363 episodis
The Marketing Millennials Daniel Murray
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- Business
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5,0 • 7 valoracions
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Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.
With Wistia, you can record yourself, your screen, or both. Edit videos like you edit Google docs—just highlight words and hit delete. Wistia even has music that auto-adjusts to the length of your video. Try Wistia for free at https://www.wistia.com/millennials.
If you want to be part of The Marketing Millennials community, join in the conversation at:
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials
And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
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Why Does Everyone Want the Stanley Tumbler???
What’s got Karen caught in a Target tizzy of absolute madness?
Stanley Cup— that’s who.
How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight?
Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stanley great again turned around the entire marketing prospectus and brought life into the fledgling flask company.
How did Stanley capitalize on influencer marketing and brand collaborations to position themselves as the top tumbler in the TikTok uinverse?
Let’s just say this limited-time edition is one download you simply can’t afford *NOT* to add to your Marketing Millennials collection…
Wistia is every marketer’s best-kept secret when it comes to video.
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials.
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
251 - Do You Need a Fractional CMO?, with John Jantsch from Duct Tape Marketing
Do you need a fractional chief marketing officer?
But first of all, what does a fractional officer even do?
Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs.
How can it help your business to grow and scale? And how can the deep marketing experience, communication skills, and deeply analytical mindset of a fractional CMO propel your business strategy to new heights?
And stay tuned as John shares his top strategies for building a cohesive marketing plan.
You definitely don’t wanna miss this episode from one of marketing’s bestselling authors.
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Less repetition, more growth. Visit https://www.wix.com/studio for more information.
00:02:10 - Advantages of Hiring a Fractional CMO
00:07:44 - Marketing Help for Small Businesses
00:09:30 - Becoming a Fractional CMO Requirements
00:11:10 - Fractional CMO Model Enhances Marketing
00:17:01 - Optimal Marketing Budget for Growing Companies
00:20:10 - Small Businesses Benefit from Fractional CMO
00:22:42 - Understanding the Evolution of Consumer Behavior
Read “Duct Tape Marketing” here.
Follow John:
LinkedIn: https://www.linkedin.com/in/ducttapemarketing
Website: https://ducttapemarketing.com
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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250 - Why You Should Start Using Video Today in Your Marketing, with Chris Savage, Co-Founder & CEO of Wistia
Are you using your video marketing plan to maximize your brand’s potential?
Chris Savage, co-founder and CEO of Wistia, sits down to discuss the power of video in today's marketing landscape. From the importance of storytelling to the changing expectations of B2B videos, Chris shares valuable insights and tips for creating impactful video content.
Learn why webinars are one of the best forms of content that marketers aren’t accessing—and how to successfully implement a live video plan. Are they marketing's most underrated platform?
Plus, what makes good video content great? Learn the key strategies to make your video content *pop* and what questions you should be asking about your content before hitting “post.”
Build trust, connect with your audience, and elevate your brand.
Wistia is every marketer’s best kept secret when it comes to video.
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials
00:00:42 - How Online Video Changed Everything
00:02:44 - B2B Companies and Video Marketing
00:03:46 - Businesses Increasing Video Marketing Efforts
00:09:51 - The Rise of Video Marketing
00:18:22 - Creating Engaging Long-Form Video Content
00:28:01 - Video Production Tips for B2B Marketing
00:37:00 - Creating and Marketing Successful Videos
00:39:22 - Brand Impact on B2B Marketing
Learn More About Wistia:
Website: https://wistia.com
Follow Chris:
LinkedIn: https://www.linkedin.com/in/cjsavage/
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek frie -
The KING of Hot Sauce: the Mastermind Behind Sriracha’s $2.5B Empire
Food wouldn’t be the same without it. In fact, fried chicken might just drop off the face of the planet forever in its absence.
What are we talking about?
Only one of the world’s most popular condiments EVER (and sorry ketchup and ranch girlies, your condiment hales in comparison to this spicy topping). With over 20 million bottles a year sold, and a staple of every Thai and Vietnamese restaurant, how did Huy Fong’s sriracha sauce become one of the most popular condiments in the world?
