The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

Abagail Pumphrey - Business Strategist
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  • MARKETING
  • UPDATED SEMIWEEKLY
The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way. Find show notes and resources at bossproject.com/podcast

  1. 1 DAY AGO

    How I've Sold $3.3 Million in Digital Products & Courses

    Ever wondered what it really takes to build a multimillion-dollar digital product business? In this episode, I pull back the curtain to give you a transparent look at the strategies, hard-earned lessons, and yes, even mistakes that took me from running a small marketing agency to generating over $3.3 million in digital product sales. If you're ready to get paid to build a list full of qualified leads and create scalable offers that serve your audience, this episode is for you! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! We dive into everything from understanding your audience’s needs and structuring a product ecosystem to using low-cost products as lead generators and the best way to balance live launches with evergreen strategies. Along the way, I share the importance of building a strong community, maintaining client experience, and staying resilient when things don’t go as planned. Want to find out what it takes to either pivot your service-based company into a digital product and course business or scale your current one? Episode Highlights From Agency to Digital Education: The Role of Community & Networking [0:01:40]  How Digital Products Offer Freedom & Growth Beyond 1:1 Services [0:12:30] Building a Product Ecosystem that Works for YOU [0:20:37] Why Visibility & Messaging Are Key to Digital Product Success [0:29:38] The Power of Resilience & Long-Term Vision [0:48:40] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

    1h 5m

  2. 3 DAYS AGO

    How to Hook Your Ideal Customer with Humor with Shelby & Kristina of Take2Content

    What if I told you that introducing humor to your online presence can attract more customers to your brand? Today, I’m joined by the hilarious founders of Take2Content, Shelby Dash and Kristina Clifford. Their business began as a passion project for making funny videos, but things really took off when brands started noticing their comedic talent and requesting custom content. After both our guests lost their day jobs during the pandemic, they seized the opportunity to pitch their unique, funny videos to companies, and it worked! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Shelby and Kristina quickly discovered that comedy isn’t just entertaining. It can be a powerful marketing tool. In this episode, they share how humor can build brand awareness, create memorable connections with your audience, and inspire other people to create funny and light-hearted content. Tune in to learn about their brainstorming process, favorite comedy tropes, and much more! Episode Highlights Embracing Experimentation [0:06:12]  Finding Relatable Moments for Marketing [0:19:23] Why Authenticity is Essential [0:31:10] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

    42 min

  3. NOV 14

    The Mindset Reboot: Three Shifts That Changed Absolutely Everything

    We all have mind junk and I want to help you work through it! In today’s episode, I’m going to share snippets of some of my favorite trainings on mindset. It is absolutely imperative to shift your mindset and this episode is a preview of what that looks like! I believe that mindset is only the first step. You’re only going to move forward if you take action and pursue the things you say you want. I want to dive into some of the specific things I’m going to be teaching so you can make use of some actionable tools to declutter your mind today!  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Shifting to an Experimental Mindset [0:02:45]  Busting the ‘Perfectionism’ Myth [0:05:57] Accepting Fundamental Truths [0:11:20] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

    33 min

  4. NOV 12

    Feel in Control: How 4 Minutes Can Transform Your Emotional Health with Tera Wages

    There is an emotion behind almost everything you do, and you experience emotion all day, every day. The more you experience them without recognizing and processing them, the more they flood your brain. When your emotions fire, your thoughts fire, and that is what leads to your behavior: what you’re presenting, how you’re showing up, your confidence, how you speak, and so much more. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Today, I am joined by an inspiring entrepreneur and CEO who has spent over a decade working alongside some of the digital marketing industry’s big names! Tera Wages’ work with Connection Codes has helped her master the art of emotional regulation, which has entirely changed her life, marriage, and business. In this discussion, we are diving deep into how to understand and regulate those emotions so that we can be empowered to show up stronger in our personal lives and business. This episode helped me identify some of the things I want to work on, and I am confident that it will give you some incredible tools to do the same. Episode Highlights The Four-Minute Tool to Help You Regulate Your Emotions [0:08:33]  How These Tools Can Help Business Relationships and Communication [0:17:58] Emotional Awareness Improving Leadership and Business Growth [0:23:28] How Identifying Your Emotions Helps with Burnout [0:32:02] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

