessons, the missteps, and the behind-the-scenes moments that shaped my business and me as a founder. You'll Learn:The mindset shifts that took me from selling coffee beans to selling out my own servicesHow to balance being both the creative and the strategist in your businessWhy embracing "scrappiness" helped me survive the early days—and how it can work for youMy best tips for turning creative skills into a sustainable, scalable businessThe role community and connection played in my journey, and why they’re essential to any entrepreneur’s success Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

    1h 27m

  4. 28 OCT

    444: BTS of My Million Dollar Content Strategy

    Ever wondered what goes into creating a content strategy that drives real revenue? In this episode, I'm pulling back the curtain on the exact approach I use to fuel my 7 figure business. I'll share the systems and processes behind the scenes, what content is performing, what isn't, and the steps my team and I take to ensure our content stays fresh, engaging, and results-driven. Get ready for an inside look into my content machine and the tweaks you can make to level up your own strategy. You'll Learn:Why amplifying what makes you unique is key to cutting through the noiseHow I’ve dialled in on my ideal client and use that to drive our content directionThe systems and tools we rely on to produce content consistently (and how to simplify your own process)What's currently working in our content strategy—quotes, carousels, Reels, and moreThe importance of tracking content performance and being curious about the resultsTips for building a lean, effective content team (plus some AI tools to make it happen) Get in touch: IG: https://www.instagram.com/laurahiggins Website:laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

    30 min

  5. 21 OCT

    443: Launches vs. Evergreen: Finding the Best Fit for Your Business with Ross O'Lochlainn

    In this episode, I chat with Ross O'Lochlainn about how to move away from the exhausting launch model and create a business that generates consistent revenue. Ross shares practical strategies for making regular offers, avoiding burnout, and structuring your business for sustainable growth. You'll Learn:Why the traditional launch model isn’t sustainable for most creatives—and what to do instead.How to create consistent revenue streams without burning out.The importance of making offers regularly and why it's key to your business growth.How to balance creativity with business needs, so you’re doing the work you love and getting paid well for it.Practical steps to move away from the all-or-nothing mindset of launches.How Ross structures his offers and marketing to keep sales flowing year-round. Links:Download Ross's Hook Frames Tool: 10 Energizing Hook FramesBook Mentioned: Accidental Genius by Mark LevyConnect with Ross: Ross O'Lochlainn Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

    1h 9m

  6. 14 OCT

    442: Your Dream Income and Freedom Are on the Other Side of THIS Shift

    Are you tired of the constant revenue highs and lows in your business? In this episode, I share the 5 game-changing shift that took me from unpredictable income to consistent cash flow and true freedom. I’ll walk you through how to escape the feast-and-famine cycle, set up the right systems, and build a business that not only sustains but scales—without burning out. This could be the single most important shift you make to reach your dream income and the freedom you're after. You'll Learn: 5 key shifts to get consistency so that you can scale sustainably.Why so many entrepreneurs struggle with inconsistent revenue—and how to fix itThe mindset shift that transformed my approach to business growthHow to create a consistent pipeline of clients and avoid dry spellsHow to set up simple systems that keep your business running, even when you’re not Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

    21 min

  7. 7 OCT

    441: How to Build a Business That Runs Itself with Ryan Deiss

    I’m joined by Ryan Deiss to break down his Scalable Operating System and the exact step by step process to finally scale your business beyond you. We discuss what it really takes to create a business that can thrive without you in the day-to-day. You'll Learn: Why taking a 30-day vacation is the true test of a scalable businessHow to map out your processes to create a scalable operating systemThe importance of documenting critical tasks and assigning accountabilityHow to use scorecards to track and optimize key business metricsWhen to know it's time to shift from working in your business to on your business Links: Ryan Deiss' YouTube ChannelWatch Ryan’s full video on building scalable systems Get in touch: IG: https://www.instagram.com/laurahiggins Website:laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

    55 min

  8. 30 SEPT

    440: How to Build Your 4-Day Work Week in the Next 14 Days

    Ready to stop overworking and design a workweek that gives you more freedom without sacrificing your results? In this episode, I'll show you exactly how to implement a 4-day work week in just 14 days. I'll walk you through the mindset shifts you need, the planning process, and the practical steps to create more space in your calendar while still hitting your goals. You'll Learn: The three major reasons why we overwork—and how to break the cycleHow to conduct a time and energy audit to pinpoint where your hours really goThe steps to redesign your week for more productivity and creativityHow to theme your days for maximum focus and efficiencyWhy working less won’t hurt your business—and may actually help it growReal-life examples of business owners who’ve successfully transitioned to a 4-day work week Get in touch: IG: https://www.instagram.com/laurahiggins Website:laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

    28 min
See All (201)

4.8
out of 5
85 Ratings

About

Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun. Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Laura Higgins
  • Years Active
    2021 - 2024
  • Episodes
    201
  • Rating
    Clean
  • Copyright
    © 2023 My Business Playbook 2023
  • Show Website
    My Business Playbook

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