Strategy Hour | Online Marketing for Business Growth

Abagail Pumphrey - Business Strategist
Strategy Hour | Online Marketing for Business Growth

Join our twice-weekly show as host Abagail Pumphrey, CEO of Boss Project, shares proven business strategies, expert interviews, and no-fluff advice for growing an online business—your way. With millions of downloads and recognition from INC & Forbes as one of the best podcasts for entrepreneurs, this podcast is a must-listen for small business owners, service providers, course creators, and digital product sellers ready to take their business to the next level. Discover how to: ✔ Launch digital products & online courses that convert ✔ Build a profitable email list that drives daily sales ✔ Create simple, effective sales funnels & automations that sell for you ✔ Design sustainable marketing systems that actually work—without burnout No gimmicks. No outdated tactics. Just real strategies that help you create more income and impact. 📌 Grab free resources & show notes at bossproject.com/podcast

  1. MAR 20

    Your Math Teacher Lied: The Science of Business Growth (Test, Optimize, Repeat!) with Jess O’Connell

    Real success comes from experimentation, not perfection. If you’ve ever wondered why your business isn’t working even when you’ve done everything right, then this episode is for you! Hear why A plus B does not equal C in business and how learning to think like a scientist will help you stop overthinking, start testing, and finally scale with confidence!  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Today, I am joined by Jess O’Connell, otherwise known as the Launch Scientist, to discuss the science behind business growth. Jess is a course creation and launch strategist who helps experts package their brilliance with binge-worthy, revenue-generating courses. With a background in science, she approaches business as if it’s a science experiment. She’s here today to help you make data-driven decisions that will actually move the needle!  Episode Highlights How the Education System Creates Overthinkers [0:07:03]  Detaching from the Outcome [0:22:50] Practical Tips for Experimenting in Business [0:34:53] How to Stay Focused on What’s Worthwhile [0:42:22] Our Sponsors: FreshBooks get 70% off for 4 months TheContractShop get 30% off your first order Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    56 min
  2. MAR 18

    Trendspotter: What’s Working Right Now on Instagram with Taylor Loren

    Keeping up with social media’s constant changes can feel overwhelming. Luckily, today’s guest is here to help! Taylor Loren, a seasoned content strategist and marketing expert, has spent 15 years leading teams at top brands like Girlboss and Later. Now, she helps small businesses and creators cut through the noise and build sustainable content strategies. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! In this episode, we’re diving into what’s actually working on Instagram in 2025. Which metrics truly matter for engagement? What should creators and business owners focus on for growth and monetization? Taylor breaks it all down, plus she’s busting some of the biggest myths people still believe about Instagram strategy! Episode Highlights The Key to Instagram Growth in 2025 [0:01:23] Leveraging Timely Events to Boost Engagement [0:07:35] What Platform Should You Be On? [0:14:04] Experimenting with Content: What Works Best for Your Audience? [0:23:10] What Brands Are Getting Wrong in 2025 [0:27:24] The Power of Brand Marketing [0:31:46] Our Sponsors: FreshBooks get 70% off for 4 months TheContractShop get 30% off your first order Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    48 min
  3. MAR 13

    How 66% of My Audience Paid to Join My Email List

    Everyone says you need a lead magnet to grow your email list, but how many of those freebie seekers actually buy from you? In this episode, I’m breaking down why traditional freebies fall short, how to create low-ticket entry offers that actually convert, and why keeping your offers open year-round can lead to repeat buyers who move quickly up your value ladder. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! If you’re tired of chasing passive subscribers who never take action, it’s time to rethink your strategy. I’ll show you how to structure lead magnets that build trust, price low-ticket offers that filter for the right customers, and implement a system that moves people from a $29 purchase to a $2,000 program, sometimes in just hours. Ready to attract buyers, not just browsers? Tune in now! Episode Highlights Next Level Funnels [0:00:19] The Problem with Traditional Freebies – And What To Do Instead [0:01:55] Why Keeping Your Offers Open All Year Can Boost Sales [0:04:55] The Power of Paid Leads – For You AND Your Customer [0:06:00] How to Price and Structure a Low-Ticket Offer That Converts [0:07:33] Your Low-Ticket Offer Isn’t Meant to Be Your Biggest Moneymaker [0:10:05] Our Sponsors: FreshBooks get 70% off for 4 months TheContractShop get 30% off your first order Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    22 min
  4. MAR 6

    How I Accumulated 35,527+ Watch Time Hours Before Even Starting My YouTube Channel

    Most people start a YouTube channel from scratch with zero videos, zero audience, and zero watch time, but before I even started my YouTube channel, I had accumulated over 35,000 watch hours! I wouldn’t consider myself a YouTuber, and I wasn’t posting regularly, but I had an entirely different motivation that gave me a huge leg up. I never set out to grow on YouTube. Instead, my growth was a byproduct of trying to make a difference and support the community I was building. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Today, I break down exactly what went into those watch hours, how I accumulated so many, and how my story might change your approach to launching a YouTube channel. There are so many different ways you can go about doing this, so I’m going to be fully transparent about what worked for me and give you some practical ideas you can try! Episode Highlights The One Thing You Need to Focus on When Creating Content. [0:03:16]  Why Offering Free Content Benefits You in the Long Run. [0:08:16] Leveraging Online Event Recordings on YouTube. [0:13:03] Our Sponsors: FreshBooks get 70% off for 4 months TheContractShop get 30% off your first order Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    30 min
  5. MAR 4

    What’s Next After a Decade in Business

    It has been a whole decade since I started Boss Project. I have built a business, employed many people and taught tens of thousands of entrepreneurs how to build their businesses online. While I’m definitely still exploring my creativity and using that everyday as a content creator, where I’m at today is not at all where I thought I would be! It’s not the life I imagined for myself, but it is so much better! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! When I sat down to think about what’s next, I kept coming back to this concept of using excitement as a compass to guide us and help us follow our intuition. In this episode, I’m going to be exploring my future, and how I came to realize what I really want to do more of, which is writing. I hope that as I share my story, I hope it will inspire you to dream bigger for your own future! Episode Highlights The Shower Thought That Sparked My Next Chapter. [0:04:06]  My Huge Vision and Mission for the Future. [0:12:10] New Challenges I’m Taking On in This New Season [0:16:00] What’s Really on the Other Side of Hard Work, Hustle and Grind [0:24:17] How You Have Made My Success Possible [0:31:20] Our Sponsors: FreshBooks get 60% off for 6 months TheContractShop get 30% off your first order Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    44 min
    4.6
    out of 5
    29 Ratings

    About

    Join our twice-weekly show as host Abagail Pumphrey, CEO of Boss Project, shares proven business strategies, expert interviews, and no-fluff advice for growing an online business—your way. With millions of downloads and recognition from INC & Forbes as one of the best podcasts for entrepreneurs, this podcast is a must-listen for small business owners, service providers, course creators, and digital product sellers ready to take their business to the next level. Discover how to: ✔ Launch digital products & online courses that convert ✔ Build a profitable email list that drives daily sales ✔ Create simple, effective sales funnels & automations that sell for you ✔ Design sustainable marketing systems that actually work—without burnout No gimmicks. No outdated tactics. Just real strategies that help you create more income and impact. 📌 Grab free resources & show notes at bossproject.com/podcast

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