Designer Discussions : Design Remodeling Marketing Mirjam Lippuner, Jason Lockhart, Maria Design Appy
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Welcome to Designer Discussions, the ultimate guide for interior design and kitchen and bath business owners seeking success in marketing, communication, and public relations! Join us as we dive into proven strategies and expert insights to help you elevate your business. Discover how to boost your online presence, attract new clients, and secure high-budget projects. Uncover the secrets of landing highly coveted magazine placements to simplify your life and improve your income. Tune in to gain insider tips on internet visibility, client acquisition, and time-saving technology. Get ready to transform your business and thrive in the competitive design remodeling, kitchen, and bath industries. Let's make your journey smoother and more profitable together. The show is a mix of interviews, special co-hosts, and solo shows from Jason Lockhart, Maria Design Appy, and Mirjam Lippuner.
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3 Types of Content that Drives Traffic to Your Website
Can the right content type exponentially increase your website traffic? Discover the insider secrets as Miriam, Jason, and Maria highlight the top three types of content that can turn your design website into a traffic powerhouse. This episode promises to equip you with actionable strategies to draw in a crowd, from creating compelling how-to guides and eye-catching infographics to engaging videos that showcase your expertise.Join us as Jason unpacks how-to guides that not only attract DIY en...
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Are Blogs Dead?
Embark on a transformative journey through the ever-evolving landscape of design journalism with us. Discover how the humble beginnings of personal blogging catapulted into professional powerhouses like Design Milk and Apartment Therapy, with insights from Miriam, a pioneer in the blogosphere. Witness the seismic shift to Instagram and TikTok, unveiling how these platforms are rewriting the rules for trend-spotting and media research. As we reminisce about the mid-2010s—the pivotal moment whe...
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Has the home design market slowed down?
Discover the startling truth behind the investor-driven revolution in home design as we unpack the effects of private equity's stronghold on the market. With 44% of last year's home flips attributed to investors, you'll get an inside look at how this shift is not just altering the landscape of homeownership, but also redefining the value and investment we place in our living spaces. This episode peels back the layers on the surge of short-term rentals and its implications for the interior des...
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HARO is dead - best ways to get quick press right now
Discover the seismic shift in the PR universe with the transformation of HARO into Connectively, and the ripple effects it's created across the industry. Our PR whisperer, Miriam, takes you through the dramatic evolution of this vital service, from its 2008 inception by PR guru Peter Shankman to its controversial revamp by Cision. Get ready to grasp the full implications it holds for your business and PR strategy.As we unravel the layers of HARO's metamorphosis, we'll also consider Shankman's...
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Brand Partnerships Part 2
Unlock the full potential of your design collaborations with our latest episode, where I, joined by Miriam and our special guest, Maria, reveal the secrets to forging powerful brand partnerships in the world of interior design. We delve into Maria's triumphs at KBiz and provide a wealth of expertise on how to approach brands, pitch perfect content, and use strategic timing to get your projects featured in top magazines. We're not just sharing our experiences; we're equipping you with the tool...
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How AI is Changing Google Search
Could the rise of Search Generative Experience (SGE) spell the end for traditional SEO? That's the burning question Jason and Maria tackle in today's engaging discussion. As AI reshapes the way Google Search operates, we peel back the layers of this intricate digital evolution. Prepare to have your mind expanded as we reveal the strategies that will not only preserve, but elevate, your website's content in the age of SGE. Dive into the nitty-gritty with us and grasp the continuing importance ...