47 episodes

Apptivate is a brand new podcast from Remerge: App Retargeting. Each episode sees a different guest join the hosts to speak about a hot topic in the Mobile Marketing Industry.

Apptivate Remerge

    • Business
    • 5.0, 2 Ratings

Apptivate is a brand new podcast from Remerge: App Retargeting. Each episode sees a different guest join the hosts to speak about a hot topic in the Mobile Marketing Industry.

    Major Transportation App Applies Incrementality to UA Campaigns - Antoine Lamy (Raive)

    Major Transportation App Applies Incrementality to UA Campaigns - Antoine Lamy (Raive)

    Uber was one of the first mobile app giants to quickly place value on incrementality in performance marketing. In this episode, today’s mobile marketing guest shares his experience working at Uber and applying incrementality to user acquisition campaigns on channels like Facebook.

    • 25 min
    Marketing Mobile Social Casino Games - Andrey Kuznetsov (KamaGames)

    Marketing Mobile Social Casino Games - Andrey Kuznetsov (KamaGames)

    Daily active users for mobile social casino games have been declining and it’s becoming harder to find new users. How do mobile marketers and business leaders in the industry adapt? Today’s guest represents a global leader in social casino apps and shares his company’s strategy for managing the challenge.

    • 36 min
    Demystifying AI for Mobile Marketers - Jim Calhoun (Nectar9)

    Demystifying AI for Mobile Marketers - Jim Calhoun (Nectar9)

    What’s holding mobile marketers back the ubiquitous adoption of artificial intelligence? Today’s AI expert demystifies this revolutionary tech so that marketers can begin leveraging its accelerated learning power.

    • 29 min
    Talking Mobile Partnerships and the Index - Itay Vilenchuk (AppsFlyer)

    Talking Mobile Partnerships and the Index - Itay Vilenchuk (AppsFlyer)

    Today’s guest brings premium insights on the mobile app partnership ecosystem, AppsFlyer’s performance index, industry trends, and attribution education.

    • 29 min
    Getting into People-Based Attribution - David Llewellyn (AppsFlyer)

    Getting into People-Based Attribution - David Llewellyn (AppsFlyer)

    People-based attribution--everyone’s talking about it, no one knows how to do it, they think everyone else is doing it, and everyone claims that they’re doing it. Today’s guest sheds light on how to get started with this trendy and elusive mobile marketing tech, also known as cross-device or cross-screen attribution.

    • 30 min
    Getting Holistic with ROAS - Shay Yosifon (Beach Bum Games)

    Getting Holistic with ROAS - Shay Yosifon (Beach Bum Games)

    Is D7 your performance “true north”? Today’s guest brings a holistic perspective to return on advertising spend and investing in the creative process. Learn how retroactive analysis and benchmarks outside of D7 or D30 shift value.

    • 30 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

essssuuuu ,

Most forward-thinking podcast in the Digital Marketing Space

This podcast provides me with so much valuable info., particularly state of the market and best practices.

The guests are really top quality and insightful, it’s great to hear fellow advertisers’ opinions on crucial topics that I face daily in my job.

Thanks for bringing high quality content for digital marketers!

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