Haptic Feedback Shockoe

5G is the latest generation to hit the mobile sector. So, what’s next? That was the question on Haptic Feedback’s Bobby Brill’s mind when he spoke to Shockoe’s Chad Neipling, Director of Engineering and Technology, and Alex Otanez, CEO.


Today’s world of mobility isn’t simply a phone; it’s multiple devices. In Neipling’s words, “It’s about bringing the technology to you, the individual, wherever you are; anytime, anywhere.”


Otanez recognizes mobility’s tendrils extending beyond devices at this point. “It’s about a connected life,” Otanez said. As for which industry plays the most significant role in mobility’s growth, Otanez believes mobility is industry agnostic. “As consumers of technology, as consumers of data, it spans across all industries. For us, it’s about one core tenant: It’s about taking data and creating a user experience through an interface or through a notification that is beneficial to a user.”


Mobility is branching into areas that have yet to realize their full potential. From VR to the metaverse, the connection experience changes how people interact with devices and each other. Neipling said mobile devices could even provide augmented reality from different shopping and retail experiences. “You’re creating this entity through technology in a virtual space.”


The metaverse is an augmented, experience-driven place where companies are still searching for the right formula to participate in a way that makes sense for their brand. Otanez said the clients Shockoe wants to work with are the ones who are pushing boundaries. “They want to understand how they can create a better brand or a better experience for their consumers in the metaverse. And those are the customers that we’re constantly working with.” To accomplish this mission, from either a brand-building or trend-building perspective, Otanez said Shockoe uses best-in-class practices. These practices are critical to maintaining usability expectations.

COVID-19 reshaped the landscape for every industry and every area of business. And while logistics and supply-chain issues may grab all the headlines, marketing changed a lot during the pandemic. Shockoe’s Dan Cui, VP of Sales & Business Development, and Dexter Williams, Digital Marketing Strategist, came together to share their insights on the shifts COVID-19 made to the marketing game.

The metaverse has grabbed the attention of people worldwide. The term frequently appears from television shows to movies and everywhere in between, bringing awareness of emerging technologies to the masses. Haptic Feedback host Dan Cui, VP Sales and Business Development Shockoe, spoke with Ori Inbar, Co-Founder & CEO of AugmentedReality.org, to discuss how the metaverse is emerging in the "real world." Cui opened the conversation by speaking to the confusion that surrounds the term.

In the final episode of a three-part series on analyzing and building actionable tips for developing mobile applications, platforms and digital or mobile experiences, Host Daniel J. Litwin welcomed back a panel of experts from Shockoe. This episode connected the dots between many of the ideas presented in the first two episodes, as well as how impact is measured.

Host Daniel J. Litwin welcomed back the trio from last week’s episode in a series on product strategy. The team at Shockoe is on this week’s “Haptic Feedback” podcast, and they imparted their wisdom for how product strategy works within their company.



Make sure you listen to Daniel J. Litwin’s interview with the product strategy team from Shockoe as they discuss how product strategy works within their company in the second of a three-part series.

Strategy – a word we hear a lot - but what does it mean? Shockoe’s product strategy team imparts their wisdom with us for strategizing in the modern world.