Your Practice Mastered Your Practice Mastered

In the latest installment of Entrepreneurial Attorney Nation, Richard James is joined by Annette Sonnenburg, President of Sonnenburg Consulting Inc. She has provided CFO consulting services, business consulting, and outsourced accounting and bookkeeping services for more than 20 years.
Richard James and Annette outline exactly how you can end 2022, so that 2023 starts off right. This is THE guide to your law firm's end of year financial planning. By the end of this episode you will discover:
The #1 key to setting yourself up for successThe deadly sin you need to avoidA framework for financial success for your small law firm

Time Codes:
00:00 - Introduction from Richard James
02:38 - Annette Sonnenburg Introduction
03:21 - Bonus Depreciation
05:33 - Simple IRAs/401Ks
07:28 - Debt in a Small Business
08:27 - Lifestyle
15:51 - End of Year Planning/Review
15:53 - Credit Card/Bank Statements
24:38 - As Compared To:
30:34 - Phone Room
31:34 - Sales
33:31 - People
36:50 - Goals
38:22 - Financial Budget
50:57 - Owner's Benefit
56:30 - Episode Conclusion

In the latest installment of Entrepreneurial Attorney Nation, Richard James is joined by Brad Smith, Partners Club sponsor and Senior Director of Sales at D&L Press/Author2Market, a top-performing book manufacturing company.
You've written you're book.... now what?
Richard and Brad discuss best practices for using your book to 10x your lead flow and increase conversions of unconverted leads.
In this episode, you will discover:
How to shock and awe potential new clients through the use of a bookThe secret to acquiring meetings with new referral partners with easeThe power of using a book to create a referral development programThe #1 way to add fuel to any group presentation
Time Codes:
00:00 - Introduction from Richard James
03:08 - Brad Smith Introduction
07:27 - Why Write a Book?
10:38 - Create a Cover
12:56 - Insist On a Call to Action
16:42 - Test Your Tracking
20:08 - Print a Proof
21:04 - Order a Small Batch
22:22 - Start Marketing
25:06 - Don't Assume Writing and Printing Your Book is Enough!
26:56 - Press Release
29:52 - Send to Your List
36:38 - Create 3D Image
37:37 - Book Signing
40:20 - Existing Advertising
42:52 - Create Micro Content
44:44 - Promote on Amazon
45:26 - Use to Launch R.F.D.
47:10 - How to Connect with Brad Smith
50:39 - Episode Concludes

In the latest installment of Entrepreneurial Attorney Nation, Richard James is joined by Darin Swayne, Partners Club sponsor and attorney marketing agency owner.
He will reveal the truth about Google ranking factors and algorithms.
During the call, you will discover:
What Are The Google Ranking Factors?Which Ranking Factors Do You Really Need To Worry About?How Do Google Ranking Factors And Algorithms Work?What Is The Best Way To Improve My Organic Rankings?
Time Codes:
0.00 - Introduction from Richard James
01:58 - Darin Swayne's introduction
04:22 - Why Google Rankings and Algorithms are important to you?
08:29 - What are Google Algorithms?
09:50 - Facts About Google Algorithms
10:21 - Simplified Search Process
10:45 - Google Algorithm Update Basics
14:35 - What to Do After an Algorithm Update
16:42 - Algorithm Changes Matter to Law Firms
22:19 - Spam Link Algorithm Update
29:09 - Product Review Algorithm Update
43:12 - Local Proximity Algorithm Update
51:26 - Helpful Content Algorithm Update
56:22 - The One Ranking Factor
59:06 - Darin Swayne's Contact Information
1:01:26 - Episode Concludes

