DTC Growth Hacking FieldTest

For our season 2 premier we've invited Alexis Walsko, founder of Lola Red Public Relations.
Alexis and Rob discuss their wildly successful collaboration with the team at Sphero, the importance of media coverage, and how to best leverage its power for your brand.
This is required listening for brands wondering not only how to get the word out, but why.
You can find out more about Lola Red on their website.
And connect with Alexis via her Twitter.

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In today's episode Rob speaks with Shawn Gold - the Founder and CEO of Pilgrim Soul, a mission-driven cannabis brand focused on optimizing human creative performance to gain a competitive edge in business and life.
 
Shawn has been a part of the internet since it became mainstream. He was Partner and Founding Publisher of Weblogs, Inc., the CMO of MySpace, CMO of Inside Studios, Head of Brand Partnerships at Wattpad. More recently he’s been CMO of TechStyle Fashion Group, CMO of Lowell Herb Co and advised many other leading cannabis companies including MedMen and Charlotte's Web. 
It's a master class on the history of internet marketing and the perfect episode to listen to if you're in need of some creative inspiration.

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Zachary Glassmith is many things. Multi-discipline digital marketer, check. Brand whisperer, check.  Director of ecommerce at hot CBD startup Miraflora, check. Awesome human being, triple check. On our 20th episode of DTC Growth Hacking, Rob sits down with Zach to talk about everything from the effects of marketing due to the pandemic, what makes a good brand, how Miraflora is helping the American Farmer, and just how silky smooth Zach’s voice really is. This is a great episode for those who want to connect with the human part of the marketer’s journey. Enjoy!
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Prairie Rose is everyone’s favorite drinks writer, blogger, and podcaster. She’s a trained sommelier, spirits educator and her blog - Bit by a Fox is a winner of Saveur Magazine’s Readers’ Choice Award for Best Drinks Blog. She’s also now the commerce editor at Liquor.com. AND she has a book coming out this month, called Mixology for Beginners, that is available for pre-order on Amazon right now. Prairie has created a niche brand in a very broad market that embodies cocktail culture and beyond. She shares her journey, what she’s gleaned along the way, and dives into the creation, marketing, and consumption of great adult beverage brands. Go ahead and give it a listen.
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Allis Markham is an award-winning master taxidermist based in Los Angeles, California. She’s the founder of Prey Taxidermy, who works closely with museums all over the globe.
She’s also a former professional marketer, transitioning from marketing to taxidermist after a highly successful career which ultimately led her into the executive ranks at Disney.
Her brand is a carefully executed version of “her perfect self”, and she’s been featured in countless publications and is the subject of the feature documentary “Stuffed”, which is available for download on Amazon.
In today’s episode, Allis and I dive into how brand and persona intersect in today’s world of DTC marketing, and how carefully curated brands need to be -- especially when they are an extension of an actual person.
This is an amazing tale of a person leveraging DTC to manifest their perfect scenario, and highly inspirational.
Go ahead and give it a listen!
-Rob
Stuffed on Amazon
Instagram

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In this episode we talk with Ross Ingram - an award-winning technologist known for launching category-defining products and whose contributions to advancing technology and STEM in the classroom have been recognized by leaders in education, including President Barack Obama and the National Science Foundation.
Today he’s the co-founder and CEO of Maslo, a team leveraging artificial intelligence to create personalized digital companions. Previously in his career, at Sphero, he helped sell over two-million robots around the world alongside the Star Wars and Disney brands. He’s also worked at Google as part of the Advanced Technology & Projects team.
Listen as Ross and Rob discuss the ever-shifting changes in the DTC landscape, how untraditional marketing can be key to a brand’s true success, and how the power of communities can create the base in which all marketing will grow.
This conversation is especially of interest for out-of-the box thinkers, marketers, and founders.

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