The Retail Reality Show Nino Bergfeld, Martin Bressem & Nicolas Kröger

In this episode of the Retail Reality Show, Martin & Nino talk to Kevin Breese, Waterdrop's Global Retail Operations Lead. They discuss Waterdrop's retail strategy and how the company is driving its expansion. Waterdrop is a company that makes natural flavor drops for water and focuses on sustainability and health. They have built a strong community and emphasize the importance of customer loyalty. Waterdrop focuses on an omnichannel strategy and operates retail stores to offer customers a unique experience. The stores are not just for sales, but also act as a meeting place for the community. In this interview with Kevin Breese from Waterdrop, we talk about the importance of multichannel and omnichannel in the global market. It is emphasized that each country has different requirements and that companies need to adapt their strategies accordingly. Customer acquisition and fostering customer loyalty will also be discussed, highlighting the importance of personalized offers and a sustainable loyalty program. In addition, the role of data analysis and design optimization in improving the customer experience is explained. Finally, partnerships and expansion plans are discussed, as well as Waterdrop's future prospects.

Dive into the fast-paced world of quick commerce on this episode of the Retail Reality Show, featuring Milena Lazarevska, SVP Quick Commerce at Delivery Hero. With a rich background in the grocery industry and insights from global giants like Sainsbury's, Milena gives us an exclusive peek into the evolving landscape of online food and grocery delivery.



Starting with a quick icebreaker, we get personal with Milena's preferences, setting the stage for a deep dive into Delivery Hero's cutting-edge approach to quick commerce. She breaks down the business model, the rise of quick commerce during COVID-19, and how Delivery Hero competes in this innovative yet challenging market.



Milena demystifies the quick commerce supply chain, customer demographics, and the battle for profitability in a sector where convenience is king but margins are tight. We also touch on the strategic role of retail media and future predictions, including potential market growth and Delivery Hero's evolving business model.



Join us for a concise yet comprehensive exploration of quick commerce, where Milena Lazarevska shares invaluable insights and predictions that anyone interested in the future of retail and delivery won't want to miss.

In dieser Episode des Retail Reality Show Podcasts enthüllen Martin, Nino und Gast sowie neu dazustoßender Co-Host Nicolas Kröger (E-Commerce & Retail Experte, Ex-Retail Capital Partners) ihre spannenden Erfahrungen und Einblicke von der NRF Big Show aus NYC 2024.

Folgende Themen erwarten dich:


Die Zukunft des Einzelhandels durch die Linse von generativer KI, Kundenloyalität und Daten sowie Retail Media.


Faszinierende Beobachtungen zu Kundenengagement, innovativen Laden-Designs und sich entwickelnde Technologien.


Must-see Stores und beeindruckende Showcases und die bemerkenswerte Startups


Retail Trends, die 2024 zu erwarten sind

Viel Spaß beim Reinhören!

🌟 Transform Your Retail Space with Cutting-Edge Analytics! 🌟

🛍️ Attention Retailers! The latest episode of "Retail Reality Show" with Omar Tello could be a game-changer for you. Titled "5 Reasons Why Your Store Needs Retail Analytics," it's a treasure of insights for any business looking to thrive in today's and tomorrow’s transformative retail market.

📊 Discover how retail analytics can optimize your store's performance. From tracking turn-in rates to understanding customer behavior and demographics - all while respecting GDPR and privacy concerns. Our expert, Omar Tello from Sensalytics, breaks down the details of anonymous tracking and its benefits.

What to expect in this Episode: 

👣 The significance of identifying walking patterns and dwell time. Imagine leveraging this data to create customer groups, cross-zone funnels, and motion-heat maps. 

🚀 Enhance Customer Experience: data to assist staff in managing high traffic and long queues, offering in-store navigation, and even personalized consultancy based on historical data. 

🤖 Predict the Future with AI: potential of integrating AI with CRM for personalized in-store product recommendations, predicting traffic for better staff planning, and even optimizing product assortment based on customer behavior patterns.

Who buys a dress for 10.000€ that doesn’t exist? 

Well, it does exist - digitally. 



Join us in Episode 18 of 'Reality Reality Show' for an electrifying conversation with digital fashion pioneer Adriana H. from The Fabricant, an innovative platform leading the fashion industry towards a new sector of digital-only clothing. Further, Adriana brings profound insights from her work with top brands such as at NIKE, Adidas & Hunkemöller and many more, diving into the transformation of the fashion's future.

WHAT TO EXPECT: 

🚀 Explore the fusion of fashion and tech, from The Fabricant's groundbreaking Nvidia partnership to their standout presence at Digital Fashion Week New York. Delve into the innovative 'Tommy Parallel' project and what it heralds for fashion's future.

💡 Adriana sheds light on the volatile NFT and crypto markets, discussing their impact on digital fashion and ownership. We'll probe into how virtual fashion is revolutionizing the disrupted industry, and whether giants like Adidas and Gucci will embrace digital attire.

🌐 Discover the magic behind digital fashion creation, the key players in this space, and investment insights. Adriana also tackles the big question: Who needs virtual fashion, and where is it worn?

🌟 Get exclusive behind-the-scenes stories of The Fabricant's collaborations with top brands like Tommy Hilfiger and PUMA, revealing how they're leading the digital fashion revolution.

🎧 Tune into 'Reality Reality Show' Episode 18, for a glimpse into the future of fashion with Adriana – where innovation meets style! 🌟👗

Neue Perspektiven in #theretailrealityshow: Oliver Kehrl spricht bei uns über die Rolle der Politik im Wandel des Einzelhandels 🛍️🏛️

 

🌟 Als erfahrener Retail-Experte, Landtag-Abgeordneter und CDU Köln Vorsitzender, teilt Oliver Kehrl, seine Insights.

Seine Vision: Die Stadt sollte ein Marktplatz sein.

 

🏢 Retail geht heute über den stationären Handel hinaus:

●  Oliver reflektiert über die Herausforderungen, die COVID-19 für Innenstädte gebracht hat.

●  Handel ist heute ein Mix: "Connected Retail" bedeutet, dass Städte und Politik auf diesen digitalen Strukturwandel reagieren müssen.

●  Es gibt Herausforderungen bei der zeitgemäßen Nutzung von städtischen Flächen und der Modernisierung von Fußgängerzonen.

 

🔍 Bürokratie muss schneller werden:

●  Genehmigungsprozesse für neue Flächennutzungen müssen schneller werden.

●  Politik sollte die Rahmenbedingungen für die Transformation von Innenstädten schaffen.

🏘️ Vision für die Städte:

●  Städte sollten als Marktplätze fungieren – Orte des Treffens, des Handels und der Kultur.

●  Attraktiv wäre eine gemischte Nutzung mit Startups, Handwerk, Logistik, Kunst und Co-Working.

🚶‍♀️Frequenzbringer, die Leben in die Innenstädte bringen:

●  Lebensmitteleinzelhandel muss zurück von der grünen Wiese in die Innenstadt.

●  Zu lange Einkaufsstraßen müssen verkürzt werden.

 

👉 „Solange viele Leute an den Ort kommen, ist der Ort insgesamt interessant“, so Oliver.

 

👇 Was denkt ihr? Wie kann die Politik helfen, die Innenstädte zu revitalisieren? Wir freuen uns auf deine Meinung, Erfahrungswerte und Ideen! 



Tipp 💡: Städte sollten sich Geschichten ausdenken, warum es sich lohnt in die Innenstadt zu gehen.

 

#retail #innenstadt #ecommerce #politik #handel