eCommerce Podcast Matt Edmundson

In this dynamic episode of the eCommerce Podcast, host Matt Edmundson is joined by Nathan Hirsch, the visionary behind eComBalance, and special co-host Jared Mitchell, a seasoned entrepreneur deeply entrenched in the eCommerce world. This session takes an unconventional turn as we dive deep into the critical realm of eCommerce bookkeeping, finance management, and the tools that transform this daunting task into a manageable and insightful process.
Episode Highlights:
Introduction to eCommerce Bookkeeping: Discover why bookkeeping is a foundational pillar for achieving financial success in the fast-paced eCommerce industry.The Importance of Early Bookkeeping: Nathan Hirsch underscores the significance of implementing a bookkeeping system from day one to avoid poor financial decision-making and pave the way for informed business strategies and potential future sales.Choosing the Right Software and Support: Jared Mitchell shares his journey of navigating through various inventory management and bookkeeping systems, highlighting the importance of selecting the right software complemented by exceptional support.Key Tools for eCommerce Businesses: Learn about indispensable tools like A2X for accurate cost of goods sold (COGS) reporting and Fathom for generating user-friendly financial reports, essential for complementing primary accounting software such as QuickBooks Online or Xero.Collaboration with Service Providers: The conversation sheds light on the value of open communication and collaboration with bookkeepers and software platforms, setting realistic expectations for financial reporting and customizing services to meet specific business needs.
Key Takeaways:
Embrace bookkeeping from the onset of your eCommerce venture to ensure financial clarity and strategic decision-making.Opt for accounting software that is supported by robust tools and backed by excellent customer service to ease the management of your finances.Maintain a collaborative relationship with your bookkeepers and service providers to enhance operational efficiency and navigate eCommerce finance complexities with greater ease.
Featured Tools and Software:
QuickBooks OnlineXeroA2XFathom
About Our Guests:
Nathan Hirsch is an entrepreneur and the founder of eComBalance, a firm specializing in eCommerce bookkeeping services designed to help businesses manage their finances efficiently.
Jared Mitchell brings a wealth of experience from his extensive career in eCommerce, offering invaluable insights into the practical aspects of financial management and software selection.
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Engage with Us:
We'd love to hear your thoughts on this episode and your experiences with eCommerce bookkeeping. Connect with us in the comments on YouTube or drop us an email. Your insights could be featured in an upcoming episode! Don't miss out on future episodes where we unravel the complexities of eCommerce and share actionable tips to propel your business to success. Subscribe to our podcast and follow us on YouTube to stay updated on the latest in eCommerce innovations and strategies.

In this enlightening episode of our eCommerce Podcast, we sit down with Travis Zigler, a seasoned entrepreneur and eCommerce expert, to explore the pivotal shift that can redefine success in the online business landscape. Travis shares his invaluable insights on how focusing on solving customer problems over pushing products can lead to unprecedented growth and a deeper connection with your audience. Join us as we delve into strategies that can revolutionise your approach to eCommerce.
In this episode, you'll learn:
The Importance of Problem-Based Businesses: Discover why orienting your business around solving specific customer problems is more effective than a product-centric approach.The Power of Authentic Content: Learn how leveraging live streaming and long-form content can enhance your brand's authenticity and connect with your audience on a personal level.Passion Over Profit: Travis shares his philosophy on building a business you're passionate about, highlighting the long-term benefits of focusing on value creation rather than just selling.Strategies for eCommerce Success: Practical tips and strategies for applying these principles to your own eCommerce business for transformative growth.
Key Takeaways:
The distinction between problem-based vs product-based business models.The effectiveness of live streaming and long-form content in building an authentic brand.The importance of building a business around your passion and the impact on sustainability and growth.Strategies to engage and solve real problems for your customers, leading to deeper brand loyalty and increased sales.
Whether you're just starting out in eCommerce or looking to take your established business to new heights, this episode is packed with actionable insights. Travis Zigler's journey from optometrist to eCommerce success story is a testament to the power of focusing on customer problems and building a brand that truly resonates. Tune in to learn how you can make this simple shift and transfor

