Maximizing Your Paid Advertising Efforts The Sharpest Tool™

In episode 6 of The Sharpest Tool, JRP and Bosco discuss maximizing paid advertising channels for businesses. They delve into the importance of cost per lead (CPL) and finding the most efficient channels to acquire leads. JRP emphasizes that local service ads are often the most cost-effective way to start, while also mentioning other options like Google PPC, Yelp, Facebook, and Thumbtack. Ultimately, the episode highlights the importance of experimentation and tracking results to optimize paid advertising campaigns for businesses.