34 Min.
What Does the Future of Mobile Look Like with Chad Neipling and Alex Otanez Haptic Feedback
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- Wirtschaft
5G is the latest generation to hit the mobile sector. So, what’s next? That was the question on Haptic Feedback’s Bobby Brill’s mind when he spoke to Shockoe’s Chad Neipling, Director of Engineering and Technology, and Alex Otanez, CEO.
Today’s world of mobility isn’t simply a phone; it’s multiple devices. In Neipling’s words, “It’s about bringing the technology to you, the individual, wherever you are; anytime, anywhere.”
Otanez recognizes mobility’s tendrils extending beyond devices at this point. “It’s about a connected life,” Otanez said. As for which industry plays the most significant role in mobility’s growth, Otanez believes mobility is industry agnostic. “As consumers of technology, as consumers of data, it spans across all industries. For us, it’s about one core tenant: It’s about taking data and creating a user experience through an interface or through a notification that is beneficial to a user.”
Mobility is branching into areas that have yet to realize their full potential. From VR to the metaverse, the connection experience changes how people interact with devices and each other. Neipling said mobile devices could even provide augmented reality from different shopping and retail experiences. “You’re creating this entity through technology in a virtual space.”
The metaverse is an augmented, experience-driven place where companies are still searching for the right formula to participate in a way that makes sense for their brand. Otanez said the clients Shockoe wants to work with are the ones who are pushing boundaries. “They want to understand how they can create a better brand or a better experience for their consumers in the metaverse. And those are the customers that we’re constantly working with.” To accomplish this mission, from either a brand-building or trend-building perspective, Otanez said Shockoe uses best-in-class practices. These practices are critical to maintaining usability expectations.
5G is the latest generation to hit the mobile sector. So, what’s next? That was the question on Haptic Feedback’s Bobby Brill’s mind when he spoke to Shockoe’s Chad Neipling, Director of Engineering and Technology, and Alex Otanez, CEO.
Today’s world of mobility isn’t simply a phone; it’s multiple devices. In Neipling’s words, “It’s about bringing the technology to you, the individual, wherever you are; anytime, anywhere.”
Otanez recognizes mobility’s tendrils extending beyond devices at this point. “It’s about a connected life,” Otanez said. As for which industry plays the most significant role in mobility’s growth, Otanez believes mobility is industry agnostic. “As consumers of technology, as consumers of data, it spans across all industries. For us, it’s about one core tenant: It’s about taking data and creating a user experience through an interface or through a notification that is beneficial to a user.”
Mobility is branching into areas that have yet to realize their full potential. From VR to the metaverse, the connection experience changes how people interact with devices and each other. Neipling said mobile devices could even provide augmented reality from different shopping and retail experiences. “You’re creating this entity through technology in a virtual space.”
The metaverse is an augmented, experience-driven place where companies are still searching for the right formula to participate in a way that makes sense for their brand. Otanez said the clients Shockoe wants to work with are the ones who are pushing boundaries. “They want to understand how they can create a better brand or a better experience for their consumers in the metaverse. And those are the customers that we’re constantly working with.” To accomplish this mission, from either a brand-building or trend-building perspective, Otanez said Shockoe uses best-in-class practices. These practices are critical to maintaining usability expectations.
34 Min.
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