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Marketing O'Clock - Digital Marketing News Cypress North
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- Wirtschaft
Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.
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Google Ads crEDITS Payment Options for Advertisers
Google Ads Removes Credit Card Payments
This week on Marketing O’Clock, Google Ads is “Taking Credit”... removing credit card payment options from some accounts. Plus, we have Comments on a new YouTube feature and new Google Ads Content Suitability options aren’t suitable for us.
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
Google ads is no longer accepting credit card payments - 1:57
Simplifying how you set content suitability setting starting September 2024 - 7:37
Youtube is testing a notes feature - 11:48
🛠️ Cool Tool - 13:52
🔥 Take of the Week - 15:35
⚡ Lightning Round ⚡
Paid - 17:32
Organic - 26:40
Social - 37:15
⚙️ Working hard, or Hardly Working - 42:36
🔎 ICYMI - 44:20
🧠 Must Read Marketing Article of the Week - 47:41
🎉 Shootin' The Heck - 49:46
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message -
Apple Doesn’t Fall Far From the ChatGPT. Introducing Apple Intelligence.
Apple Intelligence Launches & Other Digital Marketing News
This week on Marketing O’Clock, Apple takes a bite out of the AI wars with Apple Intelligence. A popular Meta Ad format is going to Die(namic) soon. Plus, IMAGEine the possibilities with image search coming to TikTok shop.
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
BIG News from Tik Tok - 1:12
Meta’s Dynamic Creative is being fully phased out in favor of the “Flexible” ad format - 5:04
Introducing Apple Intelligence - 7:07
🛠️ Cool Tool - 9:14
🔥 Take of the Week - 11:00
⚡ Lightning Round ⚡
Paid - 14:38
Organic - 22:31
Social - 29:13
⚙️ Working hard, or Hardly Working - 33:10
🔎 ICYMI - 35:51
🧠 Must Read Marketing Article of the Week - 36:59
🎉 Shootin' The Heck - 39:37
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message -
Google AIn’t Over(view). How Google is "Improving" AI Overviews.
Google “Improves” AI Overviews
This week on Marketing O’Clock, Google is conducting an AI Over(re)view of their controversial new SERP features. Meta’s new test tries to prevent you from IGnoring ads in the feed. Plus, is this a stream come true? Advertisers can now access Netflix inventory in Microsoft Ads.
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
Google AI Overviews improvements - Ray AIO Update - 1:14
Instagram is testing unskippable ads - 6:27
🛠️ Cool Tool - 9:48
🔥 Take of the Week - 10:40
⚡ Lightning Round ⚡
Paid - 12:04
Organic - 22:58
Social -36:44
WTH - 42:07
⚙️ Working hard, or Hardly Working - 43:39
🔎 ICYMI - 45:38
🧠 Must Read Marketing Article of the Week - 46:37
🎉 Shootin' The Heck - 48:44
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message -
A Glimpse Behind the SERPtains: Google Search Documents Leaked
This week on Marketing O’Clock, the SEO community is dripping with thoughts after a Google document leak reveals search ranking information. Plus, AI overviews are Goog Enough for shareholders despite user feedback and google is deprecating some “low usage” business profile features.
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
Search Leaks - 1:12
Checking in on AI Overviews - 12:49
Google Business Profile Call History & Chat Going Away - 21:31
🛠️ Cool Tool - 24:00
🔥 Take of the Week - 25:35
⚡ Lightning Round ⚡
Paid - 27:37
Organic - 36:43
Social - 41:46
⚙️ Working hard, or Hardly Working - 48:22
🔎 ICYMI - 51:06
🧠 Must Read Marketing Article of the Week - 51:46
🎉 Shootin' The Heck - 54:29
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message -
Google Takes More GaMbLes on AI… Unpacking Google Marketing Live Announcements
Google Marketing Live 2024
This week on Marketing O’Clock, we’re unpacking all the headlines from Google Marketing Live. Google wants advertisers to grow a (Power) pair, advertisers win the data with new pmax insights, a brand new feature for merchants in the SERPs, and Google is ADding shopping and search ads to AI overviews.
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle Marketing Live Recap Philipp Schindler - 3:18Google Marketing Live Recap Vidhya Srinivasan - 9:22Google Marketing Live Recap Sylvanus Bent - 13:29The POWER PAIR - 20:11Google Marketing Live Recap Tim Frank - 22:43Google Marketing Live Recap Best of the Rest - 26:00Sundar Pichai on AI-powered search and the future of the web - 33:50🛠️ Cool Tool - 39:50🔥 Take of the Week - 41:39⚡ Lightning Round ⚡ Paid - 43:14Organic - 48:41Social - 58:25⚙️ Working hard, or Hardly Working - 1:03:31🔎 ICYMI - 1:05:05🧠 Must Read Marketing Article of the Week - 1:06:32🎉 Shootin' The Heck - 1:08:37
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message -
Google I/O 2024
Google I/O 2024
This week on Marketing O’Clock, I/O you a recap of all the AI announcements from the past week. Plus, Google untangles web results in search, and publisher referrals from Facebook have declined by 50%.
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
AI Wars - 4:17
Google I/O Announcement week! - 10:56
Onto the BIG News - 13:02
Google Search Liaison - 26:26
Publisher Referrals from Facebook have dropped 50% - 30:12
🛠️ Cool Tool - 32:47
🔥 Take of the Week - 34:20
⚡ Lightning Round ⚡
Paid - 36:53
Organic - 44:18
Social - 49:31
⚙️ Working hard, or Hardly Working - 57:05
🔎 ICYMI - 59:41
🧠 Must Read Marketing Article of the Week - 1:01:04
🎉 Shootin' The Heck - 1:03:29
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message
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