The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

Abagail Pumphrey - Business Strategist
  • 4.6 (29)
  • MARKETING
  • UPDATED SEMIWEEKLY
The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way. Find show notes and resources at bossproject.com/podcast

  1. 1 DAY AGO

    How a $29 Digital Product Made $288,405

    When I first launched my $29 digital product, I didn’t expect it to become one of my highest-earning digital offers. But here is how I made $288,405 dollars off of it and how you can do the same with your next entry point digital product. When I put this product out there, I had no expectations of how it would perform. I was just excited to make it and use it myself and then share it with the world.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! There was no reason why I decided it should be $29, it was just a number I was going to try and it has worked so well that I’ve never changed it! If you have ever felt that a low-priced product could never generate real income, I’m confident that this story is going to prove you wrong. Let’s dive in! Episode Highlights The Most Important Thing to Address When Creating a Digital Product [0:03:24]  What Was Trello for Business? [0:14:13] Why Selling an Entry-Point Digital Product Should Be Easy. [0:20:03] The Best Way to Market Your Product. [0:25:54] Consistency, As Always, is Key! [0:33:00] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    44 min

  2. 6 DAYS AGO

    Grow Your Impact and Revenue by Adding Digital Products to Your Offer Lineup

    During today’s episode, I’m digging into how you can use digital products to grow your impact and revenue. When I started on this road, I really didn’t understand what it could mean for my availability to work with more people and make a bigger difference in the lives of my clients. I loved running my design agency, but so much of my income was entirely dependent on my clients’ needs. It felt like I had switched from having one boss to having many bosses!  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I made a good living running an agency. I built that into a multi-six-figure business. But with THIS business, I have been able to bring home multiple millions of dollars in revenue. It has completely changed my life and my financial future. I’m super glad I started it so long ago! If you’re sitting here wondering if this is something you should be doing, the answer is probably yes. It allows you to take control and to grow in ways you never thought were possible. Episode Highlights How Digital Products Changed Everything for Me and My Team [0:06:58]  Why The Digital Product Industry is Growing More Rapidly Than Ever Before [0:12:29] The Offers I’ve Built Since I Started [0:15:59] How to Avoid the Biggest Mistake People Are Making [0:18:18] Launching Your Digital Product in Just One Day [0:20:38] Where So Many People Go Wrong (And How to Make Sure You Don’t Follow Them) [0:27:41] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    43 min

  3. JAN 14

    Narrowing Down Your Digital Product Ideas to Find the Right Offer

    Do you have too many ideas for digital products and you’re just not sure where to start? One of the biggest hurdles for creators is deciding which idea to focus on and too often I see people stuck in decision-making and never launch anything. I don’t want that to happen to you.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! One of two things happens when people have too many ideas. Either they go nowhere or they try pretty much everything and put it all out there which makes things look scattered and confusing. When people are passionate about their ideas, choosing can feel like abandoning other ideas. I want you to reframe it: when you choose an idea, you are simply prioritizing one now but that doesn’t mean that those other things won’t come in time. At the end of this episode, you’re going to have a framework to choose an idea and take it from concept to execution.  Episode Highlights Putting All Your Ideas Down on Paper [0:02:40]  Narrowing Your List of Ideas Down [0:06:13] Testing Your Idea with Presale [0:11:30] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    25 min

  4. JAN 9

    What Most People Get Wrong About Their Digital Product Offers

    Are you solving real problems or just slapping on Band-Aids? In this episode, I dive into the ONE question you absolutely need to ask before creating or selling your digital product and the test I use to ensure that digital products deliver fast, tangible results, not just quick fixes that only address surface-level symptoms. I also offer a practical explanation for why quick wins are the key to building trust, driving sales, and setting up future success. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Whether you're reworking an existing offer or brainstorming a new one, I’ll help you simplify your solution, focus on small but impactful wins, and avoid the overwhelm-trap that most creators fall into! This episode is your guide to creating offers that sell and position your business for long-term growth. Remember, the goal is to make your solutions so simple and immediate that clients can’t help but say, “Oh my gosh, this works!” Episode Highlights The Quick Win Test: How Fast Does It Work? [0:02:14]  How Instant Results Lead to Instant Trust. [0:05:51] Why it’s the Simplest Tools that Deliver the Most Impact. [0:12:52] Indoctrinating Someone into Your Way of Thinking. [0:16:15] Brainstorming Without Judgment, Then Filtering Out the Band-Aids. [0:22:06] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    39 min

  5. JAN 7

    Using AI to Negotiate Brand Deals

    November 2024 was the very first time I used AI to negotiate a brand deal and it was absolutely game-changing! If you’re a coach or consultant, partnering with brands that offer something complimentary to what you do is such an incredible way to expand your reach and position you as an expert. Negotiating is so important because it helps you secure fair compensation for your work and gives you the opportunity to align expectations early. There’s something about self-advocating to increase your revenue that makes you feel so powerful! And you can leverage AI to help you do it! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights How to Leverage AI to Research a Brand Deal [0:05:24]  How to Interact with AI to Optimize Your Results [0:12:32] Getting Third-Party Perspective Through AI [0:20:45] Mistakes to Avoid When Using AI to Communicate [0:25:37] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    38 min

  6. JAN 2

    Fan Favorite- Design a Business That Can Run Without You

    Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing why it’s important to build your business in a way that can weather the storms life may toss your way. Bad things are gonna happen, it's just a fact. Let’s talk about how to keep your business strong (and not dependent on you personally) even when things get tough. It IS possible to create a business model that empowers you to prioritize your goals and can endure your absence if necessary. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Learning How to Seek Support [0:18:23] Dreaming Up a Business That Runs on Its Own [0:30:03] The Absolute First Step You've Got to Take [0:34:40] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    48 min

  7. 2024-12-31

    Fan Favorite- Generate $1k in the Next Two Weeks with my Pre-Sales Method

    Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how you can strategically use pre-sales in your business to sell more digital products and courses. Tune in to find out what pre-sales are, how you can benefit from them, and learn some simple strategies to help you get started! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights You’re Likely Already Doing Pre-Sales [0:02:22]  What is Pre-Sales and How Can it Benefit You? [0:03:45] A Simple Strategy to Get You Started [0:16:16] Where to Start On the Problem of Pricing [0:23:16] Remove Commitment From Low-Priced Digital Products [0:27:53] The Worst Case Scenario and Why You Should Act Now! [0:32:30] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    43 min

  8. 2024-12-26

    Fan Favorite- Leveraging Digital Products to Get More Qualified Leads

    Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how to leverage digital products to get more leads and sales. And we’re talking about how to do this while NOT getting caught in the weeds of flashy marketing strategies. Tuning in, you’ll find out how to attract leads AND get paid in the process. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Why the Profit from Your First Sale Isn’t Everything [0:11:28]  Using a Digital Product to Attract the Right People [0:15:01] Paid Offers Versus Free Lead Magnets [0:21:20] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    33 min
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About

The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way. Find show notes and resources at bossproject.com/podcast

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