In the latest installment of Entrepreneurial Attorney Nation, Richard James is joined by long-time Partners Club member and Freedom Group member Bert Diener, as he reveals the number one thing he did in his business to make a pivot to grow without having to invest more money in marketing advertising. Moreover, as CEO and Co-Founder of 4iiz, Bert also provides real inside information that helps law firms tune into the right direction.
Time Codes:
0:00 - Introduction from Richard James
02:52 - Bert Diener introduces himself
07:04 - Opportunities to Inspect
08:31 - Highest Priorities to Inspect
11:08 - Coaching, Inspection, and Compliance
13:08 - What Bert's Firm Did
13:40 - Myth: "I've Trained My Staff; They've Got It Covered
14:20 - Consequences of Not Inspecting
25:37 - What to Inspect at Intake
32:27 - The Basic Levels
35:49 - How to Inspect
40:43 - 11 Steps and the PCLC/Mystery Shopping
46:50 - Bert/4iiz Contact Information
49:08 - Episode Recap
53:10 - End of Episode
Connect with Richard James:
The Success Network
Facebook
YouTube
Website

In the latest installment of Entrepreneurial Attorney Nation, Richard James is joined by Dan Lear, lawyer and legal technology industry innovator. He is a co-founder and head of marketing and partnerships at Gravity Legal. Together, they reveal how your firm can capture a bunch more money by simply implementing some modern, yet basic, technology and business practices.
Time Codes:
0:00 - Introduction from Richard James
03:10 - Dan Lear introduces himself
06:12 - Know your lifetime client value
07:20 - The importance of profitability of the very first transaction
08:16 - Legal Payments Evolution
10:26 - 3 Modern Tech/Business Practices to Improve Your Firm's Financial Health
11:35 - Keeping Payment Methods on File
14:14 - The two states with specific rules on payments
21:49 - Get the 50 state guide on storing payment methods
24:01 - Shifting Processing Fees
24:33 - Applicable Rules
24:36 - 3 Things You Can Always Do
26:04 - Applicable Rule #1: Payments Class Action
27:06 - Applicable Rule #2: State Laws
27:19 - Applicable Rule #3: RPCs
28:28 - Applicable Rule #4: Card Brand Rules
29:17 - Final Thoughts on Shifting Fees
35:24 - Is there an option to switch from credit card to ACH?
37:45 - Optimizing Collections
37:59 - 3 Key Collections Strategies
38:38 - Implement a "Collect Early" Billing Model (Subscription Legal Services)
39:36 - Gravity Legal Subscription Legal Services Resources
41:47 - Integration of Gravity Legal and other products
49:45 - The importance of knowing your current and future cash flow
52:28 - Offer Payment Flexibility (Client Financing)
55:37 - Access information to Guides and Resources
57:45 - Contact information for Dan Lear and Gravity Legal
58:48 - Episode conclusion
1:00:41 - Episode ends
Connect with Richard James:
The Success Network
Facebook
YouTube
Website

In the latest episode of Entrepreneurial Attorney Nation, Richard James discusses Recruiting Top Talent in Today's Market and uncover how you can hire better staff and keep your current staff from leaving.
Time Codes:
01:10 - Introduction from Richard James
02:54 - Warren Buffet and Benjamin Graham story
05:10 - Richard's mentor story
06:44 - Remind your team, client, vendors, etc what you do for them
08:25 - Issues with leadership
9:44 - Discrepancy in compensation or lack of mentorship
10:40 - Toxic work environment
11:52 - Richard's "Old Way" of managing staff
17:06 - Staff retention issues
19:10 - Employee pay
20:37 - Experienced vs inexperienced employees
25:02 - Training staff
27:27 - Subordinates
29:37 - Employee scoring guide
30:39 - Employee "hunting" and "fishing"
43:48 - Attract the right employees and repel the wrong ones
47:47 - Richard's "New Way" of managing employees
49:59 - How to get your staff to stay
51:45 - How do you show your team your appreciation
53:57 - Outsourcing administrative work
55:15 - Centralized customer service
56:54 - Use systems to recruit and retain employees
58:05 - Episode ends
Connect with Richard James:
The Success Network
Facebook
YouTube
Website