    52 min

  5. NOV 7

    I Went All In… Now I Can Retire at 45

    Financial freedom might sound like a lofty goal, but I’m here to tell you that it’s way more achievable than you think! In this episode, I break down how I started with next to nothing and slowly built a life that not only allowed me to plan for retirement, but also helped me create a lifestyle I could actually enjoy along the way. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I’m not sharing this story because I want to brag about my financial accomplishments. Rather, I want to give you hope for what’s possible and show you just how far you can come in such a short period. By making small, consistent changes, building a business that doesn’t rely on you being glued to your desk, and planning with intention, you CAN turn your dreams of financial freedom into reality! Episode Highlights From Zero to Freedom: How I Got Started with Nothing [0:00:36]  Investing in Stability to Build a Life That Won’t Crumble [0:04:33] Building a Sustainable, Service-based Business [0:07:16] Why True Freedom is Freedom of Choice [0:15:22] How Hitting a Breaking Point Can Be a Good Thing [0:18:54] Your Roadmap to Financial Security [0:22:21] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

    37 min

  6. NOV 5

    Making a Difference and a Profit: Inside Talitha Coffee’s Mission-Driven Business

    I’m so thrilled to interview two guests who are not only making waves in the coffee industry but also making a profound difference in the fight against human trafficking. Jenny Barber is the co-founder of Talitha Coffee Roasters, and her vision is to use the coffee industry as a platform to provide survivors with jobs, training, housing, healthcare, and counseling. Joining her is Mark Becklund, Vice President of Product and Growth at Talitha Coffee Roasters, who plays a key role in ensuring that every cup of coffee tastes great and contributes to the company’s true mission and goal.  Talitha Coffee - every purchase helps support survivors of human trafficking Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Turning a Personal Experience into a Mission-Driven Business [0:02:59]  How to be Highly Profitable and Hugely Impactful [0:07:31] Participating in the Story and Scale of Talitha Coffee Roasters [0:15:02] Creating ‘Talitha’ to Center the Story of Survivors [0:27:14] Prioritizing Your Life to Make a Difference [0:38:50] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

    55 min

  7. OCT 31

    Everything You Need to Know About Our Biggest Sale of the Year

    Halloween, Thanksgiving, Christmas: We are getting into the holiday season! And while I am definitely making the most of this wild time, I also want to do everything I can to go into 2025 strong. Which brings us to the topic of today’s episode. Tomorrow marks the start of our biggest sale of the year, and I want to break down exactly what you can expect from it! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Tune in to learn about the massive discounts we’ll be having for the Co-Op and our Digital Jumpstart Program, all through November until the 2nd of December. Whether you’re a total newcomer or you’ve done these programs before, there is something for everyone. You’ll also reap greater rewards if you lock in these discounts early, so the sooner you commit to this deal, the more you’ll be saving. This is so much more than just a sale; it’s your opportunity to step in 2025 with momentum and commit to your business growth for the long haul. Episode Highlights The Best Co-Op Deal Ever [0:10:19] Get In On Digital Product Jumpstart [0:12:25] Why Joining The Co-Op Is a Total Game-Changer [0:13:19] You Don’t Need to Do It Alone [0:21:00] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

    30 min

  8. OCT 29

    Behind the Scenes: How CEOs Make Decisions & Build Momentum In Their Businesses

    One of the most common questions I get is how I make high-level decisions, like what to promote and when. Today, I’m breaking that down for you. I know you’re juggling countless decisions in your business, and it can feel overwhelming. That’s why I want to talk about how you can go about these decisions in a way that aligns with who you are, what kind of business you want to build, and is supported by real data to get you results. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! It’s easy to look at successful CEOs and assume big decisions come naturally to them. But the truth is, they were once where you are now. They’ve just built up the experience to make it easier over time! Today I want to help fast-track that process for you by sharing some key considerations for making big business decisions. Episode Highlights How to Brainstorm a Big Decision [0:04:31]  Why There is No “Right Choice” [0:17:25] Building Momentum in Your Business [0:19:44] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

    31 min
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About

The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way. Find show notes and resources at bossproject.com/podcast

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