DTC Podcast DTC Newsletter and Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup



Today we catch up with Taylor and Jacob from Pilothouse's Meta Ads team to talk Q1 performance and and how we're mitigating platform and algorithm insecurity.



Work with Pilothouse: https://pilothouse.co



Performance Update + shifting factors with Meta AI

The shift to Meta Shops, the pros and cons

Ad inventory factors: Temu, US Election, Summer Olympics

TikTok Ban approved...what's next?



Timestamps

[00:00] Introduction to Meta Shops and Ad Performance Trends

[02:20] Impact of Meta's Algorithm Changes on Traffic and Sales

[04:50] Strategies for Managing Unstable Ad Platforms and Maximizing ROI

[07:00] Discussion on the Effectiveness of Meta AI and Shop Features

[09:30] Insights on Preparing for Q4 and Utilizing Advantage Plus Campaigns

[12:00] The Future of TikTok and Its Impact on Meta Traffic



Hashtags

#DigitalMarketing

#MetaAds

#ECommerce

#SocialMediaStrategy

#DTCpodcast



Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup



Today's talk is all about the best strategies for product seeding and influencer marketing with Yash Chavan, founder of SARAL, the influencer marketing that makes it easy to get your product into the hands of nano-influencers who focus on authentic content.



DTC Listeners get an extended two week free trial ➝ https://www.getsaral.com/champions/dtc-newsletter



Yash shares his philosophy of influencer marketing in 2024, which involves building a community of nano influencers who consistently talk about the brand. He also discusses the pyramid model of influencer marketing, where brands start with product seeding, move on to an ambassador program, and then establish deeper collaborations with top-performing influencers.



Yash provides tips for brands starting out in influencer marketing and suggests aiming for a conversion rate of at least 30% in the base tier. SARAL helps brands build their own unique community of influencers, rather than relying on influencer networks. The pyramid strategy is a key approach, with nano influencers at the base, micro influencers in the middle, and ambassadors at the top. SARAL streamlines the seeding process, automates outreach, and provides a CRM functionality for managing influencer relationships. The platform also offers social listening, affiliate management, and UGC white listing. Building a community of influencers who consistently post about the brand is the most successful influencer marketing strategy. Influencers are top-of-funnel awareness drivers, and their impact should be measured through blended metrics and follower growth.



Takeaways

Building relationships with influencers and focusing on authentic content is key in influencer marketing.

Influencer marketing in 2024 involves building a community of nano influencers who consistently talk about the brand.

The pyramid model of influencer marketing includes product seeding, an ambassador program, and deeper collaborations with top-performing influencers.

For brands starting out in influencer marketing, it's important to set expectations, reward good behavior, and offer unique perks to influencers.

Aim for a conversion rate of at least 30% in the base tier of influencer marketing. SARAL helps brands build their own community of influencers instead of relying on influencer networks.

The pyramid strategy categorizes influencers into nano, micro, and ambassador tiers based on their follower count.

SARAL streamlines the seeding process, automates outreach, and provides CRM functionality for managing influencer relationships.

The platform offers social listening, affiliate management, and UGC white listing.

Building a community of influencers who consistently post about the brand is the most successful influencer marketing strategy.

Influencers are top-of-funnel awareness drivers, and their impact should be measured through blended metrics and follower growth.



Timestamps:

[00:00:00] - Introduction

[00:02:10] - What makes influencer marketing effective in building brand trust

[00:04:20] - The launch and purpose behind Saral: Streamlining influencer collaborations

[00:06:10] - Deep dive into the 'Illuminati Pyramid' strategy for influencer engagement

[00:08:10] - How to qualify influencers at each stage of your marketing funnel

[00:10:30] - The role of authentic user-generated content (UGC) vs. actor-generated content

[00:12:40] - Impact of a dedicated influencer community on brand visibility and sales



Hashtags:

#InfluencerMarketing #DTCMarketing #DigitalMarketing #BrandStrategy #InfluencerTips #ContentMarketing #SocialMediaStrategy #ECommerce #MarketingTips #YashChavan



Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/vid

Subscribe to DTC Newsletter - https://dtcnews.link/signup



Matt Bertulli, the founder of Pela Case, Lomi, and the Operators' Podcast shares his entrepreneurial journey and insights into building successful direct-to-consumer (DTC) brands. He discusses the challenges of advertising on Facebook, the importance of addressing greenwashing accusations, and the need for rational debate around waste reduction. Matt also provides advice for starting a DTC brand and highlights the value of TV advertising for certain products. He concludes by discussing the impact of The Operators podcast and the opportunities it has created for networking and learning. The conversation explores the balance between business and politics, the challenges of running a real company compared to the Silicon Valley perspective, and the importance of staying true to building real companies. It emphasizes the need to stay up market with business owners and appeals to a broader audience. The conversation also highlights the value of engaging with real-world business owners and the possibility of a future ski-related mastermind.



Takeaways

Building a successful DTC brand requires a focus on marketing and storytelling, rather than relying solely on meta ads.

Addressing greenwashing accusations is crucial for brands that prioritize sustainability, and transparency and third-party validation can help combat skepticism.

TV advertising can be effective for reaching older audiences and building trust, especially for products that require education and have a higher price point.

The waste industry presents both challenges and opportunities, and there is a need for more rational debate and solutions to address the environmental impact of plastic.

The Operators podcast provides a valuable platform for networking, learning, and sharing insights among industry professionals. Balancing business and politics can be challenging, but it is important to stay focused on the core topics of running a real company.