Join host Matt Edmundson in a fascinating discussion with Campbell Paton, co-founder and CEO of StoreLab, as they explore the burgeoning world of AppCommerce and its transformative impact on eCommerce. In this episode, we delve into how mobile apps can revolutionise your online business, boost sales, and enhance customer engagement.
Episode Highlights:
📈 The Incredible Power of Push Notifications: Discover how push notifications outperform traditional marketing channels like email and SMS, boasting a conversion rate 15 times higher than email.⚡ Speed and User Experience: Learn why mobile apps, being three times faster than mobile web, significantly boost customer experience and sales conversions.🔑 Accessing Restricted Features: Understand how mobile apps leverage features that are off-limits to web browsers, enhancing the overall user experience.🔄 Tripling Customer Retention: Insights into how exclusive app features and discounts can dramatically increase customer retention rates.💡 No-Code Solutions and Accessibility: Discussion on how advancements in technology have made it easier and more affordable for businesses to develop their own apps without the need for extensive coding.🌟 Case Studies and Success Stories: Real-world examples of businesses that have successfully implemented AppCommerce strategies and seen substantial growth in sales and customer engagement.🤔 Challenges and Considerations: Addressing common concerns and misconceptions about AppCommerce, including its suitability for different types of businesses.
Connect with Campbell Paton:
LinkedIn: [Campbell Paton]Website: [StoreLab.app]
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Don't miss out on the valuable insights shared in this episode. Tune in to learn how AppCommerce could be the key to unlocking a new level of success for your eCommerce business. Ready to explore AppCommerce? Click to listen now and step into a world of enhanced eCommerce opportunities! For more engaging discussions and insights on eCommerce, follow the eCommerce Podcast on your preferred platform. Stay tuned for more episodes that bring you closer to eCommerce excellence.
#AppCommerce #BusinessGrowth #eCommercePodcast #StoreLab #CampbellPaton

In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Ileen Richardson, the dynamic CEO and founder of Imaginary Content. Ileen shares her secrets to producing top-notch eCommerce content that drives sales and engages customers, all while keeping costs under control.
Discover how to elevate your eCommerce content strategy and take your online store to the next level with Ileen's proven tactics and insights, including:
The crucial role of content in your overall marketing plan and how to ensure cohesive branding across all touchpointsProven strategies for communicating key product benefits and features through your content to boost consumer confidence and salesThe surprising impact of incorporating video content on your product pages to improve search rankings and customer engagementHer top tips for creating effective eCommerce content on a budget by leveraging in-house resources and staying agile in the creative processThe costly content mistakes that many eCommerce brands make and how to avoid themHow to inspire customers and build brand loyalty through aspirational content and storytelling that goes beyond just product detailsThe importance of regularly refreshing your content to maintain search algorithm rankings and capture seasonal opportunities
Whether you're a small business owner or a seasoned eCommerce professional, this episode is packed with actionable advice and real-world examples to help you create killer content that converts.
Don't miss Ileen's game-changing approach to eCommerce content creation that prioritizes quality and results without sacrificing your budget. Tune in now and learn how to take your online store's content to the next level!

In this episode of eCommerce Podcast, host Matt Edmundson engages in a rich dialogue with Ciara Stockeland, a serial entrepreneur and the author of 'Inventory Genius'. They get into the essentials of launching and running a successful ecommerce business, focusing on profitability from the outset.
Key Takeaways:
Paying yourself from the start in ecommerce is not just feasible but crucial for long-term success.Streamlining SKUs and avoiding unnecessary debt are vital steps toward a sustainable ecommerce business.Strategic financial planning, including a clear understanding of marketing costs, is essential for profitability.Learning from seasoned entrepreneurs like Ciara Stockeland can provide invaluable guidance and inspiration.
Join us on this episode of the eCommerce Podcast to gain invaluable insights from Ciara Stockeland on how to launch and grow a profitable ecommerce business from the very beginning. Listen, learn, and be inspired to take your ecommerce venture to new heights!

In this episode of our eCommerce Podcast, host Matt Edmundson sits down with David Braithwaite, a strategic coach and entrepreneurial expert, to discuss the crucial aspects of successful ecommerce entrepreneurship. They delve into the art of mastering time, money, relationships, and purpose, offering a wealth of knowledge for both budding and experienced entrepreneurs.
Show Notes:
1.The Four Key Freedoms in Entrepreneurship:
Time: Understanding the value of time management and achieving a work-life balance.Money: Strategies for financial prudence in business, including the philosophy of taking what you need and reinvesting the rest.Relationships: The importance of building and nurturing meaningful relationships within the business context.Purpose: Aligning your business goals with your personal 'why' for long-term success and fulfillment.
2. Entrepreneurial Challenges and Solutions:
The problem-solving nature of entrepreneurs and the risk of non-stop work leading to potential burnout.The concept of 'going back to go forward' and the strategic necessity of downsizing for growth, especially in side hustles.
3. Practical Tips and Wisdom:
David’s insights on maintaining control over business finances.The significance of surrounding oneself with the right people and maintaining focus on the core purpose of the business.
Listen now and transform your entrepreneurial experience! 🎧🚀
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