Pet Boss® Podcast with Candace Candace D'Agnolo of Pet Boss Nation®

We just wrapped up an 8-week Money Marathon in the Pet Boss Club®, which is something Candace has been wanting to do for a while because–

Money talk is DAUNTING! 🤑

But it’s necessary! You have to face your money problems head-on if you want to address them, and as suspected, the Money Marathon was a HUGE success with so many big wins.

In this episode of the Pet Boss Podcast, Candace shares some of the biggest takeaways from that recent 8-week money marathon with our Pet Boss Club members. She even shares some direct clips from those Zoom calls that will be very eye-opening and relatable! 

In this episode, you'll learn:
💰 Why financial literacy is the key to building wealth, not the other way around.
💰 How to identify your biggest "money mess" and take steps to address it.
💰 The importance of understanding cash flow and using tools like cash flow snapshots.
💰 Strategies for pricing products and services to maximize profit margins.
💰 The power of tiered pricing and package options to drive sales to your most profitable offerings.

Whether you're struggling with cash flow issues, unsure about pricing strategies, or simply looking to improve your financial literacy, you’ll find so much actionable advice and inspiration in this episode!

Don't let financial challenges hold your pet business back. Tune in to this episode and take control of your money story TODAY!

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How does one go from a 6-year-old’s dream to a thriving business with products in over 300 retail locations, including Target?

Well, this dynamic mother-daughter duo can tell you!

In this episode, Candace got to chat with Ava and Ina Dorsey, ⅔ of the team behind Ava’s Pet Palace, the company Ava started when she was just 8 years old!

In this episode, you’ll learn: 
👑 How Ava's Pet Palace grew from 6-year-old Ava’s drawing to a successful pet treat company.
👑 The behind-the-scenes of running a business as a family and how the Dorsey family manages decision making together. 
👑 What it's like to experience overnight viral success and how to handle rapid growth. 
👑 The importance of diversity and representation in the pet industry, and Ava and Ina’s perspectives on being Black entrepreneurs in an industry lacking in diversity.
👑 The future plans for Ava's Pet Palace, including product expansion, crowdfunding, Ava’s post-high school plans, and more! 
As if starting a business at 8 years old isn’t inspiration enough, Ava and Ina's story of persistence, passion, and family support will really inspire you to chase your dreams and make your own unique mark in the pet industry! 

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There are FIVE Saturdays in June… but what does that mean to you?!

That’s one extra Saturday opportunity to run a successful promotion in your pet business, and today you’re going to learn exactly how to do that! 🙌
In this episode of the Pet Boss Podcast, Candace opens the door to the world of promotions, specifically focusing on the powerful "Fifth Saturday Sale" concept (which many of our Pet Boss Club members have seen great success with!)

You’ll learn: 

🌟 The importance of having a robust promotional calendar for your pet business so you can be the talk of the town AND stand out in a competitive market.

🌟 Different types of promotions, including annual, quarterly, monthly, weekly, and even daily promotions, and how to tailor them to fit YOUR business! 

🌟 The concept of the Fifth Saturday Sale in DETAIL. This one is the star of the show!

🌟 How to set goals for your promotions, identify your audience, and determine what kind of discounts will motivate your customers. 

🌟 How to market your promotions, including a Fifth Saturday Sale (which you still have time to put together for this month!)


Ready to take action and start building out your own promotional calendar? Get to it! When you stick with it, you’ll see your revenue grow and your customers smile! 

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Ready to meet Candace’s GLOBAL pet biz friends? 🌍

In this episode, Candace went from fangirling these business owners on social media to connecting with them and finally got to sit down and interview her now friends, Charly and Larry Pruden, the powerhouse couple behind Pawdega – the first international online pet wellness store that's taking the world by storm. 
Charly and Larry, currently located in Dubai, share their incredible journey from concerned pet parents to influential voices in the holistic pet health space. With a passion for helping pets thrive and a commitment to carrying only synthetic-free products, they've built a brand that's making waves– across continents! 
In this conversation, you'll learn:
🌟 How Charly and Larry turned their personal pet health struggles into a mission to educate and empower others, and how you can do the same with your own experiences. 
🌟 The challenges and triumphs of building an international pet business and navigating import/export regulations.
🌟 Why saying "no" to synthetic ingredients has been a game-changer for Pawdega and the pets they serve.
🌟 How storytelling, user-generated content, and strategic reviews can help you build a loyal following. 
🌟 The importance of staying true to your values and ethics, even when it means going against the grain in the pet industry.
Whether you're a brick-and-mortar store, online retailer, or service-based pet business, this episode is packed with advice on how to stand out, make an impact, and grow your reach – no matter where in the world you are.
So, what does it take to build a pet business without borders? You’re about to learn and feel ready to take on the WORLD (or at least take one step at a time toward doing so!)

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Buckle up, Pet Boss– Candace is taking you along for the international ride! 
In this episode of the Pet Boss Podcast, she shares her adventure-filled journey to Niagara Falls for her first-ever Canadian pet industry event!

You’ll get a front-row seat to the retelling of border crossings, Dave Grohl riding as her passenger, close calls with the police, her first ever Canadian trade show, and the many lessons learned along the way (which will benefit YOU!) 
And while the journey itself was eye-opening, Candace also shares her key takeaways from the Connect Pet Expo, including:
💪 The courage it takes to start something new, and the impact it can have on you, your business, and others.

💰 Navigating the challenges of revenue dips and finding ways to turn things around.

🤝 The power of community and collaboration within the pet industry and how Connect was so intensely focused on this important aspect.

Plus, Candace gives shout-outs to some vendors from the show and shares what made them stand out from the rest!
So, grab your passport (just kidding, you won't need it to listen in) and join Candace on this wild and wisdom-filled ride to visit our friends up North. 🍁
She’ll keep you laughing (there IS singing!), learning, and might even inspire you to take your own pet business adventure by the end of the episode! (Hello, Camp Pet Boss!) 

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Are you obsessed with your favorite pet brand or product? Imagine if your customers felt the same way about YOUR pet business!

In this episode, Candace sits down with marketing expert Kerrie Fitzgerald of the E-Commere Society to give you the best of both worlds– turning your customers into RAVING fans without breaking the bank on advertising.
Kerrie knows the nuances of the pet industry after growing her previous business, The Dapper Dog Box, to multiple six-figures in just two years. She was able to sell that business in 2019 and start helping MORE businesses see the same success. 

Here are some key topics they cover:

💰 Creating a memorable customer experience that sets you apart from the competition (and Amazon!)

💰 What “UGC” AKA user-generated content is and how to incentivize and encourage it to help you build trust and social proof for your pet brand.

💰 The true power of loyalty programs, email marketing, and post-purchase sequences to keep your customers coming back. 
💰 The difference maker branded packaging and promotional items can have in a cohesive marketing plan.

💰 Tips for keeping customer reviews organized and ready to use across all marketing channels. 

💰 And so much more! 

These actionable tips are great for ANY pet business—brick-and-mortar, online retail, service-based, etc. Grab a notebook and get ready to learn from Kerrie’s experience growing her own successful pet business and helping others do the same! 

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