The Silicon Valley perspective may not always be applicable to average business owners, who face different challenges.

Building a real company involves dealing with people face to face and managing cost of goods sold.

Staying true to the mission of helping real business owners and avoiding internet marketing scams is crucial.

Appealing to a broader audience and engaging with real-world business owners can lead to valuable insights and connections.



Timestamps:

00:00:00 - Introduction: Meet Matt Bertulli, Entrepreneurship and Marketing Wisdom

00:02:00 - The Shift from Meta Ads to Holistic Marketing Approaches

00:04:10 - Challenges of Green Marketing and Overcoming Misconceptions

00:06:40 - Lomi's Strategic Shift from DTC to B2B and the Future of Waste Management

00:08:40 - The Role of TV Advertising in Reaching Older Demographics

00:11:20 - The Operators Podcast: Insights and Goals for Business Leaders

00:13:50 - The Importance of Authenticity in Business and Avoiding Greenwashing

00:16:00 - Conclusion: Key Takeaways from Matt Bertulli's Entrepreneurial Journey



Hashtags:

#SustainableBusiness

#DirectToConsumer

#MarketingStrategy

#EcoFriendly

#Entrepreneurship



Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup



In this conversation, Eric and Avery discuss the importance of understanding your audience and tailoring your marketing efforts to reach them effectively. They emphasize the need to avoid delusions about who your audience is and instead focus on the data and research to determine their true preferences and behaviors. Avery shares examples of brands that had misconceptions about their audience and how they adjusted their strategies based on data and insights. They also discuss the role of creativity in targeting specific audiences and the importance of authenticity in marketing. The conversation touches on the influence of social media platforms like TikTok and the upcoming US election on advertising strategies.

Keywords audience, marketing, data, research, branding, delusion, targeting, authenticity, social media, TikTok, US election



Takeaways

Understanding your audience is crucial for effective marketing.

Avoid delusions about who your audience is and rely on data and research to determine their preferences and behaviors.

Tailor your marketing efforts to address the pain points and interests of your target audience.

Authenticity is key in connecting with your audience and building brand loyalty.

Social media platforms like TikTok have a significant influence on consumer behavior and advertising strategies.

The upcoming US election will impact advertising costs and regulations.



Timestamps:

00:00 - Introduction

02:00 - The Power of Micro-Influencers in Advertising

05:40 - How Audience Misconceptions Affect Brand Strategy

08:00 - The Importance of Data in Audience Analysis

12:30 - Adapting Marketing Strategies to Audience Insights

17:20 - Leveraging Cultural Trends in Marketing: The Beyonce Example



Hashtags:

#DigitalMarketing #AudienceTargeting #BrandStrategy #DTCpodcast #SocialMediaMarketing #AdvertisingTips #MarketingInsights #Ecommerce #ContentMarketing



Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup



Hello and welcome to the DTC Podcast! Today, we’re thrilled to have Mike Manheimer from Postscript with us.



https://postscript.io/

https://postscript.io/sales

https://postscript.io/cashback

https://postscript.io/onsite



Mike brings years of expertise in the SaaS game, focusing on the unique challenges and opportunities in SMS marketing within ecommerce. Today, we’ll explore why SMS might be your most powerful marketing tool yet, and why it's essential to understand its intricacies. Here’s what you’ll learn:

Why many businesses underutilize SMS and how to find your messaging sweet spot

How to capture more emails with onsite opt-in

How to convert more sales in your funnel support with live sales agents

Strategies to increase customer engagement through personalized communication

Insights into Postscript’s innovative approaches to SMS marketing



Learn More



Timestamps

00:00 - Introduction to Mike Manheimer and SMS marketing

02:00 - How brands are underutilizing SMS

04:00 - Integrating conversational SMS for sales growth

06:00 - The impact of personalized SMS on customer loyalty

08:00 - Innovations in SMS technology and practices

10:00 - Future of SMS marketing in e-commerce



Hashtags

#SMSMarketing #Ecommerce #CustomerEngagement #DTCpodcast #DigitalMarketing #EcommerceTips #RetailInnovation #MarketingStrategies #TechTalk #BusinessGrowth



Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup



Hello and Welcome to the DTC Podcast! Today, we're diving into the innovative world of Kizik with Brett Swenson, a key player in the brand's meteoric rise. Discover how Kizik is revolutionizing the footwear industry by blending cutting-edge technology with fashion-forward designs.



Key Insights:

The Genesis of Kizik: Learn about the brand's journey from concept to scaling in the competitive DTC space.

Strategic Evolution: How Kizik is redefining its demographic focus and product offerings to cater to a fashion-conscious audience.

Marketing Mastery: Insights into Kizik's successful use of video marketing and humor to create a compelling brand narrative.

Listen to uncover the strategies behind Kizik's growth and how they're making waves in the footwear industry.



Timestamps:

[00:00:00] Introduction to Brett Swenson and Kizik's Marketing Philosophy

[00:02:00] How Customer Feedback Shapes Product Design at Kizik

[00:04:00] The Journey of Kizik’s Rebranding and Targeting a Younger Audience

[00:06:00] Strategies for Effective Top-of-Funnel Marketing

[00:08:00] The Role of Experiential Marketing and Out-of-Home Advertising

[00:10:00] Future Directions and New Initiatives at Kizik



Hashtags:

#Kizik #MarketingStrategies #BrandEvolution #ProductDesign #InnovationInRetail #BrettSwenson #FootwearIndustry



Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video