Aidan unpacks the tale of how David Tran escaped his life in communist-occupied Vietnam to risk everything on a hot sauce recipe and the Vietnamese community of Los Angeles.
How did David manage to outlast the competition and outmaneuver numerous knockoffs for over four decades? And what marketing lessons can we take away from his anti-marketing techniques and unique business philosophy?
Aidan explores the fascinating tale of how the OG marketer stuck to his mission statement and turned down multi-million-dollar deals to continue his legacy of making a rich man’s hot sauce at poor man’s prices.
Don’t miss out.
Wistia is every marketer’s best-kept secret when it comes to video.
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials.
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
249 - A New Way to Go-To-Market, with Jared Fuller, Founder of Nearbound
Learn how to work smarter, not harder, in your marketing efforts and leverage underinvested channels for maximum success.
Jared Fuller, founder of Nearbound.com, joins the conversation with me to discuss the concept of Nearbound and its impact on marketing. Discover why partnering with trusted voices is crucial for building trust with your audience and how to surround your buyers by working with the people they already trust.
Jared also shares insights on the future of marketing and the importance of events in the nearbound era along with his top strategies for building partnerships and creating a flywheel based on existing relationships.
00:00:41 - Client-Side Founder's Journey into Marketing
00:03:59 - Surround Buyers with Trusted Influencers
00:05:43 - Partnering with Trusted Voices
00:08:25 - Top Marketing Channels for B2B
00:14:33 - Buyer Relevancy Trumps Review Scores
00:17:40 - HubSpot's Journey to $100 Million
00:23:06 - Building a Successful Partner Program
00:30:13 - Leverage Your Network for Intros
00:30:53 - Simplify Marketing Collaboration for Success
00:36:42 - Under-Invested Channels: The Key to Success
00:40:03 - The Future of Marketing: Events
00:44:02 - Millennials at Near Bound Summit
00:44:52 - Establishing Thought Leadership in Marketing
Learn More About Nearbound:
Website: https://nearbound.com
Follow Jared:
LinkedIn: https://www.linkedin.com/in/jaredfuller/
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
248 - The Hourglass Marketing Funnel, with Heather Horton of Ecrubox Digital
No. It’s not just your imagination. Customer acquisition costs ARE rising. What can you do to maximize your marketing strategy to keep up with the cost of retention?
Heather Horton, CEO and founder of Ecrubox Digital, chats with me about all things customer retention. From optimizing your customer acquisition channels to leveraging customer service and logistics and effectively utilizing influencer marketing, Heather breaks down everything you need to know about collecting first-party data and acquiring customers in today’s challenging market.
Don’t miss out on these kickass tips and strategies for keeping and acquiring more customers.
Wistia is every marketer’s best kept secret when it comes to video.
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials
00:00:04 - Rising Customer Acquisition Costs Explained
00:02:31 - Efficiency in Marketing Amid Rising Costs
00:05:32 - Best Customer Acquisition Strategies Today
00:11:56 - Ways to Retain Customer Loyalty
00:12:35 - Elevate Customer Service in Marketing
00:19:32 - Start Collecting First-Party Data Now
00:27:48 - Common Mistakes in Influencer Marketing
00:34:24 - Avoid Out-of-Home Ads for Small Brands
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Ressenyes del públic
My Favorite Marketing Podcast
TMM is the first podcast I listen to above everything else in my list. Why? I get vetted tactics I can roll out that day from the most successful marketing leaders. The diversity of guests has been key. I’ve learned so much from SaaS, ecom, PLG, the list goes on.
TLDR, subscribe now and listen weekly.
Awesome podcast
Daniel is an expert host who knows how to pull great stories and actionable strategies out of his guests. I always learn something new with each episode.
Gold Mine!
I am getting so much out of these episodes! Awesome guests and super informative topics and discussions. If you’re a millennial marketer (or any marketer) this is a must subscribe podcast!
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